{"id":5560,"date":"2017-10-11T06:45:00","date_gmt":"2017-10-11T05:45:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=5560"},"modified":"2026-04-11T10:15:46","modified_gmt":"2026-04-11T09:15:46","slug":"comment-definir-votre-ligne-editoriale","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/comment-definir-votre-ligne-editoriale\/","title":{"rendered":"Comment d\u00e9finir votre ligne \u00e9ditoriale sur Instagram?"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/ligne-editoriale-instagram-astuces-3.jpg\" alt=\"social media-reseau social-instagram-influenceur-plusvisibilite-plusdefollowers\" title=\"astuces-ligne-editoriale-instagram\"\/><\/figure>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n\n\n\n<!--more-->\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">La<br><b>ligne \u00e9ditoriale<\/b> est un \u00e9l\u00e9ment strat\u00e9gique que vous devez\n<p>d\u00e9finir afin d\u2019\u00eatre le plus percutant possible sur le support de votre choix. La<\/p>\n<p><b>ligne \u00e9ditoriale est un fil conducteur <\/b>que vos abonn\u00e9s vont suivre sans m\u00eame s&rsquo;en rendre compte. Aujourd\u2019hui,<\/p>\n<p>nous allons \u00e9voquer<br><b>la ligne \u00e9ditoriale sur Instagram<\/b>. Comment la d\u00e9finir et la<\/p>\n<p>mettre en place&nbsp;?<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a name=\"more\"><\/a><\/p>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Tout d\u2019abord,<br><b>la ligne \u00e9ditoriale ne peut \u00eatre la m\u00eame<br>suivant le r\u00e9seau social<\/b><br><b>choisi<\/b>. En effet, chaque support a ses exigences et\n<p>ses attentes. De ce fait, il est n\u00e9cessaire de savoir l\u2019adapter.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<h3 class=\"wp-block-heading MsoNormal\">Se cr\u00e9er des objectifs<\/h3>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Une<br><b>bonne ligne \u00e9ditoriale d\u00e9bute toujours par la mise en<br>place d\u2019objectifs clairs<\/b>. Posez vous quelques questions :<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u21aa Quelles sont vos souhaits pour les semaines et les<br>mois \u00e0 venir\u00a0?\u00a0<\/li>\n\n\n\n<li>\u21aa Vous souhaitez acqu\u00e9rir plus d\u2019abonn\u00e9s, d\u2019interactions, de<br>partages\u00a0?\u00a0<\/li>\n\n\n\n<li>\u21aa Qu\u2019attendez-vous d\u2019Instagram\u00a0?\u00a0<\/li>\n\n\n\n<li>\u21aa Plus de visibilit\u00e9, d&rsquo;\u00e9changes, de relations?\u00a0<\/li>\n\n\n\n<li>\u21aa Vous d\u00e9marquer des autres blogueurs ?\u00a0<\/li>\n\n\n\n<li>\u21aa Acqu\u00e9rir plus de vues<br>sur le blog\u00a0?<\/li>\n<\/ul>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Une fois que vous avez r\u00e9pondu \u00e0 ses interrogations, demandez-vous comment les atteindre. Chaque objectif est diff\u00e9rent et n\u00e9cessite une strat\u00e9gie individuelle. Il ne faut pas avoir peur des mots. Le mot \u00ab\u00a0strat\u00e9gie\u00a0\u00bb n&rsquo;est pas un gros mot. Votre strat\u00e9gie vous appartient. N\u2019h\u00e9sitez pas \u00e0 vous<br><b>fixer des objectifs r\u00e9alistes et<br>atteignables<\/b>. En effet, il vaut mieux d\u00e9buter petit pour grandir par la suite.<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<h3 class=\"wp-block-heading MsoNormal\">Choisir ses cibles<\/h3>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Quels types d\u2019abonn\u00e9s souhaitez-vous&nbsp;? Soyez pr\u00e9cis sur\n<p>la tranche d\u2019\u00e2ge, le sexe, les centres d\u2019int\u00e9r\u00eats par exemple. Cela peut<\/p>\n<p>para\u00eetre disproportionner mais dites-vous bien que tout cela vous servira \u00e0<\/p>\n<p><b>agrandir votre communaut\u00e9 <\/b>tout en \u00e9tant vous-m\u00eame. On ne n\u00e9glige pas votre<\/p>\n<p>personnalit\u00e9 mais on se concentre sur les<br><b>personnes \u00e0 atteindre afin d\u2019\u00eatre<br>coh\u00e9rent <\/b>sur les posts et dans les \u00e9changes. En effet, si vous souhaitez avant tout \u00e9changer avec vos abonn\u00e9s, il sera important de conna\u00eetre leurs passions et leurs centres d&rsquo;int\u00e9r\u00eats.<\/p>\n<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<h3 class=\"wp-block-heading MsoNormal\">Faire une veille<\/h3>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Comme toujours, n\u2019h\u00e9sitez pas \u00e0<br><b>\u00e9tudier le comportement<br>de vos abonn\u00e9s et des abonn\u00e9s de vos connaissances sur le r\u00e9seau social<\/b>. Cela vous\n<p>permettre de comprendre ce qu\u2019attendent les utilisateurs.&nbsp;<\/p>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u21aa Quelles sont les<br>tendances\u00a0?\u00a0<\/li>\n\n\n\n<li>\u21aa Quels sont les sujets abord\u00e9s\u00a0?