{"id":3419,"date":"2019-04-09T14:33:23","date_gmt":"2019-04-09T13:33:23","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=3419"},"modified":"2023-10-06T14:42:18","modified_gmt":"2023-10-06T13:42:18","slug":"crear-una-newsletter-en-5-pasos","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/es\/blog\/crear-una-newsletter-en-5-pasos\/","title":{"rendered":"Crear una newsletter en 5 pasos"},"content":{"rendered":"

La creaci\u00f3n de una newsletter se ha convertido en una forma de comunicaci\u00f3n esencial para los blogs. Una newsletter es un mail de informaci\u00f3n enviado peri\u00f3dicamente a tus suscriptores.<\/p>\n

<\/p>\n

\u00bfQu\u00e9 contiene una newsletter? \u00bfC\u00f3mo redactarla? \u00bfEs necesaria una newsletter?<\/p>\n

La newsletter, en pocas palabras<\/span><\/h2>\n

Las ventajas de crear una newsletter son muchas. En primer lugar, se busca incitar a los lectores de tu blog a que lo visiten. Tambi\u00e9n ayuda a fidelizarlos ofreci\u00e9ndoles ventajas exclusivas: c\u00f3digos promocionales, ofertas especiales, concursos, noticias….  La newsletter puede ser un resumen de los \u00faltimos art\u00edculos que tal vez no hayan visto. Lo que importa: tiene que ser informaci\u00f3n relevante. \u00a1Se \u00fanico!<\/span><\/p>\n

La newsletter es una forma de crear una relaci\u00f3n con tus suscriptores. Es el \u00abtoque de proximidad\u201d que necesitas, aumentar\u00e1 tu visibilidad. El env\u00edo de tu newsletter debe realizarse con regularidad, se va a convertir en una cita con tu blog para tus suscriptores.<\/p>\n

Adem\u00e1s no olvides que al crear una newsletter, podr\u00e1s conseguir una gran base de datos.<\/p>\n

Crear una newsletter efectiva en 5 pasos<\/span><\/h2>\n

Paso 1: Hacerse las buenas preguntas<\/span><\/h3>\n

Primero, piensa en tu p\u00fablico objetivo, tus lectores. \u00bfCu\u00e1les son sus expectativas? \u00bfSus deseos? \u00bfCu\u00e1l es el mejor momento para transmitirlo? \u00bfCon qu\u00e9 frecuencia? Una difusi\u00f3n demasiado frecuente puede hacer que la tasa de apertura descienda. Por lo tanto, es aconsejable encontrar un t\u00e9rmino medio.<\/p>\n

Paso 2: Redacta tu newsletter<\/span><\/h3>\n

Antes de pensar en que vas a escribir, revisa el nombre que aparecer\u00e1 cuando tus suscriptores reciban el mail. \u00bfPor qu\u00e9 no a\u00f1adir tu nombre al remitente del mail? La newsletter tiene que acercarte del lector.<\/p>\n

El tema de la newsletter es lo m\u00e1s importante: determinar\u00e1 una alta tasa de apertura o no. Es esencial ser creativo desde el primer minuto. Es necesario despertar el deseo y la curiosidad inmediatamente. A\u00f1ade n\u00fameros, palabras clave, una sensaci\u00f3n de urgencia o exclusividad. Esto aumentar\u00e1 la tasa de clics. \u00a1Est\u00e1 comprobado!<\/p>\n

El cuerpo de la newsletter debe contener informaci\u00f3n, pero sobre todo color. Los enlaces en los que se puede hacer clic deben estar resaltados, tampoco pongas demasiados enlaces<\/p>\n

No descuides la apertura f\u00e1cil en el m\u00f3vil. La mayor\u00eda de las newsletters se abren a trav\u00e9s del tel\u00e9fono m\u00f3vil. La lectura se debe hacer en un abrir y cerrar de ojos. No se trata de un art\u00edculo en s\u00ed mismo, sino de peque\u00f1os detalles que har\u00e1n querer visitar tu blog. Como resultado, el contenido debe estar aireado y dinamizado. \u00bfPor qu\u00e9 no contar una an\u00e9cdota personal? Esto siempre agrada y te acerca a tus lectores.<\/p>\n

Paso 3:  La inscripci\u00f3n debe ser f\u00e1cil<\/span><\/h3>\n

Debes hacer que la suscripci\u00f3n a la newsletter sea f\u00e1cil y accesible. En 2 clics, las personas deben estar registradas. Si el proceso es demasiado tedioso, los lectores volver\u00e1n atr\u00e1s. Busca una forma sencilla, bonita y que sea visible en tu blog.<\/p>\n

