{"id":5383,"date":"2018-06-15T06:06:00","date_gmt":"2018-06-15T05:06:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=5383"},"modified":"2023-10-06T14:31:40","modified_gmt":"2023-10-06T13:31:40","slug":"blogging-le-referencement-payant-en","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/blogging-le-referencement-payant-en\/","title":{"rendered":"[BLOGGING] Le r\u00e9f\u00e9rencement payant en quelques mots"},"content":{"rendered":"<div class=\"separator\" style=\"clear: both; text-align: center;\">\n <a style=\"margin-left: 1em; margin-right: 1em;\" href=\"https:\/\/f.hubspotusercontent10.net\/hubfs\/5114618\/Imported_Blog_Media\/referencement-payant-sea-conseils-2.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"referencement-payant-c-est-quoi\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/referencement-payant-sea-conseils-3.jpg\" alt=\"sea-seo-plus-de-trafic-vues-mots-cles\" width=\"640\" height=\"424\" border=\"0\" data-original-height=\"638\" data-original-width=\"960\"><\/a>\n<\/div>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  On entend beaucoup parler du<br \/>\n <b>SEO<\/b>,<br \/>\n <br \/> le r\u00e9f\u00e9rencement naturel n\u00e9anmoins il existe aussi le<br \/>\n <b> SEA <\/b>alias le<br \/>\n <b>r\u00e9f\u00e9rencement<br \/> payant<\/b>. Moins r\u00e9pandu dans le milieu du blogging, il est tout de m\u00eame appliqu\u00e9<br \/>\n <br \/> pour<br \/>\n <b>gagner du trafic et donc des vues<\/b>. Allons d\u00e9couvrir le<br \/>\n <b>r\u00e9f\u00e9rencement payant<\/b> mais<br \/>\n <br \/> aussi comment faire pour le mettre en place le plus efficacement possible.\n<\/div>\n<p><a name=\"more\"><\/a><\/p>\n<ul>\n<li>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\">Le SEA, ce qu\u2019il faut savoir<\/h3>\n<\/li>\n<\/ul>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Le SEA est mal connu des blogueurs<br \/>\n <br \/> cependant le<br \/>\n <b> r\u00e9f\u00e9rencement payant ne co\u00fbte pas un rein<\/b>. Il permet d\u2019<br \/>\n <b>acqu\u00e9rir de<br \/> nouveaux visiteurs cibl\u00e9s \u00e0 moindres co\u00fbts<\/b>. De m\u00eame, le SEA est<br \/>\n <b>synonyme d\u2019am\u00e9lioration<br \/> de notori\u00e9t\u00e9 et de conversions<\/b>. Son fonctionnement est assez simple m\u00eame pour<br \/>\n <br \/> les d\u00e9butants.\n<\/div>\n<ul>\n<li>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\">Le SEA, la m\u00e9thode<\/h3>\n<\/li>\n<\/ul>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Pour mettre en place une annonce<br \/>\n <br \/> sur l\u2019un des<br \/>\n <b>moteurs de recherche de votre choix<\/b>, la premi\u00e8re \u00e9tape est de<br \/>\n <br \/> <br \/>\n <b>d\u00e9finir les mots-cl\u00e9s appropri\u00e9s \u00e0 votre blog ou \u00e0 votre page<\/b>. Il est important<br \/>\n <br \/> de trouver le mot ou l\u2019expression pr\u00e9cise. C\u2019est \u00e0 ce moment-l\u00e0 que cela se<br \/>\n <br \/> complique. Une fois que vous avez choisi votre ou vos mots-cl\u00e9s \u00e0 mettre en avant,<br \/>\n <br \/> il est l\u2019heure de r\u00e9diger votre<br \/>\n <b>texte publicitaire<\/b>. Enfin, vous fixez le prix \u00e0<br \/>\n <br \/> chaque clic sur votre annonce ou \u00e0 la journ\u00e9e.<br \/>\n <b>Le r\u00e9f\u00e9rencement payant<br \/> fonctionne sur le mod\u00e8le du Co\u00fbt par Clic (CPC)<\/b>. Disons que cette m\u00e9thode est<br \/>\n <br \/> une bonne<br \/>\n <b>solution pour se d\u00e9marquer des autres blogs<\/b>. Certains blogueurs ont<br \/>\n <br \/> m\u00eame fait du SEA une strat\u00e9gie \u00e0 part enti\u00e8re. Cependant, n\u2019oubliez pas de vous<br \/>\n <br \/> <br \/>\n <b>fixer un budget <\/b>et de le respecter. De plus, une fois votre premi\u00e8re campagne<br \/>\n <br \/> lanc\u00e9e,<br \/>\n <b> il faut imp\u00e9rativement analyser les statistiques<\/b>.\n<\/div>\n<h4 class=\"MsoNormal\" style=\"text-align: justify;\">\u27a7 Crit\u00e8res de r\u00e9ussite d\u2019une campagne<br \/> publicitaire<\/h4>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n <b>Un CPC \u00e9lev\u00e9 n\u2019est pas suffisant<br \/> pour affirmer qu\u2019une publicit\u00e9 est pertinente<\/b>. Google \u00e9voque diff\u00e9rents crit\u00e8res&nbsp;:\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  &#8211; Le<br \/>\n <b>taux de clics consid\u00e9r\u00e9s d\u2019une<br \/> publicit\u00e9<\/b>. Ceci est bas\u00e9 sur la r\u00e9p\u00e9titivit\u00e9 de vues de votre annonce. On ne fait<br \/>\n <br \/> pas r\u00e9f\u00e9rence aux clics.