{"id":4274,"date":"2019-08-06T14:54:57","date_gmt":"2019-08-06T13:54:57","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=4274"},"modified":"2023-10-06T14:27:42","modified_gmt":"2023-10-06T13:27:42","slug":"10-faits-sur-linfluence-marketing","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/10-faits-sur-linfluence-marketing\/","title":{"rendered":"10 faits sur l\u2019influence marketing"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24793\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/influence-marketing-10-faits-1.jpg\" alt=\"girls\" width=\"800\" height=\"533\"><\/p>\n<p>On connait toutes et tous le <strong>marketing d\u2019influence<\/strong>, ce levier si puissant pour les entreprises. Aujourd\u2019hui, je suis s\u00fbre que vous allez apprendre des choses \ud83d\ude42 Au centre de ce nouveau <strong>mode de communication<\/strong>, on retrouve la marque et bien sur l\u2019influenceur. Il existe un panel tr\u00e8s large d\u2019influenceurs ou encore des techniques plus ou moins connues. Les marques sont oblig\u00e9es de passer par cette technique pour rendre leur <strong>message authentique<\/strong> et <strong>spontan\u00e9<\/strong>. Allons \u00e0 la d\u00e9couverte de 10 v\u00e9rit\u00e9s sur l\u2019influence marketing.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>10 faits sur l\u2019influence marketing<\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h3>L\u2019influence marketing, une tendance qui ne cesse de cro\u00eetre<\/h3>\n<p>&nbsp;<\/p>\n<p>Le <a href=\"https:\/\/www.journalducm.com\/marketing-influence-influenceur\/\">marketing d\u2019influence<\/a> est devenu le canal de communication le plus <strong>tendance<\/strong> et qui fonctionne le mieux. Les marques le savent&nbsp;! Cette m\u00e9thode assimil\u00e9e au bouche-\u00e0-oreille est r\u00e9pandue et terriblement efficace. Ainsi, toutes les marques s\u2019y mettent, elle se r\u00e9pand comme une train\u00e9e de poudre. L\u2019utilisation grandissante des r\u00e9seaux sociaux participe \u00e0 l\u2019\u00e9mergence de plus en plus d\u2019influenceurs.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3>Les influenceurs n\u2019ont pas le m\u00eame profil<\/h3>\n<p>&nbsp;<\/p>\n<p>Les influenceurs ne sont pas tous les m\u00eames, ce n\u2019est pas une nouveaut\u00e9. La vari\u00e9t\u00e9 est immense entre les influenceurs c\u00e9l\u00e9brit\u00e9s, les influenceurs RP, les micro-influenceurs, les nano-influenceurs et les m\u00e9ga-influenceurs. De m\u00eame, certains clients s\u2019av\u00e8rent de bons ambassadeurs. Une chose est s\u00fbre, le choix est vaste.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3>Plus d\u2019abonn\u00e9s ne veut pas dire un meilleur taux d\u2019engagement<\/h3>\n<h3><\/h3>\n<p>Contrairement aux id\u00e9es re\u00e7ues, l\u2019investissement d\u2019un influenceur n\u2019est pas forc\u00e9ment proportionnel \u00e0 son nombre d\u2019abonn\u00e9s. Bien s\u00fbr, un micro influenceur est moins connu d\u2019une star n\u00e9anmoins son taux d\u2019engagement peut s\u2019av\u00e9rer \u00eatre beaucoup plus cons\u00e9quent.&nbsp;En effet, les interactions sont beaucoup plus <strong>engageantes<\/strong>, <strong>sinc\u00e8res<\/strong> et <strong>spontan\u00e9es<\/strong>. Une confiance s\u2019installe, elle est gage <strong>d\u2019\u00e9change de qualit\u00e9<\/strong>. En bref, les influenceurs qui poss\u00e8dent le plus d\u2019abonn\u00e9es ne sont pas ceux qui comptabilisent le plus grand taux d\u2019engagement.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3>L\u2019investissement est cons\u00e9quent<\/h3>\n<p>&nbsp;<\/p>\n<p>Les influenceurs s\u2019investissent de plus en plus dans leurs publications. Chaque post est travaill\u00e9 entre la photo et le contenu. Une chose est s\u00fbre, les influenceurs se professionnalisent en proposant des \u00e9crits de qualit\u00e9 et des clich\u00e9s de plus en plus \u00e9l\u00e9gants, chics et tendances.<\/p>\n<p>&nbsp;<\/p>\n<h3>L\u2019authenticit\u00e9 au c\u0153ur des tendances 2019<\/h3>\n<p>&nbsp;<\/p>\n<p>Le secteur \u00e9volue rapidement, tout comme les consommateurs. Maintenant qu&rsquo;ils ont saisi la relation financi\u00e8re entre les marques et les influenceurs, ils sont aussi en qu\u00eate de plus <strong>d&rsquo;authenticit\u00e9<\/strong>. Afin de trouver le bon influenceur, les marques redoublent d\u2019efforts et d\u2019imagination.