{"id":5832,"date":"2017-05-26T06:33:00","date_gmt":"2017-05-26T05:33:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=5832"},"modified":"2023-10-06T14:35:53","modified_gmt":"2023-10-06T13:35:53","slug":"creer-une-newsletter-pour-son-blog","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/creer-une-newsletter-pour-son-blog\/","title":{"rendered":"Cr\u00e9er une newsletter pour son blog, bonne id\u00e9e?"},"content":{"rendered":"
\n<\/div>\n

<\/p>\n

\n<\/div>\n
\n
\n \"blog<\/a>\n <\/div>\n

La cr\u00e9ation d’une newsletter<\/b> est devenue un moyen de
communication<\/b> incontournable pour les blogs. Une newsletter <\/b>est une lettre
d’informations <\/b>envoy\u00e9e p\u00e9riodiquement \u00e0 ses abonn\u00e9s par mail. L\u2019envoi d\u2019une
newsletter ne doit pas servir uniquement \u00e0 faire votre promotion. Cela est bien
plus complexe. Que contient une newsletter ? Comment la r\u00e9diger ? Est-ce
indispensable ?<\/p>\n<\/div>\n

<\/a><\/p>\n

La newsletter, en quelques mots <\/h2>\n
\n Les int\u00e9r\u00eats d\u2019une mise en place d\u2019une
\n newsletter<\/b> sont
\n
nombreux. Tout d\u2019abord, cela a pour but d\u2019inciter les
\n lecteurs de votre blog<\/b> \u00e0
\n
revenir. Mais cela permet \u00e9galement de les
\n fid\u00e9liser<\/b> en leur apportant des
\n
exclus, des codes promos, des offres sp\u00e9ciales, des concours, des infos\u2026 Cela
\n
peut \u00eatre un r\u00e9capitulatif des derniers articles qu\u2019ils ont pu manquer avec une
\n
nouveaut\u00e9. Ce qui compte : il faut que ce soit des
\n informations
pertinentes<\/b>. Soyez unique !\n<\/div>\n
\n La newsletter cr\u00e9\u00e9 un lien suppl\u00e9mentaire avec vos abonn\u00e9s. C\u2019est
\n
\u2018la\u2019 touche de proximit\u00e9 qu\u2019il vous faut. Elle va
\n accro\u00eetre votre visibilit\u00e9<\/b>.
\n
Eh oui, encore et toujours le trafic.  L\u2019envoi
\n
de votre newsletter doit \u00eatre r\u00e9gulier. Cela va devenir un rendez-vous.\n<\/div>\n
\n Mais surtout n\u2019oubliez pas qu\u2019en cr\u00e9ant une newsletter, vous
\n
b\u00e9n\u00e9ficiez d\u2019une importante base de donn\u00e9es. \n<\/div>\n
\n<\/div>\n

Cr\u00e9er une newsletter efficace en 5 le\u00e7ons <\/h2>\n

Le\u00e7on n\u00b01 \u2013 Se poser les bonnes questions <\/h3>\n
\n Dans un premier temps,
\n pensez \u00e0 votre cible<\/b>, \u00e0 vos lecteurs.
\n
Quelles sont leurs attentes? Leurs souhaits? Ensuite, quel est le
\n
meilleur moment pour la diffuser? A quelle fr\u00e9quence? Une diffusion
\n
trop fr\u00e9quente peut faire chuter le taux d\u2019ouverture. Il est donc conseill\u00e9 de
\n
trouver un juste milieu. \n<\/div>\n

Le\u00e7on n\u00b0 2 \u2013 La r\u00e9daction en quelques mots  <\/h3>\n
\n Avant de penser \u00e0 la r\u00e9daction, soyez vigilant au nom de
\n
votre blog qui va s\u2019afficher lors de la r\u00e9ception du mail. Pourquoi ne pas
\n
ajouter votre pr\u00e9nom au nom du blog ? La
\n newsletter doit vous rapprocher de
votre lecteur<\/b>.\n<\/div>\n
\n L\u2019objet de la newsletter <\/b>est la chose la plus importante :
\n
cela va permettre un
\n taux d\u2019ouverture \u00e9lev\u00e9<\/b> ou non. Il est primordial d\u2019
\n \u00eatre
cr\u00e9atif <\/b>d\u00e8s la premi\u00e8re seconde. Il faut
\n susciter l\u2019envie et la curiosit\u00e9
<\/b>imm\u00e9diatement. Ajoutez des chiffres, des mots cl\u00e9s, une sensation d\u2019urgence ou
\n
une exclusivit\u00e9. Cela fera augmenter le taux de clic. C\u2019est prouv\u00e9 ! \n<\/div>\n
\n Le corps de la newsletter doit contenir des infos mais
\n
surtout de la couleur. Les liens cliquables doivent mis en \u00e9vidence. Ils ne
\n
doivent pas \u00eatre trop nombreux.
\n Ce n\u2019est pas un mail r\u00e9cap\u2019<\/b> qui entasse les
\n
choses.  <\/p>\n
\n \"blog<\/a>\n <\/div>\n<\/div>\n
\n Ne n\u00e9gligez pas l\u2019ouverture facile sur mobile. En effet, la
\n
plupart des newsletters sont ouvertes via t\u00e9l\u00e9phone portable. La lecture doit se faire un
\n
clin d\u2019\u0153il. Ce n\u2019est pas un article \u00e0 part enti\u00e8re mais des petites touches qui
\n
vont donner envie de se rendre sur votre blog. De ce fait,
\n on a\u00e8re et on dynamise le contenu<\/b>. Pourquoi ne
\n
pas raconter une histoire avec une anecdote personnelle ? \u00c7a plait toujours et cela vous rapproche de votre lectorat.\n<\/div>\n

