{"id":4456,"date":"2018-01-26T07:21:00","date_gmt":"2018-01-26T06:21:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=4456"},"modified":"2023-10-06T14:32:18","modified_gmt":"2023-10-06T13:32:18","slug":"3-tendances-sur-les-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/3-tendances-sur-les-reseaux-sociaux\/","title":{"rendered":"3 tendances sur les r\u00e9seaux sociaux pour 2018"},"content":{"rendered":"<div class=\"separator\" style=\"clear: both; text-align: center;\">\n <a style=\"margin-left: 1em; margin-right: 1em;\" href=\"https:\/\/f.hubspotusercontent10.net\/hubfs\/5114618\/Imported_Blog_Media\/tendances-reseaux-sociaux-2018-3.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/tendances-reseaux-sociaux-2018-2.jpg\" width=\"640\" height=\"426\" border=\"0\" data-original-height=\"640\" data-original-width=\"960\"><\/a>\n<\/div>\n<p><!--more--><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Depuis quelques mois, on constate que<br \/>\n <b>les r\u00e9seaux sociaux \u00e9voluent vers l\u2019instantan\u00e9 <\/b>mais<br \/>\n <br \/> pas seulement. Autrefois d\u00e9cri\u00e9s, ils sont aujourd\u2019hui adul\u00e9s m\u00eame par les plus<br \/>\n <br \/> petites marques. Utiliser les r\u00e9seaux sociaux est devenu un geste banal et quotidien pour de nombreuses personnes. Ce changement progressif fait grandir chaque jour un peu plus<br \/>\n <br \/> les<br \/>\n <b>r\u00e9seaux sociaux<\/b>. En effet, au-del\u00e0 de<br \/>\n <b>l\u2019impact des stories<\/b> qui envahissent<br \/>\n <br \/> les divers m\u00e9dias sociaux, il y a \u00e9galement la<br \/>\n <b>venue des publications<br \/> sponsoris\u00e9es<\/b> sans oublier<br \/>\n <b>les influenceurs de plus en plus pr\u00e9sents<\/b>. Quelles sont<br \/>\n <br \/> les tendances \u00e0 venir&nbsp;?\n<\/div>\n<p><a name=\"more\"><\/a><\/p>\n<ul>\n<li>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\">Les influenceurs, ces warriors&nbsp;!<\/h3>\n<\/li>\n<\/ul>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n <b>Au sein de leurs strat\u00e9gies marketing, les marques ont int\u00e9gr\u00e9 les r\u00e9seaux sociaux et les influenceurs<\/b>. D\u2019ailleurs, cette d\u00e9marche ne cesse de<br \/>\n <br \/> cro\u00eetre.<br \/>\n <b>Les termes influenceurs, micro-influenceurs et ambassadeurs sont au c\u0153ur<br \/> des projets marketing<\/b>. Les retours sont beaucoup plus nombreux et<br \/>\n <br \/> cons\u00e9quents que lors d\u2019une campagne pub t\u00e9l\u00e9 ou radio.<br \/>\n <b>Les influenceurs sont<br \/> les nouvelles personnalit\u00e9s du web en qu\u00eate de notori\u00e9t\u00e9.<\/b> Ils ont su cr\u00e9er une relation de confiance avec leurs abonn\u00e9s. Le march\u00e9 des influenceurs en France s&rsquo;est professionnalis\u00e9<br \/>\n <br \/> malgr\u00e9 un nombre croissant d\u2019influenceurs jeunes. Bien s\u00fbr, cela n\u2019est rien \u00e0<br \/>\n <br \/> c\u00f4t\u00e9 des \u00c9tats-Unis n\u00e9anmoins, cela va continuer de se<br \/>\n <b>d\u00e9velopper dans les mois<br \/> \u00e0 venir. Instagram <\/b>reste le r\u00e9seau social pr\u00e9f\u00e9r\u00e9 avec Youtube et les blogs. Gr\u00e2ce au succ\u00e8s des r\u00e9seaux sociaux, les m\u00e9tiers du web sont en pleine expansion.\n<\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\">La vid\u00e9o, encore et toujours&nbsp;!