{"id":5010,"date":"2018-05-30T06:34:00","date_gmt":"2018-05-30T05:34:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=5010"},"modified":"2023-10-06T14:31:44","modified_gmt":"2023-10-06T13:31:44","slug":"7-conseils-seo-ne-pas-oublier","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/7-conseils-seo-ne-pas-oublier\/","title":{"rendered":"7 Conseils SEO \u00e0 ne pas oublier"},"content":{"rendered":"
\n \"blog-blogueur-referencement-naturel\"<\/a>\n<\/div>\n

<\/p>\n

 <\/p>\n

\n Le
\n r\u00e9f\u00e9rencement naturel<\/b> peut faire peur cependant quelques
\n

\n fondements<\/b> sont faciles \u00e0 mettre en place si l\u2019on prend quelques minutes. En
\n
effet, apr\u00e8s les avoir acquis, ils deviennent un r\u00e9flexe. Voici quelques
\n
bases en r\u00e9f\u00e9rencement web \u00e0 ne pas n\u00e9gliger pour optimiser votre SEO<\/a><\/b>.\n<\/div>\n

<\/a><\/p>\n

<\/h3>\n

 <\/p>\n

La balise H1, un des fondements en SEO<\/h3>\n
\n La balise H1 doit \u00eatre unique au sein de votre contenu<\/b>. Elle
\n
est associ\u00e9e au titre de votre \u00e9crit qui se compose d\u2019un
\n mot cl\u00e9 ou d’une l\u2019expression
cl\u00e9<\/b>. Il ne faut pas en cr\u00e9er une en plus au sein de votre article sous peine d\u2019\u00eatre
\n
p\u00e9nalis\u00e9 par Google.
\n Votre h1 est l\u2019\u00e9l\u00e9ment visuel le plus important sur la
page pour un visiteur<\/b>, ne l\u2019oubliez pas.\n<\/div>\n
<\/div>\n
\n Pour autant il ne faut pas n\u00e9gliger
\n les balises H2<\/b>.
\n Les
balises H2 (ou Titre 2) mettent en avant vos paragraphes \u00e0 l\u2019aide de
sous-titres<\/b>. L\u2019un des sous titres doit au moins avoir un mot cl\u00e9 n\u00e9anmoins il
\n
ne faut pas abuser.\n<\/div>\n
<\/div>\n
\n A savoir \u2013 Ces diff\u00e9rentes balises \u00e0 hi\u00e9rarchiser vos
informations. Elles permettent de structurer votre \u00e9crit. <\/i>\n<\/div>\n
<\/div>\n

Un titre au top, l\u2019une des bases pour un r\u00e9f\u00e9rencement
naturel ma\u00eetris\u00e9<\/h3>\n
\n On ne cesse de le r\u00e9p\u00e9ter mais un titre ne doit pas d\u00e9passer les
70 caract\u00e8res<\/b> et doit contenir au moins un mot cl\u00e9. 
\n Le titre SEO est avec l\u2019URL l\u2019un des points
les plus importants pour performer votre r\u00e9f\u00e9rencement<\/b>. Votre titre est le point de d\u00e9part de votre contenu pour l\u2019internaute, il doit
\n
\u00eatre percutant, frais et sans faute.\n<\/div>\n
<\/div>\n

Travailler le champ lexical des mots-cl\u00e9s<\/h3>\n
\n Le champ lexical du mot-cl\u00e9 principal doit \u00eatre \u00e9tudi\u00e9 et
dig\u00e9r\u00e9 au sein de votre \u00e9crit<\/b>. En effet, vous devez donner un
\n max d\u2019indications
\u00e0 Google<\/b> pour qu\u2019il comprenne. Pour un meilleur positionnement, il est
\n
imp\u00e9ratif que
\n Google interpr\u00e8te correctement<\/b> votre sujet. Pour vous aider, vous pouvez
\n

