{"id":5630,"date":"2018-11-27T06:53:00","date_gmt":"2018-11-27T05:53:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=5630"},"modified":"2026-04-11T10:23:27","modified_gmt":"2026-04-11T09:23:27","slug":"comment-instagram-poursuit-sa-lutte","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/comment-instagram-poursuit-sa-lutte\/","title":{"rendered":"Comment Instagram poursuit sa lutte contre les fakes ?"},"content":{"rendered":"\n\n\n\n\n
\"abonnes-influenceur-utilisateur-reseau-social\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n
 <\/div>\n\n\n\n
Instagram a enfin pris la mesure des faux influenceurs et des
interactions jug\u00e9es \u201cinauthentiques\u201d<\/b>. Depuis 2014, Instagram essaie de faire le\n

m\u00e9nage mais sans grande efficacit\u00e9. Pour lutter contre les
faux influenceurs<\/b> et<\/p>\n

les mauvais utilisateurs, le g\u00e9ant a annonc\u00e9 l\u2019apparition de
nouvelles mesures<\/b>. Tout<\/p>\n

un programme qu\u2019Instagram assume pleinement.<\/p>\n<\/div>\n\n\n\n

<\/a><\/p>\n\n\n\n

Instagram poursuit sa lutte contre les fausses interactions<\/i><\/h2>\n\n\n\n
Afin d\u2019accro\u00eetre leur popularit\u00e9,
certaines personnes
utilisent des applications qui g\u00e9n\u00e8rent commentaires et likes<\/b>.
Instagram souhaite
rester un r\u00e9seau social proche de ses utilisations dans une d\u00e9marche positive<\/b>. De ce fait,
le r\u00e9seau social s\u2019engage \u00e0 supprimer les faux j\u2019aime,
les faux abonn\u00e9s et les faux commentaires<\/b>. De
nouveaux outils<\/b> vont appara\u00eetre\n

afin de pointer du doigt les vilains utilisateurs.<\/p>\n<\/div>\n\n\n\n

 <\/div>\n\n\n\n

Un faux influenceur, c\u2019est quoi pour Instagram\u00a0?<\/h3>
<\/p>\n\n\n\n
Pour Instagram, un
influenceur fake est une personne qui paie
pour gagner en visibilit\u00e9<\/b> tout simplement. En gros, ces personnes utilisent des\n

appli comme  Instagress, InstaPlus ou<\/p>\n

PeerBoost qui vont g\u00e9n\u00e9rer likes et commentaires. Ces personnes n\u2019ont rien de sinc\u00e8re. Instagram a mis en place un
syst\u00e8me de p\u00e9nalisation des comptes utilisant
ce genre de pratiques n\u00e9fastes<\/b>.<\/p>\n<\/div>\n\n\n\n

Comment sont rep\u00e9r\u00e9s les faux influenceurs\u00a0?<\/h3><\/p>\n\n\n\n
Vous pouvez rep\u00e9rer sous leurs publications :<\/div>\n\n\n\n
 <\/div>\n\n\n\n
– Des commentaires tr\u00e8s courts,<\/div>\n\n\n\n
– Des interactions compos\u00e9es uniquement d\u2019emojis,<\/div>\n\n\n\n
– Des remarques dans une autre langue,<\/div>\n\n\n\n
– Des abonn\u00e9s issus des pays non Europ\u00e9ens.<\/div>\n\n\n\n
 <\/div>\n\n\n\n
Bien s\u00fbr, la liste est loin d\u2019\u00eatre termin\u00e9e mais vous pouvez\n

d\u00e9j\u00e0 vous baser sur la
qualit\u00e9 des \u00e9changes<\/b>.
Les vrais influenceurs & utilisateurs postent du contenu r\u00e9guli\u00e8rement avec un v\u00e9ritable engagement<\/b>.
De ce fait, le contenu est travaill\u00e9, cr\u00e9atif et engageant. La ligne
\u00e9ditoriale est claire et limpide<\/b>. Cela leur permet de cr\u00e9er des
liens de qualit\u00e9 avec
leurs abonn\u00e9s<\/b> au travers d\u2019\u00e9changes pertinents et permanents.<\/p>\n<\/div>\n\n\n\n

Quelles sont les punitions inflig\u00e9es aux fakes\u00a0?<\/h3>
<\/p>\n\n\n\n
Dans un premier temps,
Instagram a d\u00e9cid\u00e9 de les faire dispara\u00eetre
de l\u2019onglet Explore<\/b>. Puis, si cela persiste, alors,
le r\u00e9seau social est en
mesure de fermer le compte<\/b>. Bien s\u00fbr, le g\u00e9ant pr\u00e9f\u00e8re informer la personne\n

puis la radier. Cependant, la d\u00e9marche est bien l\u00e0 :
adieu fakes<\/b> ! Oui,<\/p>\n

oui, Instagram ne fait pas dans la demie mesure pour le plus grand bonheur<\/p>\n

des millions d\u2019utilisateurs \u00e0 travers le monde.<\/p>\n<\/div>\n\n\n\n

 <\/div>\n\n\n\n
Gr\u00e2ce \u00e0 des outils de
mod\u00e9ration bas\u00e9s sur le machine learning, Instagram va pouvoir identifier
pr\u00e9cis\u00e9ment les faux comptes et les fausses interactions<\/b>. C\u2019est la premi\u00e8re\n

fois qu\u2019Instagram s\u2019int\u00e9resse aux \u00e9changes entre abonn\u00e9s et \u00e7a, c\u2019est un
signe
significatif d\u2019\u00e9volution<\/b>.<\/p>\n<\/div>\n\n\n\n

 <\/div>\n\n\n\n
L\u2019objectif final est loin d\u2019\u00eatre atteint mais les\n

utilisateurs, les agences et les marques sont dor\u00e9navant conscients de ces<\/p>\n

mauvaises pratiques. Ils sont \u00e9galement plus vigilants ce qui permet de<\/p>\n

cr\u00e9er une meilleure ambiance sur le r\u00e9seau social<\/b>.<\/p>\n<\/div>\n\n\n\n

 <\/div>\n\n\n\n
Que pensez-vous de cette strat\u00e9gie d\u2019Instagram ? Est-ce\n

pertinent et suffisant ? Est-ce un premier pas ?<\/p>\n<\/div>\n\n\n\n

 <\/div>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n
\u00a0<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":5631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-5630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing"],"acf":[],"yoast_head":"\nComment Instagram poursuit sa lutte contre les fakes ? - Community<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Instagram poursuit sa lutte contre les comportements ind\u00e9sirables et les violations des r\u00e8gles de la communaut\u00e9. 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