{"id":6031,"date":"2022-03-08T08:55:47","date_gmt":"2022-03-08T07:55:47","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=6031"},"modified":"2023-10-06T14:24:01","modified_gmt":"2023-10-06T13:24:01","slug":"fin-collaborations-youtube","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/fin-collaborations-youtube\/","title":{"rendered":"Vers la fin des collaborations YouTube ?"},"content":{"rendered":"<p><!--more--><span style=\"letter-spacing: -0.2px; color: #999999;\">Depuis 2005, <\/span><span style=\"font-weight: bold;\">le ph\u00e9nom\u00e8ne YouTube<\/span><span style=\"letter-spacing: -0.2px; color: #999999;\"> n\u2019a fait que cro\u00eetre. On se souvient encore des premi\u00e8res influenceuses de la plateforme comme Chiara Ferragni aka The Blonde Salad, EnjoyPhoenix, Sananas&#8230; Malheureusement, l\u2019\u00e9poque des vlogs, des challenges et des DIY est visiblement r\u00e9volue. Mais alors, <\/span><span style=\"font-weight: bold;\">comment l\u2019influence sur YouTube continue-t-elle de fonctionner avec l\u2019apparition de nouveaux r\u00e9seaux sociaux<\/span><span style=\"letter-spacing: -0.2px; color: #999999;\"> ? C\u2019est ce \u00e0 quoi deux de nos influenceuses Hivency by SKEEPERS ont tent\u00e9 de r\u00e9pondre en nous parlant de leurs exp\u00e9riences sur YouTube et les diff\u00e9rents r\u00e9seaux !<\/span><span data-contrast=\"auto\" xml_lang=\"FR-FR\" lang=\"FR-FR\" style=\"color: #444444;\"><\/span><span style=\"letter-spacing: -0.2px; color: #999999;\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Rencontre avec deux YouTubeuses de notre communaut\u00e9  <\/h2>\n<p>&nbsp;<\/p>\n<h3>Elise LFT alias <a href=\"https:\/\/www.instagram.com\/e1iz._\/?hl=en\" rel=\"noopener\">@e1iz._<\/a><\/h3>\n<p><span data-contrast=\"auto\" xml_lang=\"FR-FR\" lang=\"FR-FR\"><span>Elise a 20 ans et est passionn\u00e9e de couture. Pendant le confinement elle d\u00e9cide de d\u00e9velopper ses r\u00e9seaux sociaux pour se lancer dans l\u2019influence et lance sa <a href=\"https:\/\/www.youtube.com\/channel\/UCHoJtqhAJscTWyuZ6DymCgA\" rel=\"noopener\">chaine YouTube<\/a>, tout d\u2019abord sous la forme de tutoriels couture puis sous la forme de collaborations. Elle est aussi pr\u00e9sente sur <\/span><span>TikTok<\/span><span> et <a href=\"https:\/\/www.instagram.com\/e1iz._\/?hl=en\" rel=\"noopener\">Instagram<\/a>.<\/span><\/span><\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 400px; max-height: 226.667px; min-width: 256px; display: block; margin: auto;\">\n<div class=\"hs-embed-content-wrapper\">\n<div style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.5%; margin: 0px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" xml=\"lang\" src=\"https:\/\/www.youtube.com\/embed\/PGOvIv4z3Pk?feature=oembed\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<p style=\"line-height: 1; text-align: center;\">&nbsp;<\/p>\n<h3 style=\"text-align: left;\">Princesse Lily aka <a href=\"https:\/\/www.instagram.com\/laprincesselily\/\" rel=\"noopener\">@laprincesselily<\/a><\/h3>\n<p style=\"font-weight: normal; line-height: 1.75; text-align: left;\"><span data-contrast=\"auto\" xml_lang=\"FR-FR\" lang=\"FR-FR\">Lily a 19 ans et est influenceuse depuis 1 an, elle partage son quotidien et ses moments de bonheur sur ses r\u00e9seaux (<a href=\"https:\/\/www.youtube.com\/channel\/UCjuMHY5Io82UPhnf7pG8GJg\" rel=\"noopener\">YouTube<\/a> et <a href=\"https:\/\/www.instagram.com\/laprincesselily\/\" rel=\"noopener\">Instagram<\/a>). Elle a choisi de se lancer dans l\u2019influence car elle avait ce besoin de construire un projet dont elle serait fi\u00e8re.