Paso 4: Contenido relevante<\/span><\/h3>\n

Si no tienes nada nuevo que decir, no env\u00edes ninguna newsletter. No obstante, mant\u00e9n cierta regularidad. Env\u00eda tu newsletter solo a tus suscriptores. Son personas que pidieron recibir este correo electr\u00f3nico y a las que les interesa su contenido.<\/p>\n

Paso 5: El mensaje de bienvenida<\/span><\/h3>\n

Al lector le gusta sentirse mimado. Por lo tanto, la creaci\u00f3n de un mensaje de bienvenida personalizado y autom\u00e1tico permite aumentar su lealtad. \u00a1S\u00e9 original!<\/p>\n

Y hasta aqu\u00ed nuestros 5 pasos para una newsletter top. Pr\u00f3ximamente m\u00e1s consejos sobre este tema abejitas<\/p>\n","protected":false},"excerpt":{"rendered":"

La creaci\u00f3n de una newsletter se ha convertido en una forma de comunicaci\u00f3n esencial para los blogs. Una newsletter es un mail de informaci\u00f3n enviado peri\u00f3dicamente a tus suscriptores.<\/p>\n","protected":false},"author":5,"featured_media":2400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-3419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-es"],"acf":[],"yoast_head":"\nCrear una newsletter en 5 pasos - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crear una newsletter en 5 pasos - Community\" \/>\n<meta property=\"og:description\" content=\"La creaci\u00f3n de una newsletter se ha convertido en una forma de comunicaci\u00f3n esencial para los blogs. Una newsletter es un mail de informaci\u00f3n enviado peri\u00f3dicamente a tus suscriptores.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/community-staging.skeepers.in\/es\/blog\/crear-una-newsletter-en-5-pasos\/\" \/>\n<meta property=\"og:site_name\" content=\"Community\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-09T13:33:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-06T13:42:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/Crear-una-newsletter-en-5-pasos-El-Hive-Blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"679\" \/>\n\t<meta property=\"og:image:height\" content=\"453\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marine Aubagna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marine Aubagna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/community-staging.skeepers.in\/es\/blog\/crear-una-newsletter-en-5-pasos\/\",\"url\":\"https:\/\/community-staging.skeepers.in\/es\/blog\/crear-una-newsletter-en-5-pasos\/\",\"name\":\"Crear una newsletter en 5 pasos - Community\",\"isPartOf\":{\"@id\":\"https:\/\/community-staging.skeepers.in\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/community-staging.skeepers.in\/es\/blog\/crear-una-newsletter-en-5-pasos\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/community-staging.skeepers.in\/es\/blog\/crear-una-newsletter-en-5-pasos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/Crear-una-newsletter-en-5-pasos-El-Hive-Blog.jpg\",\"datePublished\":\"2019-04-09T13:33:23+00:00\",\"dateModified\":\"2023-10-06T13:42:18+00:00\",\"author\":{\"@id\":\"https:\/\/community-staging.skeepers.in\/es\/#\/schema\/person\/063795e5b6916b6bfa31f1ff598a1aaf\"},\"breadcrumb\":{\"@id\":\"https:\/\/community-staging.skeepers.in\/es\/blog\/crear-una-newsletter-en-5-pasos\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/community-staging.skeepers.in\/es\/blog\/crear-una-newsletter-en-5-pasos\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/community-staging.skeepers.in\/es\/blog\/crear-una-newsletter-en-5-pasos\/#primaryimage\",\"url\":\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/Crear-una-newsletter-en-5-pasos-El-Hive-Blog.jpg\",\"contentUrl\":\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/Crear-una-newsletter-en-5-pasos-El-Hive-Blog.jpg\",\"width\":679,\"height\":453},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/community-staging.skeepers.in\/es\/blog\/crear-una-newsletter-en-5-pasos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/community-staging.skeepers.in\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Crear una newsletter en 5 pasos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/community-staging.skeepers.in\/es\/#website\",\"url\":\"https:\/\/community-staging.skeepers.in\/es\/\",\"name\":\"Community\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/community-staging.skeepers.in\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/community-staging.skeepers.in\/es\/#\/schema\/person\/063795e5b6916b6bfa31f1ff598a1aaf\",\"name\":\"Marine Aubagna\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/community-staging.skeepers.in\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7c8a6edae280b183564951375e5a0b2bcb9bbf7a0123b0a21efaa53d8a54e3ee?