<\/h3>\n<\/li>\n<\/ul>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n <b>La vid\u00e9o est omnipr\u00e9sente sur les r\u00e9seaux sociaux via les<br \/> stories<\/b> notamment.<br \/>\n <b>La vid\u00e9o live a le vent en poupe<\/b>. Elles permettent de<br \/>\n <br \/> montrer un produit facilement, de faire des ouvertures de colis, des vid\u00e9os<br \/>\n <br \/> promo, des tutos ou m\u00eame une FAQ. Il s\u2019agit d\u2019un outil indispensable pour les<br \/>\n <br \/> influenceurs et les marques. L\u2019int\u00e9gration de contenus externes permet de<br \/>\n <br \/> rapprocher les abonn\u00e9s des influenceurs.<br \/>\n <b>Les micro influenceurs, ambassadeurs<br \/> et les influenceurs peuvent se rapprocher un peu plus de leur communaut\u00e9<\/b>,<br \/>\n <br \/> proposant plus de transparence et de proximit\u00e9.<br \/>\n <b>Une v\u00e9ritable valeur ajout\u00e9e<br \/> qui va prendre de plus en plus de place sur les r\u00e9seaux sociaux<\/b>. Elles sont de<br \/>\n <br \/> plus en plus pens\u00e9es pour<br \/>\n <b>am\u00e9liorer l\u2019exp\u00e9rience utilisateur <\/b>et donc<br \/>\n <br \/> travaill\u00e9es, \u00e9tudi\u00e9es et peaufin\u00e9es pour ne plus pouvoir s\u2019en passer.\n<\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\">Audience naturelle de plus en plus faible<\/h3>\n<\/li>\n<\/ul>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n <b>Facebook ou Instagram modifient r\u00e9guli\u00e8rement leur fameux<br \/> algorithme<\/b> pour d\u00e9finir l\u2019affichage des publications sur le fil d\u2019actualit\u00e9. Du<br \/>\n <br \/> coup,<br \/>\n <b> la capacit\u00e9 de toucher les followers diminue au fil des mises \u00e0 jour<\/b>.<br \/>\n <b>Une<br \/> baisse continue de la visibilit\u00e9 est \u00e9vidente<\/b>. La solution&nbsp;? Pour \u00eatre<br \/>\n <br \/> visible, il faut payer. C\u2019est ce que l\u2019on appelle la publicit\u00e9. Malheureusement,<br \/>\n <br \/> cela n\u2019est pas pr\u00eat de s\u2019arranger. Qu\u2019on le veuille ou non,<br \/>\n <b> les r\u00e9seaux sociaux<br \/> ont d\u00e9cid\u00e9 de favoriser un meilleur engagement plut\u00f4t qu\u2019un engagement massif<\/b>.<br \/>\n <br \/> Vous voulez du chiffre&nbsp;? Alors, il faudrait mettre la main au<br \/>\n <br \/> portefeuille. Mais faut-il privil\u00e9gier la qualit\u00e9 \u00e0 la quantit\u00e9&nbsp;? De m\u00eame,<br \/>\n <br \/> optez pour d\u2019autres supports afin de garder un certain rayonnement.<br \/>\n <b>Diversifiez<br \/> votre activit\u00e9&nbsp;: n\u2019oubliez pas Twitter et Pinterest<\/b>.\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Le contenu reste au c\u0153ur de la strat\u00e9gie marketing. Qu\u2019en<br \/>\n <br \/> pensez-vous? Quelles sont les tendances que vous observez pour l\u2019ann\u00e9e \u00e0 venir?\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<p>&nbsp;<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: right;\">\n <img decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/k47j-Nov-16-2020-03-56-55-71-PM.png\" border=\"0\">\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":4457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-4456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - 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