{"id":3525,"date":"2019-03-05T14:02:27","date_gmt":"2019-03-05T13:02:27","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=3525"},"modified":"2023-10-06T14:39:47","modified_gmt":"2023-10-06T13:39:47","slug":"el-engagement-rate-de-instagram-os-explicamos-todo","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/es\/blog\/el-engagement-rate-de-instagram-os-explicamos-todo\/","title":{"rendered":"El engagement rate de Instagram: \u00a1Os explicamos todo!"},"content":{"rendered":"

Hoy nos centramos en la tasa de engagement de Instagram. \u00bfSab\u00e9is esa famosa estad\u00edstica tan cuestionada desde que se cambio el algoritmo? Hemos decidido explicaros como se calcula, pero tambi\u00e9n que representa.<\/p>\n

<\/p>\n

El engagement de Instagram, te ayuda a entender y analizar el impacto de tus publicaciones sobre tu comunidad. El objetivo: mejorarlo manteni\u00e9ndose fiel.<\/p>\n

La tasa de engagement examinada con lupa<\/span><\/h2>\n

En Estados Unidos, la tasa de engagement de Instagram se encuentra entre el 1 y el 2%. Esto puede parecer poco, sin embargo en Espa\u00f1a est\u00e1 entre el 2 y 3%. La diferencia no es muy grande.<\/p>\n

Una tasa de engagement suele estar entre el 0 y el 10%, no obstante, algunas cuentas m\u00e1s peque\u00f1as tienen una tasa m\u00e1s elevada. Tras varios estudios, se ha demostrado que cuanto mayor es la comunidad del influencer, menor es el engagement.<\/p>\n

El c\u00e1lculo del rendimiento de una cuenta es una de las nuevas estrategias de marketing. Existen numerosas herramientas eficaces para detectar las cuentas falsas de las verdaderas. De hecho, cada vez m\u00e1s marcas recurren a los microinfluencers. El n\u00famero de seguidores ya no es el principal criterio, se privilegia la b\u00fasqueda de calidad.<\/p>\n

Lo cierto es que la elecci\u00f3n de criterios cambia de una marca o agencia a otra. Por lo general, una tasa de m\u00e1s de 1% es buena mientras que una superior a 2% se sit\u00faa en la media alta.<\/p>\n

En resumen, cuando tienes 1% de engagement, tienes: 1% de usuarios activos, 9% de usuarios presentes y 90% de usuarios espectadores.<\/p>\n

La pir\u00e1mide del engagement de Instagram<\/span><\/h2>\n

Bajo la forma de una pir\u00e1mide, podemos constatar los diferentes engagements de una comunidad f\u00e1cilmente. Empezamos por la base de la pir\u00e1mide, que representa el primer escal\u00f3n. Es bastante significativa y representa los likes. Luego, encontramos las veces que se ha compartido que son sin\u00f3nimo de implicaci\u00f3n y de comunidad activa. Por \u00faltimo, los comentarios, suelen ser menos, pero reflejan un gran compromiso por parte de los seguidores.<\/p>\n

Calculando la tasa de engagement de Instagram<\/span><\/h2>\n

Para calcular la tasa de engagement, son necesarios varios criterios: el n\u00famero de comentarios, el n\u00famero de likes, el n\u00famero de veces compartido y el n\u00famero de seguidores.<\/p>\n

Con estos datos, se pueden calcular dos tipos de engagement: el de un post y el de una cuenta. Como es l\u00f3gico, nunca obtendr\u00e1s el mismo resultado.<\/p>\n

Para el engagement rate de un post<\/strong> la f\u00f3rmula es la siguiente:<\/p>\n

La suma del n\u00famero de personas implicadas (comentarios + likes + n\u00ba deveces compartido) dividido por el alcance ( que podr\u00e1s encontrar en tus estad\u00edsticas de Instagram), todo esto multiplicado por 100.<\/p>\n

Para el engagement de tu cuenta de Instagram<\/strong>, el c\u00e1lculo es m\u00e1s complejo y largo. De hecho, es preferible hacer una media de los \u00faltimos 10 o 30 d\u00edas.<\/span><\/p>\n

La f\u00f3rmula es bastante r\u00e1pida: Sumamos la media de likes et la media del n\u00famero de comentarios y dividimos por el n\u00famero de seguidores.<\/span><\/p>\n

 <\/p>\n

Como pod\u00e9is ver, el engagement de Instagram es todo un arte pero es f\u00e1cil de entender<\/p>\n

\u00bfTen\u00e9is m\u00e1s preguntas sobre la tasa de engagement?<\/p>\n

\u00bfQu\u00e9 opin\u00e1is de estos m\u00e9todos de c\u00e1lculo?<\/p>\n

   <\/p>\n","protected":false},"excerpt":{"rendered":"

Hoy nos centramos en la tasa de engagement de Instagram. \u00bfSab\u00e9is esa famosa estad\u00edstica tan cuestionada desde que se cambio el algoritmo? Hemos decidido explicaros como se calcula, pero tambi\u00e9n que representa.<\/p>\n","protected":false},"author":5,"featured_media":2444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-3525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-es"],"acf":[],"yoast_head":"\nEl engagement rate de Instagram: \u00a1Os explicamos todo! - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El engagement rate de Instagram: \u00a1Os explicamos todo! - Community\" \/>\n<meta property=\"og:description\" content=\"Hoy nos centramos en la tasa de engagement de Instagram. \u00bfSab\u00e9is esa famosa estad\u00edstica tan cuestionada desde que se cambio el algoritmo? 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