{"id":3323,"date":"2023-03-29T15:21:53","date_gmt":"2023-03-29T14:21:53","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=3323"},"modified":"2023-10-06T14:42:26","modified_gmt":"2023-10-06T13:42:26","slug":"como-participar-en-un-live-shopping","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/es\/blog\/como-participar-en-un-live-shopping\/","title":{"rendered":"\u00bfC\u00f3mo participar en una sesi\u00f3n de Live Shopping con una marca?"},"content":{"rendered":"<p style=\"text-align: justify;\">Puede ser complicado conseguir una <span style=\"font-weight: bold;\">colaboraci\u00f3n<\/span> con marcas, sobre todo si eres un influencer que est\u00e1 empezando en este mundo. Sin embargo, complicado no significa imposible. \u00bfTe apasiona el <span style=\"font-weight: bold;\">marketing de influencers<\/span> y quieres participar en un evento de <span style=\"font-weight: bold;\">Live Shopping<\/span> con una marca? Aqu\u00ed te desvelamos algunos pasos sencillos y eficaces para conseguirlo.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<h1 style=\"text-align: justify;\">\u00bfQu\u00e9 es Live Shopping?<\/h1>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span><span dir=\"ltr\">Live shopping es una t\u00e9cnica de ventas que le permite a las marcas crear v\u00eddeos transmitidos en directo durante los cuales los consumidores pueden descubrir<\/span><\/span>&nbsp;y comprar productos mientras interact\u00faan con el influencer y la marca. La retransmisi\u00f3n en <span style=\"font-weight: bold;\">directo <\/span>se realiza en las redes sociales, a trav\u00e9s de un marketplace (Amazon Live) o de un sitio web. El influencer se convierte en el presentador y destaca los productos de la marca, comparte <span style=\"font-weight: bold;\">consejos <\/span>y responde a las <span style=\"font-weight: bold;\">preguntas <\/span>de la audiencia. Porque s\u00ed, estos \u00faltimos pueden hacer todas sus preguntas y expresar sus opiniones en directo. \u00bfEl objetivo? Conseguir que los nuevos clientes <span style=\"font-weight: bold;\">compren<\/span> los productos en un <span style=\"font-weight: bold;\">clic<\/span>, sin tener que salir del v\u00eddeo.<\/p>\n<p>Las compras en directo son un gran <span style=\"font-weight: bold;\">\u00e9xito<\/span>. M\u00e1s aut\u00e9ntico y m\u00e1s espont\u00e1neo, la versi\u00f3n 2.0 de la compra desde casa ofrece una tasa de <span style=\"font-weight: bold;\">conversi\u00f3n <\/span>del <span style=\"font-weight: bold;\">30%<\/span> de media, es decir, 10 veces m\u00e1s que el comercio electr\u00f3nico tradicional. <span><span dir=\"ltr\">Pero, \u00bfqu\u00e9&nbsp;pasa cuando una marca decide darle voz a un influencer para animar sus sesiones de Live shopping? Se genera mayor <span style=\"font-weight: bold;\">autenticidad<\/span>, <span style=\"font-weight: bold;\">conexi\u00f3n<\/span> y <span style=\"font-weight: bold;\">legitimidad<\/span>.&nbsp;<\/span><\/span><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<h1 style=\"text-align: justify;\">Las ventajas de Live Shopping como influencer<\/h1>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<h3 style=\"text-align: justify;\">Mayor visibilidad<\/h3>\n<p style=\"text-align: justify;\">Realizar una sesi\u00f3n de Live Shopping puede proporcionar un aumento significativo de <span style=\"font-weight: bold;\">visibilidad<\/span>.&nbsp; M\u00e1s all\u00e1 del \u00e9xito de los Lives en general, esta visibilidad tambi\u00e9n puede aumentar si colaboras con una marca que cuente con una <span style=\"font-weight: bold;\">amplia <\/span>y <span style=\"font-weight: bold;\">comprometida <\/span>comunidad. Esto te permitir\u00e1 llegar a nuevos seguidores. <span><span dir=\"ltr\">Adem\u00e1s, al asociarte con una marca conocida, podr\u00e1s ganar <span style=\"font-weight: bold;\">credibilidad<\/span> y <span style=\"font-weight: bold;\">legitimidad.