{"id":2081,"date":"2023-10-06T14:23:38","date_gmt":"2023-10-06T13:23:38","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=2081"},"modified":"2023-10-06T14:23:53","modified_gmt":"2023-10-06T13:23:53","slug":"etre-visible-sur-instagram","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/etre-visible-sur-instagram\/","title":{"rendered":"5 conseils pour \u00eatre visible sur Instagram en 2023"},"content":{"rendered":"

Depuis 2023, certains influenceurs se plaignent d\u2019une baisse de leur visibilit\u00e9 sur Instagram. Heureusement, ce n’est pas une fatalit\u00e9. Des erreurs courantes peuvent expliquer cette situation, et nous avons les solutions pour y rem\u00e9dier. D\u00e9couvre d\u00e8s maintenant nos 5 conseils pour continuer d\u2019<\/span>\u00eatre visible sur Instagram <\/b>en 2023 et reprendre le contr\u00f4le de ton audience. C\u2019est parti !<\/span><\/p>\n

1# Publier r\u00e9guli\u00e8rement\u2026<\/span><\/h2>\n

La r\u00e9gularit\u00e9 est un point essentiel pour \u00eatre visible sur Instagram en 2023. En effet, plus tu publies, plus tu cr\u00e9es d\u2019<\/span>opportunit\u00e9s d’appara\u00eetre dans le fil d\u2019actualit\u00e9 <\/b>de tes abonn\u00e9s. \u00c0 l’inverse, si tu disparais trop longtemps, tes abonn\u00e9s risquent de se d\u00e9sint\u00e9resser de ton contenu et de t\u2019oublier\u2026 Sans compter que la r\u00e9gularit\u00e9 est un <\/span>crit\u00e8re de visibilit\u00e9 pour l\u2019algorithme d\u2019Instagram<\/b>. Ainsi, si tu ne publies pas r\u00e9guli\u00e8rement, tu perds des points aupr\u00e8s du social media et ta publication perd en visibilit\u00e9\u2026 Pour t\u2019aider \u00e0 garder le rythme, tu peux planifier tes publications \u00e0 l’aide d’<\/span>outils de publication gratuits<\/span><\/a>.\u00a0<\/span><\/p>\n

Attention toutefois, <\/span>r\u00e9gularit\u00e9 ne signifie pas quantit\u00e9 \u00e0 tout prix<\/b>. Ainsi, il est pr\u00e9f\u00e9rable de publier moins souvent, mais du contenu de qualit\u00e9, plut\u00f4t que de publier du contenu tous les jours, mais peu pertinent ou mal r\u00e9alis\u00e9. Ce qui nous am\u00e8ne au deuxi\u00e8me point !<\/span><\/p>\n

2# \u2026 du contenu de qualit\u00e9<\/span><\/h2>\n

Ta baisse de notori\u00e9t\u00e9 sur les r\u00e9seaux sociaux peut s\u2019expliquer d\u2019une mani\u00e8re tr\u00e8s simple : l\u2019<\/span>augmentation de la concurrence<\/b>. Cela a forc\u00e9ment un impact sur la port\u00e9e de tes publications et donc sur leur visibilit\u00e9. Il faut donc que tu mettes le paquet avec des contenus de qualit\u00e9 qui g\u00e9n\u00e8rent de l\u2019engagement.<\/span><\/p>\n

Pour ce faire, travaille tes visuels et <\/span>cr\u00e9e un feed harmonieux<\/span><\/a>. Si tu en as les moyens, tu peux investir dans du mat\u00e9riel professionnel. Sinon, il existe \u00e9galement des solutions pour r\u00e9aliser de <\/span>belles photos Instagram sans mat\u00e9riel<\/span><\/a>. Au-del\u00e0 du visuel, il est aussi important de travailler ton wording. <\/span>Optimise ainsi tes l\u00e9gendes Instagram<\/span><\/a> pour attirer l\u2019attention d\u2019abonn\u00e9s potentiels et g\u00e9n\u00e9rer de l\u2019engagement !<\/span><\/p>\n

3# Miser sur Reels<\/span><\/h2>\n

Depuis leur lancement au cours de l\u2019\u00e9t\u00e9 2020, <\/span>les Reels sont mis en avant<\/b> par le r\u00e9seau social Insta. En effet, non seulement ces contenus vid\u00e9os disposent d\u2019une section d\u00e9di\u00e9e sur la page d\u2019accueil de l\u2019application, mais ils disposent \u00e9galement d\u2019une meilleure visibilit\u00e9. Ce format court g\u00e9n\u00e9rerait ainsi <\/span>22 % de taux d\u2019engagement suppl\u00e9mentaire<\/b> par rapport aux vid\u00e9os Instagram plus classiques.<\/span><\/p>\n

