{"id":5227,"date":"2018-04-12T06:00:00","date_gmt":"2018-04-12T05:00:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=5227"},"modified":"2026-04-07T15:42:23","modified_gmt":"2026-04-07T14:42:23","slug":"a-la-decouverte-demma-community-manager","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/a-la-decouverte-demma-community-manager\/","title":{"rendered":"A la d\u00e9couverte d’Emma, community manager d’Hivency"},"content":{"rendered":"\n
\"hivency<\/figure>\n\n\n\n
Aujourd\u2019hui, nous allons \u00e0 la rencontre d\u2019Emma,
community manager d\u2019Hivency<\/b>. Vous\n

allez d\u00e9couvrir son parcours mais aussi ses
missions au sein de la Team<\/b>. Let\u2019s<\/p>\n

go !<\/p>\n<\/div>\n\n\n\n

<\/a><\/p>\n\n\n\n

Bonjour Emma, peux-tu te pr\u00e9senter \u00e0 nos lecteurs\u00a0?<\/h3>
<\/p>\n\n\n\n
Bonjour \ud83d\ude42 Je suis
community manager depuis novembre 2017<\/b> chez\n

Hivency et je suis en charge du
p\u00f4le communication<\/b>.<\/p>\n<\/div>\n\n\n\n

Peux-tu nous d\u00e9finir ton job au sein de la Team Hivency\u00a0?<\/h3>
<\/p>\n\n\n\n
Je m\u2019occupe de l\u2019ensemble des
r\u00e9seaux sociaux<\/b> et de la
strat\u00e9gie
social m\u00e9dia<\/b>. J\u2019essaie de proposer un
contenu diversifi\u00e9 via diff\u00e9rents posts
et reposts<\/b>, des
citations quotidiennes<\/b> dans le but d’
interagir avec notre
communaut\u00e9<\/b>. Je propose des jeux concours diff\u00e9rents chaque semaine sur\n

Facebook\/Twitter et sur Instagram (en
partenariat avec des influenceurs<\/b>).<\/p>\n

J\u2019organise \u00e9galement des
\u00e9v\u00e9nements dans le but de promouvoir Hivency<\/b> (vide<\/p>\n

dressing par exemple) et enfin je m\u2019occupe de
r\u00e9diger les articles marketing \u00e0
destination des marques<\/b>.
Mes missions sont diversifi\u00e9es et varient en fonction
de l\u2019actualit\u00e9 d\u2019Hivency<\/b> mais aussi de notre soci\u00e9t\u00e9 de consommation. Nous<\/p>\n

venons de recruter une
nouvelle personne dans la team communication<\/b> et nous<\/p>\n

avons de beaux
projets <\/b>en perspective pour faire
conna\u00eetre Hivency<\/b> au plus<\/p>\n

grand nombre.<\/p>\n<\/div>\n\n\n\n

Pour toi, quelles sont les qualit\u00e9s d\u2019un community manager\u00a0?<\/h3>
<\/p>\n\n\n\n
Selon moi, il est important de
rester coh\u00e9rent et de suivre un fil
rouge<\/b> d\u00e9fini par une
strat\u00e9gie social m\u00e9dia <\/b>bien \u00e9tablie. il est important\n

\u00e9galement sur Instagram d\u2019\u00eatre homog\u00e8ne et d\u2019avoir un
feed assez esth\u00e9tique<\/b>. Il<\/p>\n

faut \u00e9galement savoir
proposer du contenu et donner envie aux abonn\u00e9s de rester
abonn\u00e9s \u00e0 notre compte<\/b>. Je prends \u00e9norm\u00e9ment de temps par exemple \u00e0 organiser les<\/p>\n

jeux concours afin de
proposer des produits <\/b>qui donnent envie.
Je connais ma
communaut\u00e9<\/b> et je sais maintenant ce qu\u2019elle pr\u00e9f\u00e8re gagner.
Il est facile de
gagner des abonn\u00e9s mais plus difficile de les garder<\/b>. C\u2019est un
travail
quotidien,<\/b> je les chouchoute (du moins j\u2019essaie ;)). Enfin, il est<\/p>\n

indispensable pour moi d\u2019
\u00eatre proche de mes abonn\u00e9s<\/b>. Je suis tr\u00e8s r\u00e9active et<\/p>\n

je r\u00e9ponds dans l\u2019heure aux messages re\u00e7us afin de les guider s\u2019ils ont un<\/p>\n

probl\u00e8me avec la plateforme ou une interrogation. J\u2019ai une r\u00e9elle proximit\u00e9<\/p>\n

