{"id":5473,"date":"2017-08-29T06:32:00","date_gmt":"2017-08-29T05:32:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=5473"},"modified":"2023-10-06T14:33:20","modified_gmt":"2023-10-06T13:33:20","slug":"comment-animer-une-page-facebook","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/comment-animer-une-page-facebook\/","title":{"rendered":"Comment animer une page facebook ?"},"content":{"rendered":"
\n \"reseaux<\/a>\n<\/div>\n

<\/p>\n

<\/div>\n
<\/div>\n
<\/div>\n
\n Une fois le blog lanc\u00e9, la mise en place des
\n r\u00e9seaux sociaux<\/b>
\n
est la suite logique. La cr\u00e9ation d\u2019une
\n page Facebook<\/b> est indispensable pour
\n

\n relayer le contenu de son blog<\/b> \u00e0 ses fans. Mais Facebook peut s\u2019av\u00e9rer plus complexe que
\n
pr\u00e9vu,
\n comment animer une page Facebook<\/b> efficacement? Quelles sont les astuces
\n
pour r\u00e9ussir \u00e0 attirer l\u2019attention de vos abonn\u00e9s ?\n<\/div>\n

<\/a><\/p>\n

Ce qu\u2019il vous savoir sur les pages Facebook<\/h3>\n
\n Lorsque vous relayez des informations sur votre
\n page
Facebook<\/b>, le contenu sera noy\u00e9 au sein du
\n fil
d\u2019actualit\u00e9s<\/b> des personnes ayant aim\u00e9 (lik\u00e9) votre page. Cependant, tous les abonn\u00e9s de
\n
votre page ne verront pas cette information. 
\n Facebook d\u00e9cide des
publications qui apparaissent ou non sur les diff\u00e9rents fils d\u2019actualit\u00e9s<\/b>.  En effet, cela d\u00e9pend de l’algorithme mis en place par le g\u00e9ant des
\n r\u00e9seaux sociaux<\/b>. Cet
\n algorithme<\/b> a m\u00eame un petit nom :
\n Edgerank<\/b>. Diff\u00e9rents
\n
param\u00e8tres rentrent en compte. Or, on a pu constater que
\n

\n 20% des abonn\u00e9s d’une page Facebook ont acc\u00e8s \u00e0 l’information et voient l\u2019information<\/b>. Mais que faut-il faire pour \u00eatre
\n
davantage vu ?\n<\/div>\n
<\/div>\n

La veille, un outil indispensable<\/h3>\n
\n Cr\u00e9er une veille<\/b> est une excellente base
\n
pour comprendre, d\u00e9chiffrer et d\u00e9coder le comportement de vos abonn\u00e9s sur le
\n
net. Quelles sont leurs pr\u00e9f\u00e9rences? Que souhaitent-ils voir? Il existe des
\n outils gratuits pour publier davantage de contenus
quotidiens<\/b>.
\n Feedly <\/b>et
\n Google alertes<\/b> sont les plus connus et les plus efficaces
\n
en la mati\u00e8re.\n<\/div>\n
<\/div>\n

Cr\u00e9er du contenu pertinent<\/h3>\n
\n Tout comme sur un blog,
\n le contenu doit \u00eatre qualitatif et
interpell\u00e9 votre communaut\u00e9<\/b>. Pourquoi ne pas cr\u00e9er des infographies ludiques? De m\u00eame, n\u2019h\u00e9sitez pas \u00e0
\n organiser des
concours<\/b> pour r\u00e9compenser vos fans. Enfin, un code promo ou un conseil cibl\u00e9
\n
fera toujours plaisir et attirera l\u2019\u0153il.\n<\/div>\n
<\/div>\n
\n Bien s\u00fbr,
\n animer une page Facebook
demande du temps et de l\u2019investissement<\/b>. De ce fait, il est n\u00e9cessaire de faire
\n
tout cela progressivement sans pression. Tout vient \u00e0 point qui sait attendre, n’est-ce pas?\n<\/div>\n
<\/div>\n
<\/div>\n
\n \"reseaux<\/a>\n<\/div>\n

