{"id":5704,"date":"2017-05-19T06:35:00","date_gmt":"2017-05-19T05:35:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=5704"},"modified":"2023-10-06T14:35:54","modified_gmt":"2023-10-06T13:35:54","slug":"comment-referencer-ses-images-facilemen","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/comment-referencer-ses-images-facilemen\/","title":{"rendered":"Comment r\u00e9f\u00e9rencer ses images facilement?"},"content":{"rendered":"
\n<\/div>\n

<\/p>\n

\n<\/div>\n
\n \"optimiser<\/a>\n<\/div>\n
\n<\/div>\n
\n Lorsque l\u2019on
\n
cr\u00e9\u00e9 un blog, on ne pense pas au
\n r\u00e9f\u00e9rencement<\/b> et encore moins \u00e0 celui des visuels. Or, avec le temps, on aborde
\n
les choses diff\u00e9remment. Oui mais
\n pourquoi optimiser le r\u00e9f\u00e9rencement des
images<\/b>? Comment faire ?\n<\/div>\n

<\/a><\/p>\n

\n Tout d\u2019abord,
\n
il faut savoir que de plus en plus d\u2019utilisateurs effectuent leurs
\n recherches sur
Google images<\/b>. Google affiche directement dans les r\u00e9sultats les images
\n
associ\u00e9es \u00e0 la recherche. De ce fait, il est essentiel de
\n renommer les images
pour appara\u00eetre dans ces r\u00e9sultats<\/b>. Une image sans texte n\u2019a aucune valeur pour
\n
les moteurs de recherche. Comme peu de sites\/blogs optimisent r\u00e9ellement leurs
\n
images, c\u2019est un v\u00e9ritable
\n gain de trafic<\/b>. Voici
\n 4 le\u00e7ons simples <\/b>pour
\n r\u00e9f\u00e9rencer
vos images<\/b>. \n<\/div>\n
\n<\/div>\n

Le\u00e7on n\u00b01 \u2013 Un titre d\u2019image clair et
distinct mais pas que… <\/b><\/h2>\n
\n Il faut
\n
distinguer
\n le titre d\u2019une image<\/b> et le
\n texte alternatif<\/b>. Le titre sera visible
\n
lors d\u2019un t\u00e9l\u00e9chargement par exemple tandis que le texte alternatif ne sera
\n
aucunement visible pour le lecteur. Le texte alternatif donne aux
\n moteurs de
recherche<\/b> des indices sur le
\n contenu de votre article<\/b>. \n<\/div>\n
\n<\/div>\n
\n Le
\n titre de l’image
doit \u00eatre significatif<\/b>. Cette image ne doit pas \u00eatre
\n
hors contexte mais bien au contraire se fondre dans vos propos ais\u00e9ment. Le
\n titre de l\u2019image
doit \u00eatre court <\/b>mais assez explicite. Cependant, il ne faut pas oublier les mots
\n
clefs dans tout \u00e7a. Oui, encore eux ! \n<\/div>\n
\n<\/div>\n
\n Quelques r\u00e8gles
\n
sont \u00e0 conna\u00eetre lorsque l\u2019on
\n renomme ses images <\/b>pour \u00e9viter les fausses notes.
\n
En effet, il ne faut pas ins\u00e9rer de caract\u00e8res sp\u00e9ciaux. Les lettres doivent \u00eatre en minuscules et les mots s\u00e9par\u00e9s par des
\n
tirets. Le titre ne doit pas \u00eatre compos\u00e9 de plus de 4 mots.\n<\/div>\n
\n<\/div>\n
\n N\u2019oubliez
\n
pas de remplir la
\n description avec des mots <\/b>qui refl\u00e8tent votre article.
\n Evitez
les mots techniques ou trop compliqu\u00e9s<\/b>. Soyez concis et accessible. \n<\/div>\n
\n<\/div>\n

