{"id":3485,"date":"2021-05-06T11:43:08","date_gmt":"2021-05-06T10:43:08","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=3485"},"modified":"2025-10-26T20:05:59","modified_gmt":"2025-10-26T19:05:59","slug":"descubre-todas-las-funcionalidades-de-instagram","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/es\/blog\/descubre-todas-las-funcionalidades-de-instagram\/","title":{"rendered":"\u00a1Descubre todas las funcionalidades de Instagram!"},"content":{"rendered":"<p style=\"text-align: justify;\">En este art\u00edculo, te presentaremos las <span style=\"font-weight: bold;\">distintas funcionalidades de Instagram<\/span>. Seguramente ya las conozcas pero nunca est\u00e1 de m\u00e1s dar un peque\u00f1o repaso a cu\u00e1les son y c\u00f3mo funcionan.\u00a0 \u00a1Vamos a ello!<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: var(--tertiary-color); font-size: 1.4rem; font-weight: 400; letter-spacing: -0.2px; text-align: justify;\">Para conocer todas las claves de esta red social, <span style=\"font-weight: bold;\">desc\u00e1rgate gratuitamente la Gu\u00eda definitiva de Instagram<\/span>. En ella encontrar\u00e1s <span style=\"font-weight: bold;\">trucos, consejos, inspiraci\u00f3n y mucho m\u00e1s<\/span> para que tu cuenta de Instagram brille. \u2728<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: var(--tertiary-color); font-size: 1.4rem; font-weight: 400; letter-spacing: -0.2px; text-align: justify;\"><img decoding=\"async\" style=\"width: 1414px;\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/Guia-de-Instagram.jpeg\" alt=\"Gu\u00eda de Instagram\" width=\"1414\" \/><\/span><\/p>\n<p>{{cta(&#8217;67b41530-caa2-4928-b3ae-6f0d6a18c1f2&#8242;,&#8217;justifycenter&#8217;)}}<\/p>\n<h2><\/h2>\n<h2>1. Reels<\/h2>\n<p style=\"text-align: justify;\">Los reels son <span style=\"font-weight: bold;\">mini v\u00eddeos de un m\u00e1ximo de 30 segundos<\/span>. Te permiten crear un v\u00eddeo utilizando diferentes mini clips, a los que puedes a\u00f1adir m\u00fasica o texto si lo deseas.<\/p>\n<p style=\"text-align: justify;\">Este nuevo formato representa <span style=\"font-weight: bold;\">una gran oportunidad en t\u00e9rminos de visibilidad<\/span>, ya que si das con el Reels adecuado, <a href=\"\/es\/blog\/como-funciona-algoritmo-reels\" target=\"_blank\" rel=\"noopener\">se puede llegar a hacer viral <\/a>en cuesti\u00f3n de minutos. Es una forma eficaz de<span style=\"font-weight: bold;\"> conseguir nuevos seguidores<\/span>.<\/p>\n<div class=\"hs-embed-wrapper\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 540px; min-width: 256px; margin: auto; max-height: 894px;\" data-service=\"instagram\" data-script-embed=\"true\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CKR702fKEuA\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<div style=\"flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px;\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px;\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent;\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent;\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/CKR702fKEuA\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida de Hivency Spain (@hivency_es)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<h2><span style=\"color: var(--black-color);\">2. Gu\u00edas de Instagram<\/span><\/h2>\n<p style=\"text-align: justify;\">Este nuevo formato est\u00e1 resultando muy prometedor. Las <a href=\"\/es\/blog\/como-atraer-a-las-marcas-gracias-a-las-guias\" target=\"_blank\" rel=\"noopener\">gu\u00edas de Instagram<\/a> son una nueva forma de crear y consumir contenidos, <span style=\"font-weight: bold;\">agrupando varias publicaciones seg\u00fan la tem\u00e1tica que decidas<\/span>.<\/p>\n<p style=\"text-align: justify;\">Una idea genial ser\u00eda crear una gu\u00eda donde agrupes todas las publicaciones de colaboraciones con marcas.