<\/span>&nbsp;<\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 400px; max-height: 226px; min-width: 256px; display: block; margin: auto;\">\n<div class=\"hs-embed-content-wrapper\">\n<div style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.5%; margin: 0px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" xml=\"lang\" src=\"https:\/\/www.youtube.com\/embed\/JJoydjDkY98?feature=oembed\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<h2 style=\"line-height: 1;\">&nbsp;<\/h2>\n<h2 style=\"line-height: 1;\"><span data-contrast=\"auto\" xml_lang=\"FR-FR\" lang=\"FR-FR\"><span>L\u2019apparition d\u2019Instagram et <\/span><span>TikTok<\/span><span> : Un coup dur pour YouTube ?<\/span><\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">  <\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Comme tu le sais, la plateforme n\u00b01 \u00e0 l\u2019\u00e9poque concernant les partenariats \u00e9tait une <span style=\"font-weight: bold;\">v\u00e9ritable mine d\u2019or pour les marques<\/span>, mais elle a d\u00fb faire de la place aux nouveaux r\u00e9seaux sociaux, d\u2019abord Instagram et Snapchat et depuis peu, <a href=\"\/fr\/hive\/videos-tendances-sur-tiktok\" rel=\"noopener\">TikTok<\/a>. D&rsquo;autant plus que l\u2019usage des r\u00e9seaux sociaux a connu une mont\u00e9e en fl\u00e8che ces deux derni\u00e8res ann\u00e9es en partie en raison de <a href=\"\/fr\/hive\/2020\/03\/23\/coronavirus-les-influenceurs-se-mobilisent\" rel=\"noopener\">la pand\u00e9mie de Covid-19 <\/a>qui a entra\u00een\u00e9 la fermeture des magasins et une explosion du commerce en ligne.<\/span><\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"tiktok\" data-script-embed=\"true\" data-responsive=\"true\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 456px; min-width: 256px; display: block; margin: auto; max-height: 811px;\">\n<div class=\"hs-embed-content-wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@princesselilyy\/video\/7025638862277872902\" data-video-id=\"7025638862277872902\" style=\"max-width: 605px; min-width: 325px;\">\n<section><a target=\"_blank\" title=\"@princesselilyy\" href=\"https:\/\/www.tiktok.com\/@princesselilyy\" rel=\"noopener\">@princesselilyy<\/a> 1 matin\u00e9e dans ma vie de PRINCESSE   @mademoiselle_bio <a title=\"mademoisellebio\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/mademoisellebio\" rel=\"noopener\">#mademoisellebio<\/a> <a title=\"calendrierdelavent\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/calendrierdelavent\" rel=\"noopener\">#calendrierdelavent<\/a> <a title=\"octolyfamily\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/octolyfamily\" rel=\"noopener\">#OctolyFamily<\/a> <a target=\"_blank\" title=\"\u266c Monkeys Spinning Monkeys - Kevin MacLeod &amp; Kevin The Monkey\" href=\"https:\/\/www.tiktok.com\/music\/Monkeys-Spinning-Monkeys-6746993352891189249\" rel=\"noopener\">\u266c Monkeys Spinning Monkeys &#8211; Kevin MacLeod &amp; Kevin The Monkey<\/a><\/section>\n<\/blockquote>\n<p><script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/div>\n<\/div>\n<p><span data-contrast=\"auto\">Si le but initial d\u2019Instagram \u00e9tait simplement de partager des photos, ce r\u00e9seau s\u2019est bien d\u00e9velopp\u00e9 et <a href=\"\/fr\/hive\/tips-feed-instagram\" rel=\"noopener\">l\u2019apparition de nouvelles fonctionnalit\u00e9s<\/a> comme les stories et r\u00e9els a bel et bien chang\u00e9 la donne. C&rsquo;est ind\u00e9niable, Instagram est maintenant <span style=\"font-weight: bold;\">une des plateformes incontournables et influentes du monde.