{"id":4884,"date":"2018-10-10T06:05:00","date_gmt":"2018-10-10T05:05:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=4884"},"modified":"2023-10-06T14:30:52","modified_gmt":"2023-10-06T13:30:52","slug":"5-techniques-de-referencement-nature","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/5-techniques-de-referencement-nature\/","title":{"rendered":"5 techniques de r\u00e9f\u00e9rencement naturel \u00e0 oublier"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><!--more--><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n <a style=\"margin-left: 1em; margin-right: 1em;\" href=\"https:\/\/f.hubspotusercontent10.net\/hubfs\/5114618\/Imported_Blog_Media\/pratiques-seo-a-oublier-3.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"astuces-referencement-naturel-a-oublier\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/pratiques-seo-a-oublier-2.jpg\" alt=\"seo-reseaux-sociaux-algorithme-google-moteur-de-recherche\" width=\"640\" height=\"426\" border=\"0\" data-original-height=\"640\" data-original-width=\"960\"><\/a>\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n <b>Le r\u00e9f\u00e9rencement naturel ou le SEO est en \u00e9volution<br \/> perp\u00e9tuelle<\/b>. Pour \u00eatre \u00e0 tendance aux yeux de Google et des autres moteurs de recherche, ce n\u2019est pas toujours<br \/>\n <br \/> \u00e9vident. &nbsp;En effet, le<br \/>\n <b>perfectionnement des<br \/> algorithmes<\/b> et<br \/>\n <b> l\u2019importance des r\u00e9seaux sociaux<\/b> cr\u00e9ent de nombreux changements dans l&rsquo;approche des moteurs de recherche. Les diff\u00e9rents usages et fonctions ont \u00e9t\u00e9<br \/>\n <br \/> repens\u00e9s.\n<\/div>\n<p><a name=\"more\"><\/a><\/p>\n<h2 class=\"MsoNormal\" style=\"text-align: center;\"><i>Quelles sont les pratiques SEO \u00e0 zapper&nbsp;? Pourquoi&nbsp;?<\/i><\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\">Utiliser des mots-cl\u00e9s \u00e0 outrance<\/h3>\n<\/li>\n<\/ul>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n <b>On oublie la sur-optimisation au profit du champ s\u00e9mantique<br \/> et des synonymes<\/b>. En effet, Google pr\u00e9f\u00e8re une personne qui<br \/>\n <b>\u00e9crit pour ses<br \/> lecteurs<\/b> que pour lui et son r\u00e9f\u00e9rencement. Il faut savoir s\u00e9duire le moteur de recherche sans le provoquer et aller le<br \/>\n <br \/> chercher. Tout un art&nbsp;! Il est important que<br \/>\n <b>votre contenu soit naturel, spontan\u00e9<br \/> et sinc\u00e8re<\/b>. Ce n\u2019est pas nouveau, on ne cesse de vous le r\u00e9p\u00e9ter ici.\n<\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\">Sur-optimiser les ancres de lien<\/h3>\n<\/li>\n<\/ul>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Tout comme votre \u00e9crits,<br \/>\n <b>les liens doivent \u00eatre ins\u00e9rer<br \/> naturellement<\/b>. On ne met pas un lien pour mettre un lien. Il est pr\u00e9f\u00e9rable de<br \/>\n <br \/> <br \/>\n <b>diversifier les ancres de lien et les mots cl\u00e9s utilis\u00e9s<\/b>. \u00c9vitez les \u00ab&nbsp;cliquez<br \/>\n <br \/> ici&nbsp;\u00bb, comme toujours. Ils n\u2019apportent pas grand-chose, pr\u00e9f\u00e9rez un<br \/>\n <b> linking<br \/> intelligent<\/b>.\n<\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\">Inscrire votre blog sur des annuaires en ligne<\/h3>\n<\/li>\n<\/ul>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n <b>L\u2019inscription sur des annuaires<\/b> peut toujours se faire mais<br \/>\n <br \/> elle doit \u00eatre tr\u00e8s r\u00e9fl\u00e9chie et faite avec minutie. N\u00e9anmoins, ces<br \/>\n <br \/> inscriptions apportent beaucoup moins de points positifs \u00e0 votre blog qu\u2019auparavant.