{"id":6093,"date":"2019-03-25T14:32:44","date_gmt":"2019-03-25T13:32:44","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=6093"},"modified":"2023-10-06T14:28:03","modified_gmt":"2023-10-06T13:28:03","slug":"hivency-devoile-son-nouveau-logo-et-la-nouvelle-interface-de-son-site-vitrine","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/hivency-devoile-son-nouveau-logo-et-la-nouvelle-interface-de-son-site-vitrine\/","title":{"rendered":"Hivency d\u00e9voile son nouveau logo et la nouvelle interface de son site vitrine"},"content":{"rendered":"<p><!--more--><\/p>\n<p style=\"text-align: center;\">Toute l\u2019\u00e9quipe Hivency est heureuse de vous pr\u00e9senter son nouveau logo&nbsp;!<\/p>\n<p style=\"text-align: center;\">Notre logo historique<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/logo_old-3.jpg\" width=\"356\" height=\"112\" alt=\"\" class=\"wp-image-20352 alignnone size-full\"><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 14px;\">Laisse place \u00e0 une nouvelle version plus moderne, align\u00e9e avec la vision et l\u2019univers d\u2019Hivency :<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 14px;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/logo_hivency1-3.png\" width=\"358\" height=\"74\" alt=\"\" class=\"wp-image-20356 alignnone size-full\"><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 14px;\"><\/span><\/p>\n<p style=\"text-align: justify;\"><strong>Un changement d\u2019identit\u00e9 visuelle global<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Notre nouveau logo <\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Avant de pr\u00e9senter en d\u00e9tails notre nouveau logo, il est important de rappeler la signification de notre nom. Hivency est compos\u00e9 du mot anglais \u00ab&nbsp;Hive&nbsp;\u00bb qui signifie la ruche et du suffixe \u00ab&nbsp;-ency&nbsp;\u00bb, qui reprend la terminaison du mot \u00ab agency&nbsp;\u00bb.<\/p>\n<p style=\"text-align: justify;\">Hivency est \u00ab&nbsp;l\u2019agence des abeilles&nbsp;\u00bb, les abeilles repr\u00e9sentant les cr\u00e9ateurs inscrits sur notre plateforme.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><u>Notre logo a plusieurs grilles de lecture : <\/u><\/p>\n<p style=\"text-align: justify;\">La partie imag\u00e9e de notre logo repr\u00e9sente une petite abeille, en r\u00e9f\u00e9rence \u00e0 notre univers. Celle-ci est dirig\u00e9e vers le haut, sur la droite, pour mat\u00e9rialiser notre croissance rapide et notre innovation constante.&nbsp; Les courbes sont g\u00e9n\u00e9reuses et fluides pour refl\u00e9ter notre dynamisme et la proximit\u00e9 que nous entretenons avec l\u2019ensemble de notre communaut\u00e9, \u00e0 la fois avec nos marques partenaires et les cr\u00e9ateurs.<\/p>\n<p style=\"text-align: justify;\">Si vous penchez la t\u00eate de 90 degr\u00e9s sur la gauche, vous pourrez \u00e9galement voir la forme \u00ab&nbsp;c\u0153ur&nbsp;\u00bb qui \u00e9tait d\u00e9j\u00e0 pr\u00e9sente dans notre logo pr\u00e9c\u00e9dent. Ce c\u0153ur est important pour nous, car il repr\u00e9sente \u00e0 la fois l\u2019amour et la bienveillance que nous portons \u00e0 notre communaut\u00e9, tout en mat\u00e9rialisant le \u00ab like&nbsp;\u00bb, qui se retrouve sur tous les r\u00e9seaux sociaux.<\/p>\n<p style=\"text-align: justify;\">La seconde partie de notre logo se compose du nom HIVENCY. La typographie utilis\u00e9e est la Nunito (semibold). Nous avons choisi cette typographie sans empattement pour son aspect \u00e0 la fois bienveillant, moderne et jeune. La lettre \u00ab&nbsp;e&nbsp;\u00bb a \u00e9t\u00e9 modifi\u00e9e afin de rajouter encore plus de dynamisme au logo et pour refl\u00e9ter notre croissance rapide.<\/p>\n<p style=\"text-align: justify;\">Ce logo, tout en simplicit\u00e9, repr\u00e9sente parfaitement les valeurs d\u2019Hivency&nbsp;: bienveillance, ambition, performance et proximit\u00e9.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Notre nouveau site vitrine <\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">L\u2019objectif de notre nouveau site vitrine est de proposer une nouvelle interface plus intuitive, ergonomique et moderne avec un style&nbsp;\u00ab&nbsp;flat design&nbsp;\u00bb. Les variations de couleurs sont plus importantes et les descriptions de l\u2019outil sont plus pr\u00e9cises, afin de donner aux marques et aux cr\u00e9ateurs un maximum d\u2019informations sur le potentiel et les fonctionnalit\u00e9s de la plateforme.<\/p>\n<p style=\"text-align: justify;\">De nombreuses ressources ont \u00e9t\u00e9 int\u00e9gr\u00e9es pour permettre aux marques de d\u00e9velopper leur strat\u00e9gie d\u2019influence et aux cr\u00e9ateurs de contenus de se perfectionner (Notre blog marketing, notre blog influenceur, nos livres blancs, etc.)<\/p>\n<p style=\"text-align: justify;\">Pour retrouver toutes ces nouveaut\u00e9s et plus d\u2019informations sur le marketing d\u2019influence, vous pouvez cliquer directement sur l\u2019adresse&nbsp;<a href=\"https:\/\/www.hivency.com\/es\/\">https:\/\/www.hivency.com<\/a>&nbsp;qui reste inchang\u00e9e.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><u>Rappel de l\u2019histoire d\u2019Hivency<\/u><\/p>\n<p style=\"text-align: justify;\">La start-up Hivency, fond\u00e9e par Dorian Ciavarella et Sylvain Gasc en 2016, a connu une hyper croissance en \u00e0 peine 3 ans, avec plus de 900 marques et 100 000 micro-influenceurs inscrits dans 137 pays. En concentrant son d\u00e9veloppement sur l\u2019innovation technologique, Hivency s\u2019est rapidement d\u00e9ploy\u00e9e \u00e0 travers l\u2019Europe, avec pour objectif de devenir le leader mondial des solutions de marketing d\u2019influence.<\/p>\n<p style=\"text-align: justify;\">Gr\u00e2ce \u00e0 son algorithme de matching unique, bas\u00e9 sur des technologies de machine learning, la plateforme Hivency permet aux marques de r\u00e9aliser des centaines de collaborations avec des influenceurs, en quelques clics.<\/p>\n<p style=\"text-align: justify;\">Gr\u00e2ce \u00e0 la plateforme, chaque marque peut \u00e9galement nouer des relations fortes entre cr\u00e9ateurs et marques et d\u2019\u00e9tudier les r\u00e9sultats des campagnes gr\u00e2ce \u00e0 des outils d\u2019analyse de donn\u00e9s, offrant ainsi la possibilit\u00e9 aux marques de perfectionner leur strat\u00e9gie d\u2019influence et d\u2019atteindre leurs objectifs.<\/p>\n<\/p>\n<p style=\"text-align: justify;\">\n<section class=\"pdf_page\" aria-label=\"Page 2\">\n<div class=\"textlayer\"><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":2496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-6093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - 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