<\/span><\/span><span data-contrast=\"auto\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p><span data-contrast=\"auto\"><img decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/274607366_151066127288305_7637883495119913208_n-modified.png\" alt=\"274607366_151066127288305_7637883495119913208_n-modified\" width=\"97\" loading=\"lazy\" style=\"width: 97px; float: right;\">Pour les collaborations, je pr\u00e9f\u00e8re un format court comme les r\u00e9els sur Instagram, c&rsquo;est aussi tr\u00e8s pratique pour organiser des concours pour remercier ma communaut\u00e9 d&rsquo;\u00eatre aussi gentille&nbsp; <\/span><span data-contrast=\"auto\">et bienveillante ! &#8211; Lily<\/span><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Dor\u00e9navant, les marques se concentrent et privil\u00e9gient davantage Instagram et <a href=\"\/fr\/hive\/avoir-des-vues-sur-tiktok\" rel=\"noopener\">de plus en plus TikTok<\/a>, aujourd\u2019hui devenu un concurrent s\u00e9rieux, concernant leurs demandes de collaborations car ces r\u00e9seaux offrent des formats vid\u00e9o plus courts, qui te permettront de te concentrer davantage sur le produit. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/span><\/p>\n<p><span data-contrast=\"auto\" xml_lang=\"FR-FR\" lang=\"FR-FR\"><span>Cependant, ce n\u2019est pas la fin des collaborations YouTube, loin de l\u00e0, ces formats plus longs te permettent aussi de prendre le temps de pr\u00e9senter les produits que tu aimes et de <span style=\"font-weight: bold;\">livrer un contenu plus authentique et naturel<\/span> sous la forme d\u2019Unboxing par exemple.<\/span><\/span><\/p>\n<p><span data-contrast=\"auto\" xml_lang=\"FR-FR\" lang=\"FR-FR\"><span> Les vid\u00e9os YouTube &#8211; en termes de partenariat &#8211; peuvent \u00eatre utilis\u00e9es de plusieurs fa\u00e7ons.<\/span><\/span><span data-contrast=\"auto\" xml_lang=\"FR-FR\" lang=\"FR-FR\"><span> Il existe les <span style=\"font-weight: bold;\">formats vid\u00e9o dits d\u00e9di\u00e9s<\/span>, lesquels sont uniquement focalis\u00e9s sur le produit \u00e0 mettre en avant, mais aussi <span style=\"font-weight: bold;\">les contenus non d\u00e9di\u00e9s<\/span>, dans lesquels la ou les collaborations sont int\u00e9gr\u00e9s mais qui ne portent pas sur le produit en lui-<\/span><span>m\u00eame &#8211;<\/span><span> cela peut \u00eatre sous la forme de vlogs par exemple !&nbsp;<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 400px; max-height: 226px; min-width: 256px; display: block; margin: auto;\">\n<div class=\"hs-embed-content-wrapper\">\n<div style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.5%; margin: 0px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" xml=\"lang\" src=\"https:\/\/www.youtube.com\/embed\/lb5N0S87qRY?feature=oembed\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<blockquote><p><img decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/274886092_375830990670896_794588359377504300_n-modified.png\" alt=\"274886092_375830990670896_794588359377504300_n-modified\" width=\"97\" loading=\"lazy\" style=\"font-style: italic; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; font-size: 14px; font-family: Montserrat, sans-serif; color: #909090; letter-spacing: -0.2px; width: 97px; float: right;\"><\/p>\n<p>YouTube reste<span> tr\u00e8s important selon moi car l\u2019on peut parler plus longuement du produit et cela peut avoir plus d\u2019impact, g\u00e9n\u00e9ralement si les gens cliquent sur la vid\u00e9o c\u2019est que&nbsp;<\/span><span>le sujet les <\/span><span>int\u00e9resse<\/span><span> contrairement aux autres r\u00e9seaux o\u00f9 c\u2019est plus al\u00e9atoire. &#8211; Elise<\/span><\/p>\n<\/blockquote>\n<p style=\"font-weight: normal;\"><span data-contrast=\"auto\" xml_lang=\"FR-FR\" lang=\"FR-FR\">Les r\u00e9seaux sociaux peuvent avoir des utilisations bien diff\u00e9rentes les uns des autres et sont tr\u00e8s souvent <span style=\"font-weight: bold;\">compl\u00e9mentaires pour les marques<\/span> qui demandent d\u2019ailleurs r\u00e9guli\u00e8rement l\u2019utilisation de plusieurs d\u2019entre eux pour <a href=\"\/fr\/hive\/partenariat-marque\" rel=\"noopener\">faire la promotion d\u2019un produit<\/a>. L\u2019importance de toutes ces collaborations, c\u2019est la <span style=\"font-weight: bold;\">franchise, le naturel et l\u2019authenticit\u00e9<\/span>.