\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  &#8211; Le<br \/>\n <b>taux de clics pass\u00e9 de l\u2019URL \u00e0<br \/> afficher<\/b>. En effet, plus l\u2019URL est regard\u00e9e, plus le moteur de recherche lui<br \/>\n <br \/> alloue de la qualit\u00e9 et de l\u2019importance.\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  &#8211;<br \/>\n <b>Qualit\u00e9 de la page de destination<\/b>.<br \/>\n <br \/> Il est imp\u00e9ratif que la page soit limpide, claire et accessible pour s\u00e9duire<br \/>\n <br \/> Google et les internautes.\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  &#8211;<br \/>\n <b>Justesse de l\u2019annonce<\/b>. Votre \u00e9crit publicitaire doit \u00eatre en accord avec les recherches des internautes.\n<\/div>\n<h4 class=\"MsoNormal\" style=\"text-align: justify;\">\u27a7 Qui peut r\u00e9aliser une campagne<br \/> publicitaire&nbsp;?<\/h4>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Tout le monde ou presque. Cependant,<br \/>\n <br \/> il est important de<br \/>\n <b>prendre en compte votre position g\u00e9ographique, les d\u00e9penses ou encore le<br \/> produit\/ service propos\u00e9<\/b>. M\u00eame si cela est un article sans vente de produit, est-il int\u00e9ressant<br \/>\n <br \/> pour les internautes&nbsp;? Va-t-il susciter la curiosit\u00e9&nbsp;? Est-ce un<br \/>\n <br \/> sujet recherch\u00e9&nbsp;? Il faut se poser les bonnes questions pour une campagne rentable<br \/>\n <br \/> et efficace.\n<\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\">Quelques astuces pour un SEA qui<br \/> marche<\/h3>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  &#8211; Avec le<br \/>\n <b>r\u00e9f\u00e9rencement payant<br \/> Google, vous pouvez choisir o\u00f9 sont affich\u00e9es vos annonces<\/b>. Il faut \u00eatre<br \/>\n <br \/> minutieux pour avoir de bons retours. Cela signifie que<br \/>\n <b>vous devez connaitre<br \/> sur le bout des doigts votre cible<\/b>. Il est donc conseill\u00e9 au pr\u00e9alable de mener<br \/>\n <br \/> l\u2019enqu\u00eate. Oui, vous devenez un vrai d\u00e9tective!\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  &#8211; Tout comme sur les r\u00e9seaux sociaux,<br \/>\n <br \/> <br \/>\n <b>l\u2019heure de publication a son importance<\/b>. Vous pouvez prendre un premier pouls<br \/>\n <br \/> au sein de Google Analytics pour vous faire une id\u00e9e.\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  &#8211; Ne vous fixez pas sur un mot cl\u00e9<br \/>\n <br \/> mais davantage sur des<br \/>\n <b>expressions pr\u00e9cises<\/b>. Cela permet d\u2019avoir un plus large<br \/>\n <br \/> panel tr\u00e8s cibl\u00e9. De ce fait, vous \u00eates s\u00fbr que votre annonce plaira. Prenons l\u2019exemple<br \/>\n <br \/> suivant \u00ab&nbsp;beaut\u00e9&nbsp;\u00bb. Vous serez face \u00e0 de<br \/>\n <b> nombreux concurrents<\/b> tandis<br \/>\n <br \/> que l\u2019expression \u00ab&nbsp;beaut\u00e9 cruelty free&nbsp;\u00bb<br \/>\n <br \/> n\u2019aura pas le m\u00eame impact.\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  &#8211; Enfin, toujours et encore,<br \/>\n <b>l\u2019\u00e9tude<br \/> des statistiques est la base<\/b>. A chaque annonce, regardez pr\u00e9cis\u00e9ment comment<br \/>\n <br \/> votre cible s\u2019est comport\u00e9e et de quelle<br \/>\n <br \/> fa\u00e7on vous pourriez avancer.\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Avez-vous d\u00e9j\u00e0 eu recours au<br \/>\n <br \/> r\u00e9f\u00e9rencement payant&nbsp;? Est-ce que cela vous attire&nbsp;?\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n <a style=\"margin-left: 1em; margin-right: 1em;\" href=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/referencement-payant-description-conseils-astuces-1.png\"><img decoding=\"async\" title=\"referencement-payant-definition-explications-simples\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/referencement-payant-description-conseils-astuces-1.png\" alt=\"achat-mot-cle-google-bing-moteur-de-recherche\" border=\"0\" data-original-height=\"1102\" data-original-width=\"735\"><\/a>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: right;\">\n <img decoding=\"async\" style=\"width: 200px;\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/k47j-Nov-16-2020-03-56-55-71-PM.png\" border=\"0\">\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":4272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-5383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - 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