{"id":3950,"date":"2019-08-27T08:34:35","date_gmt":"2019-08-27T07:34:35","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=3950"},"modified":"2023-10-06T14:39:18","modified_gmt":"2023-10-06T13:39:18","slug":"que-es-un-calendario-editorial-y-por-que-deberias-tener-uno","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/es\/blog\/que-es-un-calendario-editorial-y-por-que-deberias-tener-uno\/","title":{"rendered":"\u00bfQu\u00e9 es un calendario editorial y por qu\u00e9 deber\u00edas tener uno?"},"content":{"rendered":"<p style=\"text-align: justify;\">El calendario editorial es una de las herramientas m\u00e1s \u00fatiles a la hora de crear contenido para tus redes sociales. Si est\u00e1s tratando de dar un paso m\u00e1s en la gesti\u00f3n de tus perfiles, es momento de que te plantees crear uno. A continuaci\u00f3n te explicamos qu\u00e9 es un calendario editorial y por qu\u00e9 deber\u00edas contar con uno.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"text-decoration: underline;\">\u00bfQu\u00e9 es un calendario editorial?<\/span><\/h2>\n<p style=\"text-align: justify;\">El calendario editorial es un documento en el que se planifican las actualizaciones que se publicar\u00e1n en medios digitales. A continuaci\u00f3n veremos c\u00f3mo crearlo para gestionar tus redes sociales pero tambi\u00e9n puedes utilizarlo para tu blog. Se trata de una herramienta muy \u00fatil a la hora de crear una estrategia a largo plazo.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"text-decoration: underline;\">\u00bfPara qu\u00e9 sirve un calendario editorial?<\/span><\/h2>\n<p style=\"text-align: justify;\">Todo el mundo ha celebrado en su Instagram el d\u00eda del gato y a t\u00ed se te ha pasado. Tus publicaciones no llegan a mucha gente&#8230; Est\u00e1 claro que necesitas un calendario editorial.&nbsp; Con este documento, podr\u00e1s organizar las publicaciones de todo el mes, incluso el trimestre con antelaci\u00f3n. Un calendario editorial te ayudar\u00e1 a:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Saber qu\u00e9 contenidos tienes que publicar<\/li>\n<li style=\"font-weight: 400;\">En qu\u00e9 redes sociales<\/li>\n<li style=\"font-weight: 400;\">Cu\u00e1ndo vas a publicarlo<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"text-decoration: underline;\">\u00bfC\u00f3mo crear un calendario editorial?<\/span><\/h2>\n<p style=\"text-align: justify;\">Antes de lanzarte a crear un calendario editorial para gestionar tus redes sociales, deber\u00e1s realizar un peque\u00f1o an\u00e1lisis. Empieza por consultar los datos que te ofrecen las propias redes sociales. Adem\u00e1s, te recomiendo que sincronices tus perfiles sociales con alguna herramienta gratuita como <a href=\"https:\/\/metricool.com\/\">Metricool<\/a>. Con estos datos podr\u00e1s llegar a las siguientes conclusiones:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Cu\u00e1l es la mejor hora de publicaci\u00f3n en cada red social.<\/li>\n<li style=\"font-weight: 400;\">Con qu\u00e9 frecuencia deber\u00edas publicar.<\/li>\n<li style=\"font-weight: 400;\">Qu\u00e9 tipo de contenido funciona mejor.<\/li>\n<li style=\"font-weight: 400;\">Qu\u00e9 tipo de audiencia tiene cada uno de tus perfiles sociales.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Por \u00faltimo, anota las fechas m\u00e1s importantes del periodo en el que est\u00e1s trabajando como por ejemplo, el D\u00eda del Padre. En internet podr\u00e1s encontrar informaci\u00f3n sobre los d\u00edas internacionales que pueden ser interesantes para tu target.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/\u00bfQue-es-un-calendario-editorial-y-por-que-deberias-tener-uno-El-Hive-Blog1.jpg\" alt=\"\u00bfQu\u00e9 es un calendario editorial y por qu\u00e9 deber\u00edas tener uno - El Hive Blog1\" width=\"680\" style=\"width: 680px;\"><\/p>\n<p style=\"text-align: center; font-size: 8px;\">Con Metricool podr\u00e1s acceder a datos interesantes sobre tus perfiles sociales. Foto: Metricool<\/p>\n<h2><span style=\"text-decoration: underline;\">Completa tu calendario editorial<\/span><\/h2>\n<p style=\"text-align: justify;\">Una vez tengas toda la informaci\u00f3n, crea tu calendario en un documento de Excel. Divide el documento en semanas y cada una de estas en d\u00edas. Crea columnas para cada red social. Es el momento de incluir toda la informaci\u00f3n de cada actualizaci\u00f3n.<\/p>\n<ul>\n<li style=\"font-weight: 400; text-align: justify;\">A la hora de escribir el copy y seleccionar la imagen, deber\u00e1s tener en cuenta el target de cada red social.<\/li>\n<li style=\"font-weight: 400; text-align: justify;\">Anota la hora de publicaci\u00f3n seg\u00fan las estad\u00edsticas proporcionadas por la herramienta.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Una vez lo tengas todo listo, selecciona una de las herramientas de programaci\u00f3n de las que hablamos en otro post y pone manos a la obra. \u00a1Ya no se te escapar\u00e1 otra fecha importante!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El calendario editorial es una de las herramientas m\u00e1s \u00fatiles a la hora de crear contenido para tus redes sociales. Si est\u00e1s tratando de dar un paso m\u00e1s en la gesti\u00f3n de tus perfiles, es momento de que te plantees crear uno. A continuaci\u00f3n te explicamos qu\u00e9 es un calendario editorial y por qu\u00e9 deber\u00edas&#8230;<\/p>\n","protected":false},"author":5,"featured_media":2618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-3950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es un calendario editorial y por qu\u00e9 deber\u00edas tener uno? - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es un calendario editorial y por qu\u00e9 deber\u00edas tener uno? - Community\" \/>\n<meta property=\"og:description\" content=\"El calendario editorial es una de las herramientas m\u00e1s \u00fatiles a la hora de crear contenido para tus redes sociales. 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