{"id":2708,"date":"2019-05-28T08:27:06","date_gmt":"2019-05-28T07:27:06","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=2708"},"modified":"2023-10-06T14:43:08","modified_gmt":"2023-10-06T13:43:08","slug":"__trashed-2","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/es\/blog\/__trashed-2\/","title":{"rendered":"Posicionamiento web: SEA y SMO"},"content":{"rendered":"<p style=\"text-align: justify;\">Hace unas semanas hablamos sobre la importancia del posicionamiento web y descubrimos c\u00f3mo funciona el SEO. Tener un buen posicionamiento web es necesario para mejorar la presencia de tu p\u00e1gina en los buscadores. Existen varios tipos de posicionamiento, hoy vamos a hablar sobre el SEA y el SMO.<\/p>\n<p><!--more--><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">SEA<\/span><\/h2>\n<p style=\"text-align: justify;\">Sus siglas corresponden a Search Engine Advertising. Al igual que el SEO, el objetivo es posicionar la web de la mejor manera en los motores de b\u00fasqueda. No obstante, en este caso no se hace de forma natural, si no mediante enlaces patrocinados.&nbsp;<\/p>\n<p style=\"text-align: justify;\">La herramienta m\u00e1s utilizada en este tipo de posicionamiento es Google Adwords. Esta herramienta determina el CPC, es decir el Coste por Clic. EL usuario que utiliza Adwords hace una puja por cada palabra clave que le interesa, pero esto no es todo. Adem\u00e1s, Google tiene una un filtro llamado quality score que determina la calidad del sitio al que redirige la campa\u00f1a. La posici\u00f3n en el buscador web depender\u00e1 por lo tanto del CPC y del quality score.&nbsp;<\/p>\n<p style=\"text-align: justify;\">El SEA requiere por lo tanto una inversi\u00f3n econ\u00f3mica, pero lo resultados est\u00e1n garantizados.<\/p>\n<p style=\"text-align: justify;\">SMO<\/p>\n<p style=\"text-align: justify;\">El SMO o Social Media Optimization hace como su nombre indica hincapi\u00e9 en las redes sociales. Consiste en trabajar la estrategia de redes sociales para mejorar la visibilidad. Con el SMO conseguir\u00e1s generar tr\u00e1fico a tu web, crear una comunidad, \u2026 Es muy importante cuidarlo para tener una buena reputaci\u00f3n en redes sociales y ganar notoriedad.&nbsp;<\/p>\n<p style=\"text-align: justify;\">Adem\u00e1s, se complementa perfectamente con el SEO. Y es que, gracias a las redes sociales se pueden compartir enlaces que redirijan a tu web y desarrollar as\u00ed su visibilidad.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Ahora ya tienes todas las claves para conseguir un buen posicionamiento.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace unas semanas hablamos sobre la importancia del posicionamiento web y descubrimos c\u00f3mo funciona el SEO. Tener un buen posicionamiento web es necesario para mejorar la presencia de tu p\u00e1gina en los buscadores. Existen varios tipos de posicionamiento, hoy vamos a hablar sobre el SEA y el SMO.<\/p>\n","protected":false},"author":5,"featured_media":2101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-2708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Posicionamiento web: SEA y SMO - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Posicionamiento web: SEA y SMO - Community\" \/>\n<meta property=\"og:description\" content=\"Hace unas semanas hablamos sobre la importancia del posicionamiento web y descubrimos c\u00f3mo funciona el SEO. 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