avec eux, c\u2019est vraiment important pour moi.<\/p>\n<\/div>\n\n\n\n

 <\/div>\n\n\n\n
\"decouverte-<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Quelle est ta formation\u00a0?<\/h3>
<\/p>\n\n\n\n
J\u2019ai r\u00e9alis\u00e9 une
formation en \u00e9cole de communication et marketing
\u00e0 Lille sur 5 ans<\/b>. J\u2019ai pu acqu\u00e9rir des
comp\u00e9tences en marketing<\/b> (un domaine\n

que j\u2019affectionne particuli\u00e8rement),
en gestion de projets, en RP, en
\u00e9v\u00e9nementiel et en community management<\/b>. Mes diff\u00e9rentes exp\u00e9riences<\/p>\n

professionnelles m\u2019ont permis de
d\u00e9velopper un int\u00e9r\u00eat certain pour l\u2019influence
marketing<\/b>. Je suis
passionn\u00e9e de r\u00e9seaux sociaux <\/b>et je m’int\u00e9resse depuis de<\/p>\n

nombreuses ann\u00e9es \u00e0 l\u2019
influence marketing<\/b>. Je suis \u00e9norm\u00e9ment d\u2019influenceurs au<\/p>\n

quotidien, ce qui est indispensable aujourd\u2019hui dans mon travail.<\/p>\n<\/div>\n\n\n\n

As-tu des possibilit\u00e9s d\u2019\u00e9volution\u00a0?<\/h3>
<\/p>\n\n\n\n
Je suis pour l\u2019instant \u00e9panouie dans mon quotidien de
community
manager<\/b>. J\u2019attends de voir ce que l\u2019avenir me r\u00e9serve et comment
\u00e9volue mon
\u00e9quipe communication<\/b>. Je travaille souvent en collaboration avec l\u2019agence\n

d\u2019Hivency, qui collabore avec de gros influenceurs (actuellement je m\u2019occupe<\/p>\n

plut\u00f4t des micro-influenceurs). Cet aspect de l\u2019influence marketing me pla\u00eet<\/p>\n

\u00e9galement beaucoup \ud83d\ude09 \u00c0 voir !<\/p>\n<\/div>\n\n\n\n

Quel est ton r\u00eave professionnel\u00a0?<\/h3>
<\/p>\n\n\n\n
J\u2019ai beaucoup voyag\u00e9 et j\u2019ai d\u00e9velopp\u00e9 une passion pour l\u2019Asie et
plus particuli\u00e8rement pour la Tha\u00eflande<\/b>. J\u2019ai donc depuis plusieurs ann\u00e9es le\n

projet de d\u00e9velopper un projet l\u00e0-bas<\/b> (que je garde encore secret). Ce n\u2019est<\/p>\n

pas pour tout de suite, j\u2019attends d\u2019apprendre encore plus sur ce qui m\u2019entoure<\/p>\n

et cela me permettra ainsi d\u2019avoir un
maximum de comp\u00e9tences <\/b>pour r\u00e9ussir<\/p>\n

celui-ci.<\/p>\n<\/div>\n\n\n\n

As-tu un blog\u00a0? Peut-on te retrouver sur Instagram\u00a0?<\/h3>
<\/p>\n\n\n\n
Il est possible de suivre mon quotidien sur mon
Instagram<\/a>.<\/div>\n\n\n\n
Avez-vous appris des choses sur le m\u00e9tier de community manager ?\n

Est-ce un job qui vous tente, vous plait ? Connaissiez-vous Emma ? Est-ce que ce t\u00e9moignage vous permet d’avoir une meilleure vision de son travail au sein de la Team?<\/p>\n<\/div>\n\n\n\n

\"blog<\/figure>\n\n\n\n
<\/div>\n\n\n\n
 <\/div>\n\n\n\n
\"\"\/<\/figure>\n","protected":false},"excerpt":{"rendered":"

Aujourd\u2019hui, nous allons \u00e0 la rencontre d\u2019Emma,community manager d\u2019Hivency. Vous allez d\u00e9couvrir son parcours mais aussi sesmissions au sein de la Team. Let\u2019s go ! Bonjour Emma, peux-tu te pr\u00e9senter \u00e0 nos lecteurs\u00a0? Bonjour \ud83d\ude42 Je suiscommunity manager depuis novembre 2017 chez Hivency et je suis en charge dup\u00f4le communication. Peux-tu nous d\u00e9finir ton job au sein…<\/p>\n","protected":false},"author":5,"featured_media":5228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-5227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing"],"acf":[],"yoast_head":"\nA la d\u00e9couverte d'Emma, community manager d'Hivency - Community<\/title>\n<meta name=\"description\" content=\"Plongez dans le r\u00f4le de Community Manager avec Emma. 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