<\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<h3 style=\"text-align: justify;\">Mayor compromiso<\/h3>\n<p style=\"text-align: justify;\">Colaborar con una marca durante un evento de Live Shopping tambi\u00e9n puede impulsar el <span style=\"font-weight: bold;\">engagement <\/span>con tu comunidad. De hecho, las <span><span dir=\"ltr\"><span style=\"font-weight: bold;\">conversaciones<\/span> por chat<\/span><\/span><span style=\"font-weight: bold;\">&nbsp;<\/span>en tiempo real son parte del \u00e9xito de los Lives patrocinados. Esta oportunidad \u00fanica de interactuar rompe las fronteras entre influencers y seguidores.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<h3 style=\"text-align: justify;\">Profundizar su relaci\u00f3n con la marca<\/h3>\n<p style=\"text-align: justify;\">Trabajar con una marca a trav\u00e9s de Live Shopping te permite reforzar tu <span style=\"font-weight: bold;\">relaci\u00f3n <\/span>con ella. Demostrando <span style=\"font-weight: bold;\">profesionalidad<\/span>, puedes construir una verdadera relaci\u00f3n a largo plazo y de confianza.&nbsp;<\/p>\n<p>Para ir m\u00e1s lejos, lee nuestro art\u00edculo sobre <a href=\"\/es\/hive\/5-tips-para-ser-influencer-preferido-de-marca\" rel=\"noopener\" target=\"_blank\">c\u00f3mo ser el influencer favorito de una marca.<\/a><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<h1 style=\"text-align: justify;\">Plataformas para participar en un Live Shopping con una marca<\/h1>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Las <span style=\"font-weight: bold;\">plataformas <\/span>de marcas\/Influencers son la mejor manera de participar en un Live Shopping, ya que te permiten encontrar r\u00e1pidamente <span style=\"font-weight: bold;\">anunciantes <\/span>para tus proyectos. Los filtros de b\u00fasqueda te ayudan a encontrar marcas que coincidan con tu nicho, tu comunidad y tus objetivos. Adem\u00e1s, utilizar una plataforma te permitir\u00e1 <span style=\"font-weight: bold;\">gestionar <\/span>f\u00e1cilmente tus <span style=\"font-weight: bold;\">colaboraciones <\/span>y hacer un <span style=\"font-weight: bold;\">seguimiento <\/span>en tiempo real de los <span style=\"font-weight: bold;\">resultados <\/span>de tus campa\u00f1as de Live Shopping.<\/p>\n<p>Skeepers es una de las empresas que cuenta con esta soluci\u00f3n. Desde la <span style=\"font-weight: bold;\">preparaci\u00f3n <\/span>del evento en directo hasta su <span style=\"font-weight: bold;\">replay <\/span>y <span style=\"font-weight: bold;\">emisi\u00f3n<\/span>, apoyamos a marcas e influencers en su <span style=\"font-weight: bold;\">estrategia <\/span>de medios sociales. <a href=\"https:\/\/app.im.skeepers.io\/creators\/sign_up\" rel=\"noopener\" target=\"_blank\">\u00a1Reg\u00edstrate ahora y convi\u00e9rtete en un influencer de Skeepers!<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Puede ser complicado conseguir una colaboraci\u00f3n con marcas, sobre todo si eres un influencer que est\u00e1 empezando en este mundo. Sin embargo, complicado no significa imposible. \u00bfTe apasiona el marketing de influencers y quieres participar en un evento de Live Shopping con una marca? Aqu\u00ed te desvelamos algunos pasos sencillos y eficaces para conseguirlo.<\/p>\n","protected":false},"author":5,"featured_media":2363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-3323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo participar en una sesi\u00f3n de Live Shopping con una marca? - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo participar en una sesi\u00f3n de Live Shopping con una marca? - Community\" \/>\n<meta property=\"og:description\" content=\"Puede ser complicado conseguir una colaboraci\u00f3n con marcas, sobre todo si eres un influencer que est\u00e1 empezando en este mundo. 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