{"id":5543,"date":"2017-10-12T06:19:00","date_gmt":"2017-10-12T05:19:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=5543"},"modified":"2023-10-06T14:33:08","modified_gmt":"2023-10-06T13:33:08","slug":"comment-construire-une-ligne-editoriale","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/comment-construire-une-ligne-editoriale\/","title":{"rendered":"Comment construire une ligne \u00e9ditoriale sur votre blog ?"},"content":{"rendered":"<div class=\"separator\" style=\"clear: both; text-align: center;\">\n <a style=\"margin-left: 1em; margin-right: 1em;\" href=\"https:\/\/f.hubspotusercontent10.net\/hubfs\/5114618\/Imported_Blog_Media\/ligne-editoriale-blog-avis-3.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/ligne-editoriale-blog-avis-2.jpg\" width=\"640\" height=\"426\" border=\"0\" data-original-height=\"640\" data-original-width=\"960\"><\/a>\n<\/div>\n<p><!--more--><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Une<br \/>\n <b>ligne \u00e9ditoriale<\/b> est le<br \/>\n <b>fil conducteur de votre support<br \/> web<\/b>.<br \/>\n <b>Elle donne du sens \u00e0 votre blog<\/b>. En quelques mots, une<br \/>\n <b>ligne \u00e9ditoriale permet<br \/> de garder le bon cap <\/b>sans s\u2019\u00e9parpiller. Une ligne \u00e9ditoriale met en lumi\u00e8re l&rsquo;<br \/>\n <b>identit\u00e9 de votre blog<\/b>. De m\u00eame, elle aide le lecteur \u00e0 se reconna\u00eetre et \u00e0 revenir.<br \/>\n <b>Comment mettre en place une ligne \u00e9ditoriale sur votre blog<br \/> facilement&nbsp;? <\/b>\n<\/div>\n<p><a name=\"more\"><\/a><\/p>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\">Mise en place d\u2019objectifs<\/h3>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Comme sur Instagram, il est primordial d\u2019avoir des<br \/>\n <b>objectifs<br \/> clairs<\/b>. Tout d\u2019abord, il est bon de r\u00e9pondre \u00e0 deux interrogations tr\u00e8s simples&nbsp;:\n<\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u21db Pour quelles raisons avez-vous lanc\u00e9 votre blog&nbsp;?<\/li>\n<\/ul>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<ul>\n<li>\u21db Est-ce un outil de communication perso&nbsp;? Pro&nbsp;?<\/li>\n<\/ul>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Afin de construire une<br \/>\n <b>ligne \u00e9ditoriale pertinente<\/b>, il est int\u00e9ressant<br \/>\n <br \/> d\u2019aller plus loin&nbsp;:\n<\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u21db Souhaitez-vous <b>donner des conseils<\/b>&nbsp;? Des avis&nbsp;?<\/li>\n<\/ul>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<ul>\n<li>\u21db Souhaitez-vous <b>partager une exp\u00e9rience<\/b>&nbsp;? Des<br \/> informations&nbsp;?<\/li>\n<\/ul>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<ul>\n<li>\u21db D\u00e9sirez-vous<b> augmenter votre notori\u00e9t\u00e9<\/b>&nbsp;? Votre<br \/> visibilit\u00e9&nbsp;?<\/li>\n<\/ul>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<ul>\n<li>\u21db D\u00e9sirez-vous <b>un meilleur r\u00e9f\u00e9rencement<\/b>&nbsp;?<\/li>\n<\/ul>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<ul>\n<li>\u21db Pr\u00e9f\u00e9rez-vous <b>fid\u00e9liser vos lecteurs<\/b>&nbsp;?<\/li>\n<\/ul>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Une fois que vous avez r\u00e9pondu \u00e0 ces questions, vous en saurez plus sur le comportement \u00e0 adopter.\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\">Quelle est votre cible&nbsp;?<\/h3>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  D\u00e8s les premiers instants,<br \/>\n <b>demandez-vous \u00e0 qui s\u2019adressent vos<br \/> \u00e9crits&nbsp;?<\/b> Essayez d\u2019en savoir plus sur la population active sur<br \/>\n <br \/> votre blog. Plus vous aurez de renseignements, plus cela sera facile pour vous.\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n <b>Mettez-vous \u00e0 la place du lecteur<\/b>. Cette d\u00e9marche est la base<br \/>\n <br \/> d\u2019un contenu de qualit\u00e9.\n<\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u21db Quels sont les besoins du lecteur&nbsp;?<\/li>\n<\/ul>\n<ul>\n<li>\u21db Quelles sont<br \/> leurs envies&nbsp;?<\/li>\n<\/ul>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  D\u00e8s lors, vos publications seront en ad\u00e9quation avec les<br \/>\n <br \/> attentes de vos lecteurs.\n<\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<p>&nbsp;<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n <a style=\"margin-left: 1em; margin-right: 1em;\" href=\"https:\/\/f.hubspotusercontent10.net\/hubfs\/5114618\/Imported_Blog_Media\/ligne-editoriale-blog-astuces-2.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/ligne-editoriale-blog-astuces-3.jpg\" width=\"640\" height=\"426\" border=\"0\" data-original-height=\"640\" data-original-width=\"960\"><\/a>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\">D\u00e9finir les sujets et les mises en page<\/h3>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n <b>Choisir des th\u00e8mes et des sujets <\/b>peut para\u00eetre simple<br \/>\n <br \/> n\u00e9anmoins comme toujours il est bon d\u2019aller \u00e9tudier ce qu\u2019il se fait chez les<br \/>\n <br \/> blopines.