{"id":3501,"date":"2020-06-16T12:10:13","date_gmt":"2020-06-16T11:10:13","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=3501"},"modified":"2023-10-06T14:39:49","modified_gmt":"2023-10-06T13:39:49","slug":"diccionario-de-redes-sociales-que-significa","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/es\/blog\/diccionario-de-redes-sociales-que-significa\/","title":{"rendered":"Diccionario de redes sociales. \u00bfQu\u00e9 significa\u2026?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Las <a href=\"\/?p=33104\" target=\"_blank\" rel=\"noopener noreferrer\">redes sociales<\/a> cambian casi cada d\u00eda. Te despistas un momento y, \u00a1todo lo que hab\u00edas aprendido ya no sirve para nada! QR, DM, Chatbot, LinkTree&#8230; Si no sabes lo que significan, este art\u00edculo es para ti. Hoy hacemos un repaso de algunos de los t\u00e9rminos m\u00e1s populares en redes sociales. \u00bfSabr\u00edas decir qu\u00e9 significa cada uno?<\/span><\/p>\n<p><!--more--><\/p>\n<h2><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Acortador de URL<\/span><\/span><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gracias a esta herramienta puedes hacer tus URLs m\u00e1s cortas y amigables. Adem\u00e1s, algunos acortadores te permiten conocer estad\u00edsticas como el n\u00famero de clics recibidos. \u00a1Perfecto para tus redes sociales!<br \/><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">C\u00f3digo QR<\/span><\/span><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Imagen codificada que puedes escanear con tu tel\u00e9fono m\u00f3vil para acceder a informaci\u00f3n sobre un producto, servicio, marca o persona.<br \/><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creative Commons<\/span><\/span><\/span><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Esta organizaci\u00f3n sin \u00e1nimo de lucro genera licencias p\u00fablicas a material escrito y audiovisual para que este pueda ser utilizado o reproducido por otros usuarios. Existen diferentes tipos de licencias <a href=\"https:\/\/creativecommons.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Creative Commons<\/a>, dependiendo del uso final que se le d\u00e9 al material. Puede ser interesante si buscas fotograf\u00edas para tus redes sociales.<\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Chatbot<\/span><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Estos robots de inteligencia artificial son capaces de responder mensajes sencillos enviados a trav\u00e9s de sistemas como Facebook Messenger. Pueden ser una gran ayuda a la hora de gestionar los mensajes de los usuarios.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">DM<\/span><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Es probable que sepas qu\u00e9 significa. Se refiere a los Direct Messages (mensajes directos) de tu cuenta de Instagram.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Destacados de Instagram<\/span><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Con este nombre se conoce a las stories que guardas en tu perfil para que est\u00e9n visibles durante el tiempo que quieras.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Engagement<\/span><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Esta m\u00e9trica se refiere al n\u00famero de personas que ha interactuado con el contenido que has publicado en tus redes sociales. Existen diferentes formas de medirlo. Una de las f\u00f3rmulas m\u00e1s populares es dividir el total de las interacciones entre los usuarios que vieron la publicaci\u00f3n (alcance) y multiplicar el resultado por cien.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Linktree<\/span><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Esta <a href=\"https:\/\/linktr.ee\/\" target=\"_blank\" rel=\"noopener noreferrer\">herramienta<\/a> te permite crear una lista de enlaces bajo una URL personalizada. Gracias a ello podr\u00e1s reemplazar el link de tu perfil de Instagram y ofrecer al usuario varias alternativas de enlaces en lugar de una \u00fanica opci\u00f3n.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"caption\" style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/Diccionario-de-redes-sociales-\u00bfQue-significa\u2026.png\" alt=\"Diccionario de redes sociales. \u00bfQu\u00e9 significa\u2026? - El Hive Blog 2\" width=\"585\" style=\"width: 585px;\"> <span style=\"font-size: 8px;\">Linktree es la herramienta perfecta para completar tu perfil de Instagram. Foto: Linktree<\/span><\/div>\n<p>&nbsp;<\/p>\n<h2>&nbsp;<\/h2>\n<h2><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">KPI <\/span><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Es el acr\u00f3nimo de Key Performance Indicator. Es decir, un indicador de tu rendimiento. Disponer de tus KPIs te puede ayudar, por ejemplo, a evaluar el \u00e9xito de tus publicaciones sociales y a tomar decisiones en su gesti\u00f3n.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\"><br \/><span style=\"text-decoration: underline;\">Sticker<\/span> <\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Las pegatinas est\u00e1n disponibles tanto en Snapchat como en Instagram Stories. Puedes a\u00f1adirlas a tus publicaciones para incluir informaci\u00f3n extra, como la localizaci\u00f3n o el tiempo. Tambi\u00e9n te permiten preguntar a los usuarios, organizar encuestas, indicar una cuenta atr\u00e1s o a\u00f1adir m\u00fasica.<\/span><\/p>\n<h2>&nbsp;<\/h2>\n<h2><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">UGC<\/span><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Se refiere a User Generated Content. O, lo que es lo mismo, el contenido generado por usuarios y no marcas. Las marcas utilizan UGC para mostrar c\u00f3mo la gente utiliza sus productos.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las redes sociales cambian casi cada d\u00eda. Te despistas un momento y, \u00a1todo lo que hab\u00edas aprendido ya no sirve para nada! QR, DM, Chatbot, LinkTree&#8230; Si no sabes lo que significan, este art\u00edculo es para ti. Hoy hacemos un repaso de algunos de los t\u00e9rminos m\u00e1s populares en redes sociales. \u00bfSabr\u00edas decir qu\u00e9 significa&#8230;<\/p>\n","protected":false},"author":5,"featured_media":2434,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-3501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Diccionario de redes sociales. \u00bfQu\u00e9 significa\u2026? - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diccionario de redes sociales. \u00bfQu\u00e9 significa\u2026? - Community\" \/>\n<meta property=\"og:description\" content=\"Las redes sociales cambian casi cada d\u00eda. Te despistas un momento y, \u00a1todo lo que hab\u00edas aprendido ya no sirve para nada! QR, DM, Chatbot, LinkTree&#8230; Si no sabes lo que significan, este art\u00edculo es para ti. 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