<\/p>\n<div class=\"hs-embed-wrapper\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 540px; min-width: 256px; margin: auto; max-height: 650px;\" data-service=\"instagram\" data-script-embed=\"true\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/hivency_es\/guide\/5-cuentas-para-creadores-de-contenido\/17957417245375812\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<div style=\"flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px;\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px;\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent;\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent;\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/hivency_es\/guide\/5-cuentas-para-creadores-de-contenido\/17957417245375812\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida de Hivency Spain (@hivency_es)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<h2><span style=\"color: var(--black-color);\">3. Tienda de Instagram\u00a0<\/span><\/h2>\n<p style=\"text-align: justify;\">Las intenciones de Instagram son cada vez m\u00e1s claras: <span style=\"font-weight: bold;\">\u00a1la app quiere priorizar la expansi\u00f3n de sus funciones relacionadas con las ventas!\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">Esta nueva funcionalidad es m\u00e1s interesante para las empresas. Gracias a este avance, la experiencia de compra se vuelve fluida, sencilla y agradable.<\/p>\n<p style=\"text-align: justify;\">\n<h2>4. IGTV<\/h2>\n<p style=\"text-align: justify;\">Instagram TV se lanz\u00f3 en 2018, para competir con la app de v\u00eddeo por excelencia: YouTube.<\/p>\n<p style=\"text-align: justify;\">Ahora que existen los Reels, los contenidos de puro entretenimiento han migrado a este formato. Los creadores de contenido y las marcas est\u00e1n utilizando IGTV para <span style=\"font-weight: bold;\">generar contenido de mayor duraci\u00f3n con inter\u00e9s did\u00e1ctico, de responsabilidad social o de actualidad que deben ser tomados en serio.<\/span><\/p>\n<div class=\"hs-embed-wrapper\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 540px; min-width: 256px; margin: auto; max-height: 894px;\" data-service=\"instagram\" data-script-embed=\"true\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/CLt0n1ri2VW\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<div style=\"flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px;\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px;\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent;\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent;\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/tv\/CLt0n1ri2VW\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida de Hivency Spain (@hivency_es)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<h2><span style=\"color: var(--black-color);\">5. Lives\u00a0<\/span><\/h2>\n<p style=\"text-align: justify;\">Este formato permite <span style=\"font-weight: bold;\">acercarte un poquito m\u00e1s a tu comunidad<\/span> y poder compartir experiencias con ellos en directo. Est\u00e1n integrados como una funcionalidad dentro de las propias historias.<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: bold;\">Durante la transmisi\u00f3n en directo, los usuarios pueden interactuar<\/span> escribiendo mensajes, pulsando el bot\u00f3n \u00abme gusta\u00bb (que hace que aparezca una ola de corazones en la pantalla) o publicando una variedad de emojis para comunicar sus sentimientos sobre la transmisi\u00f3n.<\/p>\n<p style=\"text-align: justify;\">Ahora que conoces todas las funcionalidades de Instagram, \u00a1deja volar tu imaginaci\u00f3n! Publicar contenido utilizando todas las herramientas de esta red social ayudar\u00e1 a que tu perfil vaya creciendo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En este art\u00edculo, te presentaremos las distintas funcionalidades de Instagram. Seguramente ya las conozcas pero nunca est\u00e1 de m\u00e1s dar un peque\u00f1o repaso a cu\u00e1les son y c\u00f3mo funcionan.\u00a0 \u00a1Vamos a ello!<\/p>\n","protected":false},"author":5,"featured_media":2426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-3485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00a1Descubre todas las funcionalidades de Instagram! - Community<\/title>\n<meta name=\"description\" content=\"Explora todas las funcionalidades de Instagram con nuestra gu\u00eda completa. 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