{"id":3532,"date":"2019-04-30T09:40:00","date_gmt":"2019-04-30T08:40:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=3532"},"modified":"2023-10-06T14:39:47","modified_gmt":"2023-10-06T13:39:47","slug":"el-posicionamiento-web-y-el-seo","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/es\/blog\/el-posicionamiento-web-y-el-seo\/","title":{"rendered":"El posicionamiento web y el SEO"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">El posicionamiento web es un elemento muy importante ya que optimiza la presencia de tu blog en los buscadores web. Representa un conjunto de t\u00e9cnicas y m\u00e9todos en los que debes trabajar para conseguir que tu web sea m\u00e1s visible y se sit\u00fae mejor en los buscadores. Es la manera de captar a los internautas. Un buen posicionamiento permite aparecer entre los primeros resultados de b\u00fasqueda y por lo tanto obtener una mejor visibilidad. Es muy importante, especialmente para aquellos proyectos que necesitan una gran visibilidad en Internet para seguir creciendo y desarroll\u00e1ndose.<\/p>\n<p style=\"text-align: justify;\">Existen varios tipos de posicionamiento, hoy vamos a centrarnos en el posicionamiento org\u00e1nico o natural m\u00e1s com\u00fanmente conocido como SEO.<\/p>\n<h2 style=\"font-size: 32px;\"><span style=\"text-decoration: underline;\">El SEO<\/span><\/h2>\n<p style=\"text-align: justify;\">El SEO es el tipo de posicionamiento m\u00e1s conocido. Sus siglas corresponden a Search Engine Optimization, consiste por lo tanto en optimizar el posicionamiento de una p\u00e1gina web en los motores de b\u00fasqueda de forma natural. Para ello hay que trabajar diferentes elementos:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Palabras clave: Es importante que incluyas palabras clave en relaci\u00f3n con el sector en cuesti\u00f3n. Palabras relevantes con las que el internauta encontrar\u00e1 tu contenido cuando haga b\u00fasquedas en los navegadores.<\/li>\n<li>Meta tags: Son etiquetas en formato HTML que proporcionan informaci\u00f3n a los buscadores en relaci\u00f3n con el contenido de la p\u00e1gina en cuesti\u00f3n consiguiendo. El resultados es un mejor posicionamiento y mayor tr\u00e1fico. Los meta tags esenciales son el t\u00edtulo y la descripci\u00f3n ya que proporcionan informaci\u00f3n b\u00e1sica sobre tu web.<\/li>\n<li>URLs: Son muy importantes, un URL sencillo, con palabras clave y amigable mejora el posicionamiento.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Trabajar bien tu SEO ayuda a que los motores de b\u00fasqueda entiendan bien de que trata tu p\u00e1gina. Permiten que esta sea relevante y que aparezca en los primeros puestos de los resultados de los motores de b\u00fasqueda.<\/p>\n<p style=\"text-align: justify;\">En un pr\u00f3ximo post os hablaremos de otros tipos de posicionamiento.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;<\/p>\n","protected":false},"author":5,"featured_media":2446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-3532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El posicionamiento web y el SEO - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El posicionamiento web y el SEO - 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