{"id":5747,"date":"2018-10-24T06:39:00","date_gmt":"2018-10-24T05:39:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=5747"},"modified":"2023-10-06T14:30:48","modified_gmt":"2023-10-06T13:30:48","slug":"comment-trouver-le-mot-cle-parfai","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/comment-trouver-le-mot-cle-parfai\/","title":{"rendered":"Comment trouver le mot cl\u00e9 parfait ?"},"content":{"rendered":"
\n \"referencement-naturel-seo-astuces-blog-blogueur\"<\/a>\n<\/div>\n

<\/p>\n

 <\/p>\n

\n Le
\n mot cl\u00e9 <\/b>est une obsession lorsque l\u2019on poss\u00e8de un blog. Il
\n
est vrai qu\u2019il est tr\u00e8s important pour b\u00e9n\u00e9ficier d\u2019un
\n bon r\u00e9f\u00e9rencement
naturel<\/b>. Bien s\u00fbr, comme toujours, il ne faut pas en abuser.
\n L\u2019ingr\u00e9dient
primordial reste le contenu<\/b>, nous sommes bien d\u2019accord. Cependant,
\n choisir le
bon mot cl\u00e9<\/b> peut s\u2019av\u00e9rer \u00eatre une technique payante pour un
\n bon trafic<\/b>.\n<\/div>\n

<\/a><\/p>\n

Quels sont nos conseils pour trouver les mots-cl\u00e9s tendances ?
<\/i><\/h2>\n

D\u00e9nicher les mots-cl\u00e9s plus recherch\u00e9s <\/u><\/h3>\n
\n Pour qu\u2019un
\n mot cl\u00e9 soit efficace<\/b>, il doit r\u00e9pondre \u00e0 une
\n
interrogation pos\u00e9e par une
\n majorit\u00e9 d\u2019internautes<\/b>. Vous devez pouvoir apporter
\n
une
\n r\u00e9ponse claire et limpide<\/b> \u00e0 votre visiteur. Pour cela,
\n s\u00e9lectionnez
quelques mots cl\u00e9s et regardez ce que cela donne gr\u00e2ce \u00e0 des outils en ligne<\/b>.
\n
Faites une liste et analysez-la. Bien s\u00fbr, au d\u00e9but, cela vous prendra du temps
\n
n\u00e9anmoins au fur et \u00e0 mesure, ces manipulations deviendront automatiques. Vous
\n
verrez qu\u2019au-del\u00e0 du temps gagn\u00e9, votre trafic n\u2019en sera que meilleur.\n<\/div>\n
<\/div>\n
\n Il est \u00e9galement possible de
\n trouver les mots-cl\u00e9s plus
s\u00e9lectifs <\/b>afin de toucher une minorit\u00e9 d\u2019internautes et prendre Google \u00e0 contre-pied.
\n
Libre \u00e0 vous de choisir votre technique ou d\u2019alterner.\n<\/div>\n

Des mots-cl\u00e9s de qualit\u00e9 et appropri\u00e9s, la base d\u2019un bon
r\u00e9f\u00e9rencement naturel<\/u><\/h3>\n
\n Comme toujours,
\n il faut se mettre \u00e0 la place de votre futur
lecteur. <\/b>Comment effectue-t-il sa recherche ? Que cherche-t-il comme
\n
informations ? De ce fait, il est pr\u00e9f\u00e9rable d\u2019opter pour des mots-cl\u00e9s
\n
cibl\u00e9s mais informatifs. Cependant, il est
\n
essentiel de
\n penser aux synonymes et au champ lexical<\/b>. Ne vous arr\u00eatez pas sur
\n

\n un mot-cl\u00e9 <\/b>et ne restez pas buter b\u00eatement, cela vous p\u00e9nalisera. La
\n

\n richesse de votre contenu<\/b> rend votre \u00e9crit agr\u00e9able \u00e0 lire.\n<\/div>\n
<\/div>\n
\n Les
\n recherches \u00ab longue tra\u00eene \u00bb (mots cl\u00e9s de plusieurs
termes) <\/b>sont \u00e9galement un bon choix. Ne vous focalisez pas sur un mot mais
\n
\u00e9largissez votre champ d\u2019action. Doser entre expression, mot cl\u00e9, synonymes et
\n
champ lexical. Voici la solution pour un article au
\n bon r\u00e9f\u00e9rencement web<\/b>.\n<\/div>\n

