{"id":5637,"date":"2019-05-27T08:56:03","date_gmt":"2019-05-27T07:56:03","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=5637"},"modified":"2023-10-06T14:27:54","modified_gmt":"2023-10-06T13:27:54","slug":"comment-integrer-la-video-sur-vos-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/comment-integrer-la-video-sur-vos-reseaux-sociaux\/","title":{"rendered":"Comment int\u00e9grer la vid\u00e9o sur vos r\u00e9seaux sociaux ?"},"content":{"rendered":"

 <\/p>\n

<\/p>\n

\"Reseaux<\/p>\n

Les r\u00e9seaux sociaux ont de plus en plus de succ\u00e8s gr\u00e2ce \u00e0 leur contenu que l\u2019on grignote. Les utilisateurs aiment l\u2019instantan\u00e9 et le concret. Le web \u00e9volue sans cesse. L\u2019int\u00e9gration de la vid\u00e9o sur les r\u00e9seaux sociaux permet de mettre en avant un produit, un concept, une id\u00e9e ou bien m\u00eame votre personnalit\u00e9. De la sorte, vous touchez vos abonn\u00e9s autrement.  La vid\u00e9o est un tournant \u00e0 saisir d\u00e8s maintenant.<\/p>\n

 <\/p>\n

Comment int\u00e9grer intelligemment les vid\u00e9os au sein de vos r\u00e9seaux sociaux ? <\/i><\/b><\/h3>\n

 <\/p>\n

Se poser les bonnes questions <\/b><\/h4>\n

Comme toujours, avant de d\u00e9buter, il est important de se poser et de r\u00e9fl\u00e9chir \u00e0 ce que vous d\u00e9sirez. Pourquoi est-ce que vous souhaitez int\u00e9grer la vid\u00e9o sur vos r\u00e9seaux ?<\/p>\n

    \n
  • Est-ce pour s\u00e9duire et\/ou convaincre votre communaut\u00e9 ? Se rapprocher de vos abonn\u00e9s ?  Pr\u00e9senter des produits autrement ?<\/li>\n
  • Qu\u2019est-ce que la vid\u00e9o peut vous apporter de plus ?<\/li>\n
  • Quels sont vos objectifs ?<\/li>\n
  • Quelle est votre cible ?<\/li>\n
  • Quel message souhaitez-vous faire passer ?<\/li>\n
  • Comment diffuser votre vid\u00e9o ?<\/li>\n<\/ul>\n

     <\/p>\n

    Vous devez offrir \u00e0 vos abonn\u00e9s une r\u00e9ponse \u00e0 leur probl\u00e9matique mais aussi \u00e0 vos objectifs.<\/p>\n

     <\/p>\n

    Le live, un format encore peu exploit\u00e9 et pourtant\u2026 <\/b><\/h4>\n

    Afin de donner de l\u2019impulsion et de la spontan\u00e9it\u00e9, le live parait un format incontournable. Il est possible de pr\u00e9senter les derniers produits re\u00e7us, parler d\u2019un sujet qui vous concerne ou \u00e9voquer un concept. De m\u00eame, le live est un outil puissant pour se livrer. Une chose est certaine, le live est un format fort pour agrandir votre communaut\u00e9 avec sinc\u00e9rit\u00e9. Ainsi, vous vous rapprochez de vos followers. En effet, l\u2019interaction est imm\u00e9diate. Un live a 10 fois de r\u00e9percussion qu\u2019une vid\u00e9o classique, le saviez-vous ?<\/p>\n

     <\/p>\n

    Des vid\u00e9os \u00e0 la verticale, c\u2019est mieux <\/b><\/h4>\n

    Vous avez la possibilit\u00e9 sur l\u2019ensemble des r\u00e9seaux sociaux de poster des vid\u00e9os. Chaque r\u00e9seau s\u2019est muni d\u2019un ou plusieurs supports. Instagram a opt\u00e9 pour les stories, les posts vid\u00e9o mais aussi le live et l\u2019IGTV. N\u00e9anmoins, une astuce non n\u00e9gligeable, il est pr\u00e9f\u00e9rable de r\u00e9aliser les vid\u00e9os \u00e0 la verticale. Il s\u2019agit du format le plus pratique et le plus adapt\u00e9 sur smartphone \u263a C\u2019est devenu normal de filmer ainsi.<\/p>\n

