{"id":5560,"date":"2017-10-11T06:45:00","date_gmt":"2017-10-11T05:45:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=5560"},"modified":"2023-10-06T14:33:08","modified_gmt":"2023-10-06T13:33:08","slug":"comment-definir-votre-ligne-editoriale","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/comment-definir-votre-ligne-editoriale\/","title":{"rendered":"Comment d\u00e9finir votre ligne \u00e9ditoriale sur Instagram?"},"content":{"rendered":"<div class=\"separator\" style=\"clear: both; text-align: center;\">\n <a href=\"https:\/\/f.hubspotusercontent10.net\/hubfs\/5114618\/Imported_Blog_Media\/ligne-editoriale-instagram-astuces-2.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" alt=\"social media-reseau social-instagram-influenceur-plusvisibilite-plusdefollowers\" border=\"0\" data-original-height=\"540\" data-original-width=\"960\" height=\"360\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/ligne-editoriale-instagram-astuces-3.jpg\" title=\"astuces-ligne-editoriale-instagram\" width=\"640\"><\/a>\n<\/div>\n<p><!--more--><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  La<br \/>\n <b>ligne \u00e9ditoriale<\/b> est un \u00e9l\u00e9ment strat\u00e9gique que vous devez<br \/>\n <br \/> d\u00e9finir afin d\u2019\u00eatre le plus percutant possible sur le support de votre choix. La<br \/>\n <br \/> <br \/>\n <b>ligne \u00e9ditoriale est un fil conducteur <\/b>que vos abonn\u00e9s vont suivre sans m\u00eame s&rsquo;en rendre compte. Aujourd\u2019hui,<br \/>\n <br \/> nous allons \u00e9voquer<br \/>\n <b>la ligne \u00e9ditoriale sur Instagram<\/b>. Comment la d\u00e9finir et la<br \/>\n <br \/> mettre en place&nbsp;?\n<\/div>\n<p><a name=\"more\"><\/a><\/p>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Tout d\u2019abord,<br \/>\n <b>la ligne \u00e9ditoriale ne peut \u00eatre la m\u00eame<br \/> suivant le r\u00e9seau social<\/b><br \/>\n <b>choisi<\/b>. En effet, chaque support a ses exigences et<br \/>\n <br \/> ses attentes. De ce fait, il est n\u00e9cessaire de savoir l\u2019adapter.&nbsp;\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n<\/div>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\"> Se cr\u00e9er des objectifs <\/h3>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Une<br \/>\n <b>bonne ligne \u00e9ditoriale d\u00e9bute toujours par la mise en<br \/> place d\u2019objectifs clairs<\/b>. Posez vous quelques questions :\n<\/div>\n<ul>\n<li>\u21aa Quelles sont vos souhaits pour les semaines et les<br \/> mois \u00e0 venir&nbsp;?&nbsp;<\/li>\n<li>\u21aa Vous souhaitez acqu\u00e9rir plus d\u2019abonn\u00e9s, d\u2019interactions, de<br \/> partages&nbsp;?&nbsp;<\/li>\n<li>\u21aa Qu\u2019attendez-vous d\u2019Instagram&nbsp;?&nbsp;<\/li>\n<li>\u21aa Plus de visibilit\u00e9, d&rsquo;\u00e9changes, de relations?&nbsp;<\/li>\n<li>\u21aa Vous d\u00e9marquer des autres blogueurs ?&nbsp;<\/li>\n<li>\u21aa Acqu\u00e9rir plus de vues<br \/> sur le blog&nbsp;?<\/li>\n<\/ul>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Une fois que vous avez r\u00e9pondu \u00e0 ses interrogations, demandez-vous comment les atteindre. Chaque objectif est diff\u00e9rent et n\u00e9cessite une strat\u00e9gie individuelle. Il ne faut pas avoir peur des mots. Le mot \u00ab\u00a0strat\u00e9gie\u00a0\u00bb n&rsquo;est pas un gros mot. Votre strat\u00e9gie vous appartient. N\u2019h\u00e9sitez pas \u00e0 vous<br \/>\n <b>fixer des objectifs r\u00e9alistes et<br \/> atteignables<\/b>. En effet, il vaut mieux d\u00e9buter petit pour grandir par la suite.