{"id":5360,"date":"2017-11-17T07:11:00","date_gmt":"2017-11-17T06:11:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=5360"},"modified":"2023-10-06T14:32:57","modified_gmt":"2023-10-06T13:32:57","slug":"blog-4-notions-seo-ne-pas-oublier","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/blog-4-notions-seo-ne-pas-oublier\/","title":{"rendered":"BLOG \u2013 4 notions SEO \u00e0 ne pas oublier"},"content":{"rendered":"
\n \"referencement<\/a>\n<\/div>\n

<\/p>\n

\n<\/div>\n
\n<\/div>\n
\n<\/div>\n
\n Vous commencez \u00e0 le savoir, vos articles doivent \u00eatre
\n
sinc\u00e8res et personnalis\u00e9s n\u00e9anmoins il ne faut pas n\u00e9gliger le
\n r\u00e9f\u00e9rencement
naturel <\/b>si vous souhaitez \u00eatre lu. Nous allons faire un point sur
\n 4 notions de
r\u00e9f\u00e9rencement <\/b>\u00e0 ne pas n\u00e9gliger.\n<\/div>\n

<\/a><\/p>\n

BLOG – La structure d\u2019un article, la base<\/h3>\n
\n La
\n structure d\u2019un article<\/b> doit \u00eatre agr\u00e9able \u00e0 lire. De ce
\n
fait, il est important que le texte soit a\u00e9r\u00e9. Commencez par un
\n titre percutant
et clair<\/b>, puis une
\n introduction<\/b> qui va donner envie au lecteur de poursuivre la
\n
lecture,
\n plusieurs paragraphes accompagn\u00e9s de sous-titres<\/b> puis une
\n conclusion<\/b>. \n<\/div>\n
\n<\/div>\n

BLOG – La longueur de votre texte, une importance ?<\/h3>\n
\n Vous lisez partout que la
\n longueur de vos articles <\/b>compte ?
\n
La taille ne compte pas. Si vous r\u00e9digez un
\n article de qualit\u00e9 de 300 mots<\/b> qui
\n

\n r\u00e9pond \u00e0 une probl\u00e9matique et qui aide le lecteur<\/b>, Google le verra et vous
\n
serez tout aussi bien r\u00e9f\u00e9renc\u00e9. Mais si vous ressentez le besoin, \u00e9crivez 3000
\n
mots ! \n<\/div>\n
\n<\/div>\n

BLOG – Le choix du mot-cl\u00e9, une obligation <\/h3>\n
\n Vous devez choisir un
\n mot-cl\u00e9 <\/b>autour duquel votre \u00e9crit va s\u2019articuler.
\n
Un
\n mot-cl\u00e9 plac\u00e9 dans un article aide le moteur de recherche \u00e0 le trouver
<\/b>ais\u00e9ment. Il est tout \u00e0 fait possible d\u2019en placer plusieurs. Cependant,
\n
il ne faut pas en mettre trop sous peine d\u2019\u00eatre sanctionn\u00e9 par Google. Le but
\n
est de b\u00e9n\u00e9ficier d\u2019un
\n meilleur positionnement dans les r\u00e9sultats de recherche<\/b>.\n<\/div>\n
\n<\/div>\n
\n Mais, il est important de
\n travailler le champ s\u00e9mantique<\/b>
\n
du mot cl\u00e9. Le
\n champ lexical est un groupe de mots se rapportant \u00e0 une m\u00eame
id\u00e9e<\/b>. Pour le mot \u00ab vacances \u00bb, cela peut \u00eatre soleil, plage,
\n
montagne, sable, jeux\u2026 Ne n\u00e9gligez pas cette partie ! \n<\/div>\n
\n<\/div>\n

BLOG – O\u00f9 faut-il placer les mots-cl\u00e9s ?<\/h3>\n
\n Cette question revient souvent. En effet, vous ne savez
\n
jamais comment placer vos cl\u00e9s. Tout d\u2019abord, il est conseill\u00e9 de le
\n placer dans le titre<\/b>.
\n
Ensuite, il sera n\u00e9cessaire de le placer dans l\u2019introduction et au sein d’un sous-titre. Enfin, vous pouvez le replacer dans la conclusion. Si vous
\n
faites le calcul,
\n le mot cl\u00e9 est r\u00e9p\u00e9t\u00e9 4 fois maximum<\/b>. Cependant, il ne faut
\n
pas oublier de l\u2019ins\u00e9rer dans la meta-description. \n<\/div>\n
\n<\/div>\n
\n Voici
\n 4 notions de base \u00e0 ne jamais oublier<\/b> ! Le mieux
\n
est de garder ce petit article sous la main dans vos favoris pour refaire un point
\n
de temps en temps. Qu\u2019en pensez-vous ?\n<\/div>\n
\n<\/div>\n
\n<\/div>\n
\n<\/div>\n
\n \n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":5361,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-5360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"\nBLOG \u2013 4 notions SEO \u00e0 ne pas oublier - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BLOG \u2013 4 notions SEO \u00e0 ne pas oublier - Community\" \/>\n<meta property=\"og:url\" content=\"https:\/\/community-staging.skeepers.in\/fr\/blog\/blog-4-notions-seo-ne-pas-oublier\/\" \/>\n<meta property=\"og:site_name\" content=\"Community\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-17T06:11:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-06T13:32:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/notions-referencement-naturel-faciles-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"395\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marine Aubagna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marine Aubagna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/community-staging.skeepers.in\/fr\/blog\/blog-4-notions-seo-ne-pas-oublier\/\",\"url\":\"https:\/\/community-staging.skeepers.in\/fr\/blog\/blog-4-notions-seo-ne-pas-oublier\/\",\"name\":\"BLOG \u2013 4 notions SEO \u00e0 ne pas oublier - 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