Le\u00e7on n\u00b02 – Choisir les bons mots
cl\u00e9s <\/b><\/h3>\n
\n Google
\n
Trends est l\u2019un des outils les plus connus pour les mots cl\u00e9s. Cela permet de voir la tendance
\n
des mots cl\u00e9s. Les outils comme \u00dcbersuggest ou SemRush permettent de voir plus
\n
loin et sont performants. \n<\/div>\n
\n<\/div>\n
\n N\u2019h\u00e9sitez
\n
pas \u00e0
\n choisir des mots cl\u00e9s de fa\u00e7on naturelle<\/b> : imaginez-vous lecteur et
\n
non blogueur. Il faut au moins un mot cl\u00e9 au sein du titre de l’image. Attention \u00e0 ne pas
\n
sur optimiser, cela risquerait de faire l\u2019effet inverse.\n<\/div>\n
\n<\/div>\n
\n<\/div>\n
\n \"choisir<\/a>\n<\/div>\n

Le\u00e7on n\u00b03 \u2013 R\u00e9duire le poids des
images<\/b><\/h3>\n
\n R\u00e9duire le
poids des images<\/b> est l\u2019une des bases pour une bonne optimisation. Les photos en
\n
haute r\u00e9solution ralentissent la vitesse de chargement de votre blog. Google aiment
\n
bien les images de grande taille. Id\u00e9alement, elles doivent \u00eatre sup\u00e9rieures \u00e0
\n
500\u00d7500. Le ma\u00eetre mot : compression ! Il existe de nombreux outils
\n
en ligne gratuits. A savoir \u2013 Google indexe les formats JPG et PNG
\n
essentiellement. Les images seront plus appr\u00e9ci\u00e9es par Google si elles sont
\n
dans le m\u00eame style et de m\u00eame taille. \n<\/div>\n
\n<\/div>\n

Le\u00e7on n\u00b04 \u2013 Placer vos images intelligemment
<\/b><\/h3>\n
\n Cela va vous
\n
para\u00eetre \u00e9trange ou too much mais le
\n placement des images au sein d\u2019un article
<\/b>a son importance. Comme on a pu le voir plus haut, il est primordial de
\n choisir
des visuels qui sont li\u00e9s \u00e0 votre \u00e9crit<\/b>. Les photos doivent \u00eatre de qualit\u00e9
\n
mais aussi coh\u00e9rentes. Un visuel entour\u00e9 d\u2019un texte compos\u00e9 de
\n mots cl\u00e9s <\/b>aura
\n
un
\n meilleur r\u00e9f\u00e9rencement<\/b>. Avant de travailler le r\u00e9f\u00e9rencement de vos images,
\n
pensez \u00e0 celui de votre texte.\n<\/div>\n
\n<\/div>\n
\n Un
\n bon
r\u00e9f\u00e9rencement des images g\u00e9n\u00e8re du trafic<\/b> et
\n am\u00e9liore le positionnement de
votre blog<\/b> sur Google. Ces 4 le\u00e7ons faciles permettent de vous donner une premi\u00e8re approche assez simple cependant le travail est beaucoup plus complexe que cela, comme vous vous en doutez. \n<\/div>\n
\n<\/div>\n
\n Connaissiez-vous
\n
ces conseils ? Quel est LE conseil que vous donneriez pour am\u00e9liorer le
\n
r\u00e9f\u00e9rencement de ses images ?\n<\/div>\n
\n<\/div>\n
\n<\/div>\n
\n<\/div>\n
\n<\/div>\n
\n \n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":5705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-5704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"\nComment r\u00e9f\u00e9rencer ses images facilement? - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment r\u00e9f\u00e9rencer ses images facilement? - Community\" \/>\n<meta property=\"og:url\" content=\"https:\/\/community-staging.skeepers.in\/fr\/blog\/comment-referencer-ses-images-facilemen\/\" \/>\n<meta property=\"og:site_name\" content=\"Community\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-19T05:35:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-06T13:35:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/office-620823_960_720-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marine Aubagna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marine Aubagna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/community-staging.skeepers.in\/fr\/blog\/comment-referencer-ses-images-facilemen\/\",\"url\":\"https:\/\/community-staging.skeepers.in\/fr\/blog\/comment-referencer-ses-images-facilemen\/\",\"name\":\"Comment r\u00e9f\u00e9rencer ses images facilement? 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