{"id":3083,"date":"2021-09-28T10:00:00","date_gmt":"2021-09-28T09:00:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=3083"},"modified":"2023-10-06T14:42:42","modified_gmt":"2023-10-06T13:42:42","slug":"6-tips-incrementar-engagement-instagram","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/es\/blog\/6-tips-incrementar-engagement-instagram\/","title":{"rendered":"6 tips para incrementar el engagement en Instagram"},"content":{"rendered":"<p style=\"text-align: justify;\">Si buscas <strong>incrementar <\/strong>tu presencia en Instagram, el engagement deber\u00eda ser una de tus prioridades.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">Sabemos que desde hace un tiempo, las <a href=\"https:\/\/www.nufede.com\/el-nuevo-algoritmo-de-instagram-2021\/\" rel=\"noopener\" target=\"_blank\">cifras de alcance e impacto de cada publicaci\u00f3n en Instagram, parecen estar <strong><span>disminuyendo<\/span><\/strong><\/a>, tal y como ocurri\u00f3 con Facebook en el pasado.<\/p>\n<p style=\"text-align: justify;\">Para que no ocurra esto con tu <strong>engagement de Instagram<\/strong>, vamos a compartir contigo 6 <strong>trucos <\/strong>efectivos para incrementarlo.<\/p>\n<h2 style=\"text-align: justify; font-size: 32px;\"><strong>Pero antes de nada, \u00bfQu\u00e9 es el engagement y cu\u00e1l es su papel en Instagram?<\/strong><\/h2>\n<p style=\"text-align: justify;\">El engagement es la capacidad que tiene un perfil de <strong>crear un v\u00ednculo <\/strong>estable y duradero con un p\u00fablico determinado. En otras palabras, es el grado de compromiso e interacci\u00f3n que tiene una comunidad con el contenido publicado en un perfil en redes sociales. Tener un engagement elevado implica conseguir que el usuario se \u201cenganche\u201d al perfil.&nbsp;<\/p>\n<p style=\"text-align: justify;\">A pesar de que <a href=\"https:\/\/influencermarketinghub.com\/tiktok-stats\/\" rel=\"noopener\" target=\"_blank\">TikTok ha <strong><span>superado<\/span><\/strong> a Instagram en cuanto a tasa media de engagement,<\/a> esta red social sigue manteniendo una tasa muy alta en comparaci\u00f3n a otras. Este dato ayuda, principalmente, a que los perfiles obtengan mejores resultados.&nbsp;<\/p>\n<p style=\"text-align: justify;\">As\u00ed que, si quieres saber c\u00f3mo incrementar el engagement rate, <strong>qu\u00e9date<\/strong>, que ah\u00ed van los trucos.<\/p>\n<h2 style=\"text-align: justify; font-size: 32px;\">6 trucos para incrementar el engagement en Instagram<\/h2>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\">1. Organiza un sorteo:<\/h3>\n<p style=\"text-align: justify;\">A pesar de que este truco debe ser complementario al resto de acciones del d\u00eda a d\u00eda, los sorteos generan 3,5 m\u00e1s \u201cme gusta\u201d y 64 veces m\u00e1s comentarios que las publicaciones est\u00e1ndar. Este tip te ayudar\u00e1 a <strong>destacar<\/strong>, aunque debes tener en cuenta que no se trata de un engagement <strong>natural<\/strong>.&nbsp;<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<h3 style=\"text-align: justify;\">2. Da una oportunidad a los GIF:<\/h3>\n<p style=\"text-align: justify;\">Los GIFs llevan nada menos que 30 a\u00f1os entre nosotros. Si quieres que tu engagement en Instagram aumente, crea GIFs divertidos, llamativos o chocantes en torno a tu perfil.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\">3. Escoge los hashtags adecuados:<\/h3>\n<p style=\"text-align: justify;\">Los <a href=\"\/es\/hive\/siguen-siendo-utiles-hashtags\" rel=\"noopener\" target=\"_blank\"><strong><span>hashtags<\/span><\/strong><\/a> son una herramienta fundamental para incrementar tu visibilidad en Instagram. Esc\u00f3gelos bien, ya que muchos otros usuarios tambi\u00e9n los utilizan. <strong>Destaca<\/strong>.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<h3 style=\"text-align: justify;\">&nbsp;4. Desarrolla tu estilo:<\/h3>\n<p style=\"text-align: justify;\">Para incrementar el engagement en Instagram, la <strong>imagen <\/strong>lo es todo. Escoger una paleta de colores puede ayudarte a desarrollar un estilo consistente para que, de esta forma, tus publicaciones destaquen a primera vista.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\">5. Crea o utiliza filtros:<\/h3>\n<p style=\"text-align: justify;\">Este truco permitir\u00e1 a tus seguidores <strong>interactuar <\/strong>contigo, adem\u00e1s, podr\u00e1s llegar a m\u00e1s audiencia y nuevos p\u00fablicos. Conseguir\u00e1s que m\u00e1s usuarios te conozcan y se animen a seguir tu perfil.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\">6. Reels:<\/h3>\n<p style=\"text-align: justify;\">La <a href=\"\/es\/hive\/descubre-novedades-reels\" rel=\"noopener\" target=\"_blank\">creaci\u00f3n de Reels<\/a> en tu perfil de forma continua, tambi\u00e9n se ha convertido en un <strong>gran herramienta<\/strong> para incrementar el engagement. Hace poco, Daniela Goicoechea, cofundadora de Goiko, realiz\u00f3 una publicaci\u00f3n en la que comentaba lo que hab\u00eda logrado (y aprendido) en su perfil de Instagram despu\u00e9s de un mes publicando Reels de forma continuada. Te dejamos por <a href=\"https:\/\/www.instagram.com\/p\/CSvTxcEIJKQ\/\" rel=\"noopener\" target=\"_blank\"><strong><span>aqu\u00ed<\/span><\/strong><\/a> el enlace para que puedas echarle un vistazo y te animes.<\/p>\n<p style=\"text-align: justify;\">Espero que este listado de trucos te ayuden a darle un empuj\u00f3n a tu engagement en Instagram para que as\u00ed consigas m\u00e1s seguidores, eso s\u00ed, \u00a1siempre que sean de <strong>calidad<\/strong>!<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 10px;\">Cr\u00e9ditos foto portada: Solen Feyissa via Unsplah<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si buscas incrementar tu presencia en Instagram, el engagement deber\u00eda ser una de tus prioridades.<\/p>\n","protected":false},"author":5,"featured_media":2268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-3083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - 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