{"id":3724,"date":"2022-11-02T12:05:28","date_gmt":"2022-11-02T11:05:28","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=3724"},"modified":"2023-10-06T14:39:34","modified_gmt":"2023-10-06T13:39:34","slug":"la-tendencia-del-formato-video","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/es\/blog\/la-tendencia-del-formato-video\/","title":{"rendered":"La tendencia del formato video: 5 motivos para usarlo en tu contenido"},"content":{"rendered":"<p style=\"text-align: justify;\">Hoy en d\u00eda, el <span style=\"font-weight: bold;\">contenido digital<\/span> busca captar el inter\u00e9s de los usuarios a <span style=\"font-weight: bold;\">primera vista<\/span> y de una manera m\u00e1s <span style=\"font-weight: bold;\">r\u00e1pida y directa<\/span>. Y es el <a href=\"https:\/\/www.larepublica.co\/internet-economy\/el-formato-video-como-tendencia-en-redes-sociales-entre-otras-estrategias-mediaticas-3400205\" rel=\"noopener\" target=\"_blank\">formato v\u00eddeo<\/a> el que lidera a la hora de <span style=\"font-weight: bold;\">enganchar<\/span> al p\u00fablico, siendo m\u00e1s <span style=\"font-weight: bold;\">corto, divertido y visual<\/span>. Es por eso que Tiktok ha tenido un <span style=\"font-weight: bold;\">gran crecimiento<\/span> en los \u00faltimos a\u00f1os, e <a href=\"https:\/\/lapublicidad.net\/el-video-es-el-formato-preferido-en-las-redes-sociales\/?doing_wp_cron=1667234753.1750431060791015625000\" rel=\"noopener\" target=\"_blank\">Instagram se ha visto obligado<\/a> a crear un nuevo apartado en su plataforma conocido como <span style=\"font-weight: bold;\">\u201cReels\u201d<\/span>.<\/p>\n<p><!--more--><\/p>\n<h3 style=\"text-align: justify;\">5 motivos por los que deber\u00edas incorporar el formato v\u00eddeo a tu contenido<\/h3>\n<p style=\"text-align: justify;\">&#8211; Los datos <a href=\"https:\/\/blog.elogia.net\/la-era-del-video-marketing-5-motivos-para-usarlo-en-tu-contenido\" rel=\"noopener\" target=\"_blank\">demuestran<\/a> que el v\u00eddeo es uno de los formatos<span style=\"font-weight: bold;\"> m\u00e1s consumidos<\/span> en las redes sociales, y que m\u00e1s de la mitad de los consumidores prefiere ver <span style=\"font-weight: bold;\">v\u00eddeos<\/span> que im\u00e1genes est\u00e1ticas.<\/p>\n<p style=\"text-align: justify;\">&#8211; Este formato nos ayuda a <span style=\"font-weight: bold;\">retener<\/span> mejor la <span style=\"font-weight: bold;\">informaci\u00f3n<\/span>, sobre todo a la hora de explicar c\u00f3mo funciona un producto.<\/p>\n<p style=\"text-align: justify;\">&#8211; A la hora de conseguir ventas, el v\u00eddeo <span style=\"font-weight: bold;\">incita<\/span> m\u00e1s al <span style=\"font-weight: bold;\">consumidor<\/span> a terminar su compra ya que tienen menos dudas al respecto.<\/p>\n<p style=\"text-align: justify;\">&#8211; Ayuda a <span style=\"font-weight: bold;\">aumentar<\/span> el reconocimiento de <span style=\"font-weight: bold;\">marca<\/span><span style=\"font-weight: normal;\">; <\/span>permite <span style=\"font-weight: bold;\">impactar<\/span> en m\u00e1s audiencia y redirigirlas a la web.<\/p>\n<p style=\"text-align: justify;\">&#8211; El v\u00eddeo ayuda a comunicarse de una manera <a href=\"https:\/\/www.larepublica.co\/internet-economy\/el-formato-video-como-tendencia-en-redes-sociales-entre-otras-estrategias-mediaticas-3400205\" rel=\"noopener\" target=\"_blank\">m\u00e1s clara, transparente, y atractiva<\/a>.<\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"tiktok\" data-script-embed=\"true\" data-responsive=\"true\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 540px; min-width: 256px; display: block; margin: auto;\">\n<div class=\"hs-embed-content-wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@kreators_es\/video\/7135042266267258118\" data-video-id=\"7135042266267258118\" style=\"max-width: 605px;min-width: 325px;\">\n<section> <a target=\"_blank\" title=\"@kreators_es\" href=\"https:\/\/www.tiktok.com\/@kreators_es?refer=embed\" rel=\"noopener\">@kreators_es<\/a> <\/p>\n<p>Productos que puedes conseguir ahora trabajando con Skeepers  <\/p>\n<p> <a target=\"_blank\" title=\"\u266c Austin Millz Move Your Feet - MillzMondays\" href=\"https:\/\/www.tiktok.com\/music\/Austin-Millz-Move-Your-Feet-7119207719676119854?refer=embed\" rel=\"noopener\">\u266c Austin Millz Move Your Feet &#8211; MillzMondays<\/a> <\/section>\n<\/blockquote>\n<p> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/div>\n<\/div>\n<p style=\"text-align: justify;\">El contenido principal que m\u00e1s consumen los usuarios a d\u00eda de hoy son, <span style=\"font-weight: bold;\">tutoriales<\/span>, v\u00eddeos de <span style=\"font-weight: bold;\">humor<\/span> y <span style=\"font-weight: bold;\">musicales<\/span>. Los datos tambi\u00e9n muestran como la clave del \u00e9xito esta en los <span style=\"font-weight: bold;\">v\u00eddeos cortos<\/span>, pero sin dejar de lado la <span style=\"font-weight: bold;\">calidad<\/span> del contenido y la <span style=\"font-weight: bold;\">constancia<\/span> en las publicaciones.<\/p>\n<p style=\"text-align: justify;\">En definitiva, el formato v\u00eddeo integrado en las redes sociales, transmite m\u00e1s <span style=\"font-weight: bold;\">confianza<\/span> y <span style=\"font-weight: bold;\">autenticidad<\/span>, por lo que <a href=\"https:\/\/marketing4ecommerce.net\/tiktok-es-la-plataforma-preferida-para-la-visualizacion-de-videos-por-el-432-de-los-espanoles-estudio-hubspot\/\" rel=\"noopener\" target=\"_blank\">aumenta la confianza<\/a> en los usuarios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoy en d\u00eda, el contenido digital busca captar el inter\u00e9s de los usuarios a primera vista y de una manera m\u00e1s r\u00e1pida y directa. Y es el formato v\u00eddeo el que lidera a la hora de enganchar al p\u00fablico, siendo m\u00e1s corto, divertido y visual. Es por eso que Tiktok ha tenido un gran crecimiento&#8230;<\/p>\n","protected":false},"author":5,"featured_media":2521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-3724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La tendencia del formato video: 5 motivos para usarlo en tu contenido - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La tendencia del formato video: 5 motivos para usarlo en tu contenido - Community\" \/>\n<meta property=\"og:description\" content=\"Hoy en d\u00eda, el contenido digital busca captar el inter\u00e9s de los usuarios a primera vista y de una manera m\u00e1s r\u00e1pida y directa. 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