\n<\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\">Mettre en place des liens sur les forums<\/h3>\n<\/li>\n<\/ul>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Durant de longues ann\u00e9es,<br \/>\n <b>on a conseill\u00e9 aux blogueurs de<br \/> laisser \u00ab&nbsp;tra\u00eener&nbsp;\u00bb le lien de leur blog ou de certaines pages sur<br \/> les forums de discussions<\/b>. Bien \u00e9videmment, cette<br \/>\n <b>technique de r\u00e9f\u00e9rencement<br \/> naturel est d\u00e9pass\u00e9e<\/b>. En effet, les forums ont beaucoup moins d\u2019influence qu\u2019avant<br \/>\n <br \/> au profit d\u2019Instagram ou Facebook mais aussi car les<br \/>\n <b> liens post\u00e9s \u00e9taient en No<br \/> Follow<\/b>. De ce fait, ces liens n\u2019ont<br \/>\n <b>aucun impact sur le r\u00e9f\u00e9rencement <\/b>du site<br \/>\n <br \/> en question.\n<\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\">On oublie la page Rank<\/h3>\n<\/li>\n<\/ul>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Il y a peu de temps, on vous a parl\u00e9 de la<br \/>\n <b><\/b><br \/>\n <b><a href=\"https:\/\/www.blogger.com\/null\">Page Rank<\/a><\/b> ici. Cet<br \/>\n <br \/> indicateur tombe petit \u00e0 petit aux oubliettes.<br \/>\n <b>La PageRank \u00e9tait une notation<br \/> (sur 10) mise en place par Google<\/b> pour \u00e9valuer la<br \/>\n <b>popularit\u00e9 d\u2019un site Web <\/b>et<br \/>\n <br \/> son exposition, sous forme d\u2019une petite barre verte. Vous vous souvenez&nbsp;?\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  D\u2019autres indicateurs sont utilis\u00e9s pour<br \/>\n <br \/> <br \/>\n <b>\u00e9valuer la popularit\u00e9 et l\u2019int\u00e9r\u00eat des sites<\/b>. On retrouve le<br \/>\n <b>Citation Flow <\/b>et<br \/>\n <br \/> le<br \/>\n <b>Trust Flow<\/b>. Ces valeurs permettent d\u2019<br \/>\n <b>estimer l\u2019importance d\u2019un site et\/ou d\u2019un<br \/> blog<\/b>.<br \/>\n <b>On peut s\u2019attarder sur sa popularit\u00e9, la confiance qu\u2019il g\u00e9n\u00e8re, et le<br \/> type de liens qui pointent vers lui<\/b>.\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Vous l\u2019aurez compris,<br \/>\n <b>les moteurs de recherche ont donn\u00e9<br \/> tout son sens au r\u00e9f\u00e9rencement naturel avec un SEO spontan\u00e9<\/b>. &nbsp;Il est n\u00e9cessaire de<br \/>\n <b> travailler la qualit\u00e9 du<br \/> contenu et la r\u00e9currence pour un r\u00e9f\u00e9rencement naturel au top<\/b>&nbsp;!<br \/>\n <b>On zappe<br \/> les techniques saugrenues. Dor\u00e9navant, on se fait plaisir en \u00e9crivant pour le lecteur et<br \/> pour soi<\/b>.\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Que pensez-vous de ces<br \/>\n <b>pratiques SEO tomb\u00e9es en d\u00e9su\u00e9tude<\/b>&nbsp;?\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<p>&nbsp;<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: right;\">\n <img decoding=\"async\" style=\"width: 200px;\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/k47j-Nov-16-2020-03-56-55-71-PM.png\" border=\"0\">\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;<\/p>\n","protected":false},"author":5,"featured_media":4885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-4884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - 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