{"id":5937,"date":"2022-05-02T07:30:00","date_gmt":"2022-05-02T06:30:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=5937"},"modified":"2023-10-06T14:23:59","modified_gmt":"2023-10-06T13:23:59","slug":"effect-house-tiktok","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/effect-house-tiktok\/","title":{"rendered":"TikTok d\u00e9ploie Effect House \u00e0 tous ses utilisateurs"},"content":{"rendered":"<p>Effect House, l\u2019outil d\u2019effets en r\u00e9alit\u00e9 augment\u00e9e initialement en b\u00eata-test depuis automne, est d\u00e9sormais accessible \u00e0 tous les utilisateurs TikTok. Un bon moyen d\u2019accompagner et de d\u00e9cupler la cr\u00e9ativit\u00e9 des cr\u00e9ateurs de contenu sur la plateforme. Zoom sur ce nouvel outil !<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<h2>Effect House d\u00e9sormais accessible \u00e0 tous<\/h2>\n<p>&nbsp;<\/p>\n<p>Dans un <a href=\"https:\/\/newsroom.tiktok.com\/en-us\/effect-house\" rel=\"noopener\" target=\"_blank\"><span>communiqu\u00e9 du 12 avril 2022<\/span><\/a>, TikTok a annonc\u00e9 le <strong>d\u00e9ploiement d\u2019Effect House<\/strong> \u00e0 l\u2019ensemble de ses utilisateurs. En effet, apr\u00e8s plusieurs mois de test, l\u2019application d\u2019effets en r\u00e9alit\u00e9 augment\u00e9e est aujourd\u2019hui <strong>accessible aux cr\u00e9ateurs du monde entier<\/strong>.<\/p>\n<p>Mais de quoi s\u2019agit-il concr\u00e8tement ? Semblable \u00e0 <a href=\"\/fr\/hive\/2020\/03\/23\/les-influenceurs-creent-leur-filtre-instagram\" rel=\"noopener\" target=\"_blank\"><span>Spark AR Studio<\/span><\/a> pour Meta ou Lens Studio pour Snapchat, Effect House permet \u00e0 quiconque le souhaite de<strong> cr\u00e9er ses propres filtres TikTok<\/strong>.&nbsp;<\/p>\n<p>Cette annonce sonne comme une petite r\u00e9volution pour le r\u00e9seau social. Pour cause, les TikTokeurs en personne pourront d\u00e9sormais cr\u00e9er leurs propres filtres. De quoi repousser les fronti\u00e8res de l\u2019univers des filtres TikTok ! Mais aussi permettre aux cr\u00e9ateurs de contenu <strong>de s\u2019exprimer, de cr\u00e9er et de se divertir autrement<\/strong>.<\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"tiktok\" data-script-embed=\"true\" data-responsive=\"true\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 540px; min-width: 256px; display: block; margin: auto; max-height: 793px;\">\n<div class=\"hs-embed-content-wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@tiktok\/video\/7085678404531440942\" data-video-id=\"7085678404531440942\" style=\"max-width: 605px;min-width: 325px;\">\n<section> <a target=\"_blank\" title=\"@tiktok\" href=\"https:\/\/www.tiktok.com\/@tiktok\" rel=\"noopener\">@tiktok<\/a> Now anyone can create vibrant effects for TikTok. Welcome to Effect House <a title=\"effecthouse\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/effecthouse\" rel=\"noopener\">#effecthouse<\/a> <a target=\"_blank\" title=\"\u266c original sound - TikTok\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7085678297870371627\" rel=\"noopener\">\u266c original sound &#8211; TikTok<\/a> <\/section>\n<\/blockquote>\n<p> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h2>&nbsp;<\/h2>\n<h2>Comment cr\u00e9er ses propres effets AR TikTok ?<\/h2>\n<p>&nbsp;<\/p>\n<p>Afin d\u2019accompagner le d\u00e9ploiement de l\u2019outil, et de faciliter sa prise en main, le m\u00e9dia social TikTok a publi\u00e9 une <a href=\"https:\/\/effecthouse.tiktok.com\/learn\/guides\/?lang=fr-fr\" rel=\"noopener\" target=\"_blank\"><span>s\u00e9rie de guides et tutoriels<\/span><\/a>. En effet, ce logiciel reste relativement complexe pour des novices, ce qui implique un besoin d\u2019accompagnement. Au travers de ces contenus vid\u00e9os, on y apprend, par exemple, \u00e0 cr\u00e9er un filtre qui traque la main ou la t\u00eate, mais aussi un filtre 3D pour le visage\u2026 La plateforme sociale ne s\u2019arr\u00eate pas l\u00e0 pour autant. Afin de toucher un plus grand public encore, TikTok a \u00e9galement mis \u00e0 disposition des <strong>templates effets AR<\/strong>.&nbsp;<\/p>\n<p>Cette libert\u00e9 de cr\u00e9ation s\u2019accompagne aussi de r\u00e8gles \u00e0 suivre. En effet, les filtres AR doivent <strong>respecter certaines guidelines<\/strong>, comme l\u2019interdiction de cr\u00e9er un effet qui :<\/p>\n<ul>\n<li aria-level=\"1\">favorise le colorisme comme le blackface,<\/li>\n<li aria-level=\"1\">simule des actes de chirurgie esth\u00e9tique,<\/li>\n<li aria-level=\"1\">promeut les drogues, l\u2019alcool, le tabac\u2026<\/li>\n<\/ul>\n<p>Les effets cr\u00e9\u00e9s seront, dans tous les cas, <strong>soumis \u00e0 examen par l\u2019\u00e9quipe \u201cTrust and Safety\u201d <\/strong>de TikTok. L\u2019objectif ? S\u2019assurer qu\u2019ils respectent bien les politiques de l\u2019application. Les membres de la communaut\u00e9 TikTok peuvent \u00e9galement signaler des effets non conformes en utilisant la fonction \u201cReport Effect\u201d.<\/p>\n<p><a href=\"https:\/\/effecthouse.tiktok.com\/?lang=fr-fr\" rel=\"noopener\" target=\"_blank\">Clique ici pour acc\u00e9der \u00e0 Effect House<\/a> !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Effect House, l\u2019outil d\u2019effets en r\u00e9alit\u00e9 augment\u00e9e initialement en b\u00eata-test depuis automne, est d\u00e9sormais accessible \u00e0 tous les utilisateurs TikTok. Un bon moyen d\u2019accompagner et de d\u00e9cupler la cr\u00e9ativit\u00e9 des cr\u00e9ateurs de contenu sur la plateforme. Zoom sur ce nouvel outil !<\/p>\n","protected":false},"author":5,"featured_media":5938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-5937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TikTok d\u00e9ploie Effect House \u00e0 tous ses utilisateurs - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok d\u00e9ploie Effect House \u00e0 tous ses utilisateurs - Community\" \/>\n<meta property=\"og:description\" content=\"Effect House, l\u2019outil d\u2019effets en r\u00e9alit\u00e9 augment\u00e9e initialement en b\u00eata-test depuis automne, est d\u00e9sormais accessible \u00e0 tous les utilisateurs TikTok. 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