{"id":3532,"date":"2019-04-30T09:40:00","date_gmt":"2019-04-30T08:40:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=3532"},"modified":"2023-12-19T16:49:13","modified_gmt":"2023-12-19T15:49:13","slug":"el-posicionamiento-web-y-el-seo","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/es\/blog\/el-posicionamiento-web-y-el-seo\/","title":{"rendered":"El posicionamiento web y el SEO"},"content":{"rendered":"<p><!--more--><\/p>\n<p style=\"text-align: justify\">El posicionamiento web es un elemento muy importante ya que optimiza la presencia de tu blog en los buscadores web. Representa un conjunto de t\u00e9cnicas y m\u00e9todos en los que debes trabajar para conseguir que tu web sea m\u00e1s visible y se sit\u00fae mejor en los buscadores. Es la manera de captar a los internautas. Un buen posicionamiento permite aparecer entre los primeros resultados de b\u00fasqueda y por lo tanto obtener una mejor visibilidad. Es muy importante, especialmente para aquellos proyectos que necesitan una gran visibilidad en Internet para seguir creciendo y desarroll\u00e1ndose.<\/p>\n<p style=\"text-align: justify\">Existen varios tipos de posicionamiento, hoy vamos a centrarnos en el posicionamiento org\u00e1nico o natural m\u00e1s com\u00fanmente conocido como SEO.<\/p>\n<h2 style=\"font-size: 32px\"><span style=\"text-decoration: underline\">El SEO<\/span><\/h2>\n<p style=\"text-align: justify\">El SEO es el tipo de posicionamiento m\u00e1s conocido. Sus siglas corresponden a Search Engine Optimization, consiste por lo tanto en optimizar el posicionamiento de una p\u00e1gina web en los motores de b\u00fasqueda de forma natural. Para ello hay que trabajar diferentes elementos:<\/p>\n<ul style=\"text-align: justify\">\n<li>Palabras clave: Es importante que incluyas palabras clave en relaci\u00f3n con el sector en cuesti\u00f3n. Palabras relevantes con las que el internauta encontrar\u00e1 tu contenido cuando haga b\u00fasquedas en los navegadores.<\/li>\n<li>Meta tags: Son etiquetas en formato HTML que proporcionan informaci\u00f3n a los buscadores en relaci\u00f3n con el contenido de la p\u00e1gina en cuesti\u00f3n consiguiendo. El resultados es un mejor posicionamiento y mayor tr\u00e1fico. Los meta tags esenciales son el t\u00edtulo y la descripci\u00f3n ya que proporcionan informaci\u00f3n b\u00e1sica sobre tu web.<\/li>\n<li>URLs: Son muy importantes, un URL sencillo, con palabras clave y amigable mejora el posicionamiento.<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Trabajar bien tu SEO ayuda a que los motores de b\u00fasqueda entiendan bien de que trata tu p\u00e1gina. Permiten que esta sea relevante y que aparezca en los primeros puestos de los resultados de los motores de b\u00fasqueda.<\/p>\n<p style=\"text-align: justify\">En un pr\u00f3ximo post os hablaremos de otros tipos de posicionamiento.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":2446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-3532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El posicionamiento web y el SEO - Community<\/title>\n<meta name=\"description\" content=\"Comprende los conceptos fundamentales del posicionamiento web y SEO. Mejora la visibilidad de tu sitio en los motores de b\u00fasqueda con estrategias efectivas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/community-staging.skeepers.in\/es\/blog\/el-posicionamiento-web-y-el-seo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El posicionamiento web y el SEO - Community\" \/>\n<meta property=\"og:description\" content=\"Comprende los conceptos fundamentales del posicionamiento web y SEO. Mejora la visibilidad de tu sitio en los motores de b\u00fasqueda con estrategias efectivas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/community-staging.skeepers.in\/es\/blog\/el-posicionamiento-web-y-el-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Community\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-30T08:40:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-19T15:49:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/El-posicionamiento-web-y-el-SEO-El-Hive-Blog-1-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"679\" \/>\n\t<meta property=\"og:image:height\" content=\"502\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marine Aubagna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marine Aubagna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/community-staging.skeepers.in\\\/es\\\/blog\\\/el-posicionamiento-web-y-el-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/community-staging.skeepers.in\\\/es\\\/blog\\\/el-posicionamiento-web-y-el-seo\\\/\"},\"author\":{\"name\":\"Marine Aubagna\",\"@id\":\"https:\\\/\\\/community-staging.skeepers.in\\\/#\\\/schema\\\/person\\\/557d87a41410e7acec97b7369750a8df\"},\"headline\":\"El posicionamiento web y el