{"id":5630,"date":"2018-11-27T06:53:00","date_gmt":"2018-11-27T05:53:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=5630"},"modified":"2023-10-06T14:30:38","modified_gmt":"2023-10-06T13:30:38","slug":"comment-instagram-poursuit-sa-lutte","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/comment-instagram-poursuit-sa-lutte\/","title":{"rendered":"Comment Instagram poursuit sa lutte contre les fakes ?"},"content":{"rendered":"

 <\/p>\n

<\/p>\n

\n \"abonnes-influenceur-utilisateur-reseau-social\"<\/a>\n<\/div>\n
<\/div>\n
\n Instagram a enfin pris la mesure des faux influenceurs et des
interactions jug\u00e9es \u201cinauthentiques\u201d<\/b>. Depuis 2014, Instagram essaie de faire le
\n
m\u00e9nage mais sans grande efficacit\u00e9. Pour lutter contre les
\n faux influenceurs<\/b> et
\n
les mauvais utilisateurs, le g\u00e9ant a annonc\u00e9 l\u2019apparition de
\n nouvelles mesures<\/b>. Tout
\n
un programme qu\u2019Instagram assume pleinement.\n<\/div>\n

<\/a><\/p>\n

Instagram poursuit sa lutte contre les fausses interactions<\/i><\/h2>\n
\n Afin d\u2019accro\u00eetre leur popularit\u00e9,
\n certaines personnes
utilisent des applications qui g\u00e9n\u00e8rent commentaires et likes<\/b>.
\n Instagram souhaite
rester un r\u00e9seau social proche de ses utilisations dans une d\u00e9marche positive<\/b>. De ce fait,
\n le r\u00e9seau social s\u2019engage \u00e0 supprimer les faux j\u2019aime,
les faux abonn\u00e9s et les faux commentaires<\/b>. De
\n nouveaux outils<\/b> vont appara\u00eetre
\n
afin de pointer du doigt les vilains utilisateurs.\n<\/div>\n
<\/div>\n
    \n
  • \n

    Un faux influenceur, c\u2019est quoi pour Instagram ?<\/h3>\n<\/li>\n<\/ul>\n
    \n Pour Instagram, un
    \n influenceur fake est une personne qui paie
    pour gagner en visibilit\u00e9<\/b> tout simplement. En gros, ces personnes utilisent des
    \n
    appli comme  Instagress, InstaPlus ou
    \n
    PeerBoost qui vont g\u00e9n\u00e9rer likes et commentaires. Ces personnes n\u2019ont rien de sinc\u00e8re. Instagram a mis en place un
    \n syst\u00e8me de p\u00e9nalisation des comptes utilisant
    ce genre de pratiques n\u00e9fastes<\/b>.\n<\/div>\n

     <\/p>\n

      \n
    • \n

      Comment sont rep\u00e9r\u00e9s les faux influenceurs ?<\/h3>\n<\/li>\n<\/ul>\n
      \n Vous pouvez rep\u00e9rer sous leurs publications :\n<\/div>\n
      <\/div>\n
      \n – Des commentaires tr\u00e8s courts,\n<\/div>\n
      \n – Des interactions compos\u00e9es uniquement d\u2019emojis,\n<\/div>\n
      \n – Des remarques dans une autre langue,\n<\/div>\n
      \n – Des abonn\u00e9s issus des pays non Europ\u00e9ens.\n<\/div>\n
      <\/div>\n
      \n Bien s\u00fbr, la liste est loin d\u2019\u00eatre termin\u00e9e mais vous pouvez
      \n
      d\u00e9j\u00e0 vous baser sur la
      \n qualit\u00e9 des \u00e9changes<\/b>.
      \n Les vrais influenceurs & utilisateurs postent du contenu r\u00e9guli\u00e8rement avec un v\u00e9ritable engagement<\/b>.
      \n De ce fait, le contenu est travaill\u00e9, cr\u00e9atif et engageant. La ligne
      \u00e9ditoriale est claire et limpide<\/b>. Cela leur permet de cr\u00e9er des
      \n liens de qualit\u00e9 avec
      leurs abonn\u00e9s<\/b> au travers d\u2019\u00e9changes pertinents et permanents.\n<\/div>\n

       <\/p>\n

        \n
      • \n

        Quelles sont les punitions inflig\u00e9es aux fakes ?<\/h3>\n<\/li>\n<\/ul>\n

         <\/p>\n

        \n Dans un premier temps,
        \n Instagram a d\u00e9cid\u00e9 de les faire dispara\u00eetre
        de l\u2019onglet Explore<\/b>. Puis, si cela persiste, alors,
        \n le r\u00e9seau social est en
        mesure de fermer le compte<\/b>. Bien s\u00fbr, le g\u00e9ant pr\u00e9f\u00e8re informer la personne
        \n
        puis la radier. Cependant, la d\u00e9marche est bien l\u00e0 :
        \n adieu fakes<\/b> ! Oui,
        \n
        oui, Instagram ne fait pas dans la demie mesure pour le plus grand bonheur
        \n
        des millions d\u2019utilisateurs \u00e0 travers le monde.\n<\/div>\n
        <\/div>\n
        \n Gr\u00e2ce \u00e0 des outils de
        mod\u00e9ration bas\u00e9s sur le machine learning, Instagram va pouvoir identifier
        pr\u00e9cis\u00e9ment les faux comptes et les fausses interactions<\/b>. C\u2019est la premi\u00e8re
        \n
        fois qu\u2019Instagram s\u2019int\u00e9resse aux \u00e9changes entre abonn\u00e9s et \u00e7a, c\u2019est un
        \n signe
        significatif d\u2019\u00e9volution<\/b>.\n<\/div>\n
        <\/div>\n
        \n L\u2019objectif final est loin d\u2019\u00eatre atteint mais les
        \n
        utilisateurs, les agences et les marques sont dor\u00e9navant conscients de ces
        \n
        mauvaises pratiques. Ils sont \u00e9galement plus vigilants ce qui permet de
        \n

        \n cr\u00e9er une meilleure ambiance sur le r\u00e9seau social<\/b>.\n<\/div>\n
        <\/div>\n
        \n Que pensez-vous de cette strat\u00e9gie d\u2019Instagram ? Est-ce
        \n
        pertinent et suffisant ? Est-ce un premier pas ?\n<\/div>\n
        <\/div>\n

         <\/p>\n

        \n \n<\/div>\n

         <\/p>\n","protected":false},"excerpt":{"rendered":"

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