{"id":4946,"date":"2018-06-13T06:05:00","date_gmt":"2018-06-13T05:05:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=4946"},"modified":"2023-10-06T14:31:41","modified_gmt":"2023-10-06T13:31:41","slug":"6-erreurs-seo-les-plus-repandues","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/6-erreurs-seo-les-plus-repandues\/","title":{"rendered":"6 erreurs SEO les plus r\u00e9pandues"},"content":{"rendered":"<div class=\"separator\" style=\"clear: both; text-align: center;\">\n <a href=\"https:\/\/f.hubspotusercontent10.net\/hubfs\/5114618\/Imported_Blog_Media\/erreurs-seo-a-ne-pas-faire-3.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" alt=\"seo-balise-title-alt-mot-cle-champ-semantique-champ-lexical\" border=\"0\" data-original-height=\"618\" data-original-width=\"960\" height=\"412\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/erreurs-seo-a-ne-pas-faire-2.jpg\" title=\"ameliorer-son-referencement-naturel\" width=\"640\"><\/a>\n<\/div>\n<p><!--more--><\/p>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Le<br \/>\n <b><a href=\"http:\/\/blog.hivency.com\/2018\/05\/7-conseils-seo-ne-pas-oublier.html\">r\u00e9f\u00e9rencement<br \/> naturel<\/a> permet d\u2019acqu\u00e9rir du trafic <\/b>n\u00e9anmoins la<br \/>\n <b>sur optimisation <\/b>joue en<br \/>\n <br \/> votre d\u00e9faveur mais pas seulement. En effet, nous allons \u00e9tudier<br \/>\n <b>6 erreurs SEO<br \/> les plus connues<\/b> qui peuvent<br \/>\n <b>nuire \u00e0 la notori\u00e9t\u00e9 d\u2019un site <\/b>mais aussi \u00e0 un<br \/>\n <b><a href=\"http:\/\/blog.hivency.com\/2017\/09\/referencement-naturel-quelques-criteres.html\">bon<br \/> r\u00e9f\u00e9rencement<\/a><\/b>.\n<\/div>\n<p><a name=\"more\"><\/a><\/p>\n<ul>\n<li>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\"> La balise Title<\/h3>\n<\/li>\n<\/ul>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Il y a quelques temps nous vous parlions ici de la fameuse<br \/>\n <br \/> <br \/>\n <a href=\"http:\/\/blog.hivency.com\/2018\/01\/comment-optimiser-la-balise-title-de.html\" target=\"_blank\" rel=\"noopener noreferrer\"><b>balise Title<\/b><\/a>. Elle aide les<br \/>\n <b> moteurs de recherche<\/b> et les internautes \u00e0 trouver le<br \/>\n <br \/> sujet principal de votre page. Elle donne des indices importants \u00e0 vos futurs<br \/>\n <br \/> visiteurs.&nbsp;&nbsp;\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  On retrouve diff\u00e9rentes complications. En effet,<br \/>\n <b>les balises sont<br \/> souvent dupliqu\u00e9es<\/b>. On retrouve le m\u00eame titre \u00e0 plusieurs reprises sur le m\u00eame<br \/>\n <br \/> site internet. De m\u00eame,<br \/>\n <b>les balises Title sont souvent trop longues ou trop<br \/> courtes<\/b>. On n\u2019oublie pas que<br \/>\n <b>la longueur maximum de cette balise doit \u00eatre de<br \/> 70 signes<\/b>. Enfin, la situation la plus critique reste l\u2019absence de balise.&nbsp;\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Il est tr\u00e8s important de ne pas n\u00e9gliger<br \/>\n <b>la balise Title de<br \/> chacun de vos articles<\/b>.\n<\/div>\n<ul>\n<li>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\"> La Meta Description n\u00e9glig\u00e9e<\/h3>\n<\/li>\n<\/ul>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  La<br \/>\n <b> Meta Description<\/b> appara\u00eet sous la balise Title dans les r\u00e9sultats de recherches. Elle est<br \/>\n <br \/> l<br \/>\n <b>e r\u00e9sum\u00e9\/l&rsquo;explication de votre contenu<\/b>. L\u00e0 aussi, nous avions \u00e9voqu\u00e9 le sujet il y a<br \/>\n <br \/> quelques semaines. Elle est tr\u00e8s importante pour<br \/>\n <b> susciter l\u2019envie et la<br \/> curiosit\u00e9 du lecteur<\/b>. Il ne faut surtout pas qu\u2019elle soit similaire d\u2019une page<br \/>\n <br \/> \u00e0 une autre. En effet,<br \/>\n <b>les robots de recherche y pr\u00eatent beaucoup attention<\/b> et<br \/>\n <br \/> cela peut vous d\u00e9cr\u00e9dibiliser aupr\u00e8s de vos visiteurs. Vous savez ce qu\u2019il vous<br \/>\n <br \/> reste \u00e0 faire&nbsp;!\n<\/div>\n<ul>\n<li>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\"> Les liens cass\u00e9s <\/h3>\n<\/li>\n<\/ul>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Lorsque vous \u00e9crivez un contenu il peut vous arriver d\u2019y<br \/>\n <br \/> <br \/>\n <b>ins\u00e9rer un lien vers un blog<\/b>, un site marchand, un site de conseils\u2026. De m\u00eame,<br \/>\n <br \/> <br \/>\n <b>il est conseill\u00e9 d\u2019ajouter des liens internes<\/b>. Ils sont tous les deux tr\u00e8s<br \/>\n <br \/> importants pour un meilleur SEO. N\u00e9anmoins, si quelques liens sont cass\u00e9s cela<br \/>\n <br \/> peut vous jouer des tours.