{"id":5598,"date":"2018-06-05T06:21:00","date_gmt":"2018-06-05T05:21:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=5598"},"modified":"2023-10-06T14:31:43","modified_gmt":"2023-10-06T13:31:43","slug":"comment-faire-un-live-qui-fonctionne","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/comment-faire-un-live-qui-fonctionne\/","title":{"rendered":"Comment faire un live qui fonctionne ?"},"content":{"rendered":"

 <\/p>\n

<\/p>\n

\n \"live-direct-abonnes-communaute-followers\"<\/a>\n<\/div>\n
<\/div>\n
\n Depuis de nombreux mois,
\n les lives ont fait leurs apparitions
sur Instagram<\/b> mais \u00e9galement sur Facebook. Ils ont toujours un certain succ\u00e8s.
\n

\n Comment faire pour que votre direct soit pertinent, int\u00e9ressant et marquant ?
<\/b>On vous donne quelques astuces pour rendre vos
\n abonn\u00e9s addict<\/b>.\n<\/div>\n

<\/a><\/p>\n

\u27a4 Avant le live<\/h3>\n
\n Avant de vous lancer \u00e0 corps perdu dans cette mission, il
\n
faut penser \u00e0
\n planifier intelligemment votre live<\/b>. En effet, il est pr\u00e9f\u00e9rable d\u2019
\n opter
pour une heure de grande \u00e9coute<\/b>.\n<\/div>\n
<\/div>\n
\n Une fois que votre live est programm\u00e9, il est l\u2019heure de le
\n
pr\u00e9parer<\/b>. De quoi allez-vous parler ? Est-ce un monologue ? Des
\n
r\u00e9ponses \u00e0 des questions ? Il est tout \u00e0 fait possible d\u2019
\n anticiper les
questions pour ne pas \u00eatre pris au d\u00e9pourvu le jour J<\/b>. De m\u00eame, il est n\u00e9cessaire de
\n choisir le
lieu de votre intervention<\/b>, il faut que vous soyez \u00e0 l\u2019aise et que la connexion
\n
soit bonne. En effet, il faut \u00e9viter les coupures et autres soucis du direct.\n<\/div>\n
<\/div>\n
\n Choisissez un fond divertissant et unique<\/b>, cela plaira bien.
\n
Cela peut \u00eatre dans votre bureau, votre salon ou votre chambre.
\n Le live permet
de donner des informations plus personnelles<\/b> et exclusives \u00e0 vos abonn\u00e9s.\n<\/div>\n
<\/div>\n
\n Enfin, n\u2019oubliez pas
\n les teasing lors de vos posts Instagram<\/b>
\n
mais \u00e9galement au sein de vos stories. Pour cela,
\n il faut donner envie \u00e0 vos
followers de vous regarder<\/b>. Annoncez quelque chose d\u2019important, faites de ce
\n
live un moment unique.\n<\/div>\n
<\/div>\n
\n Juste avant le direct,
\n mettez une annonce avec un compte \u00e0
rebours<\/b>. Cela marche g\u00e9n\u00e9ralement tr\u00e8s bien.\n<\/div>\n
<\/div>\n

\u27a4 Que dire pendant un live? Que faire pour \u00eatre efficace?<\/h3>\n
\n D\u00e8s les premi\u00e8res secondes, attendez que les abonn\u00e9s arrivent
\n
en parlant de choses plus ou moins futiles.
\n Votre audience va augmenter pendant
les 10 premi\u00e8res minutes<\/b>. De ce fait, il faut \u00eatre \u00e0 l\u2019\u00e9coute mais aussi vif et
\n
clair.
\n N\u2019h\u00e9sitez pas \u00e0 utiliser des phrases d\u2019accroche <\/b>comme : \u00ab Dans
\n
quelques instants, je vais vous faire un petit secret\u00bb.
\n Profitez-en pour vous
d\u00e9voiler en vous pr\u00e9sentant un  peu plus<\/b>.
\n
Vous savez tr\u00e8s bien que les gens sont curieux.\n<\/div>\n
<\/div>\n
\n Le plus dur lors d\u2019un direct est d\u2019
\n accrocher le spectateur<\/b>.
\n
Il faut
\n rendre votre live interactif en posant des questions et en interrogeant
vos abonn\u00e9s<\/b>. Il ne faut pas que votre live soit ennuyeux. Les gens ne peuvent
\n
pas avancer, il faut \u00eatre percutant chaque minute. Attention aux temps morts
\n
qui seront mal interpr\u00e9t\u00e9s.
\n Un direct est l\u2019occasion d\u2019apprendre \u00e0 conna\u00eetre
votre adorable communaut\u00e9<\/b>. D\u00e8s qu\u2019ils r\u00e9pondent, r\u00e9p\u00e9tez leurs
\n
r\u00e9ponses avec leur pr\u00e9nom. Cette action permet de
\n garder le spectateur en haleine<\/b>. Il va entendre son pr\u00e9nom et votre avis.\n<\/div>\n
<\/div>\n
\n A travers ce live,
\n il peut \u00eatre captivant et plaisant de
donner des conseils et des astuces<\/b> sur un sujet bien pr\u00e9cis. A la fin,
\n remercier vos spectateurs est la base<\/b> mais aussi
\n
leur donner un prochain rendez-vous.\n<\/div>\n
<\/div>\n

\u27a4 Apr\u00e8s le live<\/h3>\n
\n Un direct ne se termine pas juste \u00e0 la fin du live<\/b>. En effet,
\n
n\u2019h\u00e9sitez pas \u00e0 faire la promotion du replay.\n<\/div>\n
<\/div>\n
\n Le live est une fa\u00e7on int\u00e9ressante de remercier vos fid\u00e8les
abonn\u00e9s. Il permet d\u2019interagir avec votre communaut\u00e9 autrement et de fa\u00e7on
privil\u00e9gi\u00e9e<\/b>. Les internautes sont tr\u00e8s consommateurs et friands du format
\n
vid\u00e9o.\n<\/div>\n
<\/div>\n
\n Le live est un v\u00e9ritable carton depuis quelques mois, \u00eates-vous tent\u00e9s ?\n<\/div>\n
<\/div>\n
\n \"video-direct-abonnes-communaute-reseau-social-instagram-facebook-social-media\"<\/a>\n<\/div>\n
<\/div>\n

 <\/p>\n

\n \n<\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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