\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n<\/div>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\"> Choisir ses cibles <\/h3>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Quels types d\u2019abonn\u00e9s souhaitez-vous&nbsp;? Soyez pr\u00e9cis sur<br \/>\n <br \/> la tranche d\u2019\u00e2ge, le sexe, les centres d\u2019int\u00e9r\u00eats par exemple. Cela peut<br \/>\n <br \/> para\u00eetre disproportionner mais dites-vous bien que tout cela vous servira \u00e0<br \/>\n <br \/> <br \/>\n <b>agrandir votre communaut\u00e9 <\/b>tout en \u00e9tant vous-m\u00eame. On ne n\u00e9glige pas votre<br \/>\n <br \/> personnalit\u00e9 mais on se concentre sur les<br \/>\n <b>personnes \u00e0 atteindre afin d\u2019\u00eatre<br \/> coh\u00e9rent <\/b>sur les posts et dans les \u00e9changes. En effet, si vous souhaitez avant tout \u00e9changer avec vos abonn\u00e9s, il sera important de conna\u00eetre leurs passions et leurs centres d&rsquo;int\u00e9r\u00eats.\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n<\/div>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\"> Faire une veille<\/h3>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Comme toujours, n\u2019h\u00e9sitez pas \u00e0<br \/>\n <b>\u00e9tudier le comportement<br \/> de vos abonn\u00e9s et des abonn\u00e9s de vos connaissances sur le r\u00e9seau social<\/b>. Cela vous<br \/>\n <br \/> permettre de comprendre ce qu\u2019attendent les utilisateurs.&nbsp;\n<\/div>\n<ul>\n<li>\u21aa Quelles sont les<br \/> tendances&nbsp;?&nbsp;<\/li>\n<li>\u21aa Quels sont les sujets abord\u00e9s&nbsp;?&nbsp;<\/li>\n<li>\u21aa Quels sont les sujets qui<br \/> ont le plus de succ\u00e8s&nbsp;?&nbsp;<\/li>\n<li>\u21aa Quelles sont les photos qui marchent le mieux&nbsp;?&nbsp;<\/li>\n<li>\u21aa Quel est le ton employ\u00e9&nbsp;?&nbsp;<\/li>\n<li>\u21aa Quel est le format choisi&nbsp;?&nbsp;<\/li>\n<li>\u21aa Quelles sont<br \/> les couleurs qui fonctionnent&nbsp;?&nbsp;<\/li>\n<li>\u21aa Quel filtre fonctionne sur ce compte<br \/> Instagram&nbsp;? Pourquoi&nbsp;?&nbsp;<\/li>\n<\/ul>\n<p><b>Rien ne s\u2019improvise, tout s\u2019analyse !&nbsp;<\/b><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n<\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n <a href=\"https:\/\/f.hubspotusercontent10.net\/hubfs\/5114618\/Imported_Blog_Media\/instagram-ligen-editoriale-astuces-faciles-2.png\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" alt=\"social media-reseau social-instagram-influenceur-plusvisibilite-plusdefollowers\" border=\"0\" data-original-height=\"720\" data-original-width=\"720\" height=\"320\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/instagram-ligen-editoriale-astuces-faciles-3.png\" title=\"instagram-ligne-editoriale-astuces \" width=\"320\"><\/a>\n<\/div>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\"> Cr\u00e9er un planning de publications<\/h3>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Rien n\u2019est laiss\u00e9 au hasard comme vous pouvez le constater. De ce fait, il est essentiel de<br \/>\n <b><br \/> capter l\u2019attention au bon moment<\/b>. Nous avons d\u00e9j\u00e0 vu cela pr\u00e9c\u00e9demment sur la<br \/>\n <br \/> Ruche.