{"id":4884,"date":"2018-10-10T06:05:00","date_gmt":"2018-10-10T05:05:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=4884"},"modified":"2026-04-07T14:19:23","modified_gmt":"2026-04-07T13:19:23","slug":"5-techniques-de-referencement-nature","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/5-techniques-de-referencement-nature\/","title":{"rendered":"5 techniques de r\u00e9f\u00e9rencement naturel \u00e0 oublier"},"content":{"rendered":"\n
\"seo-reseaux-sociaux-algorithme-google-moteur-de-recherche\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n
 <\/div>\n\n\n\n
Le r\u00e9f\u00e9rencement naturel ou le SEO est en \u00e9volution
perp\u00e9tuelle<\/b>. Pour \u00eatre \u00e0 tendance aux yeux de Google et des autres moteurs de recherche, ce n\u2019est pas toujours\n

\u00e9vident.  En effet, le
perfectionnement des
algorithmes<\/b> et
l\u2019importance des r\u00e9seaux sociaux<\/b> cr\u00e9ent de nombreux changements dans l’approche des moteurs de recherche. Les diff\u00e9rents usages et fonctions ont \u00e9t\u00e9<\/p>\n

repens\u00e9s.<\/p>\n<\/div>\n\n\n\n

<\/a><\/p>\n\n\n\n

Quelles sont les pratiques SEO \u00e0 zapper ? Pourquoi ?<\/i><\/h2>\n\n\n\n

Utiliser des mots-cl\u00e9s \u00e0 outrance<\/h3><\/p>\n\n\n\n
On oublie la sur-optimisation au profit du champ s\u00e9mantique
et des synonymes<\/b>. En effet, Google pr\u00e9f\u00e8re une personne qui
\u00e9crit pour ses
lecteurs<\/b> que pour lui et son r\u00e9f\u00e9rencement. Il faut savoir s\u00e9duire le moteur de recherche sans le provoquer et aller le\n

chercher. Tout un art ! Il est important que
votre contenu soit naturel, spontan\u00e9
et sinc\u00e8re<\/b>. Ce n\u2019est pas nouveau, on ne cesse de vous le r\u00e9p\u00e9ter ici.<\/p>\n<\/div>\n\n\n\n

Sur-optimiser les ancres de lien<\/h3><\/p>\n\n\n\n
Tout comme votre \u00e9crits,
les liens doivent \u00eatre ins\u00e9rer
naturellement<\/b>. On ne met pas un lien pour mettre un lien. Il est pr\u00e9f\u00e9rable de\n

diversifier les ancres de lien et les mots cl\u00e9s utilis\u00e9s<\/b>. \u00c9vitez les \u00ab cliquez<\/p>\n

ici \u00bb, comme toujours. Ils n\u2019apportent pas grand-chose, pr\u00e9f\u00e9rez un
linking
intelligent<\/b>.<\/p>\n<\/div>\n\n\n\n

Inscrire votre blog sur des annuaires en ligne<\/h3><\/p>\n\n\n\n
L\u2019inscription sur des annuaires<\/b> peut toujours se faire mais\n

elle doit \u00eatre tr\u00e8s r\u00e9fl\u00e9chie et faite avec minutie. N\u00e9anmoins, ces<\/p>\n

inscriptions apportent beaucoup moins de points positifs \u00e0 votre blog qu\u2019auparavant.<\/p>\n<\/div>\n\n\n\n

Mettre en place des liens sur les forums<\/h3><\/p>\n\n\n\n
Durant de longues ann\u00e9es,
on a conseill\u00e9 aux blogueurs de
laisser \u00ab tra\u00eener \u00bb le lien de leur blog ou de certaines pages sur
les forums de discussions<\/b>. Bien \u00e9videmment, cette
technique de r\u00e9f\u00e9rencement
naturel est d\u00e9pass\u00e9e<\/b>. En effet, les forums ont beaucoup moins d\u2019influence qu\u2019avant\n

au profit d\u2019Instagram ou Facebook mais aussi car les
liens post\u00e9s \u00e9taient en No
Follow<\/b>. De ce fait, ces liens n\u2019ont
aucun impact sur le r\u00e9f\u00e9rencement <\/b>du site<\/p>\n

en question.<\/p>\n<\/div>\n\n\n\n

On oublie la page Rank<\/h3><\/p>\n\n\n\n
Il y a peu de temps, on vous a parl\u00e9 de la
<\/b>
Page Rank<\/b> ici. Cet\n

indicateur tombe petit \u00e0 petit aux oubliettes.
La PageRank \u00e9tait une notation
(sur 10) mise en place par Google<\/b> pour \u00e9valuer la
popularit\u00e9 d\u2019un site Web <\/b>et<\/p>\n

son exposition, sous forme d\u2019une petite barre verte. Vous vous souvenez ?<\/p>\n<\/div>\n\n\n\n

 <\/div>\n\n\n\n
D\u2019autres indicateurs sont utilis\u00e9s pour\n

\u00e9valuer la popularit\u00e9 et l\u2019int\u00e9r\u00eat des sites<\/b>. On retrouve le
Citation Flow <\/b>et<\/p>\n

le
Trust Flow<\/b>. Ces valeurs permettent d\u2019
estimer l\u2019importance d\u2019un site et\/ou d\u2019un
blog<\/b>.
On peut s\u2019attarder sur sa popularit\u00e9, la confiance qu\u2019il g\u00e9n\u00e8re, et le
type de liens qui pointent vers lui<\/b>.<\/p>\n<\/div>\n\n\n\n

 <\/div>\n\n\n\n
Vous l\u2019aurez compris,
les moteurs de recherche ont donn\u00e9
tout son sens au r\u00e9f\u00e9rencement naturel avec un SEO spontan\u00e9<\/b>.  Il est n\u00e9cessaire de
travailler la qualit\u00e9 du
contenu et la r\u00e9currence pour un r\u00e9f\u00e9rencement naturel au top<\/b> !
On zappe
les techniques saugrenues. Dor\u00e9navant, on se fait plaisir en \u00e9crivant pour le lecteur et
pour soi<\/b>.<\/div>\n\n\n\n
 <\/div>\n\n\n\n
Que pensez-vous de ces
pratiques SEO tomb\u00e9es en d\u00e9su\u00e9tude<\/b> ?<\/div>\n\n\n\n
 <\/div>\n\n\n\n
\"\"\/<\/figure>\n","protected":false},"excerpt":{"rendered":"

  Le r\u00e9f\u00e9rencement naturel ou le SEO est en \u00e9volutionperp\u00e9tuelle. Pour \u00eatre \u00e0 tendance aux yeux de Google et des autres moteurs de recherche, ce n\u2019est pas toujours \u00e9vident.  En effet, leperfectionnement desalgorithmes et l\u2019importance des r\u00e9seaux sociaux cr\u00e9ent de nombreux changements dans l’approche des moteurs de recherche. Les diff\u00e9rents usages et fonctions ont \u00e9t\u00e9…<\/p>\n","protected":false},"author":5,"featured_media":4885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-4884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing"],"acf":[],"yoast_head":"\n5 techniques de r\u00e9f\u00e9rencement naturel \u00e0 oublier - Community<\/title>\n<meta name=\"description\" content=\"Ma\u00eetrisez les 5 techniques de r\u00e9f\u00e9rencement naturel pour am\u00e9liorer la visibilit\u00e9 de votre site web. 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