{"id":4896,"date":"2020-01-06T15:20:19","date_gmt":"2020-01-06T14:20:19","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=4896"},"modified":"2023-10-06T14:25:39","modified_gmt":"2023-10-06T13:25:39","slug":"5-tendances-seo-2020","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/5-tendances-seo-2020\/","title":{"rendered":"5 tendances SEO 2020"},"content":{"rendered":"

En ce d\u00e9but d\u2019ann\u00e9e 2020, nous allons voir ce que souhaitent <\/span>les moteurs de recherche<\/strong> et plus particuli\u00e8rement Google en terme de <\/span>r\u00e9f\u00e9rencement naturel<\/strong><\/a>. En effet, Google, The King, pr\u00f4nait la qualit\u00e9, est-ce toujours le cas ? <\/span>Quelles sont les techniques \u00e0 mettre en place pour obtenir un meilleur classement dans les r\u00e9sultats de recherche<\/strong> ? Faut-il changer votre blog ?<\/span><\/p>\n

<\/p>\n

 <\/p>\n

2020, quelles sont les tendances de r\u00e9f\u00e9rencement naturel ? <\/strong><\/h1>\n

 <\/p>\n

La qualit\u00e9 avant tout !<\/strong><\/h2>\n

Google ne cesse de le rappeler : il est essentiel de <\/span>cr\u00e9er un contenu de qualit\u00e9<\/strong> pour \u00eatre appr\u00e9cie et relay\u00e9 dans les r\u00e9sultats de recherche. Un <\/span>contenu pertinent et int\u00e9ressant<\/strong> doit :<\/span><\/p>\n

    \n
  • Etre <\/span>assez long<\/strong>,<\/span><\/li>\n
  • Avoir des <\/span>informations cibl\u00e9es<\/strong> et en rapport avec le titre,<\/span><\/li>\n
  • Contenir des titres, sous titres et Titre 3<\/strong> (secondaires), <\/span><\/li>\n
  • Poss\u00e9der des images compress\u00e9es et l\u00e9g\u00e8res <\/strong>(r\u00e9f\u00e9rencement naturel gr\u00e2ce aux images), <\/span><\/li>\n
  • Avoir une <\/span>liste \u00e0 puces<\/strong>, <\/span><\/li>\n
  • Contenir les bons <\/span>mots-cl\u00e9s<\/strong>.<\/span><\/li>\n<\/ul>\n

     <\/p>\n

    La recherche vocale encore et toujours<\/strong><\/h2>\n

    Ce n\u2019est pas la premi\u00e8re fois que l\u2019on vous en parle mais <\/span>la recherche vocale a une longue route devant elle<\/strong>. La <\/span>recherche vocale est \u00e0 prendre en compte lors des r\u00e9dactions d\u2019articles<\/strong>. Pourquoi ? Car les personnes effectuant la recherche vocale utilisent g\u00e9n\u00e9ralement plus de mots. Par exemple \u00e0 l\u2019\u00e9crit, on chercherait : \u00ab tendances SEO 2020 \u00bb tandis qu\u2019en vocal cela donnerait : \u00ab  quelles sont les tendances SEO \u00e0 venir en 2020 ?\u00bb. Ainsi, je vous encourage \u00e0 jouer sur les deux tableaux pour avoir un <\/span>meilleur trafic<\/strong>. <\/span><\/p>\n

     <\/p>\n

    Featured snippets, la tendance 2020<\/strong><\/h2>\n

    Afin d\u2019appara\u00eetre \u00e0 la position 0, il est conseill\u00e9 d\u2019<\/span>utiliser la fameuse ind\u00e9tr\u00f4nable liste \u00e0 puces<\/strong>. Google adore \u00e7a et la met m\u00eame en avant. Ce <\/span>type de contenu est g\u00e9n\u00e9ralement facile \u00e0 comprendre et rapide \u00e0 interpr\u00e9ter<\/strong>. D\u00e8s lors, <\/span>le taux de clic est am\u00e9lior\u00e9<\/strong>. Comme je le dis souvent : il est n\u00e9cessaire de simplifier la t\u00e2che \u00e0 votre lecteur. Ne l\u2019oubliez pas. <\/span><\/p>\n