     <\/p>\n

    R\u00e9aliser des vid\u00e9os courtes mais percutantes<\/b><\/h4>\n

    Comme toujours, cela ne sert \u00e0 rien d\u2019en faire des tonnes. Soyez concis, rapide et clair. Les r\u00e9seaux sociaux sont favorables aux mod\u00e8les courts. Une vid\u00e9o qui d\u00e9passe les  2 \u00e0 3 minutes perd de son sens et donc l\u2019attention des abonn\u00e9s. On pense efficacit\u00e9 d\u00e8s les premi\u00e8res secondes. Pour autant, on \u00e9vite pour autant de parler \u00e0 vitesse grand V.<\/p>\n

    N\u2019oubliez pas d\u2019\u00eatre per-cu-tant. Pour se d\u00e9marquer, il existe diff\u00e9rentes possibilit\u00e9s : l\u2019humour, la cr\u00e9ativit\u00e9, l\u2019audace, la confession\u2026 Pour garder et capter vos abonn\u00e9s, il peut \u00eatre ing\u00e9nieux de varier les plaisirs.<\/p>\n

     <\/p>\n

    D\u00e9crire son contenu avec minutie<\/b><\/h4>\n

    On ne change pas une \u00e9quipe qui gagne : la description est hyper importante ! Pensez \u00e0 pr\u00e9senter votre contenu du mieux possible avec des mots cl\u00e9s et des expressions irr\u00e9sistibles. Le titre doit \u00eatre explicatif, il doit donner envie de se plonger dans la vid\u00e9o. Et s\u2019il vous plait, ne n\u00e9gligez pas le sous-titre et les hashtags !<\/p>\n

     <\/p>\n

    Ins\u00e9rer un call-to-action <\/b><\/h4>\n

    Le but d\u2019une vid\u00e9o reste le partage et l\u2019\u00e9change, c\u2019est une \u00e9vidence. Pour cela, il ne faut surtout pas oublier <\/span>d\u2019ins\u00e9rer un appel \u00e0 l\u2019action \u00e0 la fin de la vid\u00e9o. On incite les lecteurs \u00e0 agir \ud83d\ude00<\/span><\/p>\n

    Par exemple, vous pouvez terminer sur \u00ab Partagez ma vid\u00e9o si elle vous a plu \u00bb ou bien \u00ab Inscrivez-vous \u00e0 ma newsletter \u00bb \u2026 Il suffit que ce <\/span>call to action soit en corr\u00e9lation avec votre vid\u00e9o et votre objectif. <\/span><\/p>\n

    De nos jours, <\/span>il est indispensable d\u2019inclure la vid\u00e9o au sein de notre ligne \u00e9ditoriale. Il s\u2019agit du format qui engage le plus d\u2019abonn\u00e9s \u00e0 l\u2019heure actuelle. Ainsi, <\/span>vous augmentez votre visibilit\u00e9 simplement. Je vous sugg\u00e8re de r\u00e9fl\u00e9chir \u00e0 vos objectifs puis de soigner le titre et l’accroche. Dans un premier temps, si vous n\u2019\u00eates pas \u00e0 l\u2019aise, d\u00e9butez par une vid\u00e9o \u00ab basique \u00bb. Ensuite, passez au live \ud83d\ude00 Ce n\u2019est pas \u00e9vident n\u00e9anmoins vous verrez vite une diff\u00e9rence dans le comportement de vos abonn\u00e9s. En plus, <\/span>vous allez prendre confiance en vous et sortir de votre zone de confort. Pas mal, non ?<\/span><\/p>\n

     <\/p>\n

    Avez-vous int\u00e9gr\u00e9 la vid\u00e9o au sein de vos r\u00e9seaux sociaux ?<\/b><\/p>\n

    Qu\u2019en pensez-vous ?<\/span><\/p>\n

    [author] [author_image timthumb=’off’]https:\/\/s3-eu-west-1.amazonaws.com\/hivency-wordpress\/wp-content\/uploads\/2019\/03\/06165632\/les-confidences-de-lizzie-2.jpg[\/author_image] [author_info]C\u00e9cile du blog Les Confidences de Lizzie a r\u00e9pondu pr\u00e9sente pour \u00e9crire avec toute sa passion. Elle s\u2019entoure r\u00e9guli\u00e8rement de r\u00e9dactrices pour agr\u00e9menter le blog de nouveaux contenus. Vous \u00eates ici chez vous ! Lisez, apprenez, souriez, faites-vous plaisir![\/author_info] [\/author]<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

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