{"id":3247,"date":"2019-07-09T10:00:49","date_gmt":"2019-07-09T09:00:49","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=3247"},"modified":"2023-10-06T14:42:31","modified_gmt":"2023-10-06T13:42:31","slug":"como-crear-una-newsletter-para-mi-blog","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/es\/blog\/como-crear-una-newsletter-para-mi-blog\/","title":{"rendered":"\u00bfC\u00f3mo crear una newsletter para mi blog?"},"content":{"rendered":"<p style=\"text-align: justify;\">\u00bfHace d\u00edas que le das vueltas a crear un sistema que mantenga informados a todos tus seguidores? Deja de pensar en curiosas estrategias y plant\u00e9ate crear una newsletter. Es el m\u00e9todo m\u00e1s efectivo a la hora de mantener el contacto con tu comunidad.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">\u00bfQu\u00e9 es una newsletter?<\/span><\/h2>\n<p style=\"text-align: justify;\">Para empezar, hay que entender bien qu\u00e9 es una newsletter. Es una publicaci\u00f3n digital que se distribuye a trav\u00e9s de email. Con ello se transmite a los suscriptores informaci\u00f3n de inter\u00e9s. Su periodicidad no tiene por qu\u00e9 ser fija. Tambi\u00e9n se puede enviar con ocasi\u00f3n de alg\u00fan evento concreto. Los receptores son usuarios que han tenido un contacto previo con la marca o persona que env\u00eda esta informaci\u00f3n. Un dato clave, ya que han aceptado recibir este tipo de comunicaciones.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">\u00bfPor qu\u00e9 deber\u00eda crear una newsletter?<\/span><\/h2>\n<p style=\"text-align: justify;\">El env\u00edo de este tipo de comunicaciones ofrece grandes ventajas:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Mejora la relaci\u00f3n con tu comunidad. Es una oportunidad para ofrecer contenido de calidad que tus usuarios no podr\u00edan encontrar de otra manera.<\/li>\n<li>Incrementa la confianza de tus usuarios. Con el env\u00edo de newsletters entras en un terreno que puede ser m\u00e1s \u00edntimo. Las newsletters dan pie a tratar de t\u00fa a t\u00fa a tus seguidores. Es por ello que los usuarios incrementan la confianza que tienen depositada en t\u00ed.<\/li>\n<li>Valorar el contenido. Las herramientas de env\u00edos de newsletter te permiten conocer qu\u00e9 contenidos resultan m\u00e1s interesantes para tus usuarios.<\/li>\n<li>Incrementa el tr\u00e1fico de tu blog. Piensa que cada newsletter es una puerta abierta a tu contenido. Con cada env\u00edo se incrementan las posibilidades de que el tr\u00e1fico de tu blog suba.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p class=\"caption\" style=\"font-size: 8px;\"><img decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/\u00bfComo-crear-una-newsletter-para-mi-blog-El-Hive-Blog1.png\" alt=\"\u00bfC\u00f3mo crear una newsletter para mi blog - El Hive Blog1\" width=\"555\" style=\"width: 555px; display: block; margin-left: auto; margin-right: auto;\"><\/p>\n<p class=\"caption\" style=\"font-size: 8px; text-align: center;\">Mailchimp te permite crear diferentes dise\u00f1os de newsletters a partir de plantillas. Foto: Mailchimp<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">\u00bfC\u00f3mo crearla?<\/span><\/h2>\n<p style=\"text-align: justify;\">Ahora que ya sabes cu\u00e1les son sus ventajas, solo te queda ponerte manos a la obra para crear tu primera newsletter. Existen diferentes herramientas que te permiten crear newsletters de manera r\u00e1pida y sencilla. Por tanto, el primer paso ser\u00e1 elegir tu favorita. Por nuestra parte, te recomendamos que visites las p\u00e1ginas de <a href=\"https:\/\/es.sendinblue.com\">Sendinblue<\/a>, <a href=\"https:\/\/www.getresponse.es\/\">Get Response<\/a> y <a href=\"https:\/\/mailchimp.com\/\">Mailchimp<\/a>. Todas estas herramientas permiten en su versi\u00f3n freemium crear newsletters desde cero. Nuestra favorita es sin duda Mailchimp ya que su uso es muy f\u00e1cil e intuitivo.<\/p>\n<p style=\"text-align: justify;\">Una vez elijas el proveedor, sigue estos pasos para sacarle el m\u00e1ximo rendimiento:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Revisa tu base de datos de usuarios. \u00bfTienes el permiso de todos ellos para incluir su email en el env\u00edo? Si no es as\u00ed, prepara la base de datos antes de continuar con el siguiente paso.<\/li>\n<li>\u00bfQuieres que todos ellas reciban el contenido que vas a enviar? Reduce la lista a aquellos a los que les interesar\u00eda recibir la informaci\u00f3n que vas a compartir.<\/li>\n<li>Contenido. Decide qu\u00e9 informaci\u00f3n te interesa comunicar. Las newsletters te permiten compartir m\u00e1s de un tema con tus usuarios gracias a la integraci\u00f3n de links. Incluye un tema principal y un par de hilos secundarios. S\u00e9 breve pero informativo y sigue el tono que habitualmente utilizas en tus publicaciones.<\/li>\n<li>Crea un dise\u00f1o acorde a tu imagen. Programas como Mailchimp te permiten customizar hasta los \u00faltimos detalles de la plantilla de tu email.<\/li>\n<li>Personaliza, siempre. Los programas de creaci\u00f3n de newsletters te permiten personalizar los emails. Este es un punto muy interesante cuando se trata de llamar la atenci\u00f3n de los receptores. Incluye, a poder ser, el nombre del receptor en la primera parte de la newsletter y en el asunto del mensaje.<\/li>\n<\/ul>\n<h5 style=\"text-align: justify;\">&nbsp;<\/h5>\n<h2 style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">\u00bfC\u00f3mo enviarla?<\/span><\/h2>\n<p style=\"text-align: justify;\">Por \u00faltimo, una vez tengas el contenido de tu newsletter lista, es hora de enviarla. Con los programas de env\u00edos de newsletters puedes programar el env\u00edo en el d\u00eda y la hora que m\u00e1s te interesa. \u00a1As\u00ed de f\u00e1cil! \u00a1Ah! Y si te vas a lanzar a crear newsletters recuerda que la periodicidad es clave. Decide si tus comunicaciones ser\u00e1n diarias, semanales y mensuales. Esto acostumbrar\u00e1 a tus seguidores a recibir noticias tuyas cada cierto tiempo. \u00a1Conseguir\u00e1s crear una relaci\u00f3n de confianza con ellos!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfHace d\u00edas que le das vueltas a crear un sistema que mantenga informados a todos tus seguidores? Deja de pensar en curiosas estrategias y plant\u00e9ate crear una newsletter. Es el m\u00e9todo m\u00e1s efectivo a la hora de mantener el contacto con tu comunidad.<\/p>\n","protected":false},"author":5,"featured_media":2334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-3247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo crear una newsletter para mi blog? - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo crear una newsletter para mi blog? - Community\" \/>\n<meta property=\"og:description\" content=\"\u00bfHace d\u00edas que le das vueltas a crear un sistema que mantenga informados a todos tus seguidores? 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