&nbsp;<br \/>\n <b>Trop de liens<br \/> inexistants peuvent d\u00e9boucher sur une perte de cr\u00e9dibilit\u00e9 de votre blog vis-\u00e0-vis<br \/> de Google<\/b>. Vous aurez connaissance des<br \/>\n <b><br \/> liens cass\u00e9s<\/b> gr\u00e2ce \u00e0 Google Search Console notamment.&nbsp;\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n <i>CONSEILS R\u00c9F\u00c9RENCEMENT Naturel \u2013 Pr\u00e9f\u00e9rez la qualit\u00e9 d\u2019un<br \/> lien \u00e0 la quantit\u00e9 pour une efficacit\u00e9 maximale. <\/i>\n<\/div>\n<ul>\n<li>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\"> Tr\u00e8s peu de maillage interne<\/h3>\n<\/li>\n<\/ul>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n <b>Les <a href=\"http:\/\/blog.hivency.com\/2017\/07\/comment-ameliorer-un-article-de-blog.html\" target=\"_blank\" rel=\"noopener noreferrer\">liens internes<\/a> sont essentiels pour g\u00e9n\u00e9rer du trafic <\/b>vers<br \/>\n <br \/> d\u2019autres articles de votre blog. De plus, Google les adorent. Cela vous permet d\u2019avoir<br \/>\n <br \/> un<br \/>\n <b>meilleur classement dans les r\u00e9sultats de recherche<\/b>. Les<br \/>\n <b>liens internes<br \/> pertinents permettent aux outils de recherche de comparer plusieurs pages<\/b>. Il<br \/>\n <br \/> est important de cr\u00e9er un<br \/>\n <b>maillage interne efficace et pertinent <\/b>autant pour<br \/>\n <br \/> vos lecteurs que pour votre SEO.\n<\/div>\n<ul>\n<li>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\"> Surcharge de mots-cl\u00e9s<\/h3>\n<\/li>\n<\/ul>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  A force d\u2019entendre parler de mot-cl\u00e9, il est vrai que l\u2019on a<br \/>\n <br \/> tendance \u00e0 les ins\u00e9rer partout. Cependant, cela est une grave erreur.<br \/>\n <b>Un mot<br \/> cl\u00e9 se ch\u00e9rit, se cajole et se travaille<\/b>. On en parle tr\u00e8s souvent ici mais<br \/>\n <br \/> vous devez<br \/>\n <b>travailler le champ lexical <\/b>de votre mot plut\u00f4t que r\u00e9p\u00e9ter le m\u00eame<br \/>\n <br \/> mot ou la m\u00eame expression.<br \/>\n <b>Un mot cl\u00e9 doit \u00eatre utilis\u00e9 3 \u00e0 4 fois<\/b> au sein d\u2019un<br \/>\n <br \/> article uniquement. De plus, soyez attentif au<br \/>\n <b>ciblage de votre mot cl\u00e9<\/b>.\n<\/div>\n<ul>\n<li>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\"> Les balises ALT et les images<\/h3>\n<\/li>\n<\/ul>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Il est primordial de<br \/>\n <b>remplir la balise ALT de vos images <\/b>sous<br \/>\n <br \/> peine que Google consid\u00e8re vos images comme un espace vide. Vous d\u00e9montrez aux<br \/>\n <b>syst\u00e8mes d&rsquo;exploitation<\/b> que votre image est en harmonie avec votre contenu. Cela<br \/>\n <br \/> vous donne davantage de cr\u00e9dibilit\u00e9. N\u2019oubliez pas de donner des noms d\u2019images<br \/>\n <br \/> et des balises ALT coh\u00e9rents et appropri\u00e9s en les s\u00e9parant de tirets.&nbsp;\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Bien s\u00fbr, il existe d\u2019autres<br \/>\n <b>erreurs de r\u00e9f\u00e9rencement<\/b> tel que<br \/>\n <br \/> le duplicata de texte. Or, si d\u00e9j\u00e0 en tant que blogueur, vous vous penchez sur<br \/>\n <br \/> celles-ci, vous verrez vite vos<br \/>\n <b>statistiques prendre de la hauteur<\/b>. Il faut<br \/>\n <br \/> \u00eatre minutieux et attentif pour r\u00e9ussir \u00e0 avoir davantage de<br \/>\n <b>trafic qualifi\u00e9<\/b>.\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Faites-vous attention \u00e0 ces points de r\u00e9f\u00e9rencement&nbsp;? Qu\u2019en<br \/>\n <br \/> pensez-vous&nbsp;?\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n<\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n <a href=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/les-erreurs-seo-les-plus-connues-1.png\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img decoding=\"async\" alt=\"balise alt-balise-title-mot-cle-seo\" border=\"0\" data-original-height=\"1102\" data-original-width=\"735\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/les-erreurs-seo-les-plus-connues-1.png\" title=\"6-erreurs-referencement-naturel-connues\"><\/a>\n<\/div>\n<div class=\"separator\" style=\"clear: both; text-align: right;\">\n <img decoding=\"async\" border=\"0\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/k47j-Nov-16-2020-03-56-55-71-PM.png\" style=\"width: 200px;\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":4947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-4946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - 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