{"id":5387,"date":"2018-11-08T07:22:00","date_gmt":"2018-11-08T06:22:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=5387"},"modified":"2023-10-06T14:30:43","modified_gmt":"2023-10-06T13:30:43","slug":"blogueur-le-nouvel-allie-des-marques","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/blogueur-le-nouvel-allie-des-marques\/","title":{"rendered":"Blogueur, le nouvel alli\u00e9 des marques ?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><!--more--><\/p>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n  <a style=\"margin-left: 1em; margin-right: 1em;\" href=\"https:\/\/f.hubspotusercontent10.net\/hubfs\/5114618\/Imported_Blog_Media\/blogueur-allie-des-marques-3.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"pimper-rajeunir-strategie-communication\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/blogueur-allie-des-marques-2.jpg\" alt=\"clients-prospects-revues-articles-communaute-blogueur-blogging-blog\" width=\"640\" height=\"426\" border=\"0\" data-original-height=\"640\" data-original-width=\"960\"><\/a>\n <\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n <b>\u00catre blogueur<\/b> n\u2019est pas toujours de tout repos n\u00e9anmoins la<br \/>\n <br \/> passion l\u2019emporte tr\u00e8s souvent, n\u2019est-ce pas&nbsp;? Les marques ont bien<br \/>\n <br \/> compris l\u2019enjeu qui se cachait derri\u00e8re les supports web amateurs ou pro. Les<br \/>\n <br \/> blogs leur permettent de<br \/>\n <b>pimper et de rajeunir leur strat\u00e9gie de communication et d\u2019acc\u00e9der \u00e0<br \/> de nouveaux clients<\/b>.\n<\/div>\n<p><a name=\"more\"><\/a><\/p>\n<h2 class=\"MsoNormal\" style=\"text-align: justify;\"><i>Pourquoi les marques font-elles appel aux blogueurs&nbsp;?<\/i><\/h2>\n<ul>\n<li>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\">Toucher une audience plus large<\/h3>\n<\/li>\n<\/ul>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n <b>Les blogueurs permettent aux marques d\u2019acc\u00e9der \u00e0 de nouveaux<br \/> prospects<\/b>. En effet, un blog est g\u00e9n\u00e9ralement suivi sur la toile mais aussi sur<br \/>\n <br \/> les r\u00e9seaux sociaux. De ce fait,<br \/>\n <b>le blogueur a une communaut\u00e9 active<\/b><br \/>\n <b>et impliqu\u00e9e<\/b> qui est susceptible<br \/>\n <br \/> de<br \/>\n <b>d\u00e9couvrir la marque, le produit ou le concept<\/b>.\n<\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\">Am\u00e9liorer l\u2019e-r\u00e9putation de la marque<\/h3>\n<\/li>\n<\/ul>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n <b>Am\u00e9liorer son image n\u2019est pas chose ais\u00e9e pour une marque<\/b>. De<br \/>\n <br \/> ce fait, quand l\u2019occasion se pr\u00e9sente, la marque ne se fait pas prier. Si le<br \/>\n <br \/> produit a plu, le blogueur en vante les m\u00e9rites aupr\u00e8s de ses lecteurs ou de<br \/>\n <br \/> ses abonn\u00e9s.<br \/>\n <b>Le visiteur (futur consommateur) se sent en confiance \u00e0 la lecture d\u2019un article<\/b>. En effet,<br \/>\n <br \/> <br \/>\n <b>un blogueur est rarement&nbsp; 100% satisfait,<br \/> cela permet \u00e0 l\u2019internaute d\u2019avoir un avis d\u2019ensemble pertinent et unique<\/b>.<br \/>\n <b>Le<br \/> blogueur sait par un travail de qualit\u00e9 et une approche honn\u00eate construire une<br \/> relation saine avec ses lecteurs<\/b>. Il est expert de son sujet. D\u00e8s lors,<br \/>\n <b>la r\u00e9putation de la marque augmente<br \/> ainsi que celle du blogueur<\/b>. La relation blogueur marque est une relation<br \/>\n <br \/> donnant donnant.\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  De plus,<br \/>\n <b>la plupart des internautes de nos jours se<br \/> renseignent avant d\u2019effectuer un achat<\/b>. Avoir un ou plusieurs avis positifs sur<br \/>\n <br \/> internet est un vrai plus pour les marques. Pour cela,<br \/>\n <b>la marque se doit d\u2019avoir<br \/> de bonnes relations avec les blogueurs et de bons produits<\/b>. Nous sommes bien d\u2019accord&nbsp;!