{"id":5654,"date":"2019-04-08T07:41:57","date_gmt":"2019-04-08T06:41:57","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=5654"},"modified":"2023-10-06T14:28:00","modified_gmt":"2023-10-06T13:28:00","slug":"comment-optimiser-les-url-pour-un-meilleur-referencement-naturel","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/comment-optimiser-les-url-pour-un-meilleur-referencement-naturel\/","title":{"rendered":"Comment optimiser les URL pour un meilleur r\u00e9f\u00e9rencement naturel ?"},"content":{"rendered":"<p><!--more--><\/p>\n<p>L\u2019URL d\u2019une page web<span style=\"font-weight: 400;\"> est souvent n\u00e9glig\u00e9e n\u00e9anmoins elle fournit de <\/span>nombreuses informations aux moteurs de recherche<span style=\"font-weight: 400;\">. En effet, elle <\/span>d\u00e9livre un v\u00e9ritable message pour indexer votre \u00e9crit<span style=\"font-weight: 400;\">. &nbsp;Elle permet de d\u00e9crire le sujet de votre article, son contexte et l\u2019objectif. L\u2019URL est donc essentielle pour le lecteur. <\/span><\/p>\n<h3>Comment optimiser une URL de page web ?<\/h3>\n<p>&nbsp;<\/p>\n<h4>Qu\u2019est qu\u2019une URL ?<\/h4>\n<p>Une URL (Uniform Resource Locator) est l\u2019int\u00e9gralit\u00e9 d\u2019une adresse d\u2019une page d\u2019un site internet<span style=\"font-weight: 400;\">. Un site internet regorge de plusieurs URL. L\u2019URL permet de localiser la page sur le web. La barre URL est la barre d&rsquo;adresse situ\u00e9e en haut de votre navigateur. Il est tout \u00e0 fait possible de <\/span>travailler son URL pour un meilleur positionnement Google et faciliter la lecture de l\u2019internaute<span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4>Quelques astuces simples pour une URL de qualit\u00e9<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tout d\u2019abord, <\/span>une URL doit \u00eatre simple et rapide \u00e0 lire<span style=\"font-weight: 400;\">. On \u00e9vite de la surcharger ou d\u2019ins\u00e9rer des mots longs. &nbsp;En effet, une Url qui plait augmente le taux de clic et <\/span>am\u00e9liore votre trafic<span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">L\u2019URL ne doit pas changer \u00e0 plusieurs reprises. <\/span>Une URL visible et pr\u00e9visible permet de rassurer Google mais surtout les visiteurs<span style=\"font-weight: 400;\">. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nous sommes bien d\u2019accord&nbsp;: les visiteurs et les moteurs de recherche doivent comprendre et conna\u00eetre votre sujet d\u00e8s la lecture de l\u2019URL. Pour cela, il est important de les bosser pour avoir une <\/span>v\u00e9ritable corr\u00e9lation entre le contenu et l\u2019URL<span style=\"font-weight: 400;\">. <\/span><\/li>\n<li style=\"font-weight: 400;\">Inclure le mot-cl\u00e9 principal du contenu est essentiel<span style=\"font-weight: 400;\">. Ainsi, Google conna\u00eet votre sujet tout comme les lecteurs. Cependant, on n\u2019ins\u00e8re pas 3 ou 4 mots cl\u00e9s. On reste sobre&nbsp;\ud83d\ude00<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Il est pr\u00e9f\u00e9rable <\/span>d\u2019utiliser les tirets du 6 et non du 8<span style=\"font-weight: 400;\">. Google et ses robots sont tr\u00e8s sensibles. &nbsp;Ils ne connaissent pas le tiret bas. Pensez-y&nbsp;! <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Certains <\/span>\u00e9l\u00e9ments sont \u00e0 bannir d\u2019une URL<span style=\"font-weight: 400;\">&nbsp;: l\u2019identificateur de la base de donn\u00e9es, l\u2019extension de fichier et les lettres majuscules. <\/span><\/li>\n<li style=\"font-weight: 400;\">L\u2019url doit \u00eatre imagin\u00e9e pour le lecteur uniquement<span style=\"font-weight: 400;\">. Google privil\u00e9gie les blogueurs qui font leur job avec sinc\u00e9rit\u00e9 et authenticit\u00e9. Du moins, la plupart du temps les robots sont pens\u00e9s pour cibler les \u00ab&nbsp;bons blogueurs&nbsp;\u00bb.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>4 questions \u00e0 se poser sur l\u2019URL<\/h4>\n<p><span style=\"font-weight: 400;\">Pour savoir si votre URL est une Url de qualit\u00e9, il est conseill\u00e9 de se poser 4 questions&nbsp;: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> &nbsp;Est-ce que mon <\/span>URL est accessible et naturelle<span style=\"font-weight: 400;\">&nbsp;?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> &nbsp;Est-ce que mon Url am\u00e8ne sur une erreur 404&nbsp;?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> &nbsp;Est-ce qu\u2019elle est unique&nbsp;et non r\u00e9p\u00e9t\u00e9e sur mon blog?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> &nbsp;Est-elle en corr\u00e9lation avec mon sujet&nbsp;?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Vous l\u2019aurez compris, construire de bonnes URL est important or elles ne font pas tout. Il est primordial de <\/span><a href=\"\/?p=392\">travailler son contenu<\/a>, le maillage interne, de rester soi-m\u00eame et de penser \u00e0 son lectorat avant tout<span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><strong>Faites-vous attention \u00e0 vos URL de page web&nbsp;?<\/strong><\/p>\n<p><strong>Est-ce que vous y pensez&nbsp;?<\/strong><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-5654","post","type-post","status-publish","format-standard","hentry","category-imported-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment optimiser les URL pour un meilleur r\u00e9f\u00e9rencement naturel ? 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