{"id":2087,"date":"2023-10-06T14:23:38","date_gmt":"2023-10-06T13:23:38","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=2087"},"modified":"2023-10-06T14:23:53","modified_gmt":"2023-10-06T13:23:53","slug":"monetisation-pinterest","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/monetisation-pinterest\/","title":{"rendered":"Pinterest ouvre la mon\u00e9tisation aux cr\u00e9ateurs de contenu fran\u00e7ais"},"content":{"rendered":"

Ce 4 avril 2023, Pinterest a annonc\u00e9 l’\u00e9largissement de son programme de mon\u00e9tisation \u00e0 5 pays suppl\u00e9mentaires : le Canada, l’Allemagne, l’Autriche, la Suisse et la France. <\/span>Tu l’auras donc compris, la <\/span><\/span>mon\u00e9tisation Pinterest <\/span><\/span><\/b>d\u00e9barque pour les cr\u00e9ateurs de contenu fran\u00e7ais. <\/span>De quoi s’agit-il concr\u00e8tement ? <\/span>Comment en b\u00e9n\u00e9ficier ? <\/span>R\u00e9ponses\u00a0!<\/span><\/span><\/span><\/p>\n

La mon\u00e9tisation Pinterest d\u00e9barque en France<\/span><\/span><\/span><\/h2>\n

Lanc\u00e9 en avril 2021 aux \u00c9tats-Unis, le <\/span><\/span><\/span>programme de mon\u00e9tisation Pinterest <\/span><\/span><\/b>d\u00e9barque d\u00e9sormais en France. <\/span>Le concept ? <\/span>Un soutien financier, une exposition plus large, ainsi que des ressources afin d’atteindre de nouveaux abonn\u00e9s. <\/span>Une mani\u00e8re pour Pinterest de renforcer les liens avec ses milliers d’utilisateurs actifs fran\u00e7ais\u00a0!<\/span><\/span><\/span><\/p>\n

Mais attention, car n’entre pas dans le programme qui veut. <\/span>En plus d’\u00eatre choisis <\/span><\/span><\/span>sur un temps limit\u00e9 <\/span><\/span><\/b>, les cr\u00e9ateurs partenaires doivent faire partie d’une <\/span><\/span><\/span>niche pr\u00e9cise <\/span><\/span><\/b>. <\/span>Pour le premier cycle 2023 aux \u00c9tats-Unis, Pinterest a ainsi d\u00e9cid\u00e9 de mon\u00e9tiser des contenus autour du d\u00e9veloppement durable. <\/span>Le sujet choisi pour la France et la phase de s\u00e9lection devaient \u00eatre ouverts et communiqu\u00e9s d’ici peu.<\/span><\/span><\/span><\/p>\n

Une nouveaut\u00e9 pr\u00e9visible<\/span><\/span><\/span><\/h2>\n

Les plateformes de r\u00e9seaux sociaux sont bien conscientes de l’importance des influenceurs pour leur croissance. <\/span>Ou, la concurrence entre r\u00e9seaux devient de plus en plus rude. <\/span>Afin d’attirer et de retenir les cr\u00e9ateurs, les plateformes ont donc d\u00fb mettre en place des <\/span><\/span><\/span>outils de mon\u00e9tisation <\/span><\/span><\/b>attractifs.<\/span><\/span><\/span><\/p>\n

TikTok, le patron de la r\u00e9mun\u00e9ration<\/span><\/span><\/span><\/h2>\n

TikTok a ainsi modifi\u00e9 son <\/span><\/span><\/span>TikTok Creator Fund <\/span><\/span><\/b>en augmentant la r\u00e9mun\u00e9ration \u00e0 1 000 \u20ac par million de vues contre 10 \u20ac auparavant. <\/span>Derni\u00e8rement, le r\u00e9seau social aux vid\u00e9os a \u00e9galement lanc\u00e9 <\/span><\/span><\/span>les abonnements payants<\/span><\/span><\/span><\/a> . <\/span>En plus du fonds pour les cr\u00e9ateurs et des dons sur Live, les cr\u00e9ateurs de contenu peuvent d\u00e9sormais demander \u00e0 leurs abonn\u00e9s un <\/span><\/span><\/span>abonnement d’environ 5 euros par mois <\/span><\/span><\/b>pour acc\u00e9der \u00e0 des contenus et avantages exclusifs lors des TikTok Lives.<\/span><\/span><\/span><\/p>\n

YouTube et la mon\u00e9tisation des Shorts<\/span><\/span><\/span><\/h2>\n

LinkedIn et Instagram \u00e0 la tra\u00eene<\/span><\/span><\/span><\/h2>\n

Tout comme Pinterest, les plateformes LinkedIn et Instagram travaillent sur de <\/span><\/span><\/span>nouveaux outils de mon\u00e9tisation <\/span><\/span><\/b>pour les cr\u00e9ateurs de contenu, tels que des abonnements payants, des badges, des publicit\u00e9s sur les contenus vid\u00e9o et des programmes pour les influenceurs. <\/span>L’objectif ? <\/span>Rattraper leur retard !<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ce 4 avril 2023, Pinterest a annonc\u00e9 l’\u00e9largissement de son programme de mon\u00e9tisation \u00e0 5 pays suppl\u00e9mentaires : le Canada, l’Allemagne, l’Autriche, la Suisse et la France. Tu l’auras donc compris, la mon\u00e9tisation Pinterest d\u00e9barque pour les cr\u00e9ateurs de contenu fran\u00e7ais. De quoi s’agit-il concr\u00e8tement ? Comment en b\u00e9n\u00e9ficier ? R\u00e9ponses\u00a0! La mon\u00e9tisation Pinterest d\u00e9barque…<\/p>\n","protected":false},"author":5,"featured_media":7985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-2087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"\nPinterest ouvre la mon\u00e9tisation aux cr\u00e9ateurs de contenu fran\u00e7ais - Community<\/title>\n<meta name=\"description\" content=\"La mon\u00e9tisation Pinterest d\u00e9barque en France ! 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YouTube pr\u00e9f\u00e8re r\u00e9mun\u00e9rer ses utilisateurs en fonction du <\/span><\/span><\/span>nombre de vues par vid\u00e9o <\/span><\/span><\/b>. <\/span>\u00c0 savoir que, depuis le 1er f\u00e9vrier 2023, les cr\u00e9ateurs de contenu peuvent \u00e9galement g\u00e9n\u00e9rer des <\/span><\/span><\/span>revenus gr\u00e2ce aux YouTube Shorts<\/span><\/span><\/span><\/a> . <\/span>Concr\u00e8tement, chaque mois, les revenus g\u00e9n\u00e9r\u00e9s par les annonces diffus\u00e9es entre les vid\u00e9os du flux Shorts sont ajout\u00e9s et invers\u00e9s aux cr\u00e9ateurs.<\/span><\/span><\/span><\/p>\n