<br \/>\n <br \/> On a rien sans rien, n\u2019est-ce pas&nbsp;?\n<\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\">Cibler une communaut\u00e9 pr\u00e9cise<\/h3>\n<\/li>\n<\/ul>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Les blogueurs ont souvent un sujet de pr\u00e9dilection. De ce<br \/>\n <br \/> fait,<br \/>\n <b>la marque acc\u00e8de directement \u00e0 une audience cibl\u00e9e, d\u00e9sir\u00e9e et r\u00e9ceptive<\/b>.<br \/>\n <br \/> Il s\u2019agit l\u00e0 d\u2019un vrai gain de temps<br \/>\n <br \/> pour les marques. De plus, faire appel aux blogueurs est une mani\u00e8re pour la marque de se montrer plus humaine et plus accessible aupr\u00e8s \u00ab\u00a0de cette communaut\u00e9\u00a0\u00bb.\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Il existe de<br \/>\n <b>nombreuses collaborations possibles <\/b>entre les<br \/>\n <br \/> marques et les blogueurs&nbsp;: du concours, aux articles sponsoris\u00e9s, \u00e0 la<br \/>\n <br \/> simple revue, au post sur les r\u00e9seaux sociaux en passant par l\u2019affiliation.<br \/>\n <br \/> Cette vari\u00e9t\u00e9 de choix permet \u00e0 la marque d\u2019<br \/>\n <b>affiner sa strat\u00e9gie marketing d\u2019influence<\/b>.<br \/>\n <br \/> Nous ne sommes plus dans une<br \/>\n <b>sollicitation de masse<\/b> mais dans un<br \/>\n <b>contact et une recommandation<br \/> presque personnalis\u00e9s<\/b>. De plus, l\u2019appel \u00e0 un blogueur peut se faire \u00e0 diff\u00e9rents<br \/>\n <br \/> moments pour l\u2019entreprise&nbsp;: au lancement d\u2019un produit, pour la promotion d\u2019un<br \/>\n <br \/> produit d\u00e9j\u00e0 commercialis\u00e9, pour un \u00e9v\u00e9nement\u2026\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n <b>Cet affichage digital prend de plus en plus d\u2019ampleur car il<br \/> est b\u00e9n\u00e9fique pour la croissance de la marque mais aussi pour le trafic et le<br \/> contenu d\u2019un blog<\/b>. N\u00e9anmoins, en tant que blogueur, ne vous laissez pas berner&nbsp;!<br \/>\n <br \/> <br \/>\n <b>Restez authentique avec des contenus de qualit\u00e9. Faites des choix judicieux qui vous correspondent en choisissant des marques partageant vos valeurs et votre philosophie. Ne<br \/> vendez pas votre \u00e2me au diable&nbsp;\ud83d\ude00 Les blogs sont de v\u00e9ritables alli\u00e9s pour<br \/> les marques, ne l\u2019oubliez pas&nbsp;<\/b>!\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Que pensez-vous des<br \/>\n <b>relations marques\/blogueurs&nbsp;?<\/b>\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Avez-vous de bonnes relations avec les marques&nbsp;? Comment<br \/>\n <br \/> cela se passe-t-il&nbsp;?\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n  <a style=\"margin-left: 1em; margin-right: 1em;\" href=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/faire-appel-aux-blogueurs-raisons-1.png\"><img decoding=\"async\" title=\"pourquoi-faire-appel-aux-blogueurs\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/faire-appel-aux-blogueurs-raisons-1.png\" alt=\"marques-allie-blog-blogueur-blogging-sollicitation-affichage-digital\" border=\"0\" data-original-height=\"1102\" data-original-width=\"735\"><\/a>\n <\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: right;\">\n <img decoding=\"async\" style=\"width: 200px;\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/k47j-Nov-16-2020-03-56-55-71-PM.png\" border=\"0\">\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;<\/p>\n","protected":false},"author":5,"featured_media":5388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-5387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blogueur, le nouvel alli\u00e9 des marques ? 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