{"id":4018,"date":"2022-02-01T16:37:58","date_gmt":"2022-02-01T15:37:58","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=4018"},"modified":"2023-10-06T14:39:13","modified_gmt":"2023-10-06T13:39:13","slug":"resumen-tendencias-redes-sociales-2021","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/es\/blog\/resumen-tendencias-redes-sociales-2021\/","title":{"rendered":"Resumen de las tendencias en redes sociales 2021"},"content":{"rendered":"<p style=\"text-align: justify;\">La crisis de la COVID-19 ha revolucionado por completo el mundo del marketing de influencia y de las redes sociales, poniendo de manifiesto <span style=\"font-weight: bold;\">nuevas tendencias.<\/span><\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">2021 fue un a\u00f1o de mayor uso de las plataformas sociales y de las compras online. Los v\u00eddeos cortos tipo <span style=\"font-weight: bold;\">TikTok<\/span>, los Lives tipo <span style=\"font-weight: bold;\">Twitch<\/span> y el audio tipo <span style=\"font-weight: bold;\">podcast<\/span> tambi\u00e9n crecieron con fuerza.<\/p>\n<p style=\"text-align: justify;\">En este art\u00edculo te contamos con m\u00e1s detalle las tendencias que estuvieron on fire en 2021<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<h2>1# Social Shopping<\/h2>\n<p style=\"text-align: justify;\">El volumen de <span style=\"font-weight: bold;\">ventas online<\/span> ha aumentado notablemente durante este \u00faltimo a\u00f1o. Ante estos nuevos patrones de consumo, las distintas redes sociales han tenido que evolucionar y adaptarse. El <a href=\"https:\/\/blog.hubspot.es\/sales\/guia-social-selling\" rel=\"noopener\" target=\"_blank\">Social Selling<\/a>, tambi\u00e9n conocido como Social Shopping, y el Live Shopping, han visto as\u00ed acelerado su crecimiento.&nbsp;<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<h2>2# TikTok y el formato de v\u00eddeo corto<\/h2>\n<p style=\"text-align: justify;\">TikTok es ahora un \u00e9xito multigeneracional y se ha establecido como una red social l\u00edder. Muchos creadores de contenido han recurrido y seguir\u00e1n recurriendo a la aplicaci\u00f3n china por su impresionante <span style=\"font-weight: bold;\">potencial de alcance<\/span>. De hecho, un solo v\u00eddeo es a veces suficiente para <a href=\"\/es\/hive\/hive\/3-consejos-saber-v%C3%ADdeos-tendencia-tiktok\" rel=\"noopener\" target=\"_blank\">hacerte viral.<\/a><\/p>\n<p>M\u00e1s din\u00e1micos y creativos, los <span style=\"font-weight: bold;\">v\u00eddeos cortos<\/span> se est\u00e1n imponiendo en el panorama de las redes sociales. Desde los TikToks hasta los Instagram Reels y los YouTube Shorts, los influencers han acudido en masa a estos nuevos canales de comunicaci\u00f3n digital en 2021.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<h2>3# Twitch y el formato Live<\/h2>\n<p style=\"text-align: justify;\">Twitch fue, sin duda, la plataforma de todos los r\u00e9cords en 2021. La <span style=\"font-weight: bold;\">autenticidad<\/span> y la <span style=\"font-weight: bold;\">cercan\u00eda<\/span> de los Lives es la raz\u00f3n de ello. Se rompen las fronteras, a veces opacas, entre el influencer y sus suscriptores, creando uno de los mayores \u00edndices de engagement.<\/p>\n<p style=\"text-align: justify;\">Adem\u00e1s, es en <span style=\"font-weight: bold;\">Twitch<\/span> donde las comunidades apoyan m\u00e1s econ\u00f3micamente a sus influencers: a trav\u00e9s de donaciones, la compra de insignias o simplemente la suscripci\u00f3n a un canal.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/Resumen-de-las-tendencias-en-redes-sociales-2021-El-Hive-Blog-2.jpg\" alt=\"Resumen de las tendencias en redes sociales 2021 - El Hive Blog 2\" width=\"640\" loading=\"lazy\" style=\"width: 640px;\"><\/p>\n<p style=\"font-size: 12px; text-align: center;\">Cr\u00e9ditos im\u00e1gen Florian Olivo v\u00eda Unsplash<\/p>\n<h2>4# Podcast y el formato audio<\/h2>\n<p style=\"text-align: justify;\">Parece que la voz cautivadora y envolvente de los podcasters ha conquistado a los oyentes. Pero m\u00e1s all\u00e1 de los <span style=\"font-weight: bold;\">podcasts<\/span>, es el audio conversacional el que ha marcado el 2021. Pensamos en la app <a href=\"https:\/\/www.clubhouse.com\/\" rel=\"noopener\" target=\"_blank\">Clubhouse<\/a>, descargada m\u00e1s de 32 millones de veces, con un pico en el primer semestre de 2021. M\u00e1s recientemente, han surgido Instagram Live Rooms y Twitter Live Spaces.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<h2>5# La autenticidad<\/h2>\n<p style=\"text-align: justify;\">Transparencia, autenticidad y pragmatismo fueron las palabras clave del a\u00f1o pasado. La raz\u00f3n es que los usuarios de Internet buscan ahora la <span style=\"font-weight: bold;\">espontaneidad<\/span>. Est\u00e1n hartos de las fotos que se retocan constantemente. Por tanto, la necesidad de autenticidad se impone y se convierte en una de las tendencias de las redes sociales para 2021.