{"id":4766,"date":"2017-10-05T06:12:00","date_gmt":"2017-10-05T05:12:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=4766"},"modified":"2023-10-06T14:33:10","modified_gmt":"2023-10-06T13:33:10","slug":"5-conseils-simples-pour-optimiser-votre","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/5-conseils-simples-pour-optimiser-votre\/","title":{"rendered":"5 conseils simples pour optimiser votre newsletter"},"content":{"rendered":"<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n<p><!--more--><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a style=\"margin-left: 1em; margin-right: 1em;\" href=\"https:\/\/f.hubspotusercontent10.net\/hubfs\/5114618\/Imported_Blog_Media\/conseils+-+newsletter+-+performante-1.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"newsletter - performante - conseils - faciles \" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/conseils-newsletter-performante-1.jpg\" alt=\"blog - blogueurs - aide bloggueur - aide bloguer - bien bloguer \" data-original-height=\"640\" data-original-width=\"960\" width=\"640\" height=\"426\" border=\"0\"><\/a><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Une <strong>newsletter<\/strong> est un <strong>moyen de communication <\/strong>suppl\u00e9mentaire <br \/>avec vos lecteurs. La newsletter est <strong> l\u2019outil pr\u00e9f\u00e9r\u00e9 pour cr\u00e9er de l\u2019engagement<br \/><\/strong>avec ses lecteurs. Elle est <strong>essentielle \u00e0 votre strat\u00e9gie webmarketing<\/strong>. Cependant, <br \/>il existe quelques conseils pour la rendre la plus attractive possible.<\/div>\n<p><a name=\"more\" id=\"more\" data-hs-anchor=\"true\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\">\u27bd Envoyer au bon moment votre newsletter<\/h3>\n<\/li>\n<\/ul>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Afin d\u2019avoir un <strong>bon taux d\u2019ouverture<\/strong>, vous devez choisir le bon moment. Tout comme sur les r\u00e9seaux sociaux, une newsletter <br \/>doit \u00eatre re\u00e7ue le bon jour et la bonne heure. Pour cela, rien de mieux que d\u2019 <strong>\u00e9tudier le<br \/>comportement de vos lecteurs<\/strong>. Quand sont-ils le plus nombreux sur le blog&nbsp;? <br \/><strong>Faire une veille sur vos statistiques<\/strong> est essentielle pour envoyer votre newsletter.<\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\">\u27bd Personnaliser votre newsletter<\/h3>\n<\/li>\n<\/ul>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Vous recevez de nombreuses newsletters au c\u0153ur d\u2019une journ\u00e9e. <br \/>De ce fait, il est essentiel de se <strong>d\u00e9marquer<\/strong> d\u00e8s les premiers mots. Afin d\u2019\u00eatre <br \/>percutant, <strong>personnalisez au maximum votre \u00e9crit<\/strong>. <strong>Faites ressentir \u00e0 vos<br \/>lecteurs qu\u2019ils sont uniques<\/strong> en donnant des <strong> informations exclusives<\/strong>.<\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\">\u27bd Appeler \u00e0 l\u2019action au sein de votre newsletter<\/h3>\n<\/li>\n<\/ul>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Votre newsletter doit \u00eatre pens\u00e9e pour vos lecteurs et non <br \/>pour vous. Pour cr\u00e9er un <strong>appel \u00e0 l\u2019action<\/strong>, <br \/>vous pouvez ins\u00e9rer un bouton, une image <br \/>ou un texte qui renvoie vers une offre sp\u00e9ciale. Pr\u00e9f\u00e9rez une <strong>action pr\u00e9cise<\/strong> \u00e0 <br \/>plusieurs propositions. <strong>Il faut aller droit au but<\/strong>. <strong>Offrez une exclusivit\u00e9 \u00e0 vos lecteurs <\/strong>au <br \/>travers votre newsletter. <strong>Innovez \u00e0 travers ce support <\/strong>vous permettra <br \/>d\u2019acqu\u00e9rir plus de trafic sur votre blog.<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a style=\"margin-left: 1em; margin-right: 1em;\" href=\"https:\/\/f.hubspotusercontent10.net\/hubfs\/5114618\/Imported_Blog_Media\/newsletter+-+performante+-+conseils-1.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"conseils - optimisation - newsletter\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/newsletter-performante-conseils-1.jpg\" alt=\"blog - blogueurs - aide bloggueur - aide bloguer - bien bloguer \" data-original-height=\"640\" data-original-width=\"960\" width=\"640\" height=\"426\" border=\"0\"><\/a><\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\">\u27bd \u00catre clair et concis<\/h3>\n<\/li>\n<\/ul>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Afin d\u2019\u00eatre clair, <strong>limitez-vous \u00e0 quelques lignes<\/strong>. Cela <br \/>ne sert \u00e0 rien de surcharger votre newsletter. Au contraire, <strong>optez pour de<br \/>jolies images ou photos <\/strong>afin de mettre en avant ce que vous souhaitez. <strong>Les<br \/>images attirent davantage le regard<\/strong> et rendent plus percutante votre <br \/>newsletter. De m\u00eame, <strong>pr\u00e9f\u00e9rez une couleur vive et tranchante<\/strong> dans les tons <br \/>habituels de votre blog. En effet, votre newsletter doit \u00eatre en rapport avec <br \/>vos publications quotidiennes.<\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\">\u27bd \u00c9valuer les retours<\/h3>\n<\/li>\n<\/ul>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Apr\u00e8s l&rsquo;envoi, faites le point sur les statistiques. <br \/>Combien de lecteurs ont ouvert la newsletter ? A quel moment&nbsp;? <strong>Suivre les indicateurs vous<br \/>feront prendre conscience de l\u2019engagement de vos cibles<\/strong>. <strong>Est-ce que les<br \/>objectifs sont remplis&nbsp;? Soyez attentifs au taux de clic et au taux de<br \/>conversion <\/strong>dans un premier temps. N\u2019h\u00e9sitez pas \u00e0 <strong>collecter les avis et les<br \/>impressions<\/strong>, tout peut \u00eatre am\u00e9lior\u00e9.<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Que pensez-vous de ces astuces&nbsp;? Avez-vous une <br \/>newsletter&nbsp;?<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;<\/p>\n","protected":false},"author":5,"featured_media":4767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-4766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 conseils simples pour optimiser votre newsletter - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 conseils simples pour optimiser votre newsletter - 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