Ces statistiques devraient continuer de cro\u00eetre en 2023 \u00e0 en croire les changements d\u2019algorithme annonc\u00e9s. En effet, la <\/span>visibilit\u00e9 d’un Reel<\/span><\/a> ne devrait plus d\u00e9pendre du nombre de followers Instagram de son cr\u00e9ateur, comme c\u2019\u00e9tait le cas initialement, mais bel et bien de sa performance, \u00e0 l\u2019instar des vid\u00e9os TikTok. Un parfait inconnu pourra ainsi <\/span>devenir c\u00e9l\u00e8bre du jour au lendemain<\/b> gr\u00e2ce \u00e0 un bon contenu vid\u00e9o.\u00a0<\/span><\/p>\n

4# Collaborer avec d\u2019autres cr\u00e9ateurs<\/span><\/h2>\n

Les collaborations ont le vent en poupe. Pour cause, elles permettent de gagner en popularit\u00e9, d\u2019autant plus ces derniers temps, en raison des <\/span>publications partag\u00e9es sur deux comptes sociaux<\/b> en m\u00eame temps.<\/span><\/p>\n

Pour r\u00e9ussir ta collaboration, il est alors important de trouver des <\/span>partenaires dont l’audience est proche de la tienne<\/b>, que ce soit en genre, en \u00e2ge ou en centres d\u2019int\u00e9r\u00eat. Lorsque tu publies le contenu collaboratif pense \u00e9galement \u00e0 <\/span>mentionner le compte Instagram <\/b>de l\u2019autre cr\u00e9ateur de contenu.<\/span><\/p>\n

5# Prendre en consid\u00e9ration le nouvel algorithme<\/span><\/h2>\n

En 2023, le <\/span>fil d\u2019actualit\u00e9 Instagram \u00e9volue<\/span><\/a>. En effet, le m\u00e9dia social propose une nouvelle fonctionnalit\u00e9 permettant de passer d\u2019un fil d\u2019actu par d\u00e9faut \u00e0 un fil d\u2019actu \u201cSuivis\u201d ou \u201cFavoris\u201d. Et avec l\u2019option de <\/span>fil d\u2019actualit\u00e9 Instagram \u201cFavoris\u201d<\/b>, tes followers d\u00e9couvrent uniquement les publications de leurs comptes favoris. Autrement dit, des comptes Instagram qu\u2019ils ont choisis. Tu l\u2019auras donc devin\u00e9, \u00e0 toi d\u2019inciter ta base d\u2019abonn\u00e9s \u00e0 te mettre en favori pour voir tes publications originales en priorit\u00e9.<\/span><\/p>\n

\u00catre visible sur Instagram, conclusion<\/span><\/h2>\n

M\u00eame si la concurrence devient de plus en plus rude sur Instagram en 2023, tu peux conserver ta visibilit\u00e9. Pour cela, il faut poster r\u00e9guli\u00e8rement du contenu \u00e0 forte valeur ajout\u00e9e, miser sur les Reels, collaborer avec d\u2019autres cr\u00e9ateurs et inciter tes abonn\u00e9s Instagram \u00e0 te mettre en favoris.<\/span><\/p>\n

Maintenant que tu sais comment \u00eatre visible sur Instagram, d\u00e9couvre comment \u00eatre visible aupr\u00e8s des marques. Et pour ce faire, <\/span>fais confiance \u00e0 Skeepers<\/span><\/a> ! Notre plateforme d\u2019influence marketing te permet d\u2019\u00eatre mis en relation avec un large panel de clients. Entre en contact avec eux et g\u00e8re tes collaborations depuis le m\u00eame outil.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Depuis 2023, certains influenceurs se plaignent d\u2019une baisse de leur visibilit\u00e9 sur Instagram. Heureusement, ce n’est pas une fatalit\u00e9. Des erreurs courantes peuvent expliquer cette situation, et nous avons les solutions pour y rem\u00e9dier. D\u00e9couvre d\u00e8s maintenant nos 5 conseils pour continuer d\u2019\u00eatre visible sur Instagram en 2023 et reprendre le contr\u00f4le de ton audience….<\/p>\n","protected":false},"author":68,"featured_media":7962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-2081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"\n5 conseils pour \u00eatre visible sur Instagram en 2023 - Community<\/title>\n<meta name=\"description\" content=\"Tu souhaites \u00eatre visible sur Instagram en 2023, mais tu ne sais pas comment faire ? 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