\n regarder les synonymes de votre mot cl\u00e9 mais aussi sa d\u00e9finition pour vous en
inspirer<\/b>. De plus,
\n le champ lexical permet d\u2019\u00e9viter les r\u00e9p\u00e9titions et de donner
du pep\u2019s \u00e0 un texte<\/b>.\n<\/div>\n
<\/div>\n

La taille de vos \u00e9crits compte !<\/h3>\n
\n Si vous optez pour
\n alterner diff\u00e9rents formats pour attirer
la curiosit\u00e9 de vos lecteurs,<\/b> c\u2019est une bonne id\u00e9e. Mais pensez \u00e0 la longueur de vos articles :  jamais moins de 300 mots. Un article long n\u2019est pas
\n
forc\u00e9ment mieux index\u00e9 par Google s\u2019il ne poss\u00e8de pas les fondements du r\u00e9f\u00e9rencement
\n
naturel.\n<\/div>\n
<\/div>\n

Vos images ont une grande importance<\/h3>\n
\n Il est primordial de
\n compresser vos images<\/b> mais aussi de
\n

\n remplir la balise alt<\/b> de chaque photo\/image. Vous retrouvez deux balises :
\n
la balise alt et la balise title. Pensez \u00e0 remplir les 2.
\n L\u2019image \u00e0 la une de votre article doit donner envie et doit
faire \u00e9cho \u00e0 votre \u00e9crit<\/b>. Google est tr\u00e8s attentif \u00e0 ce d\u00e9tail qui n\u2019en
\n
est pas un.\n<\/div>\n
<\/div>\n

L\u2019index mobile-first de Google \u00e0 ne pas zapper<\/h3>\n
\n Avec cette mise \u00e0 jour,
\n le g\u00e9ant des moteurs de recherches utilise
la version mobile d\u2019un site ou d\u2019un blog comme index principal<\/b>. De ce fait,
\n
vous devez imp\u00e9rativement \u00eatre responsive design. De plus, vos pages se doivent se charger rapidement
\n
pour permettre aux visiteurs une navigation agr\u00e9able.\n<\/div>\n
<\/div>\n

Le r\u00e9f\u00e9rencement local a son importance<\/h3>\n
\n Si votre blog a une implantation locale, alors Google vous
adorera<\/b>. C\u2019est assez fou, mais cela signifie que vous avez de
\n l\u2019importance au
sein de votre ville ou r\u00e9gion<\/b>. Google est tr\u00e8s attentif \u00e0 la
\n r\u00e9putation locale<\/b>
\n
depuis quelques mois. Pour gagner en visibilit\u00e9, il est
\n
possible d\u2019utiliser des
\n mots cl\u00e9s li\u00e9s \u00e0 votre commune <\/b>par exemple. Cependant, il
\n
faut d\u00e9livrer des
\n informations pertinentes, actuelles et pr\u00e9cises<\/b>.\n<\/div>\n
<\/div>\n
\n Ces
\n conseils SEO<\/a> ne sont pas nouveaux n\u00e9anmoins
\n ils m\u00e9ritent
d\u2019\u00eatre revus avec les diff\u00e9rentes \u00e9volutions de Google<\/b>. Arrivez-vous \u00e0 mettre
\n
en place ces conseils ? Les connaissiez-vous ?\n<\/div>\n
\n \n<\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":5011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-5010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"\n7 Conseils SEO \u00e0 ne pas oublier - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Conseils SEO \u00e0 ne pas oublier - Community\" \/>\n<meta property=\"og:url\" content=\"https:\/\/community-staging.skeepers.in\/fr\/blog\/7-conseils-seo-ne-pas-oublier\/\" \/>\n<meta property=\"og:site_name\" content=\"Community\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-30T05:34:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-06T13:31:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/7-conseils-referencement-naturel-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marine Aubagna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marine Aubagna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/community-staging.skeepers.in\/fr\/blog\/7-conseils-seo-ne-pas-oublier\/\",\"url\":\"https:\/\/community-staging.skeepers.in\/fr\/blog\/7-conseils-seo-ne-pas-oublier\/\",\"name\":\"7 Conseils SEO \u00e0 ne pas oublier - 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