{"id":5297,"date":"2019-03-16T06:02:00","date_gmt":"2019-03-16T05:02:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=5297"},"modified":"2023-10-06T14:28:05","modified_gmt":"2023-10-06T13:28:05","slug":"balise-title-4-erreurs-ne-pas-commettre","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/balise-title-4-erreurs-ne-pas-commettre\/","title":{"rendered":"Balise Title, 4 erreurs \u00e0 ne pas commettre pour un bon SEO"},"content":{"rendered":"
\n \"blog-bloguer-blogueur-google-moteur-de-recherche-seo-referencement\"<\/a>\n<\/div>\n

<\/p>\n

 <\/p>\n

\n La
\n balise Title<\/a><\/b> alias le
\n titre de votre article <\/b>est
\n l\u2019un des
\u00e9l\u00e9ments les plus importants pour b\u00e9n\u00e9ficier d\u2019un bon r\u00e9f\u00e9rencement naturel<\/b>
\n
mais aussi d\u2019
\n un trafic qualifi\u00e9<\/b>. En effet, il est pens\u00e9 pour les
\n moteurs de
recherche <\/b>et pour les
\n internautes<\/b>.\n<\/div>\n

<\/a><\/p>\n

Quelles sont les erreurs \u00e0 ne surtout pas faire pour une
balise title de qualit\u00e9 ?<\/i><\/h2>\n
    \n
  • \n

    La balise Title, c\u2019est quoi ?<\/h3>\n<\/li>\n<\/ul>\n
    \n Cette balise se trouve dans l\u2019ent\u00eate HTML de la page<\/b>. Elle ne
    \n
    s\u2019affiche pas dans le corps de la page mais au sein de la barre de titre du
    \n
    navigateur. La
    \n balise title n\u2019est pas la balise H1<\/b>. Le titre H1 indique le
    \n

    \n titre principal de votre article<\/b> et non le titre en lui-m\u00eame.\n<\/div>\n
    <\/div>\n
      \n
    • \n

      Balise title, les 4 erreurs les plus courantes<\/h3>\n<\/li>\n<\/ul>\n

      R\u00e9pertorier des mots-cl\u00e9s dans le titre sans objectif<\/h4>\n
      \n Vous devez r\u00e9diger votre titre sous forme d\u2019une requ\u00eate<\/b>. En
      \n
      effet, les internautes recherchent une information et vont la \u00ab traduire \u00bb au sein du moteur de recherche. De ce fait, votre
      \n balise title doit avoir du sens et de
      l\u2019int\u00e9r\u00eat<\/b>.
      \n <\/b>Il ne faut pas
      \n d\u00e9laisser la recherche vocale qui se fait une place
      de choix.<\/b> Pour cela,
      \n pr\u00e9f\u00e9rez un titre sous forme d\u2019interrogation avec un
      mot-cl\u00e9 ou une expression cl\u00e9 avec une parfaite grammaire et un orthographe au top<\/b>.\n<\/div>\n
      \n

      Recourir plusieurs fois au m\u00eame titre sur votre blog<\/h4>\n

      Si vous vous r\u00e9p\u00e9tez, Google ne va pas appr\u00e9cier. Comme on le
      dit souvent, vous \u00eates expert de votre sujet<\/b>. Vous ma\u00eetrisez l\u2019art
      de l\u2019\u00e9criture \u00e9galement. On \u00e9voque la balise title <\/b>mais cela en va de m\u00eame pour
      les autres balises title<\/b>. Il est important de choisir des mots-cl\u00e9s pertinents
      et diff\u00e9rents pour \u00eatre mieux r\u00e9f\u00e9renc\u00e9<\/b>. Faites parler votre imagination et
      votre sinc\u00e9rit\u00e9<\/b>. Personnaliser votre titre est tr\u00e8s important, faites de l\u2019in\u00e9dit !<\/p>\n<\/div>\n

      <\/div>\n

      Composer un titre trop long<\/h4>\n
      \n Le contenu d\u2019une balise title est 55 \u00e0 65 caract\u00e8res<\/b>. Si vous
      \n
      optez pour un titre \u00ab long \u00bb, celui-ci sera raccourci par le moteur
      \n
      de recherche et il sera compl\u00e9t\u00e9 par des points de suspension. C\u2019est moins
      \n
      int\u00e9ressant pour un utilisateur. Si votre titre n\u2019est pas termin\u00e9 au sein des requ\u00eates, l’internaute passera son
      \n
      chemin. Vous avez de nombreux
      \n compteurs de caract\u00e8res en ligne gratuits et
      efficaces<\/b>.\n<\/div>\n
      <\/div>\n

      N\u00e9gliger la place du mot-cl\u00e9 dans le titre<\/h4>\n
      \n Votre mot-cl\u00e9 se place au d\u00e9but du titre ou du moins le plus
      t\u00f4t possible<\/b>. En effet, c\u2019est l\u2019
      \n \u00e9l\u00e9ment central de votre article<\/b>. Il doit faire
      \n
      bonne figure et \u00eatre expos\u00e9. Ainsi,
      \n servez-vous de votre mot-cl\u00e9 pour attirer le visiteur<\/b> et
      \n
      ne plus le l\u00e2cher.\n<\/div>\n
      <\/div>\n
      \n Connaissiez-vous ces
      \n erreurs de r\u00e9f\u00e9rencement naturel<\/b> ?
      \n
      Qu\u2019en pensez-vous ?\n<\/div>\n
      \n \n<\/div>\n

       <\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":5298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-5297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"\nBalise Title, 4 erreurs \u00e0 ne pas commettre pour un bon SEO - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Balise Title, 4 erreurs \u00e0 ne pas commettre pour un bon SEO - Community\" \/>\n<meta property=\"og:url\" content=\"https:\/\/community-staging.skeepers.in\/fr\/blog\/balise-title-4-erreurs-ne-pas-commettre\/\" \/>\n<meta property=\"og:site_name\" content=\"Community\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-16T05:02:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-06T13:28:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/erreurs-seo-balise-title-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marine Aubagna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marine Aubagna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/community-staging.skeepers.in\/fr\/blog\/balise-title-4-erreurs-ne-pas-commettre\/\",\"url\":\"https:\/\/community-staging.skeepers.in\/fr\/blog\/balise-title-4-erreurs-ne-pas-commettre\/\",\"name\":\"Balise Title, 4 erreurs \u00e0 ne pas commettre pour un bon SEO - 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