&nbsp;\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n <b>Savoir \u00e0 quelle heure vos abonn\u00e9s sont le plus actif pour toucher le<br \/> plus de personnes possible <\/b>est indispensable si vous souhaitez vous d\u00e9marquer.<br \/>\n <br \/> Il est<br \/>\n <b>n\u00e9cessaire d\u2019\u00eatre omnipr\u00e9sent sur Instagram<\/b> pour \u00eatre vu, du moins au<br \/>\n <br \/> d\u00e9but.<br \/>\n <b>Poster r\u00e9guli\u00e8rement permet de maintenir le lien avec votre communaut\u00e9<\/b>. Poster<br \/>\n <br \/> 1 \u00e0 2 fois par jour est le minimum afin d\u2019entretenir une relation avec vos abonn\u00e9s.&nbsp;\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n <b>Le planning \u00e9ditorial est un outil essentiel <\/b>pour prendre du<br \/>\n <br \/> recul et varier les contenus. De plus, il aide \u00e0 l\u2019organisation. &nbsp;Apr\u00e8s avoir mis en place votre<br \/>\n <b>planning de<br \/> publications mensuelles<\/b>, vous planifierez vos posts. D\u00e8s lors, vous aurez une<br \/>\n <br \/> <br \/>\n <b>vision sur l\u2019ensemble de votre ligne \u00e9ditoriale<\/b>. Est-elle coh\u00e9rente et pertinente?&nbsp;\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Dans un premier temps, optez<br \/>\n <br \/> pour un<br \/>\n <b> planning sur quelques jours<\/b>. Ainsi, vous prendrez vos<br \/>\n <br \/> rep\u00e8res. Au fil du temps,<br \/>\n <b>l\u2019utilisation d\u2019un planning vous fera gagner un temps<br \/> fou<\/b>. Il existe de nombreux outils sur le net pour programmer les publications \u00e0 l&rsquo;avance.\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Enfin,<br \/>\n <b>pensez \u00e0 diversifier votre ligne \u00e9ditoriale<\/b> pour<br \/>\n <br \/> <br \/>\n <b>varier les plaisirs et ne pas tomber dans une routine ennuyeuse pour vos abonn\u00e9s comme pour vous<\/b>. Ne n\u00e9gligez pas les<br \/>\n <br \/> <br \/>\n <b>Stories<\/b> par exemple, cela peut-\u00eatre une<br \/>\n <b>excellente source de nouveaut\u00e9s et de<br \/> surprises pour votre communaut\u00e9<\/b>.<br \/>\n <b>Une ligne \u00e9ditoriale se construit avec du temps et de la patience<\/b>.&nbsp;\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  En r\u00e9sum\u00e9, soyez attentif au comportement de vos abonn\u00e9s et mettez en place un<br \/>\n <br \/> calendrier de publications pour une ligne \u00e9ditoriale de qualit\u00e9.\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n <br \/> <br \/>\n <u><b><i>A lire ou relire<\/i><\/b><\/u> : <\/p>\n<p><b><a href=\"http:\/\/blog.hivency.com\/2017\/10\/pourquoi-utiliser-les-stories-dinstagram.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u27a4 Pourquoi utiliser les Stories d&rsquo;Instagram?&nbsp;<\/a><\/b><br \/> <b><a href=\"http:\/\/blog.hivency.com\/2017\/09\/comment-avoir-plus-de-likes.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u27a4 Comment avoir plus de likes gratuitement sur Instagram?<\/a><\/b> <\/p>\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n<\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<\/div>\n<div class=\"separator\" style=\"clear: both; text-align: right;\">\n <img decoding=\"async\" border=\"0\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/k47j-Nov-16-2020-03-56-55-71-PM.png\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":5561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-5560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment d\u00e9finir votre ligne \u00e9ditoriale sur Instagram? 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