{"id":4004,"date":"2021-06-01T08:55:56","date_gmt":"2021-06-01T07:55:56","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=4004"},"modified":"2023-12-19T18:32:15","modified_gmt":"2023-12-19T17:32:15","slug":"razones-incluir-concursos-en-tus-estrategias","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/es\/blog\/razones-incluir-concursos-en-tus-estrategias\/","title":{"rendered":"3 razones por las que deber\u00edas incluir concursos en tus estrategias de contenido"},"content":{"rendered":"<p style=\"text-align: justify\">Los datos de Instagram no dejan de sorprendernos. Con usuarios que pasan un promedio de 53 minutos d\u00eda o los 500 millones de cuentas que usan lG stories todos los d\u00edas, no es de extra\u00f1ar que esta sea una herramienta vital en las estrategias de venta y marketing online de las marcas.<\/p>\n<p style=\"text-align: justify\"><!--more-->Y es que adem\u00e1s de su audiencia, las posibilidades y herramientas de IG ofrecen multitud de opciones <strong>para conectar con la comunidad.<\/strong> Y en este punto aparecen los concurso. Uno de estos recursos que, bien planteados, suelen funcionar muy bien.&nbsp;<\/p>\n<p style=\"text-align: justify\">Si quieres saber cu\u00e1les ser\u00e1n <strong>las ventajas de las que se beneficiar\u00e1 tu cuenta<\/strong> si organizas un concurso en Instagram, sigue leyendo.<\/p>\n<h2>&nbsp;<\/h2>\n<h2><strong>Alcanzar\u00e1s m\u00e1s audiencia<\/strong><\/h2>\n<p style=\"font-weight: normal;text-align: justify\">Un concurso es un dinamizador en potencia. <strong>Adem\u00e1s es un buen recurso para llegar a usuarios que desconocen tu marca o cuenta.<\/strong><\/p>\n<p style=\"font-weight: normal;text-align: justify\">Eso s\u00ed, para aumentar tu comunidad en n\u00famero, la simple puesta en marcha del concurso no es suficiente. Factores como la calidad de la imagen, la creatividad de la composici\u00f3n y de la convocatoria, la redacci\u00f3n del copy o el atractivo del premio son algunos de los elementos que har\u00e1n magia a la hora de conseguir nuevos seguidores. Adem\u00e1s, en este punto <strong>tambi\u00e9n es importante la elecci\u00f3n de los <\/strong><strong>hashtags. <\/strong>No olvides incorporar aquellos relacionados con los sorteos y concursos, para atraer a usuarios y\/o cuentas de Instagram interesados en este tipo de acciones.&nbsp;<\/p>\n<p style=\"font-weight: normal;text-align: justify\">En <a href=\"https:\/\/www.instagram.com\/hivency_es\/\" rel=\"noopener\" target=\"_blank\">nuestro perfil de Instagram<\/a>, cada mes realizamos un sorteo.&nbsp;<\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"instagram\" data-script-embed=\"true\" data-responsive=\"true\" style=\"position: relative;overflow: hidden;width: 100%;height: auto;padding: 0px;max-width: 540px;min-width: 256px;margin: auto;max-height: 893px\">\n<div class=\"hs-embed-content-wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CPgkf6ir0oE\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\"background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% - 2px);width:calc(100% - 2px)\">\n<div style=\"padding:16px\"> <a href=\"https:\/\/www.instagram.com\/p\/CPgkf6ir0oE\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%\" target=\"_blank\" rel=\"noopener\"><\/p>\n<div style=\"flex-direction: row;align-items: center\">\n<div style=\"background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px\">&nbsp;<\/div>\n<div style=\"flex-direction: column;flex-grow: 1;justify-content: center\">\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px\">&nbsp;<\/div>\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0\">&nbsp;<\/div>\n<div style=\"height:50px;margin:0 auto 12px;width:50px\">&nbsp;<\/div>\n<div style=\"padding-top: 8px\">\n<div style=\"color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px\"> Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\">&nbsp;<\/div>\n<div style=\"flex-direction: row;margin-bottom: 14px;align-items: center\">\n<div>\n<div style=\"background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px\">&nbsp;<\/div>\n<div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px\">&nbsp;<\/div>\n<div style=\"background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px\">\n<div style=\"background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px\">&nbsp;<\/div>\n<div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto\">\n<div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\">&nbsp;<\/div>\n<div style=\"background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px\">&nbsp;<\/div>\n<div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px\">\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px\">&nbsp;<\/div>\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px\">&nbsp;<\/div>\n<\/div>\n<p><\/a><a href=\"https:\/\/www.instagram.com\/p\/CPgkf6ir0oE\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p style=\"color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center\"><a href=\"https:\/\/www.instagram.com\/p\/CPgkf6ir0oE\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida de Hivency Spain (@hivency_es)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<h2>&nbsp;<\/h2>\n<h2><strong>Incrementar\u00e1s el engagement<\/strong><\/h2>\n<p style=\"text-align: justify\">Cuando pones un concurso en marcha, <strong>est\u00e1s invitando a tu audiencia a realizar alg\u00fan tipo de acci\u00f3n. <\/strong>Comentar, compartir, dar <em>like<\/em> a la publicaci\u00f3n, mencionar\u2026 Por lo tanto, <strong>es vital que tu copy sea claro y est\u00e9 correctamente planteado. <\/strong>Es importante que los usuarios entiendan lo que tienen que hacer para participar. \u00bfEl resultado? Conseguir\u00e1s que se viralice con m\u00e1s facilidad.&nbsp;<\/p>\n<h2>&nbsp;<\/h2>\n<h2><strong>Tus productos o servicios ganar\u00e1n visibilidad&nbsp;<\/strong><\/h2>\n<p style=\"text-align: justify\">Cuando organices un concurso en Instagram es importante que sepas que adem\u00e1s <strong>est\u00e1s reforzando tu imagen de marca en la red social.<\/strong> Ya que el concurso, al ser un contenido viral, <strong>te proporcionar\u00e1 visibilidad y, por tanto, un mayor alcance. <\/strong>\u00a1Est\u00e1s ante un escaparate perfecto! Pero no solo eso, adem\u00e1s gracias a esta activaci\u00f3n, tus productos o servicios tambi\u00e9n se beneficiar\u00e1n. De este modo, <strong>es interesante que tu concurso en IG lo organices cuando vayas a lanzar alguna novedad o como complemento de alguna campa\u00f1a de comunicaci\u00f3n. <\/strong>Tu concurso ser\u00e1 la dinamizaci\u00f3n perfecta para despertar la curiosidad de los usuarios e incentivar la compra.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los datos de Instagram no dejan de sorprendernos. Con usuarios que pasan un promedio de 53 minutos d\u00eda o los 500 millones de cuentas que usan lG stories todos los d\u00edas, no es de extra\u00f1ar que esta sea una herramienta vital en las estrategias de venta y marketing online de las marcas.<\/p>\n","protected":false},"author":5,"featured_media":2639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-4004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 razones por las que deber\u00edas incluir concursos en tus estrategias de contenido - Community<\/title>\n<meta name=\"description\" content=\"Conoce las razones clave por 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