     <\/p>\n

    \"article<\/h2>\n

     <\/p>\n

    Pensez aux sujets tendances c\u2019est bien mais aux sujets de l\u2019avenir c\u2019est mieux ! <\/strong><\/h2>\n

    En effet, lorsque l\u2019on \u00e9crit, on travaille sur les sujets qui fonctionnent sur le moment mais <\/span>avez-vous imagin\u00e9 \u00e9crire sur des sujets qui marcheront plus tard<\/strong> ? Pour cela, il faut aller regarder ce que font les am\u00e9ricains et hop ! Bien s\u00fbr, vous pouvez aussi \u00e9voquer en janvier des tendances printani\u00e8res ou estivales. Ces <\/span>sujets du \u00ab futur \u00bb sont appr\u00e9ci\u00e9s par Google<\/strong>. Vous avez de bonnes chances d\u2019\u00eatre mieux index\u00e9s. Le saviez-vous ? <\/span><\/p>\n

     <\/p>\n

    Des cat\u00e9gories simples et claires<\/strong><\/h2>\n

    Google et les moteurs de recherche aiment les blogs limpides<\/strong>. Ainsi, <\/span>la tendance SEO 2020 est dans le regroupement de contenus<\/strong>. Les cat\u00e9gories d\u2019articles se devront d\u2019\u00eatre faciles \u00e0 comprendre et les contenus rapidement atteignables. Un <\/span>blog organis\u00e9<\/strong> aura plus d\u2019impact sur les diff\u00e9rents algorithmes. <\/span><\/p>\n

    Vous l\u2019aurez compris, les tendances 2020 se dessinent doucement mais s\u00fbrement. Il est important de <\/span>ne pas n\u00e9gliger la qualit\u00e9 de vos \u00e9crits<\/strong>, <\/span>la recherche vocale qui prend de l\u2019ampleur et les sujets du futur<\/strong>. N\u00e9anmoins, je vous encourage vivement \u00e0 <\/span>travailler le design et vos th\u00e9matiques afin d\u2019avoir un blog coh\u00e9rent et harmonieux<\/strong>. Optimiser votre support doit \u00eatre une action r\u00e9currente. Il est essentiel d\u2019\u00e9voluer avec pour le faire grandir. Enfin, <\/span>int\u00e9grer une liste <\/strong>de temps en temps vous permettra de gagner des vues. Pensez-y \u263a <\/span>Etre blogueur est une passion parfois d\u00e9vorante mais tellement enrichissante<\/strong>. Vous ne trouvez pas ?<\/span><\/p>\n

     <\/p>\n

    Quelle est la <\/span>tendance SEO 2020<\/strong> qui vous s\u00e9duit le moins ? <\/span>Est-ce que vous avez d\u00e9j\u00e0 mis tout cela en place pour l\u2019ann\u00e9e \u00e0 venir ? <\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    En ce d\u00e9but d\u2019ann\u00e9e 2020, nous allons voir ce que souhaitent les moteurs de recherche et plus particuli\u00e8rement Google en terme de r\u00e9f\u00e9rencement naturel. En effet, Google, The King, pr\u00f4nait la qualit\u00e9, est-ce toujours le cas ? Quelles sont les techniques \u00e0 mettre en place pour obtenir un meilleur classement dans les r\u00e9sultats de recherche ? Faut-il…<\/p>\n","protected":false},"author":5,"featured_media":4899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-4896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"\n5 tendances SEO 2020 - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 tendances SEO 2020 - Community\" \/>\n<meta property=\"og:description\" content=\"En ce d\u00e9but d\u2019ann\u00e9e 2020, nous allons voir ce que souhaitent les moteurs de recherche et plus particuli\u00e8rement Google en terme de r\u00e9f\u00e9rencement naturel. 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