{"id":5648,"date":"2018-01-23T07:32:00","date_gmt":"2018-01-23T06:32:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=5648"},"modified":"2023-10-06T14:32:38","modified_gmt":"2023-10-06T13:32:38","slug":"comment-optimiser-la-balise-meta","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/comment-optimiser-la-balise-meta\/","title":{"rendered":"Comment optimiser la balise meta description ?"},"content":{"rendered":"
\n \"description<\/a>\n<\/div>\n

<\/p>\n

\n<\/div>\n
\n<\/div>\n
\n<\/div>\n
\n La
\n balise m\u00e9ta description <\/b>a un
\n objectif unique<\/b> : plaire
\n
aux internautes. Elle n\u2019a aucun impact direct sur le
\n r\u00e9f\u00e9rencement<\/b> n\u00e9anmoins elle
\n
permet d\u2019interpeller et aide l\u2019internaute \u00e0 cliquer donc elle a un rayonnement sur le SEO malgr\u00e9 tout. 
\n Que faut-il savoir sur la m\u00e9ta description? <\/b>\n<\/div>\n

<\/a><\/p>\n

La balise m\u00e9ta description, c\u2019est quoi ? <\/u><\/h3>\n
\n La
\n balise meta<\/b> permet d\u2019ajouter une
\n description d’une page <\/b>et
\n
des
\n mots-cl\u00e9s <\/b>pour lesquels on souhaite optimiser une page. La
\n balise meta
description<\/b> est de
\n 155 caract\u00e8res maximum<\/b>. Il s\u2019agit d\u2019une
\n description de la
page web<\/b> qu\u2019un internaute peut consulter. Ce
\n court descriptif<\/b> appara\u00eet, sous le
\n
titre, dans le r\u00e9sum\u00e9 qui s\u2019affiche dans les r\u00e9sultats propos\u00e9s par les moteurs
\n
de recherche.\n<\/div>\n
\n<\/div>\n
\n La
\n balise meta description influence votre r\u00e9f\u00e9rencement \u00e0 2
niveaux<\/b>.
\n Google prend en compte le contenu<\/b> de la balise pour
\n interpr\u00e9ter le
sujet de votre \u00e9crit<\/b>. Cependant, si les lecteurs ne restent pas longtemps sur l’article ou la page,
\n la meta
description peut \u00eatre consid\u00e9r\u00e9e par les moteurs de recherche comme une
description mensong\u00e8re<\/b>. D\u00e8s lors,
\n votre blog est p\u00e9nalis\u00e9<\/b> et cela aura un impact n\u00e9gatif sur votre r\u00e9f\u00e9rencement naturel. De ce fait, il est n\u00e9cessaire d’\u00eatre honn\u00eate.\n<\/div>\n
\n<\/div>\n
\n A savoir – Plus votre article est lu plus vos chances de grimper dans les pages de r\u00e9sultats sont importantes. De ce fait, la m\u00e9ta description est une composante importante pour augmenter vos vues.\n<\/div>\n
\n<\/div>\n

Comment r\u00e9diger une m\u00e9ta description efficace ?<\/u><\/h3>\n

\u23e9 L\u2019importance du mot-cl\u00e9<\/h4>\n
\n Pour
\n optimiser votre r\u00e9f\u00e9rencement naturel<\/b>, le
\n mot cl\u00e9 de
r\u00e9f\u00e9rence <\/b>doit \u00eatre pr\u00e9sent dans la m\u00e9ta description.  \n<\/div>\n
\n<\/div>\n

\u23e9 Apporter un \u00e9l\u00e9ment percutant<\/h4>\n
\n Il est essentiel de
\n donner envie \u00e0 l\u2019internaute de cliquer<\/b> avec une accroche et d’\u00e9veiller la curiosit\u00e9. Pr\u00e9f\u00e9rez l’utilisation des verbes d\u2019
\n action<\/b> comme \u00ab\u00a0d\u00e9couvrez, regardez, apprenez\u00a0\u00bb. \n<\/div>\n
\n<\/div>\n

\u23e9 Cr\u00e9er des phrases coh\u00e9rentes, sens\u00e9es et pertinentes<\/h4>\n
\n Faire une
\n phrase coh\u00e9rente<\/b> est la base pour aider l\u2019internaute
\n
\u00e0 se situer. Ne faites pas l’impasse sur la ponctuation pour une lecture fluide et rapide.\n<\/div>\n
\n<\/div>\n
\n Le but est bel et bien de
\n pr\u00e9senter votre contenu <\/b>en quelques
\n
mots. Pour cela,
\n le call-to-action est primordial<\/b>. \u00c0 la fin de votre
\n
m\u00e9ta-description, n\u2019h\u00e9sitez pas \u00e0 \u00e9crire : cliquez sur le lien ou d\u00e9couvrez-le
\n
ici. \n<\/div>\n
\n<\/div>\n
\n Une m\u00e9ta description doit \u00eatre facile \u00e0 lire en quelques
\n
secondes et unique. Elle va aider \u00e0 g\u00e9n\u00e9rer du trafic sur votre blog. De ce fait, il est essentiel d’en prendre soin et de la travailler.\n<\/div>\n
\n<\/div>\n
\n Connaissiez-vous l’importance d’une m\u00e9ta description?\n<\/div>\n
\n<\/div>\n
\n<\/div>\n
\n \n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":5649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-5648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"\nComment optimiser la balise meta description ? - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment optimiser la balise meta description ? - Community\" \/>\n<meta property=\"og:url\" content=\"https:\/\/community-staging.skeepers.in\/fr\/blog\/comment-optimiser-la-balise-meta\/\" \/>\n<meta property=\"og:site_name\" content=\"Community\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-23T06:32:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-06T13:32:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/importance-meta-description-referencement-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marine Aubagna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marine Aubagna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/community-staging.skeepers.in\/fr\/blog\/comment-optimiser-la-balise-meta\/\",\"url\":\"https:\/\/community-staging.skeepers.in\/fr\/blog\/comment-optimiser-la-balise-meta\/\",\"name\":\"Comment optimiser la balise meta description ? 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