SEO\",\"datePublished\":\"2019-04-30T08:40:00+00:00\",\"dateModified\":\"2023-12-19T15:49:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/community-staging.skeepers.in\\\/es\\\/blog\\\/el-posicionamiento-web-y-el-seo\\\/\"},\"wordCount\":338,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/community-staging.skeepers.in\\\/es\\\/blog\\\/el-posicionamiento-web-y-el-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/skeepersv2.kinsta.cloud\\\/app\\\/uploads\\\/sites\\\/2\\\/2023\\\/06\\\/El-posicionamiento-web-y-el-SEO-El-Hive-Blog-1-2.jpg\",\"articleSection\":[\"Sin categorizar\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/community-staging.skeepers.in\\\/es\\\/blog\\\/el-posicionamiento-web-y-el-seo\\\/\",\"url\":\"https:\\\/\\\/community-staging.skeepers.in\\\/es\\\/blog\\\/el-posicionamiento-web-y-el-seo\\\/\",\"name\":\"El posicionamiento web y el SEO - Community\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/community-staging.skeepers.in\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/community-staging.skeepers.in\\\/es\\\/blog\\\/el-posicionamiento-web-y-el-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/community-staging.skeepers.in\\\/es\\\/blog\\\/el-posicionamiento-web-y-el-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/skeepersv2.kinsta.cloud\\\/app\\\/uploads\\\/sites\\\/2\\\/2023\\\/06\\\/El-posicionamiento-web-y-el-SEO-El-Hive-Blog-1-2.jpg\",\"datePublished\":\"2019-04-30T08:40:00+00:00\",\"dateModified\":\"2023-12-19T15:49:13+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/community-staging.skeepers.in\\\/#\\\/schema\\\/person\\\/557d87a41410e7acec97b7369750a8df\"},\"description\":\"Comprende los conceptos fundamentales del posicionamiento web y SEO. Mejora la visibilidad de tu sitio en los motores de b\u00fasqueda con estrategias efectivas.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/community-staging.skeepers.in\\\/es\\\/blog\\\/el-posicionamiento-web-y-el-seo\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/community-staging.skeepers.in\\\/es\\\/blog\\\/el-posicionamiento-web-y-el-seo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/community-staging.skeepers.in\\\/es\\\/blog\\\/el-posicionamiento-web-y-el-seo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/skeepersv2.kinsta.cloud\\\/app\\\/uploads\\\/sites\\\/2\\\/2023\\\/06\\\/El-posicionamiento-web-y-el-SEO-El-Hive-Blog-1-2.jpg\",\"contentUrl\":\"https:\\\/\\\/skeepersv2.kinsta.cloud\\\/app\\\/uploads\\\/sites\\\/2\\\/2023\\\/06\\\/El-posicionamiento-web-y-el-SEO-El-Hive-Blog-1-2.jpg\",\"width\":679,\"height\":502},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/community-staging.skeepers.in\\\/es\\\/blog\\\/el-posicionamiento-web-y-el-seo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/community-staging.skeepers.in\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El posicionamiento web y el SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/community-staging.skeepers.in\\\/#website\",\"url\":\"https:\\\/\\\/community-staging.skeepers.in\\\/\",\"name\":\"Community\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/community-staging.skeepers.in\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/community-staging.skeepers.in\\\/#\\\/schema\\\/person\\\/557d87a41410e7acec97b7369750a8df\",\"name\":\"Marine Aubagna\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9499ab32695c79abfa2d7a49cf51eea09ff76a6cc82afccea29446569fd8e786?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9499ab32695c79abfa2d7a49cf51eea09ff76a6cc82afccea29446569fd8e786?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9499ab32695c79abfa2d7a49cf51eea09ff76a6cc82afccea29446569fd8e786?s=96&d=mm&r=g\",\"caption\":\"Marine Aubagna\"},\"url\":\"https:\\\/\\\/community-staging.skeepers.in\\\/es\\\/blog\\\/author\\\/marine-aubagnaskeepers-io\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El posicionamiento web y el SEO - Community","description":"Comprende los conceptos fundamentales del posicionamiento web y SEO. Mejora la visibilidad de tu sitio en los motores de b\u00fasqueda con estrategias efectivas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/community-staging.skeepers.in\/es\/blog\/el-posicionamiento-web-y-el-seo\/","og_locale":"es_ES","og_type":"article","og_title":"El posicionamiento web y el SEO - Community","og_description":"Comprende los conceptos fundamentales del posicionamiento web y SEO. Mejora la visibilidad de tu sitio en los motores de b\u00fasqueda con estrategias efectivas.","og_url":"https:\/\/community-staging.skeepers.in\/es\/blog\/el-posicionamiento-web-y-el-seo\/","og_site_name":"Community","article_published_time":"2019-04-30T08:40:00+00:00","article_modified_time":"2023-12-19T15:49:13+00:00","og_image":[{"width":679,"height":502,"url":"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/El-posicionamiento-web-y-el-SEO-El-Hive-Blog-1-2.jpg","type":"image\/jpeg"}],"author":"Marine