{"id":6146,"date":"2019-07-15T10:07:57","date_gmt":"2019-07-15T09:07:57","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=6146"},"modified":"2023-10-06T14:27:46","modified_gmt":"2023-10-06T13:27:46","slug":"influenceurs-virtuels-pourquoi-se-multiplient-ils","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/influenceurs-virtuels-pourquoi-se-multiplient-ils\/","title":{"rendered":"Influenceurs virtuels, pourquoi se multiplient-ils ?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><!--more--><\/p>\n<p>Les <a href=\"\/?p=23604\">influenceurs<\/a> sont de plus en plus nombreux sur les r\u00e9seaux sociaux, ils sont un <strong>v\u00e9ritable levier de communication<\/strong>. N\u00e9anmoins, \u00e0 travers le Monde, les influenceurs virtuels commencent \u00e0 faire du bruit. Louis Vuitton ou encore Renault ont lanc\u00e9 leur premi\u00e8re \u00e9g\u00e9rie virtuelle.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Que faut-il savoir sur les influenceurs virtuels ?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><u>Qu\u2019est-ce qu\u2019un influenceur virtuel&nbsp;?<\/u><\/h3>\n<p>Un<strong> influenceur virtuel<\/strong> est un avatar cr\u00e9\u00e9 de toute pi\u00e8ce par ordinateur. Les influenceurs virtuels sont des personnages fictifs, ces personnes n\u2019existent pas. Vous ne les rencontrerez jamais dans la rue. Et pourtant, quel succ\u00e8s tant on y croit ! La ressemblance est frappante. Entre looks quotidiens, selfies et moments de leur vie, les influenceurs virtuels cumulent likes et commentaires. Ces personnages redonnent un coup de pep\u2019s aux r\u00e9seaux sociaux. De plus, ils s\u2019engagent pour des causes importantes.<\/p>\n<p>Devinez quoi&nbsp;? Ils se rencontrent entre eux pour de beaux selfies. Certains sont m\u00eame en couple.<\/p>\n<p>&nbsp;<\/p>\n<h3><u>Les 5 influenceurs virtuels \u00e0 conna\u00eetre<\/u><\/h3>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24117\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/influenceurs-virtuels-tendance-instagram-1.png\" alt=\"\" width=\"768\" height=\"360\"><\/p>\n<p>&nbsp;<\/p>\n<p>Ces images g\u00e9n\u00e9r\u00e9es par ordinateur ont un vrai public. Les followers interagissent avec eux comme s\u2019il s\u2019agissait de v\u00e9ritables personnes.<\/p>\n<p>Voici les 5 hologrammes les plus suivis&nbsp;:<\/p>\n<ul>\n<li><strong>Miquela Sousa<\/strong> @lilmiquela<\/li>\n<li><strong>Noonoouri<\/strong> @noonoouri<\/li>\n<li><strong>Shudu<\/strong> @shudu.gram<\/li>\n<li><strong>Bermuda<\/strong> @bermudaisbae<\/li>\n<li><strong>Ronnie Blawk<\/strong>o @blawko22<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><u>Pourquoi les influenceurs virtuels envahissent la toile&nbsp;?<\/u><\/h3>\n<p>&nbsp;<\/p>\n<p>Les influenceurs cr\u00e9\u00e9s par ordinateur sont g\u00e9niaux pour les marques. En effet, on peut tout leur demander sans prendre le risque d\u2019avoir une r\u00e9ponse n\u00e9gative ou une n\u00e9gociation. C\u2019est dingue&nbsp;! De plus, le virtuel fascine et donc fait vendre. <strong>Ces images de synth\u00e8se<\/strong> interloquent comme elles passionnent. L\u2019une d\u2019entre elles est m\u00eame suivie pour \u00ab&nbsp;sa voix&nbsp;\u00bb et d\u00e9chaine les foules lors de concerts. Si ce n\u2019est pas fou \u00e7a&nbsp;!<\/p>\n<p>La technologie va s\u2019am\u00e9liorer encore et encore. Du coup, on ne discernera plus le vrai du faux ou presque\u2026 Les marques s\u2019y int\u00e9ressent de plus en plus pour d\u00e9velopper leurs r\u00e9seaux sociaux et s\u2019ouvrir \u00e0 de nouvelles cibles.<\/p>\n<p>Ces<strong> images de synth\u00e8se<\/strong> \u00e9voquent des sujets au c\u0153ur des pr\u00e9occupations des adolescents et des jeunes adultes. Ils sont cr\u00e9\u00e9s pour nous influencer, nous pousser \u00e0 l\u2019achat ou au partage mais on ne sait pas qui se cache derri\u00e8re ces faux influenceurs. Elles sont de vraies opportunit\u00e9s pour les marques tant elles sont positives &amp; rayonnantes.<\/p>\n<p>&nbsp;<\/p>\n<h3><u>Quel est mon avis de blogueuse sur les influenceurs virtuels ?<\/u><\/h3>\n<p>&nbsp;<\/p>\n<p>Pour ma part, je suis dubitative. On remet en cause depuis des ann\u00e9es la chirurgie esth\u00e9tique et&nbsp; la qu\u00eate du corps parfait pour utiliser des \u00e9g\u00e9ries parfaites\u2026. Est-ce raisonnable&nbsp;? N\u2019est-ce pas le contraire de ce que l\u2019on d\u00e9sire&nbsp;? La trouble ressemblance avec les <a href=\"\/?p=22759\">influenceurs<\/a> est \u00e0 se m\u00e9prendre et pourtant ces hologrammes n\u2019ont pas d\u2019\u00e9motion ni de sentiment. On constate d\u2019ailleurs souvent que les abonn\u00e9s oublient cela. Je trouve cette tendance d\u00e9stabilisante. Mall\u00e9able \u00e0 souhait, il serait judicieux de mettre un cadre juridique \u00e0 tout cela, vous ne pensez pas&nbsp;?<\/p>\n<p>Les fils d\u2019actualit\u00e9 n\u2019ont pas fini de nous surprendre avec l\u2019arriv\u00e9e de ces images de synth\u00e8se \u00ab&nbsp;au grand c\u0153ur&nbsp;\u00bb. Les influenceurs virtuels ont de nombreux avantages dont celui de ne pas d\u00e9cevoir leurs abonn\u00e9s et leurs collaborateurs. De ce fait, ils sont de plus en plus appr\u00e9ci\u00e9s n\u00e9anmoins il est essentiel de faire attention aux d\u00e9rives.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Que pensez-vous des influenceurs irr\u00e9els&nbsp;?<\/strong><\/em><\/p>\n<p><em><strong>Est-ce que cela vous attire&nbsp;?<\/strong><\/em><\/p>\n<p><em><strong>Comprenez-vous la fr\u00e9n\u00e9sie autour des hologrammes&nbsp;?<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;<\/p>\n","protected":false},"author":5,"featured_media":6149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-6146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Influenceurs virtuels, pourquoi se multiplient-ils ? 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