<\/p>\n<p style=\"text-align: justify;\">Estas 7 tendencias en redes sociales para 2021 han dejado su huella en el panorama de las redes sociales. Y sin duda seguir\u00e1n siendo tendencias clave en 2022. Como influencer, te recomendamos encarecidamente que integres estas nuevas pr\u00e1cticas en tu estrategia de redes sociales, si quieres desarrollar tu comunidad y ganar seguidores.<\/p>\n<p style=\"text-align: justify; font-size: 12px;\">Cr\u00e9ditos foto portada Alexander Shatov via Unsplash<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La crisis de la COVID-19 ha revolucionado por completo el mundo del marketing de influencia y de las redes sociales, poniendo de manifiesto nuevas tendencias.<\/p>\n","protected":false},"author":5,"featured_media":2645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-4018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Resumen de las tendencias en redes sociales 2021 - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Resumen de las tendencias en redes sociales 2021 - Community\" \/>\n<meta property=\"og:description\" content=\"La crisis de la COVID-19 ha revolucionado por completo el mundo del marketing de influencia y de las redes sociales, poniendo de manifiesto nuevas tendencias.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/community-staging.skeepers.in\/es\/blog\/resumen-tendencias-redes-sociales-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Community\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-01T15:37:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-06T13:39:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/Resumen-de-las-tendencias-en-redes-sociales-2021.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marine Aubagna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marine Aubagna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/community-staging.skeepers.in\/es\/blog\/resumen-tendencias-redes-sociales-2021\/\",\"url\":\"https:\/\/community-staging.skeepers.in\/es\/blog\/resumen-tendencias-redes-sociales-2021\/\",\"name\":\"Resumen de las tendencias en redes sociales 2021 - Community\",\"isPartOf\":{\"@id\":\"https:\/\/community-staging.skeepers.in\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/community-staging.skeepers.in\/es\/blog\/resumen-tendencias-redes-sociales-2021\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/community-staging.skeepers.in\/es\/blog\/resumen-tendencias-redes-sociales-2021\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/Resumen-de-las-tendencias-en-redes-sociales-2021.jpg\",\"datePublished\":\"2022-02-01T15:37:58+00:00\",\"dateModified\":\"2023-10-06T13:39:13+00:00\",\"author\":{\"@id\":\"https:\/\/community-staging.skeepers.in\/es\/#\/schema\/person\/063795e5b6916b6bfa31f1ff598a1aaf\"},\"breadcrumb\":{\"@id\":\"https:\/\/community-staging.skeepers.in\/es\/blog\/resumen-tendencias-redes-sociales-2021\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/community-staging.skeepers.in\/es\/blog\/resumen-tendencias-redes-sociales-2021\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/community-staging.skeepers.in\/es\/blog\/resumen-tendencias-redes-sociales-2021\/#primaryimage\",\"url\":\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/Resumen-de-las-tendencias-en-redes-sociales-2021.jpg\",\"contentUrl\":\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/Resumen-de-las-tendencias-en-redes-sociales-2021.jpg\",\"width\":640,\"height\":480},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/community-staging.skeepers.in\/es\/blog\/resumen-tendencias-redes-sociales-2021\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/community-staging.skeepers.in\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resumen de las tendencias en redes sociales 2021\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/community-staging.skeepers.in\/es\/#website\",\"url\":\"https:\/\/community-staging.skeepers.in\/es\/\",\"name\":\"Community\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/community-staging.skeepers.in\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/community-staging.skeepers.in\/es\/#\/schema\/person\/063795e5b6916b6bfa31f1ff598a1aaf\",\"name\":\"Marine Aubagna\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/community-staging.skeepers.in\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7c8a6edae280b183564951375e5a0b2bcb9bbf7a0123b0a21efaa53d8a54e3ee?