Aubagna","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marine Aubagna","Est. reading time":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/community-staging.skeepers.in\/es\/blog\/el-posicionamiento-web-y-el-seo\/#article","isPartOf":{"@id":"https:\/\/community-staging.skeepers.in\/es\/blog\/el-posicionamiento-web-y-el-seo\/"},"author":{"name":"Marine Aubagna","@id":"https:\/\/community-staging.skeepers.in\/#\/schema\/person\/557d87a41410e7acec97b7369750a8df"},"headline":"El posicionamiento web y el SEO","datePublished":"2019-04-30T08:40:00+00:00","dateModified":"2023-12-19T15:49:13+00:00","mainEntityOfPage":{"@id":"https:\/\/community-staging.skeepers.in\/es\/blog\/el-posicionamiento-web-y-el-seo\/"},"wordCount":338,"commentCount":0,"image":{"@id":"https:\/\/community-staging.skeepers.in\/es\/blog\/el-posicionamiento-web-y-el-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/El-posicionamiento-web-y-el-SEO-El-Hive-Blog-1-2.jpg","articleSection":["Sin categorizar"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/community-staging.skeepers.in\/es\/blog\/el-posicionamiento-web-y-el-seo\/","url":"https:\/\/community-staging.skeepers.in\/es\/blog\/el-posicionamiento-web-y-el-seo\/","name":"El posicionamiento web y el SEO - Community","isPartOf":{"@id":"https:\/\/community-staging.skeepers.in\/#website"},"primaryImageOfPage":{"@id":"https:\/\/community-staging.skeepers.in\/es\/blog\/el-posicionamiento-web-y-el-seo\/#primaryimage"},"image":{"@id":"https:\/\/community-staging.skeepers.in\/es\/blog\/el-posicionamiento-web-y-el-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/El-posicionamiento-web-y-el-SEO-El-Hive-Blog-1-2.jpg","datePublished":"2019-04-30T08:40:00+00:00","dateModified":"2023-12-19T15:49:13+00:00","author":{"@id":"https:\/\/community-staging.skeepers.in\/#\/schema\/person\/557d87a41410e7acec97b7369750a8df"},"description":"Comprende los conceptos fundamentales del posicionamiento web y SEO. Mejora la visibilidad de tu sitio en los motores de b\u00fasqueda con estrategias efectivas.","breadcrumb":{"@id":"https:\/\/community-staging.skeepers.in\/es\/blog\/el-posicionamiento-web-y-el-seo\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/community-staging.skeepers.in\/es\/blog\/el-posicionamiento-web-y-el-seo\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/community-staging.skeepers.in\/es\/blog\/el-posicionamiento-web-y-el-seo\/#primaryimage","url":"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/El-posicionamiento-web-y-el-SEO-El-Hive-Blog-1-2.jpg","contentUrl":"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/El-posicionamiento-web-y-el-SEO-El-Hive-Blog-1-2.jpg","width":679,"height":502},{"@type":"BreadcrumbList","@id":"https:\/\/community-staging.skeepers.in\/es\/blog\/el-posicionamiento-web-y-el-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/community-staging.skeepers.in\/es\/"},{"@type":"ListItem","position":2,"name":"El posicionamiento web y el SEO"}]},{"@type":"WebSite","@id":"https:\/\/community-staging.skeepers.in\/#website","url":"https:\/\/community-staging.skeepers.in\/","name":"Community","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/community-staging.skeepers.in\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/community-staging.skeepers.in\/#\/schema\/person\/557d87a41410e7acec97b7369750a8df","name":"Marine Aubagna","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9499ab32695c79abfa2d7a49cf51eea09ff76a6cc82afccea29446569fd8e786?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9499ab32695c79abfa2d7a49cf51eea09ff76a6cc82afccea29446569fd8e786?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9499ab32695c79abfa2d7a49cf51eea09ff76a6cc82afccea29446569fd8e786?s=96&d=mm&r=g","caption":"Marine Aubagna"},"url":"https:\/\/community-staging.skeepers.in\/es\/blog\/author\/marine-aubagnaskeepers-io\/"}]}},"_links":{"self":[{"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/posts\/3532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/comments?post=3532"}],"version-history":[{"count":0,"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/posts\/3532\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/media\/2446"}],"wp:attachment":[{"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/media?parent=3532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/categories?post=3532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/tags?post=3532"},{"taxonomy":"case_study_solution","embeddable":true,"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/case_study_solution?post=3532"},{"taxonomy":"landing_page_cat","embeddable":true,"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/landing_page_cat?post=3532"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/post_folder?post=3532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}