Le\u00e7on n\u00b0 3 – L\u2019inscription doit \u00eatre facile <\/h3>\n
\n Vous devez rendre l\u2019inscription \u00e0 la newsletter
\n
accessible et facile. En 2 clics, les personnes doivent \u00eatre inscrites. Si cela
\n
est trop fastidieux, les lecteurs rebrousseront chemin. Pr\u00e9f\u00e9rez un
\n formulaire clair
avec un joli logo<\/b> bien visible sur votre support. \n<\/div>\n

Le\u00e7on n\u00b04 \u2013 Un contenu pertinent <\/h3>\n
\n Si vous n\u2019avez rien de nouveau \u00e0 dire, n\u2019envoyez pas de
\n
newsletter. Attention, cependant \u00e0 garder
\n
une
\n certaine r\u00e9gularit\u00e9<\/b>. N\u2019h\u00e9sitez pas \u00e0 vous inspirer de ce que font vos
\n
concurrents sans copier, bien \u00e9videmment. De plus,
\n envoyez votre newsletter
uniquement \u00e0 vos abonn\u00e9s<\/b>. Ces personnes ont demand\u00e9 \u00e0 recevoir ce mail, ils
\n
seront int\u00e9ress\u00e9s par son contenu. \n<\/div>\n

Le\u00e7on n\u00b05 \u2013 Le message de bienvenue <\/h3>\n
\n Le lecteur aime se
\n sentir
chouchouter<\/b>.
\n De ce fait, cr\u00e9er un message de bienvenue <\/b>personnalis\u00e9 et automatique permet
\n
de faire augmenter la fid\u00e9lit\u00e9. Ce message doit \u00eatre punchy avec l\u2019int\u00e9gration
\n
d\u2019un
\n petit cadeau de bienvenu<\/b>. Soyez original ! \n<\/div>\n
\n<\/div>\n

2 plateformes simples de newsletter <\/h2>\n

MailChimp<\/h3>\n
\n MailChimp<\/b> est une
\n plateforme assez simple<\/b> \u00e0 utiliser. Elle
\n
propose un grande nombre de templates gratuits. Elle permet d\u2019avoir un grand
\n
nombre de stat\u2019 : le nombre de clics, le taux d\u2019ouverture \u2026Tout cela
\n
gratuitement.  <\/p>\n
\n <\/a>\n <\/div>\n<\/div>\n

Mail Jet<\/h3>\n
\n Mail jet<\/b> est une plateforme connue. Elle est
\n facile et
rapide \u00e0 utiliser <\/b>m\u00eame si certains services sont payants. Le gros point fort de
\n
Mail Jet r\u00e9side dans le fait que votre mail n\u2019arrivera pas en spam. \n<\/div>\n
\n Vous l\u2019aurez compris la newsletter est un
\n moyen de
communication facile et efficace<\/b> pour
\n d\u00e9velopper et fid\u00e9liser son lectorat<\/b>. Il
\n
suffit de suivre quelques r\u00e8gles et le tour est jou\u00e9 !\n<\/div>\n
\n Avez-vous une newsletter ? \u00c7a vous tente ?\n<\/div>\n
\n<\/div>\n
\n<\/div>\n
\n<\/div>\n
\n \n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":5833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-5832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"\nCr\u00e9er une newsletter pour son blog, bonne id\u00e9e? - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cr\u00e9er une newsletter pour son blog, bonne id\u00e9e? - Community\" \/>\n<meta property=\"og:url\" content=\"https:\/\/community-staging.skeepers.in\/fr\/blog\/creer-une-newsletter-pour-son-blog\/\" \/>\n<meta property=\"og:site_name\" content=\"Community\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-26T05:33:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-06T13:35:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/desktop-2325627_960_720-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marine Aubagna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marine Aubagna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/community-staging.skeepers.in\/fr\/blog\/creer-une-newsletter-pour-son-blog\/\",\"url\":\"https:\/\/community-staging.skeepers.in\/fr\/blog\/creer-une-newsletter-pour-son-blog\/\",\"name\":\"Cr\u00e9er une newsletter pour son blog, bonne id\u00e9e? 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