Analyser les mots-cl\u00e9s s\u00e9lectionn\u00e9s par vos amis blogueurs<\/u><\/h3>\n
\n Il ne faut h\u00e9siter \u00e0 regarder ce que fait le voisin surtout si
\n
cela a fonctionn\u00e9 pour lui. On ne parle jamais de copier mais de s\u2019inspirer
\n
intelligemment.  
\n Quels sont les mots-cl\u00e9s
qui ont fonctionn\u00e9 pour lui ?<\/b> Pourquoi ? S\u2019il y est arriv\u00e9, vous
\n
pouvez le faire aussi ! N\u2019oubliez pas d\u2019
\n ins\u00e9rer vos mots cl\u00e9s dans votre
corps de texte, dans vos titres et vos sous titres <\/b>toujours avec parcimonie.
\n
Vous pouvez \u00eatre certain que votre ami blogueur l\u2019a fait avant vous pour
\n
r\u00e9ussir son contenu et son SEO.\n<\/div>\n

4 moyens simples pour trouver le bon mot-cl\u00e9<\/u><\/h3>\n
\n \u27bd
\n Votre jugement, faites-vous confiance <\/b>\n<\/div>\n
\n R\u00e9alisez une premi\u00e8re s\u00e9lection gr\u00e2ce \u00e0 vos ressentis. Vous aurez d\u00e9j\u00e0 quelques notions de recherches. Puis, approfondissez pour des mots-cl\u00e9s convaincants.\n<\/div>\n
<\/div>\n
\n \u27bd
\n Google et son moteur de recherches pour des mots cl\u00e9s au top<\/b>\n<\/div>\n
\n Google vous propose d\u2019ajouter des mots \u00e0 votre recherche afin
\n
de l\u2019agr\u00e9menter. A cet instant, prenez note des 3 premi\u00e8res recherches. Ce
\n
ciblage est pertinent et vous aidera \u00e0 travailler votre longue tra\u00eene. En
\n
effet, l\u2019information s\u2019av\u00e8re davantage cibl\u00e9e.\n<\/div>\n
<\/div>\n
\n \u27bd
\n Votre outil pr\u00e9f\u00e9r\u00e9 g\u00e9n\u00e9rateur de mots cl\u00e9s<\/b>\n<\/div>\n
\n Vous avez un outil pr\u00e9f\u00e9r\u00e9 g\u00e9n\u00e9rateur de mots-cl\u00e9s ? C\u2019est
\n
une excellente chose, vous devez compte sur lui. Ils sont g\u00e9n\u00e9ralement tr\u00e8s simples
\n
\u00e0 utiliser, et fiables.\n<\/div>\n
<\/div>\n
\n \u27bd
\n Interroger vos lecteurs sur leurs questions et y r\u00e9pondre<\/b>\n<\/div>\n
\n Effectuer un sondage pour conna\u00eetre les interrogations de vos
\n
lecteurs va vous aider \u00e0 pointer du doigt ce que recherche l\u2019internaute.  Cela peut se faire en bas d\u2019un article ou via
\n
un formulaire. Vous verrez une nette am\u00e9lioration de votre trafic et de vos publications. Comment inciter vos
\n
lecteurs \u00e0 r\u00e9pondre \u00e0 vos questions? La mise en place d’un jeu concours par exemple est int\u00e9ressant.\n<\/div>\n
<\/div>\n
\n Voici
\n quelques techniques efficaces pour trouver le bon mot-cl\u00e9
<\/b>et
\n acqu\u00e9rir un trafic qualifi\u00e9<\/b>. Comment faites-vous pour
\n d\u00e9nicher les mots-cl\u00e9s
de qualit\u00e9 ?<\/b>\n<\/div>\n
<\/div>\n
\n \n<\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":5748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-5747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"\nComment trouver le mot cl\u00e9 parfait ? - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment trouver le mot cl\u00e9 parfait ? - Community\" \/>\n<meta property=\"og:url\" content=\"https:\/\/community-staging.skeepers.in\/fr\/blog\/comment-trouver-le-mot-cle-parfai\/\" \/>\n<meta property=\"og:site_name\" content=\"Community\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-24T05:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-06T13:30:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/trouver-le-bon-mot-cle-blog-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marine Aubagna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marine Aubagna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/community-staging.skeepers.in\/fr\/blog\/comment-trouver-le-mot-cle-parfai\/\",\"url\":\"https:\/\/community-staging.skeepers.in\/fr\/blog\/comment-trouver-le-mot-cle-parfai\/\",\"name\":\"Comment trouver le mot cl\u00e9 parfait ? 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