<\/span><\/p>\n<p style=\"font-weight: normal;\">&nbsp;<\/p>\n<blockquote>\n<p style=\"font-weight: normal;\"><span data-contrast=\"auto\" xml_lang=\"FR-FR\" lang=\"FR-FR\"><span><img decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/274607366_151066127288305_7637883495119913208_n-modified.png\" alt=\"274607366_151066127288305_7637883495119913208_n-modified\" width=\"97\" loading=\"lazy\" style=\"width: 97px; float: left;\">J\u2019ai toujours peur de rendre le contenu trop basique et ennuyant,&nbsp; &nbsp;j\u2019essaie de faire une vid\u00e9o plus amusante et originale, si \u00e7a ne vient pas, j\u2019en parle comme si je faisais un <\/span><span>haul<\/span><span> \u00e0 mes copines. J\u2019essaie au maximum de prendre du recul et de me dire \u201cSi j\u2019\u00e9tais une de mes abonn\u00e9s, est-ce que ce contenu me plairait ? &#8211; Lily<\/span><\/span><\/p>\n<p style=\"font-weight: normal;\">&nbsp;<\/p>\n<\/blockquote>\n<h2><span><span style=\"font-weight: bold;\">Vers un retour en force de YouTube, LA plateforme historique ? \u2728<\/span><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Elle est loin l\u2019\u00e9poque, des Swaps, des What\u2019s in my bag, Chit-Chat make-up et pleins d\u2019autres contenus. On pouvait passer des heures \u00e0 regarder nos influenceurs pr\u00e9f\u00e9r\u00e9s sur YouTube, <span style=\"font-weight: bold;\">plateforme historique c\u00f4t\u00e9 influence.<\/span> Bien que cela puisse nous rendre nostalgique, ce n\u2019est pas la fin de YouTube qui n\u2019a pas dit son dernier mot. En effet, la plateforme d\u00e9voile pleins de nouvelles fonctionnalit\u00e9s comme <a href=\"\/fr\/hive\/youtube-shorts\" rel=\"noopener\"><span style=\"font-weight: bold;\">YouTube Short<\/span><\/a> et bien d\u2019autres. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">L\u2019avantage de la plateforme, c\u2019est que <span style=\"font-weight: bold;\">les YouTubeurs sont de vrais pros en mati\u00e8re de vid\u00e9o<\/span>, ils ont un r\u00e9el savoir-faire en termes de montage et ce n\u2019est pas donn\u00e9 \u00e0 tout le monde, cela prend bien plus de temps qu\u2019une simple story par exemple. C\u2019est pour cela que les YouTubeurs ne sont pas \u00e0 n\u00e9gliger dans les collaborations car ils savent g\u00e9n\u00e9ralement mettre en avant les produits et ont une <span style=\"font-weight: bold;\">communaut\u00e9 fid\u00e8le qui les su<\/span><\/span><span data-contrast=\"auto\"><span style=\"font-weight: bold;\">it pour leur contenu et leur maitrise des sujets abord\u00e9s<\/span>. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><img decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/274886092_375830990670896_794588359377504300_n-modified.png\" alt=\"274886092_375830990670896_794588359377504300_n-modified\" width=\"97\" loading=\"lazy\" style=\"width: 97px; float: right;\"><\/p>\n<p><span data-contrast=\"auto\" xml_lang=\"FR-FR\" lang=\"FR-FR\"><span>YouTube prend beaucoup plus de temps que les autres r\u00e9seaux, il y a le tournage, le montage, l\u2019investissement donc automatiquement plus \u00e9lev\u00e9 que pour un simple post Instagram. &#8211; Elise<\/span><\/span><br \/><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<\/blockquote>\n<p><span data-contrast=\"auto\"><a href=\"\/fr\/hive\/2019\/05\/27\/comment-integrer-la-video-sur-vos-reseaux-sociaux\" rel=\"noopener\">Le format vid\u00e9o est incontournable sur le march\u00e9 des m\u00e9dias sociaux<\/a>, les r\u00e9seaux autres que YouTube l\u2019ont bien compris et ne cessent de le mettre en avant : IGTV, Live, TikTok&#8230; Nombreux sont les nouveaux formats et fonctionnalit\u00e9s vid\u00e9o. Les cr\u00e9ateurs de contenu, leader d\u2019opinion et marques sont conscients du <span style=\"font-weight: bold;\">pouvoir de la vid\u00e9o<\/span> <span style=\"font-weight: bold;\">et de comment l\u2019utiliser \u00e0 leur avantage<\/span>. Le dilemme reste donc de savoir, quelle est la meilleure plate-forme pour diffuser du contenu vid\u00e9o en fonction de vos diff\u00e9rentes collaborations !