{"id":5370,"date":"2018-02-07T07:50:00","date_gmt":"2018-02-07T06:50:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=5370"},"modified":"2023-10-06T14:32:15","modified_gmt":"2023-10-06T13:32:15","slug":"blog-snacking-content-le-contenu","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/blog-snacking-content-le-contenu\/","title":{"rendered":"[BLOG] Snacking content, le contenu tendance pour plus de trafic?"},"content":{"rendered":"
\n<\/div>\n

<\/p>\n

\n<\/div>\n
\n \"blog<\/a>\n<\/div>\n
\n<\/div>\n
\n Le
\n Snacking Content <\/b>est la nouveaut\u00e9 sur le web depuis quelques mois. Du moins, le terme est tendance
\n
mais il s\u2019agit en r\u00e9alit\u00e9 d\u2019un
\n contenu court et informatif tr\u00e8s connu des
community manager<\/b>. Est-ce que l\u2019on tend de plus en plus vers ce genre de
\n
contenu court? A l\u2019heure actuelle,
\n les internautes aiment \u00eatre inform\u00e9s
mais rapidement<\/b>. On pourrait comparer cela \u00e0 un repas pris sur le pouce. Que
\n
faut-il savoir sur le Snacking Content ?\n<\/div>\n

<\/a><\/p>\n

Snacking
Content, c\u2019est quoi ? <\/h3>\n
\n Le Snacking Content est un contenu au format
\n
court voir tr\u00e8s court. Ce \u00ab message \u00bb contient maximum 300
\n
mots. Avec ce type de format, il faut
\n
donc aller droit au but pour
\n cr\u00e9er de l\u2019int\u00e9r\u00eat<\/b>. \n<\/div>\n
\n Les internautes sont tr\u00e8s sollicit\u00e9s au quotidien,
\n
de ce fait, il faut
\n accrocher le lecteur<\/b> efficacement. Le
\n Snacking Content est un
moyen rapide d\u2019\u00e9veiller la curiosit\u00e9 et de capter l\u2019attention d\u2019un internaute<\/b>
\n
qui n\u2019a pas le temps pour visionner un contenu long. \n<\/div>\n
\n Le \u201cSnacking Content\u201d peut \u00eatre un article de blog
\n
de 250 \u00e0 300 mots, une infographie, un tweet, un post instagram ou une vid\u00e9o de
\n
3 minutes. \n<\/div>\n
\n<\/div>\n

Quels sont les effets de l’utilisation du Snacking Content sur un blog?<\/h3>\n
    \n
  • Si votre contenu est percutant, cela va captiver le
    visiteur<\/b>. De ce fait, le lecteur aura plus de temps pour d\u00e9couvrir le reste du
    site<\/b> ou bien gardera la suite pour une prochaine fois. <\/li>\n<\/ul>\n
    \n<\/div>\n
      \n
    • Ce format permet d\u2019alterner articles longs et
      articles courts <\/b>afin de surprendre et donner du rythme au blog. <\/li>\n<\/ul>\n
      \n<\/div>\n
        \n
      • Ce type de contenu restreint permet \u00e0 l\u2019internaute
        de se sentir en confiance. En effet, cela peut \u00eatre l\u2019occasion pour lui de s\u2019exprimer
        et de donner son avis. <\/li>\n<\/ul>\n
        \n<\/div>\n
          \n
        • Gr\u00e2ce \u00e0 ce format court, vous pouvez \u00e9voquer les sujets
          avec un autre point de vue<\/b>.<\/li>\n<\/ul>\n
          \n<\/div>\n
            \n
          • Enfin, le Snacking Content correspond \u00e0 l\u2019utilisation
            massive du t\u00e9l\u00e9phone portable<\/b>. En effet, un contenu l\u00e9ger est plus appr\u00e9ci\u00e9 et
            plus facile \u00e0 lire sur mobile<\/b>. Le temps consacr\u00e9 par une personne pour une
            information sur mobile<\/b> est seulement de 8 secondes ! Autant dire, qu\u2019il
            faut aller vite mais bien<\/b> ! <\/li>\n<\/ul>\n
            \n<\/div>\n
            \n<\/div>\n
            \n Le Snacking Content n\u2019a rien de nouveau,
            \n \u00e9crire peu
            pour interpeller le lecteur est une technique bien connue<\/b>.
            \n Diversifier et varier
            les plaisirs permettent de savourer<\/b>, c\u2019est comme au restaurant !\n<\/div>\n
            \n<\/div>\n
            \n Ce
            \n format \u00ab grignotage \u00bb est plus digeste et
            plus attractif pour l\u2019internaute<\/b>. Pensez-y ! Alimenter un blog est tout un
            \n
            art mais le
            \n snack content<\/b> permet de rester visible tout en
            \n donnant du rythme \u00e0
            votre blog<\/b>. \n<\/div>\n
            \n<\/div>\n
            \n En effet, publier r\u00e9guli\u00e8rement diff\u00e9rents formats est un
            \n travail
            cons\u00e9quent mais cela vous aidera \u00e0 vous d\u00e9marquer<\/b>. Cependant, il ne faut pas en
            \n
            abuser et
            \n garder en t\u00eate qu\u2019un contenu de qualit\u00e9 est primordial<\/b> m\u00eame si
            \n
            celui-ci est court. \n<\/div>\n
            \n<\/div>\n
            \n Connaissiez-vous le snack content ? Est-ce que
            \n
            vous faites des articles courts ?\n<\/div>\n
            \n<\/div>\n
            \n<\/div>\n
            \n<\/div>\n
            \n<\/div>\n
            \n \n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":5371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-5370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"\n[BLOG] Snacking content, le contenu tendance pour plus de trafic? - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[BLOG] Snacking content, le contenu tendance pour plus de trafic? - Community\" \/>\n<meta property=\"og:url\" content=\"https:\/\/community-staging.skeepers.in\/fr\/blog\/blog-snacking-content-le-contenu\/\" \/>\n<meta property=\"og:site_name\" content=\"Community\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-07T06:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-06T13:32:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/snack-contenting-definition-effets-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marine Aubagna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marine Aubagna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/community-staging.skeepers.in\/fr\/blog\/blog-snacking-content-le-contenu\/\",\"url\":\"https:\/\/community-staging.skeepers.in\/fr\/blog\/blog-snacking-content-le-contenu\/\",\"name\":\"[BLOG] Snacking content, le contenu tendance pour plus de trafic? 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