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7c8a6edae280b183564951375e5a0b2bcb9bbf7a0123b0a21efaa53d8a54e3ee?s=96&d=mm&r=g\",\"caption\":\"Marine Aubagna\"},\"url\":\"https:\/\/community-staging.skeepers.in\/es\/blog\/author\/marine-aubagnaskeepers-io\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Crear una newsletter en 5 pasos - Community","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"es_ES","og_type":"article","og_title":"Crear una newsletter en 5 pasos - Community","og_description":"La creaci\u00f3n de una newsletter se ha convertido en una forma de comunicaci\u00f3n esencial para los blogs. Una newsletter es un mail de informaci\u00f3n enviado peri\u00f3dicamente a tus suscriptores.","og_url":"https:\/\/community-staging.skeepers.in\/es\/blog\/crear-una-newsletter-en-5-pasos\/","og_site_name":"Community","article_published_time":"2019-04-09T13:33:23+00:00","article_modified_time":"2023-10-06T13:42:18+00:00","og_image":[{"width":679,"height":453,"url":"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/Crear-una-newsletter-en-5-pasos-El-Hive-Blog.jpg","type":"image\/jpeg"}],"author":"Marine Aubagna","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Marine Aubagna","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/community-staging.skeepers.in\/es\/blog\/crear-una-newsletter-en-5-pasos\/","url":"https:\/\/community-staging.skeepers.in\/es\/blog\/crear-una-newsletter-en-5-pasos\/","name":"Crear una newsletter en 5 pasos - Community","isPartOf":{"@id":"https:\/\/community-staging.skeepers.in\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/community-staging.skeepers.in\/es\/blog\/crear-una-newsletter-en-5-pasos\/#primaryimage"},"image":{"@id":"https:\/\/community-staging.skeepers.in\/es\/blog\/crear-una-newsletter-en-5-pasos\/#primaryimage"},"thumbnailUrl":"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/Crear-una-newsletter-en-5-pasos-El-Hive-Blog.jpg","datePublished":"2019-04-09T13:33:23+00:00","dateModified":"2023-10-06T13:42:18+00:00","author":{"@id":"https:\/\/community-staging.skeepers.in\/es\/#\/schema\/person\/063795e5b6916b6bfa31f1ff598a1aaf"},"breadcrumb":{"@id":"https:\/\/community-staging.skeepers.in\/es\/blog\/crear-una-newsletter-en-5-pasos\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/community-staging.skeepers.in\/es\/blog\/crear-una-newsletter-en-5-pasos\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/community-staging.skeepers.in\/es\/blog\/crear-una-newsletter-en-5-pasos\/#primaryimage","url":"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/Crear-una-newsletter-en-5-pasos-El-Hive-Blog.jpg","contentUrl":"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/Crear-una-newsletter-en-5-pasos-El-Hive-Blog.jpg","width":679,"height":453},{"@type":"BreadcrumbList","@id":"https:\/\/community-staging.skeepers.in\/es\/blog\/crear-una-newsletter-en-5-pasos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/community-staging.skeepers.in\/es\/"},{"@type":"ListItem","position":2,"name":"Crear una newsletter en 5 pasos"}]},{"@type":"WebSite","@id":"https:\/\/community-staging.skeepers.in\/es\/#website","url":"https:\/\/community-staging.skeepers.in\/es\/","name":"Community","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/community-staging.skeepers.in\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/community-staging.skeepers.in\/es\/#\/schema\/person\/063795e5b6916b6bfa31f1ff598a1aaf","name":"Marine Aubagna","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/community-staging.skeepers.in\/es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7c8a6edae280b183564951375e5a0b2bcb9bbf7a0123b0a21efaa53d8a54e3ee?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7c8a6edae280b183564951375e5a0b2bcb9bbf7a0123b0a21efaa53d8a54e3ee?s=96&d=mm&r=g","caption":"Marine Aubagna"},"url":"https:\/\/community-staging.skeepers.in\/es\/blog\/author\/marine-aubagnaskeepers-io\/"}]}},"_links":{"self":[{"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/posts\/3419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/comments?post=3419"}],"version-history":[{"count":1,"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/posts\/3419\/revisions"}],"predecessor-version":[{"id":7903,"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/posts\/3419\/revisions\/7903"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/media\/2400"}],"wp:attachment":[{"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/media?parent=3419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/categories?post=3419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/tags?post=3419"},{"taxonomy":"case_study_solution","embeddable":true,"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/case_study_solution?post=3419"},{"taxonomy":"landing_page_cat","embeddable":true,"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/landing_page_cat?post=3419"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/post_folder?post=3419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}