{"id":5651,"date":"2018-01-25T07:19:00","date_gmt":"2018-01-25T06:19:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=5651"},"modified":"2023-10-06T14:32:37","modified_gmt":"2023-10-06T13:32:37","slug":"comment-optimiser-la-balise-title-de","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/comment-optimiser-la-balise-title-de\/","title":{"rendered":"Comment optimiser la balise title de vos articles ?"},"content":{"rendered":"<div class=\"separator\" style=\"clear: both; text-align: center;\">\n <a style=\"margin-left: 1em; margin-right: 1em;\" href=\"https:\/\/f.hubspotusercontent10.net\/hubfs\/5114618\/Imported_Blog_Media\/conseils-pour-la-balise-title-2.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"ameliorer-referencement-naturel-balise-title\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/conseils-pour-la-balise-title-3.jpg\" alt=\"titre - article de blog - blog - bloguer - aide pour blogueur\" width=\"640\" height=\"426\" border=\"0\" data-original-height=\"640\" data-original-width=\"960\"><\/a>\n<\/div>\n<p><!--more--><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Il existe une<br \/>\n <br \/> <br \/>\n <b>balise &lt;title&gt; <\/b>pour chaque page de votre blog. Elle joue un<br \/>\n <b>tr\u00e8s grand<br \/> r\u00f4le dans votre r\u00e9f\u00e9rencement naturel<\/b>.<br \/>\n <b>Comment r\u00e9diger au mieux une base title<br \/> pour \u00eatre lu?<\/b> Telle est la question&nbsp;!\n<\/div>\n<p><a name=\"more\"><\/a><\/p>\n<ul>\n<li>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\">Qu\u2019est-ce<br \/> que la balise titre ?<\/h3>\n<\/li>\n<\/ul>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  La<br \/>\n <br \/> <br \/>\n <b>balise &lt;title&gt;<\/b> est en r\u00e9alit\u00e9 le<br \/>\n <b>titre de votre article<\/b>. Il s\u2019agit du<br \/>\n <br \/> premier contact avec un lecteur, c\u2019est le reflet de votre blog . Pour cela, il<br \/>\n <br \/> faut y pr\u00eater attention. Il ne faut pas n\u00e9gliger le titre comme nous l\u2019avons<br \/>\n <br \/> d\u00e9j\u00e0 vu surtout si vous \u00eates attentif \u00e0 votre<br \/>\n <b>r\u00e9f\u00e9rencement<\/b>. En effet, la balise Title est<br \/>\n <b>l\u2019un<br \/> des crit\u00e8res les plus importants pour les moteurs de recherche<\/b>. Elle est<br \/>\n <br \/> syst\u00e9matiquement index\u00e9e.\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Le<br \/>\n <br \/> contenu de la balise &lt;title&gt; se voit au sein de la partie sup\u00e9rieure de<br \/>\n <br \/> la fen\u00eatre de navigation ainsi que dans le nom des onglets.\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<ul>\n<li>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\">Pourquoi<br \/> la balise title a-t-elle de l\u2019importance&nbsp;?<\/h3>\n<\/li>\n<\/ul>\n<h3><\/h3>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n <b>La<br \/> balise Title r\u00e9sume votre article<\/b>. Il doit indiquer aux moteurs de recherche quel est le sujet d\u00e9crit mais aussi aux potentiels<br \/>\n <br \/> lecteurs. De ce fait,<br \/>\n <b>le titre de votre article doit absolument contenir au<br \/> moins un mot cl\u00e9<\/b>.\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<ul>\n<li>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\">Comment<br \/> pouvez-vous optimiser la balise Title ?<\/h3>\n<\/li>\n<\/ul>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  La<br \/>\n <br \/> longueur de la balise Title n\u2019est pas \u00e0 n\u00e9gliger mais cela ne s\u2019arr\u00eate pas l\u00e0.\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<h4 class=\"MsoNormal\" style=\"text-align: justify;\">La<br \/> longueur de la balise Title<\/h4>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n <b>La<br \/> longueur de la balise Title<\/b> pour Google ne doit pas d\u00e9passer les<br \/>\n <b>55 caract\u00e8res <\/b>sous peine d\u2019\u00eatre tronqu\u00e9e.Si vous avez un doute, il existe des outils gratuits en ligne qui comptent les caract\u00e8res.\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<h4 class=\"MsoNormal\" style=\"text-align: justify;\">Le<br \/> contenu de la balise Title<\/h4>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n <b>Les<br \/> mots-cl\u00e9s d\u2019une balise de titre sont \u00e0 prendre en compte<\/b>. Pour cela posez-vous<br \/>\n <br \/> des questions pertinentes&nbsp;:<br \/>\n <b>quel est le sujet de votre \u00e9crit&nbsp;? D\u2019apr\u00e8s<br \/> vous, quelle expression va taper le lecteur dans les moteurs de recherche?<\/b><br \/>\n <br \/> D\u00e8s lors, vous aurez votre<br \/>\n <b>expression \u00ab&nbsp;cl\u00e9&nbsp;\u00bb <\/b>pour<br \/>\n <b>optimiser votre<br \/> base title<\/b>.\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  De<br \/>\n <br \/> m\u00eame, comme on ne cesse de le r\u00e9p\u00e9ter, il faut que votre<br \/>\n <b> titre soit percutant<br \/> et unique<\/b>!\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n <i>Astuce<br \/> \u2013 Utiliser des tirets ou des crochets pour diff\u00e9rencier un nom d\u2019un mot. Cela<br \/> permet notamment de distinguer une marque ou un adjectif important.&nbsp;<\/i>\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n <b>Votre<br \/> titre doit maximiser vos chances d\u2019\u00eatre lu, pour cela, il faut \u00eatre pointilleux<br \/> et logique<\/b>.\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Comment<br \/>\n <br \/> r\u00e9digez-vous votre titre&nbsp;? Avez-vous des astuces&nbsp;?\n<\/div>\n<p>A lire ou relire :<br \/> <a href=\"http:\/\/blog.hivency.com\/2017\/12\/comment-ecrire-un-titre-darticle-pour.html\" target=\"_blank\" rel=\"noopener noreferrer\">Comment \u00e9crire un titre d&rsquo;article pour augmenter votre trafic?<\/a><br \/> <a href=\"http:\/\/blog.hivency.com\/2017\/04\/3-lecons-rapides-pour-ecrire-des-titres_6.html\" target=\"_blank\" rel=\"noopener noreferrer\">3 le\u00e7ons rapides pour \u00e9crire des titres au top<\/a><br \/> <a href=\"http:\/\/blog.hivency.com\/2017\/07\/comment-ameliorer-un-article-de-blog.html\" target=\"_blank\" rel=\"noopener noreferrer\">Comment am\u00e9liorer un article de blog?<\/a><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: right;\">\n <img decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/k47j-Nov-16-2020-03-56-55-71-PM.png\" border=\"0\">\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":5652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-5651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment optimiser la balise title de vos articles ? 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