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7c8a6edae280b183564951375e5a0b2bcb9bbf7a0123b0a21efaa53d8a54e3ee?s=96&d=mm&r=g\",\"caption\":\"Marine Aubagna\"},\"url\":\"https:\/\/community-staging.skeepers.in\/es\/blog\/author\/marine-aubagnaskeepers-io\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Resumen de las tendencias en redes sociales 2021 - Community","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"es_ES","og_type":"article","og_title":"Resumen de las tendencias en redes sociales 2021 - Community","og_description":"La crisis de la COVID-19 ha revolucionado por completo el mundo del marketing de influencia y de las redes sociales, poniendo de manifiesto nuevas tendencias.","og_url":"https:\/\/community-staging.skeepers.in\/es\/blog\/resumen-tendencias-redes-sociales-2021\/","og_site_name":"Community","article_published_time":"2022-02-01T15:37:58+00:00","article_modified_time":"2023-10-06T13:39:13+00:00","og_image":[{"width":640,"height":480,"url":"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/Resumen-de-las-tendencias-en-redes-sociales-2021.jpg","type":"image\/jpeg"}],"author":"Marine Aubagna","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Marine Aubagna","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/community-staging.skeepers.in\/es\/blog\/resumen-tendencias-redes-sociales-2021\/","url":"https:\/\/community-staging.skeepers.in\/es\/blog\/resumen-tendencias-redes-sociales-2021\/","name":"Resumen de las tendencias en redes sociales 2021 - Community","isPartOf":{"@id":"https:\/\/community-staging.skeepers.in\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/community-staging.skeepers.in\/es\/blog\/resumen-tendencias-redes-sociales-2021\/#primaryimage"},"image":{"@id":"https:\/\/community-staging.skeepers.in\/es\/blog\/resumen-tendencias-redes-sociales-2021\/#primaryimage"},"thumbnailUrl":"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/Resumen-de-las-tendencias-en-redes-sociales-2021.jpg","datePublished":"2022-02-01T15:37:58+00:00","dateModified":"2023-10-06T13:39:13+00:00","author":{"@id":"https:\/\/community-staging.skeepers.in\/es\/#\/schema\/person\/063795e5b6916b6bfa31f1ff598a1aaf"},"breadcrumb":{"@id":"https:\/\/community-staging.skeepers.in\/es\/blog\/resumen-tendencias-redes-sociales-2021\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/community-staging.skeepers.in\/es\/blog\/resumen-tendencias-redes-sociales-2021\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/community-staging.skeepers.in\/es\/blog\/resumen-tendencias-redes-sociales-2021\/#primaryimage","url":"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/Resumen-de-las-tendencias-en-redes-sociales-2021.jpg","contentUrl":"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/Resumen-de-las-tendencias-en-redes-sociales-2021.jpg","width":640,"height":480},{"@type":"BreadcrumbList","@id":"https:\/\/community-staging.skeepers.in\/es\/blog\/resumen-tendencias-redes-sociales-2021\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/community-staging.skeepers.in\/es\/"},{"@type":"ListItem","position":2,"name":"Resumen de las tendencias en redes sociales 2021"}]},{"@type":"WebSite","@id":"https:\/\/community-staging.skeepers.in\/es\/#website","url":"https:\/\/community-staging.skeepers.in\/es\/","name":"Community","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/community-staging.skeepers.in\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/community-staging.skeepers.in\/es\/#\/schema\/person\/063795e5b6916b6bfa31f1ff598a1aaf","name":"Marine Aubagna","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/community-staging.skeepers.in\/es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7c8a6edae280b183564951375e5a0b2bcb9bbf7a0123b0a21efaa53d8a54e3ee?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7c8a6edae280b183564951375e5a0b2bcb9bbf7a0123b0a21efaa53d8a54e3ee?s=96&d=mm&r=g","caption":"Marine Aubagna"},"url":"https:\/\/community-staging.skeepers.in\/es\/blog\/author\/marine-aubagnaskeepers-io\/"}]}},"_links":{"self":[{"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/posts\/4018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/comments?post=4018"}],"version-history":[{"count":1,"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/posts\/4018\/revisions"}],"predecessor-version":[{"id":4019,"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/posts\/4018\/revisions\/4019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/media\/2645"}],"wp:attachment":[{"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/media?parent=4018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/categories?post=4018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/tags?post=4018"},{"taxonomy":"case_study_solution","embeddable":true,"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/case_study_solution?post=4018"},{"taxonomy":"landing_page_cat","embeddable":true,"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/landing_page_cat?post=4018"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/community-staging.skeepers.in\/es\/wp-json\/wp\/v2\/post_folder?post=4018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}