\u00a0<\/li>\n\n\n\n<li>\u21aa Quels sont les sujets qui<br>ont le plus de succ\u00e8s\u00a0?\u00a0<\/li>\n\n\n\n<li>\u21aa Quelles sont les photos qui marchent le mieux\u00a0?\u00a0<\/li>\n\n\n\n<li>\u21aa Quel est le ton employ\u00e9\u00a0?\u00a0<\/li>\n\n\n\n<li>\u21aa Quel est le format choisi\u00a0?\u00a0<\/li>\n\n\n\n<li>\u21aa Quelles sont<br>les couleurs qui fonctionnent\u00a0?\u00a0<\/li>\n\n\n\n<li>\u21aa Quel filtre fonctionne sur ce compte<br>Instagram\u00a0? Pourquoi\u00a0?\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Rien ne s\u2019improvise, tout s\u2019analyse !&nbsp;<\/b><\/p>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/instagram-ligen-editoriale-astuces-faciles-3.png\" alt=\"social media-reseau social-instagram-influenceur-plusvisibilite-plusdefollowers\" title=\"instagram-ligne-editoriale-astuces \"\/><\/figure>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading MsoNormal\">Cr\u00e9er un planning de publications<\/h3>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Rien n\u2019est laiss\u00e9 au hasard comme vous pouvez le constater. De ce fait, il est essentiel de<br><b><br>capter l\u2019attention au bon moment<\/b>. Nous avons d\u00e9j\u00e0 vu cela pr\u00e9c\u00e9demment sur la\n<p>Ruche.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><b>Savoir \u00e0 quelle heure vos abonn\u00e9s sont le plus actif pour toucher le<br>plus de personnes possible <\/b>est indispensable si vous souhaitez vous d\u00e9marquer.\n<p>Il est<br><b>n\u00e9cessaire d\u2019\u00eatre omnipr\u00e9sent sur Instagram<\/b> pour \u00eatre vu, du moins au<\/p>\n<p>d\u00e9but.<br><b>Poster r\u00e9guli\u00e8rement permet de maintenir le lien avec votre communaut\u00e9<\/b>. Poster<\/p>\n<p>1 \u00e0 2 fois par jour est le minimum afin d\u2019entretenir une relation avec vos abonn\u00e9s.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><b>Le planning \u00e9ditorial est un outil essentiel <\/b>pour prendre du\n<p>recul et varier les contenus. De plus, il aide \u00e0 l\u2019organisation. &nbsp;Apr\u00e8s avoir mis en place votre<br><b>planning de<br>publications mensuelles<\/b>, vous planifierez vos posts. D\u00e8s lors, vous aurez une<\/p>\n<p><b>vision sur l\u2019ensemble de votre ligne \u00e9ditoriale<\/b>. Est-elle coh\u00e9rente et pertinente?&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Dans un premier temps, optez\n<p>pour un<br><b> planning sur quelques jours<\/b>. Ainsi, vous prendrez vos<\/p>\n<p>rep\u00e8res. Au fil du temps,<br><b>l\u2019utilisation d\u2019un planning vous fera gagner un temps<br>fou<\/b>. Il existe de nombreux outils sur le net pour programmer les publications \u00e0 l&rsquo;avance.<\/p>\n<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Enfin,<br><b>pensez \u00e0 diversifier votre ligne \u00e9ditoriale<\/b> pour\n<p><b>varier les plaisirs et ne pas tomber dans une routine ennuyeuse pour vos abonn\u00e9s comme pour vous<\/b>. Ne n\u00e9gligez pas les<\/p>\n<p><b>Stories<\/b> par exemple, cela peut-\u00eatre une<br><b>excellente source de nouveaut\u00e9s et de<br>surprises pour votre communaut\u00e9<\/b>.<br><b>Une ligne \u00e9ditoriale se construit avec du temps et de la patience<\/b>.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">En r\u00e9sum\u00e9, soyez attentif au comportement de vos abonn\u00e9s et mettez en place un\n<p>calendrier de publications pour une ligne \u00e9ditoriale de qualit\u00e9.<\/p>\n<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n<p><u><b><i>A lire ou relire<\/i><\/b><\/u> :<\/p>\n<p><b><a href=\"http:\/\/blog.hivency.com\/2017\/10\/pourquoi-utiliser-les-stories-dinstagram.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u27a4 Pourquoi utiliser les Stories d&rsquo;Instagram?&nbsp;<\/a><\/b><br><b><a href=\"http:\/\/blog.hivency.com\/2017\/09\/comment-avoir-plus-de-likes.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u27a4 Comment avoir plus de likes gratuitement sur Instagram?<\/a><\/b><\/p>\n<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/k47j-Nov-16-2020-03-56-55-71-PM.png\" alt=\"\"\/><\/figure>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: right;\">\u00a0<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":5561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-5560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment d\u00e9finir votre ligne \u00e9ditoriale sur Instagram? - Community<\/title>\n<meta name=\"description\" content=\"Explorez les \u00e9tapes pour d\u00e9finir une ligne \u00e9ditoriale claire pour votre blog ou site web. 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