<\/p>\n<p>&nbsp;<\/p>\n<h3>Un canal de communication compos\u00e9 de plus en plus d\u2019experts<\/h3>\n<p>&nbsp;<\/p>\n<p>On ressent au travers les publications de plus en plus de sujets maitris\u00e9s. On distingue un <strong>partage<\/strong> consciencieux, concret et au bon moment. Il n\u2019y a plus de place pour l\u2019approximatif. L\u2019influenceur expert donne chaque conseil avec pr\u00e9cision et attention. C\u2019est ici que tout se joue pour le <a href=\"\/?p=24473\">marketing d\u2019influence<\/a>. Cela ne s\u2019arr\u00eate pas aux r\u00e9seaux sociaux mais bel et bien aux blogs et aux vid\u00e9os.<\/p>\n<p>&nbsp;<\/p>\n<h3>Des influenceurs attach\u00e9s \u00e0 leurs valeurs<\/h3>\n<p>&nbsp;<\/p>\n<p>Il est important de <strong>rester fid\u00e8le \u00e0 soi-m\u00eame<\/strong> pour devenir influenceur. Il est pr\u00e9conis\u00e9 de garder la t\u00eate froid. Les experts influenceurs ont de plus en plus conscience de cette relation \u00ab&nbsp;superficielle&nbsp;\u00bb mais sinc\u00e8re.<\/p>\n<p>&nbsp;<\/p>\n<h3>Une nouveaut\u00e9, les KOL sont parmi nous !<\/h3>\n<p>Les KOL alias Key Opinion Leaders sont les influenceurs de demain ou plut\u00f4t d\u2019aujourd\u2019hui.&nbsp; Ils sont leaders sur les r\u00e9seaux sociaux et dans la vie r\u00e9elle. Ils ont tout compris&nbsp;: <strong>simplicit\u00e9<\/strong>, <strong>accessibilit\u00e9<\/strong> et <strong>sinc\u00e9rit\u00e9<\/strong>. Le KOL se veut inspirant et talentueux. Le social commerce est de plus en plus tendance car il favorise les KOL.<\/p>\n<p>&nbsp;<\/p>\n<h3>La micro et nano-influence enfin accessible pour tous<\/h3>\n<p>&nbsp;<\/p>\n<p>En 2019, la micro et nano-influence ont un immense succ\u00e8s. Les marques ont conscience de cela et elles font uniquement appel \u00e0 ces influenceurs dans le concret.&nbsp; D\u2019ailleurs, avez-vous remarqu\u00e9 que cette cat\u00e9gorie est de plus en plus cons\u00e9quente&nbsp;?<\/p>\n<p>On ne pense plus \u00ab&nbsp;mon\u00e9tisation&nbsp;\u00bb mais <strong>visibilit\u00e9 \u00e0 long terme<\/strong> et donc collaboration de <strong>qualit\u00e9<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h3>La vid\u00e9o, la vid\u00e9o et encore la vid\u00e9o<\/h3>\n<p>&nbsp;<\/p>\n<p>La vid\u00e9o est partout, elle s\u00e9duit par son contenu rapide \u00e0 consommer. D\u2019ailleurs, les consommateurs sont connect\u00e9s &amp; inform\u00e9s. Les vid\u00e9os d\u2019autres consommateurs sont une mine d\u2019or pour les entreprises comme le bouche \u00e0 oreille. Ce n\u2019est pas pour rien qu\u2019IGTV a vu le jour.&nbsp;<strong> IGTV<\/strong> est une belle opportunit\u00e9 pour les marques. En effet, cette appli aide \u00e0 d\u00e9velopper une <strong>relation privil\u00e9gi\u00e9e<\/strong> avec les clients en optant pour la <strong>transparence<\/strong>.<\/p>\n<p>Vous l\u2019aurez compris, l\u2019Influence marketing utilise la notori\u00e9t\u00e9 et la spontan\u00e9it\u00e9 d\u2019un influenceur pour gagner en visibilit\u00e9 et en cr\u00e9dibilit\u00e9 mais cela ne s\u2019arr\u00eate pas l\u00e0.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Que penses-tu de ces 10 choses sur le marketing d\u2019influence ?<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>[author] [author_image timthumb=&rsquo;on&rsquo;]https:\/\/s3-eu-west-1.amazonaws.com\/hivency-wordpress\/wp-content\/uploads\/2019\/03\/06165632\/les-confidences-de-lizzie-2.jpg[\/author_image] [author_info]C\u00e9cile du blog Les Confidences de Lizzie a r\u00e9pondu pr\u00e9sente pour \u00e9crire avec toute sa passion. Elle s\u2019entoure r\u00e9guli\u00e8rement de r\u00e9dactrices pour agr\u00e9menter le blog de nouveaux contenus. Vous \u00eates ici chez vous ! Lisez, apprenez, souriez, faites-vous plaisir![\/author_info] [\/author]<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On connait toutes et tous le marketing d\u2019influence, ce levier si puissant pour les entreprises. Aujourd\u2019hui, je suis s\u00fbre que vous allez apprendre des choses \ud83d\ude42 Au centre de ce nouveau mode de communication, on retrouve la marque et bien sur l\u2019influenceur. Il existe un panel tr\u00e8s large d\u2019influenceurs ou encore des techniques plus ou&#8230;<\/p>\n","protected":false},"author":5,"featured_media":4275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-4274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 faits sur l\u2019influence marketing - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 faits sur l\u2019influence marketing - Community\" \/>\n<meta property=\"og:description\" content=\"On connait toutes et tous le marketing d\u2019influence, ce levier si puissant pour les entreprises. 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