\n<\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u21db Qu\u2019est-ce qui fonctionne ? Pourquoi?<\/li>\n<\/ul>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<ul>\n<li>\u21db Comment cette personne a-t-elle r\u00e9ussi \u00e0 capter l\u2019attention<br \/> du lecteur ?<\/li>\n<\/ul>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<ul>\n<li>\u21db Quel est le ton choisi ?<\/li>\n<\/ul>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Sur la Ruche, on ne parle pas de copier mais bel et bien de<br \/>\n <br \/> voir ce qui marche. Demandez-vous pour quelles raisons cette blogueuse ou ce<br \/>\n <br \/> blogueur a plus de succ\u00e8s lors de ses publications. La connaissance des attentes de vos lecteurs permettra d\u2019<br \/>\n <b>\u00e9tablir leurs pr\u00e9f\u00e9rences <\/b>et donc d\u2019<br \/>\n <b>adapter vos sujets<\/b>.\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  De m\u00eame, \u00e9tablissez un<br \/>\n <b>visuel color\u00e9, joyeux et a\u00e9r\u00e9 <\/b>afin que<br \/>\n <br \/> le lecteur se sente comme chez lui. Bien s\u00fbr,<br \/>\n <b>le design \u00e9volue au fil des mois<br \/> <\/b>mais cela doit rester en corr\u00e9lation avec vos \u00e9crits.\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Enfin, n\u2019oubliez pas de<br \/>\n <b>d\u00e9finir des rubriques claires<\/b> d\u2019acc\u00e8s. Le chemin doit \u00eatre limpide et accessible. En 3 clics, le lecteur doit<br \/>\n <br \/> avoir trouv\u00e9 sa r\u00e9ponse.\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Puis-je parler de tout&nbsp;? Bien s\u00fbr, votre blog est<br \/>\n <br \/> votre b\u00e9b\u00e9. Vous faites comme bon vous semble cependant, partir dans tous les<br \/>\n <br \/> sens peut \u00eatre n\u00e9faste pour le lecteur et donc pour votre blog.\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\">Le calendrier \u00e9ditorial<\/h3>\n<ul>\n<li>\n<h4>\u21db Un calendrier \u00e9ditorial pour une meilleure gestion<\/h4>\n<\/li>\n<\/ul>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Pour le contenu soit coh\u00e9rent, il ne faut pas n\u00e9gliger le<br \/>\n <br \/> <br \/>\n <b>calendrier \u00e9ditorial<\/b>.<br \/>\n <b>Votre calendrier \u00e9ditorial facilite votre organisation<\/b>. Une<br \/>\n <br \/> bonne organisation des publications permet de<br \/>\n <b>fid\u00e9liser le lecteur. Retrouvez <a href=\"http:\/\/blog.hivency.com\/2017\/04\/un-calendrier-editorial-pour-un-blog.html\" target=\"_blank\" rel=\"noopener noreferrer\">ici<\/a> notre avis plus d\u00e9taill\u00e9 sur le calendrier \u00e9ditorial.&nbsp;<\/b><br \/>\n <br \/> <br \/>\n <b>&nbsp;<\/b>\n<\/div>\n<ul>\n<li>\n<h4>\u21db Quel rythme de publication choisir? <b>&nbsp;<\/b><\/h4>\n<\/li>\n<\/ul>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n <b>Trouver un rythme qui<br \/> vous va bien et tenez bon<\/b>&nbsp;! Que ce soit 1, 2, 3 fois par semaine n\u2019a pas d\u2019importance<br \/>\n <br \/> mais vous devez \u00eatre r\u00e9gulier.\n<\/div>\n<ul>\n<li>\n<h4>\u21db Est-ce utile de mettre tout cela sur un document&nbsp;?<\/h4>\n<\/li>\n<\/ul>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Effectivement,<br \/>\n <b>r\u00e9pertorier ces diff\u00e9rentes r\u00e9ponses<\/b> est un bonne d\u00e9marche pour y voir plus clair. Cela ne n\u00e9cessite pas 50 pages mais<br \/>\n <br \/> juste un<br \/>\n <b>document clair et accessible<\/b> que vous pouvez changer \u00e0 tout moment.\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  La ligne \u00e9ditoriale est l\u00e0 pour vous aider. Avoir un blog percutant et<br \/>\n <br \/> coh\u00e9rent est le r\u00eave de chaque blogueur. Posez-vous les bonnes questions afin d\u2019\u00eatre le plus r\u00e9actif possible. La<br \/>\n <b>ligne \u00e9ditoriale \u00e9volue comme le blogueur<\/b>. N\u2019ayez crainte de faire des<br \/>\n <br \/> changements et des am\u00e9liorations. Respecter votre ligne \u00e9ditoriale vous permettra<br \/>\n <br \/> d\u2019\u00eatre<br \/>\n <b>moins stress\u00e9 en r\u00e9alisant des choix plus facilement<\/b> et d\u2019\u00eatre<br \/>\n <b>mieux organis\u00e9<br \/> en ayant d\u00e9j\u00e0 des sujets et des cibles pr\u00e9d\u00e9finis<\/b>.\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Avez-vous \u00e9tabli une ligne \u00e9ditoriale&nbsp;? Est-ce que vous<br \/>\n <br \/> l\u2019envisagez&nbsp;?\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: right;\">\n <img decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/k47j-Nov-16-2020-03-56-55-71-PM.png\" border=\"0\">\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":5544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-5543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment construire une ligne \u00e9ditoriale sur votre blog ? 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