 <\/p>\n

<\/div>\n

Poster du contenu qui pousse \u00e0 l\u2019action<\/h3>\n
\n Poster des questions est une excellente solution pour faire
interagir votre communaut\u00e9<\/b>. A chaque fois que l\u2019une de vos publications est
\n
lik\u00e9e, comment\u00e9e ou partag\u00e9e, cette publication apparait dans le
\n flux d’actu <\/b>des
\n
amis de la personne. Votre contenu est donc relay\u00e9 \u00e0 l\u2019infini en fonction de l\u2019algorithme bien entendu.\n<\/div>\n

 <\/p>\n

Soyez r\u00e9gulier !<\/h3>\n
\n Comme toujours, il est primordial de
\n cr\u00e9er des rendez-vous
avec votre communaut\u00e9<\/b>. Vos abonn\u00e9s prendront leurs marques et attendront vos
\n
publications. Si l\u2019algorithme fait des siennes, ils iront voir par eux m\u00eame
\n
sans attendre que vous apparaissiez sur leur fil d\u2019actu. Et l\u00e0, jackpot !\n<\/div>\n
<\/div>\n
<\/div>\n
\n \"reseaux<\/a>\n<\/div>\n

 <\/p>\n

<\/div>\n

Analysez les statistiques<\/h3>\n
\n Facebook poss\u00e8de un propre logiciel de statistiques <\/b>assez
\n
clair. Les statistiques vont vous permettre de
\n prendre connaissances des
habitudes de votre communaut\u00e9 <\/b>: quels sont leurs jours de connexion ?
\n
A quelle heure avez-vous le plus de vues ? Pour acc\u00e9der aux statistiques
\n
de votre page Facebook, il est n\u00e9cessaire d\u2019aller sur votre page Facebook puis
\n
de cliquer sur l\u2019onglet \u00ab Statistiques \u00bb situ\u00e9 en haut de votre page Facebook.\n<\/div>\n
<\/div>\n

Partager encore et encore<\/h3>\n
\n Partager du contenu<\/b> est la premi\u00e8re chose \u00e0 faire cependant
\n
il est primordial comme sur un blog, de r\u00e9pondre aux commentaires, d\u2019\u00eatre
\n
pr\u00e9sent et de prendre du temps pour choyer vos fans. Pensez \u00e0
\n c\u00e9l\u00e9brer les
moments importants de votre page<\/b>. En effet, lorsque vous passez un certain cap
\n
de nombres d\u2019abonn\u00e9s,
\n manifestez-vous diff\u00e9remment<\/b>. Vous pouvez \u00e9galement
\n
relayer le contenu d\u2019autres pages de vos fans. Il faut savoir donner pour
\n
recevoir.\n<\/div>\n
<\/div>\n
\n Avoir une page Facebook est un vrai job de communication<\/b>. Il ne faut
\n
pas d\u00e9laisser ce support qui peut vous apporter du trafic et des vues.\n<\/div>\n
<\/div>\n
\n Avez-vous une page facebook ?\n<\/div>\n
<\/div>\n

 <\/p>\n

<\/div>\n
<\/div>\n
\n \n<\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":5474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-5473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"\nComment animer une page facebook ? - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment animer une page facebook ? - Community\" \/>\n<meta property=\"og:url\" content=\"https:\/\/community-staging.skeepers.in\/fr\/blog\/comment-animer-une-page-facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"Community\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-29T05:32:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-06T13:33:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/animer-page-facebook-pro-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marine Aubagna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marine Aubagna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/community-staging.skeepers.in\/fr\/blog\/comment-animer-une-page-facebook\/\",\"url\":\"https:\/\/community-staging.skeepers.in\/fr\/blog\/comment-animer-une-page-facebook\/\",\"name\":\"Comment animer une page facebook ? 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