{"id":4456,"date":"2018-01-26T07:21:00","date_gmt":"2018-01-26T06:21:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=4456"},"modified":"2026-04-03T16:18:11","modified_gmt":"2026-04-03T15:18:11","slug":"3-tendances-sur-les-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/3-tendances-sur-les-reseaux-sociaux\/","title":{"rendered":"3 tendances sur les r\u00e9seaux sociaux pour 2018"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/tendances-reseaux-sociaux-2018-2.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n\n\n\n<!--more-->\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Depuis quelques mois, on constate que<br><b>les r\u00e9seaux sociaux \u00e9voluent vers l\u2019instantan\u00e9 <\/b>mais\n<p>pas seulement. Autrefois d\u00e9cri\u00e9s, ils sont aujourd\u2019hui adul\u00e9s m\u00eame par les plus<\/p>\n<p>petites marques. Utiliser les r\u00e9seaux sociaux est devenu un geste banal et quotidien pour de nombreuses personnes. Ce changement progressif fait grandir chaque jour un peu plus<\/p>\n<p>les<br><b>r\u00e9seaux sociaux<\/b>. En effet, au-del\u00e0 de<br><b>l\u2019impact des stories<\/b> qui envahissent<\/p>\n<p>les divers m\u00e9dias sociaux, il y a \u00e9galement la<br><b>venue des publications<br>sponsoris\u00e9es<\/b> sans oublier<br><b>les influenceurs de plus en plus pr\u00e9sents<\/b>. Quelles sont<\/p>\n<p>les tendances \u00e0 venir&nbsp;?<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a name=\"more\"><\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><h3 class=\"MsoNormal\" style=\"text-align: justify;\">Les influenceurs, ces warriors\u00a0!<\/h3><br><\/li>\n<\/ul>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><b>Au sein de leurs strat\u00e9gies marketing, les marques ont int\u00e9gr\u00e9 les r\u00e9seaux sociaux et les influenceurs<\/b>. D\u2019ailleurs, cette d\u00e9marche ne cesse de\n<p>cro\u00eetre.<br><b>Les termes influenceurs, micro-influenceurs et ambassadeurs sont au c\u0153ur<br>des projets marketing<\/b>. Les retours sont beaucoup plus nombreux et<\/p>\n<p>cons\u00e9quents que lors d\u2019une campagne pub t\u00e9l\u00e9 ou radio.<br><b>Les influenceurs sont<br>les nouvelles personnalit\u00e9s du web en qu\u00eate de notori\u00e9t\u00e9.<\/b> Ils ont su cr\u00e9er une relation de confiance avec leurs abonn\u00e9s. Le march\u00e9 des influenceurs en France s&rsquo;est professionnalis\u00e9<\/p>\n<p>malgr\u00e9 un nombre croissant d\u2019influenceurs jeunes. Bien s\u00fbr, cela n\u2019est rien \u00e0<\/p>\n<p>c\u00f4t\u00e9 des \u00c9tats-Unis n\u00e9anmoins, cela va continuer de se<br><b>d\u00e9velopper dans les mois<br>\u00e0 venir. Instagram <\/b>reste le r\u00e9seau social pr\u00e9f\u00e9r\u00e9 avec Youtube et les blogs. Gr\u00e2ce au succ\u00e8s des r\u00e9seaux sociaux, les m\u00e9tiers du web sont en pleine expansion.<\/p>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><h3 class=\"MsoNormal\" style=\"text-align: justify;\">La vid\u00e9o, encore et toujours\u00a0!<\/h3><br><\/li>\n<\/ul>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><b>La vid\u00e9o est omnipr\u00e9sente sur les r\u00e9seaux sociaux via les<br>stories<\/b> notamment.<br><b>La vid\u00e9o live a le vent en poupe<\/b>. Elles permettent de\n<p>montrer un produit facilement, de faire des ouvertures de colis, des vid\u00e9os<\/p>\n<p>promo, des tutos ou m\u00eame une FAQ. Il s\u2019agit d\u2019un outil indispensable pour les<\/p>\n<p>influenceurs et les marques. L\u2019int\u00e9gration de contenus externes permet de<\/p>\n<p>rapprocher les abonn\u00e9s des influenceurs.<br><b>Les micro influenceurs, ambassadeurs<br>et les influenceurs peuvent se rapprocher un peu plus de leur communaut\u00e9<\/b>,<\/p>\n<p>proposant plus de transparence et de proximit\u00e9.<br><b>Une v\u00e9ritable valeur ajout\u00e9e<br>qui va prendre de plus en plus de place sur les r\u00e9seaux sociaux<\/b>. Elles sont de<\/p>\n<p>plus en plus pens\u00e9es pour<br><b>am\u00e9liorer l\u2019exp\u00e9rience utilisateur <\/b>et donc<\/p>\n<p>travaill\u00e9es, \u00e9tudi\u00e9es et peaufin\u00e9es pour ne plus pouvoir s\u2019en passer.<\/p>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><h3 class=\"MsoNormal\" style=\"text-align: justify;\">Audience naturelle de plus en plus faible<\/h3><br><\/li>\n<\/ul>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><b>Facebook ou Instagram modifient r\u00e9guli\u00e8rement leur fameux<br>algorithme<\/b> pour d\u00e9finir l\u2019affichage des publications sur le fil d\u2019actualit\u00e9. Du\n<p>coup,<br><b> la capacit\u00e9 de toucher les followers diminue au fil des mises \u00e0 jour<\/b>.<br><b>Une<br>baisse continue de la visibilit\u00e9 est \u00e9vidente<\/b>. La solution&nbsp;? Pour \u00eatre<\/p>\n<p>visible, il faut payer. C\u2019est ce que l\u2019on appelle la publicit\u00e9. Malheureusement,<\/p>\n<p>cela n\u2019est pas pr\u00eat de s\u2019arranger. Qu\u2019on le veuille ou non,<br><b> les r\u00e9seaux sociaux<br>ont d\u00e9cid\u00e9 de favoriser un meilleur engagement plut\u00f4t qu\u2019un engagement massif<\/b>.<\/p>\n<p>Vous voulez du chiffre&nbsp;? Alors, il faudrait mettre la main au<\/p>\n<p>portefeuille. Mais faut-il privil\u00e9gier la qualit\u00e9 \u00e0 la quantit\u00e9&nbsp;? De m\u00eame,<\/p>\n<p>optez pour d\u2019autres supports afin de garder un certain rayonnement.<br><b>Diversifiez<br>votre activit\u00e9&nbsp;: n\u2019oubliez pas Twitter et Pinterest<\/b>.<\/p>\n<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Le contenu reste au c\u0153ur de la strat\u00e9gie marketing. Qu\u2019en\n<p>pensez-vous? Quelles sont les tendances que vous observez pour l\u2019ann\u00e9e \u00e0 venir?<\/p>\n<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/k47j-Nov-16-2020-03-56-55-71-PM.png\" alt=\"\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":4457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-4456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 tendances sur les r\u00e9seaux sociaux pour 2018 - Community<\/title>\n<meta name=\"description\" content=\"Explorez les 3 tendances sur les r\u00e9seaux sociaux qui fa\u00e7onnent le paysage num\u00e9rique actuel. 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