{"id":4004,"date":"2021-06-01T08:55:56","date_gmt":"2021-06-01T07:55:56","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=4004"},"modified":"2023-10-06T14:39:15","modified_gmt":"2023-10-06T13:39:15","slug":"razones-incluir-concursos-en-tus-estrategias","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/es\/blog\/razones-incluir-concursos-en-tus-estrategias\/","title":{"rendered":"3 razones por las que deber\u00edas incluir concursos en tus estrategias de contenido"},"content":{"rendered":"<p style=\"text-align: justify;\">Los datos de Instagram no dejan de sorprendernos. Con usuarios que pasan un promedio de 53 minutos d\u00eda o los 500 millones de cuentas que usan lG stories todos los d\u00edas, no es de extra\u00f1ar que esta sea una herramienta vital en las estrategias de venta y marketing online de las marcas.<\/p>\n<p style=\"text-align: justify;\"><!--more-->Y es que adem\u00e1s de su audiencia, las posibilidades y herramientas de IG ofrecen multitud de opciones <strong>para conectar con la comunidad.<\/strong> Y en este punto aparecen los concurso. Uno de estos recursos que, bien planteados, suelen funcionar muy bien.&nbsp;<\/p>\n<p style=\"text-align: justify;\">Si quieres saber cu\u00e1les ser\u00e1n <strong>las ventajas de las que se beneficiar\u00e1 tu cuenta<\/strong> si organizas un concurso en Instagram, sigue leyendo.<\/p>\n<h2>&nbsp;<\/h2>\n<h2><strong>Alcanzar\u00e1s m\u00e1s audiencia<\/strong><\/h2>\n<p style=\"font-weight: normal; text-align: justify;\">Un concurso es un dinamizador en potencia. <strong>Adem\u00e1s es un buen recurso para llegar a usuarios que desconocen tu marca o cuenta.<\/strong><\/p>\n<p style=\"font-weight: normal; text-align: justify;\">Eso s\u00ed, para aumentar tu comunidad en n\u00famero, la simple puesta en marcha del concurso no es suficiente. Factores como la calidad de la imagen, la creatividad de la composici\u00f3n y de la convocatoria, la redacci\u00f3n del copy o el atractivo del premio son algunos de los elementos que har\u00e1n magia a la hora de conseguir nuevos seguidores. Adem\u00e1s, en este punto <strong>tambi\u00e9n es importante la elecci\u00f3n de los <\/strong><strong>hashtags. <\/strong>No olvides incorporar aquellos relacionados con los sorteos y concursos, para atraer a usuarios y\/o cuentas de Instagram interesados en este tipo de acciones.&nbsp;<\/p>\n<p style=\"font-weight: normal; text-align: justify;\">En <a href=\"https:\/\/www.instagram.com\/hivency_es\/\" rel=\"noopener\" target=\"_blank\">nuestro perfil de Instagram<\/a>, cada mes realizamos un sorteo.&nbsp;<\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"instagram\" data-script-embed=\"true\" data-responsive=\"true\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 540px; min-width: 256px; display: block; margin: auto; max-height: 893px;\">\n<div class=\"hs-embed-content-wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CPgkf6ir0oE\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CPgkf6ir0oE\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">&nbsp;<\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\">&nbsp;<\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\"  xmlns_xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\">&nbsp;<\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">&nbsp;<\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">&nbsp;<\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">&nbsp;<\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">&nbsp;<\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">&nbsp;<\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">&nbsp;<\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">&nbsp;<\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CPgkf6ir0oE\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida de Hivency Spain (@hivency_es)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<\/div>\n<h2>&nbsp;<\/h2>\n<h2><strong>Incrementar\u00e1s el engagement<\/strong><\/h2>\n<p style=\"text-align: justify;\">Cuando pones un concurso en marcha, <strong>est\u00e1s invitando a tu audiencia a realizar alg\u00fan tipo de acci\u00f3n. <\/strong>Comentar, compartir, dar <em>like<\/em> a la publicaci\u00f3n, mencionar\u2026 Por lo tanto, <strong>es vital que tu copy sea claro y est\u00e9 correctamente planteado. <\/strong>Es importante que los usuarios entiendan lo que tienen que hacer para participar. \u00bfEl resultado? Conseguir\u00e1s que se viralice con m\u00e1s facilidad.&nbsp;<\/p>\n<h2>&nbsp;<\/h2>\n<h2><strong>Tus productos o servicios ganar\u00e1n visibilidad&nbsp;<\/strong><\/h2>\n<p style=\"text-align: justify;\">Cuando organices un concurso en Instagram es importante que sepas que adem\u00e1s <strong>est\u00e1s reforzando tu imagen de marca en la red social.<\/strong> Ya que el concurso, al ser un contenido viral, <strong>te proporcionar\u00e1 visibilidad y, por tanto, un mayor alcance. <\/strong>\u00a1Est\u00e1s ante un escaparate perfecto! Pero no solo eso, adem\u00e1s gracias a esta activaci\u00f3n, tus productos o servicios tambi\u00e9n se beneficiar\u00e1n. De este modo, <strong>es interesante que tu concurso en IG lo organices cuando vayas a lanzar alguna novedad o como complemento de alguna campa\u00f1a de comunicaci\u00f3n. <\/strong>Tu concurso ser\u00e1 la dinamizaci\u00f3n perfecta para despertar la curiosidad de los usuarios e incentivar la compra.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los datos de Instagram no dejan de sorprendernos. Con usuarios que pasan un promedio de 53 minutos d\u00eda o los 500 millones de cuentas que usan lG stories todos los d\u00edas, no es de extra\u00f1ar que esta sea una herramienta vital en las estrategias de venta y marketing online de las marcas.<\/p>\n","protected":false},"author":5,"featured_media":2639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-4004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 razones por las que deber\u00edas incluir concursos en tus estrategias de contenido - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 razones por las que deber\u00edas incluir concursos en tus estrategias de contenido - Community\" \/>\n<meta property=\"og:description\" content=\"Los datos de Instagram no dejan de sorprendernos. Con usuarios que pasan un promedio de 53 minutos d\u00eda o los 500 millones de cuentas que usan lG stories todos los d\u00edas, no es de extra\u00f1ar que esta sea una herramienta vital en las estrategias de venta y marketing online de las marcas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/community-staging.skeepers.in\/es\/blog\/razones-incluir-concursos-en-tus-estrategias\/\" \/>\n<meta property=\"og:site_name\" content=\"Community\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-01T07:55:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-06T13:39:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/3-razones-por-las-que-deberias-incluir-concursos-en-tus-estrategias-de-contenido-El-Hive-Blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"453\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marine Aubagna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marine Aubagna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/community-staging.skeepers.in\/es\/blog\/razones-incluir-concursos-en-tus-estrategias\/\",\"url\":\"https:\/\/community-staging.skeepers.in\/es\/blog\/razones-incluir-concursos-en-tus-estrategias\/\",\"name\":\"3 razones por las que deber\u00edas incluir concursos en tus estrategias de contenido - 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