{"id":5575,"date":"2017-12-15T07:02:00","date_gmt":"2017-12-15T06:02:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=5575"},"modified":"2023-10-06T14:32:50","modified_gmt":"2023-10-06T13:32:50","slug":"comment-ecrire-un-titre-darticle-pour","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/comment-ecrire-un-titre-darticle-pour\/","title":{"rendered":"Comment \u00e9crire un titre d\u2019article pour augmenter votre trafic?"},"content":{"rendered":"
<\/div>\n

<\/p>\n

<\/div>\n
\n
\n \"blogging<\/a>\n <\/div>\n

 <\/p>\n<\/div>\n

\n Comme vous le savez, il existe de plus en plus de blogueurs
\n
sur le net. Mais comment faire pour se d\u00e9marquer ? La premi\u00e8re des
\n
solutions est de
\n cr\u00e9er des titres de qualit\u00e9<\/b> qui interpellent l\u2019internaute. En
\n
effet, il faut que le lecteur s\u2019arr\u00eate sur votre article et non pas sur celui
\n
du voisin. Or, la majorit\u00e9 des lecteurs n\u2019iront pas plus loin que le titre. Il
\n
faut donc
\n susciter de la curiosit\u00e9, de l\u2019envie et cr\u00e9er un besoin<\/b>. Oui mais
\n

\n comment s\u2019y prendre pour \u00e9crire un titre de folie ?<\/b> Allons d\u00e9couvrir tout
\n
cela \ud83d\ude00\n<\/div>\n

<\/a><\/p>\n

Comment \u00e9crire un bon titre de blog?<\/h2>\n

 <\/p>\n

    \n
  • \n

    Cr\u00e9er un besoin<\/h3>\n<\/li>\n<\/ul>\n
    <\/div>\n
    \n Afin de cr\u00e9er un besoin, il faut penser \u00e0 ins\u00e9rer une
    \n
    solution dans votre titre. Prenons l\u2019exemple du jour : j\u2019aurais pu arr\u00eater
    \n
    mon titre \u00e0 \u00ab Comment \u00e9crire un titre d\u2019article percutant ? \u00bb. Cependant,
    \n
    j\u2019ai ajout\u00e9 \u00e0 celui-ci une formule presque magique avec \u00ab augmenter votre
    \n
    trafic \u00bb. Les internautes veulent du concret !
    \n Posez-vous les bonnes
    questions<\/b>. Revenons sur notre exemple : la vraie question de fond
    \n
    concernant notre titre est : \u00ab Pourquoi le blogueur veut-il un titre
    \n
    accrocheur ? \u00bb. Soyez pr\u00e9cis ! Il veut
    \n monter en comp\u00e9tences
    <\/b>afin d\u2019avoir plus de vues. C\u2019est logique et limpide, n\u2019est-ce pas ? D\u00e8s
    \n
    lors, pr\u00e9cisez-le dans votre questionnement de d\u00e9part.\n<\/div>\n

     <\/p>\n

      \n
    • \n

      Cr\u00e9er une relation de confiance<\/h3>\n<\/li>\n<\/ul>\n
      <\/div>\n
      \n En ins\u00e9rant \u00ab vous \u00bb ou \u00ab tu \u00bb, le
      \n
      lecteur se sent concern\u00e9. D\u00e8s lors,
      \n le taux de clic sera meilleur<\/b>. J\u2019aurais pu
      \n
      \u00e9crire \u00ab Comment \u00e9crire un titre d\u2019article pour augmenter le trafic d\u2019un
      \n
      blog ? \u00bb. Cela n\u2019est en rien personnel et vous ne vous en sentez
      \n
      presque pas touch\u00e9 \u00e0 part si la probl\u00e9matique vous tracasse \u00e9norm\u00e9ment. La
      \n
      diff\u00e9rence est notable. De ce fait, il est essentiel de
      \n personnaliser vos titres
      comme vos \u00e9crits<\/b>.\n<\/div>\n
      <\/div>\n
      \n De m\u00eame, il est tout \u00e0 fait possible de
      \n jouer sur l\u2019humour,
      le choc, l\u2019envie ou l\u2019exclusivit\u00e9<\/b>. N\u00e9anmoins, n\u2019oubliez pas une chose,
      \n le titre
      doit refl\u00e9ter le contenu de votre article<\/b>. Ne cr\u00e9ez pas de titre uniquement pour
      \n

      \n augmenter votre taux de clic<\/b> mais pour int\u00e9resser les internautes \u00e0 votre
      \n
      \u00e9crit.
      \n Restez sinc\u00e8re dans votre d\u00e9marche<\/b>. Ainsi,
      \n les internautes deviendront
      de fid\u00e8les lecteurs<\/b> et n\u2019est-ce pas cela que vous cherchez ?\n<\/div>\n

       <\/p>\n

        \n
      • \n

        Un titre clair et concis<\/h3>\n<\/li>\n<\/ul>\n
        <\/div>\n
        \n On ne le r\u00e9p\u00e8tera jamais assez,
        \n un titre ne doit pas d\u00e9penser
        60 caract\u00e8res<\/b>. Le regard du lecteur sera davantage capt\u00e9 avec un
        \n titre court
        mais accrocheur<\/b>.\n<\/div>\n

         <\/p>\n

          \n
        • \n

          D\u00e9poser un mot cl\u00e9<\/h3>\n<\/li>\n<\/ul>\n
          <\/div>\n
          \n Pour qu\u2019un
          \n titre soit efficace et reconnu par Google et les
          moteurs de recherche<\/b>, il est primordial de
          \n glisser un mot-cl\u00e9<\/b>. Cela va donner
          \n
          un
          \n coup de boost \u00e0 votre r\u00e9f\u00e9rencement<\/b>. Nous en avons d\u00e9j\u00e0 parl\u00e9 ici mais il
          \n
          est essentiel d\u2019en ins\u00e9rer \u00e9galement au sein de votre article mais aussi au
          \n
          sein d\u2019un sous-titre.\n<\/div>\n
          <\/div>\n
          \n Quelles sont vos astuces pour \u00e9crire vos titres ?<\/b> La
          \n
          Team Hivency serait curieuse d\u2019en savoir plus, comme toujours.\n<\/div>\n
          <\/div>\n

           <\/p>\n

          <\/div>\n
          <\/div>\n
          <\/div>\n
          \n \n<\/div>\n

           <\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":5576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-5575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"\nComment \u00e9crire un titre d\u2019article pour augmenter votre trafic? - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment \u00e9crire un titre d\u2019article pour augmenter votre trafic? - Community\" \/>\n<meta property=\"og:url\" content=\"https:\/\/community-staging.skeepers.in\/fr\/blog\/comment-ecrire-un-titre-darticle-pour\/\" \/>\n<meta property=\"og:site_name\" content=\"Community\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-15T06:02:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-06T13:32:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/titre-percutant-facilement-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"415\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marine Aubagna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marine Aubagna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/community-staging.skeepers.in\/fr\/blog\/comment-ecrire-un-titre-darticle-pour\/\",\"url\":\"https:\/\/community-staging.skeepers.in\/fr\/blog\/comment-ecrire-un-titre-darticle-pour\/\",\"name\":\"Comment \u00e9crire un titre d\u2019article pour augmenter votre trafic? 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