&nbsp;<\/span><span><br \/><\/span><span>&nbsp;<br \/><\/span><span data-contrast=\"none\">Depuis son lancement, YouTube a domin\u00e9 l&rsquo;espace de partage de vid\u00e9os, avec plus de 2 milliards d&rsquo;utilisateurs mensuels et une communaut\u00e9 croissante de cr\u00e9ateurs avec un large public et des abonn\u00e9s (une large communaut\u00e9). Cependant, l\u2019\u00e9mergence d\u2019Instagram et <a href=\"https:\/\/blog.hivency.com\/fr\/pourquoi-format-video-tiktok-rencontre-grand-succes\" rel=\"noopener\">l&rsquo;arriv\u00e9e r\u00e9cente de TikTok a chang\u00e9 la donne<\/a>. <\/span><span>&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p><span><br \/><\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><span data-contrast=\"auto\" xml_lang=\"FR-FR\" lang=\"FR-FR\"><img decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/274607366_151066127288305_7637883495119913208_n-modified.png\" alt=\"274607366_151066127288305_7637883495119913208_n-modified\" width=\"97\" loading=\"lazy\" style=\"width: 97px; float: left;\">YouTube, je l\u2019utilise pour me livrer, c\u2019est une sorte de journal intime virtuel, j\u2019aime me poser et parler \u00e0 ma communaut\u00e9 de ce que je ressens, c\u2019est une plateforme o\u00f9 l\u2019on peut partager un moment plus long avec notre communaut\u00e9 et les influenceurs que l\u2019on aime.<\/span> &#8211; Lily<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/blockquote>\n<p><span data-contrast=\"auto\">Les r\u00e9seaux sociaux ont des <span style=\"font-weight: bold;\">fonctionnalit\u00e9s diff\u00e9rentes.<\/span> Bien que de nouvelles mani\u00e8res de faire de l&rsquo;Influence apparaissent encore aujourd\u2019hui dans le paysage des r\u00e9seaux sociaux, le g\u00e9ant YouTube n\u2019a pas dit son dernier et mot et a encore bien des nouvelles fonctionnalit\u00e9s \u00e0 faire d\u00e9couvrir aux influenceurs !&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/span><span data-contrast=\"auto\"><\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><img decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/istockphoto-1344290509-612x612-1.jpeg\" alt=\"istockphoto-1344290509-612x612\" width=\"416\" loading=\"lazy\" style=\"width: 416px; margin-left: auto; margin-right: auto; display: block;\"><\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&#8211;<\/span><\/p>\n<p><span data-token-index=\"0\" data-reactroot=\"\">Si tu souhaites d\u00e9couvrir davantage d&rsquo;astuces et d&rsquo;articles sur des sujets d&rsquo;actualit\u00e9 ? Fonce sur notre&nbsp;<a href=\"https:\/\/community.hivency.com\/fr\/hive?hsLang=fr\" rel=\"noopener\" target=\"_blank\">blog<\/a>&nbsp;pour d\u00e9couvrir pleins d&rsquo;autres contenus !<\/span><\/p>\n<p><span data-token-index=\"0\" data-reactroot=\"\">PS : Si tu as une communaut\u00e9 engag\u00e9e, que tu es passionn\u00e9 par les r\u00e9seaux sociaux et le monde de l&rsquo;influence et que tu souhaites collaborer avec tes marques pr\u00e9f\u00e9r\u00e9es, rejoins la communaut\u00e9 Hivency en t\u2019inscrivant sur&nbsp;<a href=\"https:\/\/store.hivency.com\/signup\" rel=\"noopener\" target=\"_blank\">notre plateforme d\u2019influence<\/a>&nbsp;!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":6036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-6031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vers la fin des collaborations YouTube ? 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