{"id":6183,"date":"2020-12-22T08:00:00","date_gmt":"2020-12-22T07:00:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=6183"},"modified":"2024-01-03T00:43:37","modified_gmt":"2024-01-02T23:43:37","slug":"instagram-guides-le-nouveau-blog-des-influenceurs","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/instagram-guides-le-nouveau-blog-des-influenceurs\/","title":{"rendered":"Instagram Guides\u00a0: le nouveau blog des influenceurs\u00a0?"},"content":{"rendered":"<p style=\"text-align: justify\">Apr\u00e8s un lancement restreint au mois de mai 2020, Instagram, au nombre d\u2019utilisateurs actifs mensuels d\u2019environ 1 milliard, d\u00e9ploie <a href=\"\/fr\/blog\/comment-attirer-les-marques-grace-un-contenu-en-guides-soigne\" rel=\"noopener\">la fonctionnalit\u00e9 \u00ab Guides \u00bb<\/a> et \u00e9tend ainsi sa gamme de formats de publication. Une v\u00e9ritable aubaine pour les influenceurs qui peuvent ainsi diversifier leurs offres de contenu, toucher un nouveau public et ainsi gagner des followers. Zoom sur Instagram Guides !<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify\">&nbsp;<\/p>\n<h2 style=\"font-size: 32px\"><strong>L\u2019origine d\u2019Instagram Guides<\/strong><\/h2>\n<p style=\"text-align: justify\">Une chose est s\u00fbre, en tant que \u00ab&nbsp;grosse t\u00eate&nbsp;\u00bb des m\u00e9dias sociaux, Instagram ne ch\u00f4me pas pour satisfaire ses utilisateurs. Le format Instagram Guides est ainsi apparu en <strong>b\u00eata-test en mai 2020<\/strong>, lors du premier confinement. L\u2019objectif \u00e9tait alors d\u2019aider \u00e0 la gestion du stress, de l\u2019anxi\u00e9t\u00e9 et du deuil en cette p\u00e9riode fortuite de pand\u00e9mie mondiale.<\/p>\n<p style=\"text-align: justify\">Mais tr\u00e8s vite, Instagram s\u2019est rendu compte que cette fonctionnalit\u00e9 avait un potentiel \u00e9norme pour les influenceurs, bien au-del\u00e0 des conseils bien-\u00eatre li\u00e9s \u00e0 la COVID-19. Et pour cause, ce nouveau <strong>contenu plus long et plus textuel<\/strong> permet la compilation de diff\u00e9rents contenus (vid\u00e9os, publications, produits\u2026) traitant d\u2019une m\u00eame th\u00e9matique. La publication de Guides apporte ainsi davantage de valeur que le simple fait de publier une photo ou vid\u00e9o, comme nous en avons l\u2019habitude sur les r\u00e9seaux sociaux. De quoi <strong>satisfaire l\u2019exp\u00e9rience de chaque utilisateur<\/strong> sur ce m\u00e9dia social&nbsp;!&nbsp;<\/p>\n<p style=\"text-align: justify\">&nbsp;<\/p>\n<h2 style=\"font-size: 32px\"><strong>Le blogging 2.0 pour diffuser tes contenus Instagram<\/strong><\/h2>\n<p style=\"text-align: justify\">D\u00e8s septembre 2020, Instagram a d\u00e9cid\u00e9 d\u2019\u00e9tendre sa fonctionnalit\u00e9 \u00ab&nbsp;Guides&nbsp;\u00bb pour permettre aux influenceurs d\u2019<strong>affiner leur ligne \u00e9ditoriale <\/strong>et de conseiller leurs abonn\u00e9s. Comment&nbsp;? En recommandant des lieux, des produits ou encore des publications.&nbsp;<\/p>\n<p style=\"text-align: justify\">En effet, Instagram Guides rev\u00eat trois formes :<\/p>\n<ul>\n<li><span style=\"font-size: 14px\"><strong>Lieux<\/strong>&nbsp;: tu compiles des publications par lieux. Cela s\u2019av\u00e8re pertinent, si tu souhaites lister un ensemble de bonnes adresses, comme le font souvent les influenceurs food.<\/span><\/li>\n<li><span style=\"font-size: 14px\"><strong>Publications<\/strong>&nbsp;: tu regroupes un ensemble de publications, les tiennes ou celles d\u2019autres cr\u00e9ateurs de contenu, portant sur le m\u00eame sujet pour en faire un article<\/span><\/li>\n<li><span style=\"font-size: 14px\"><strong>Produits<\/strong>&nbsp;: tu listes un ensemble de produits provenant des diff\u00e9rentes boutiques Instagram. Id\u00e9al pour une liste de cadeaux ou un article \u00ab&nbsp;Top&nbsp;\u00bb.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span style=\"font-size: 14px\">Tu l\u2019auras compris, Instagram Guides te permet d<\/span>e <strong>partager du contenu diff\u00e9remment<\/strong>, en compilant plusieurs publications que tu accompagnes de texte pour cr\u00e9er des sortes de mini-articles toujours autant visuels. Ce nouveau format, qui s\u2019ajoute aux photos, vid\u00e9os et Stories, vient alors apporter une nouvelle orientation \u00e0 ta strat\u00e9gie social media et t\u2019offre l\u2019occasion de <strong>cr\u00e9er un blog facilement<\/strong>.<\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"instagram\" data-script-embed=\"true\" data-responsive=\"true\" style=\"position: relative;overflow: hidden;width: 100%;height: auto;padding: 0px;max-width: 540px;min-width: 256px;margin: auto;max-height: 651px\">\n<div class=\"hs-embed-content-wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/hivency\/guide\/paris-les-lieux-instagrammables\/18076793002245538\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\"background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% - 2px);width:calc(100% - 2px)\">\n<div style=\"padding:16px\"> <a href=\"https:\/\/www.instagram.com\/hivency\/guide\/paris-les-lieux-instagrammables\/18076793002245538\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%\" target=\"_blank\" rel=\"noopener\"><\/p>\n<div style=\"flex-direction: row;align-items: center\">\n<div style=\"background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px\">&nbsp;<\/div>\n<div style=\"flex-direction: column;flex-grow: 1;justify-content: center\">\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px\">&nbsp;<\/div>\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0\">&nbsp;<\/div>\n<div style=\"height:50px;margin:0 auto 12px;width:50px\">&nbsp;<\/div>\n<div style=\"padding-top: 8px\">\n<div style=\"color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px\"> Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\">&nbsp;<\/div>\n<div style=\"flex-direction: row;margin-bottom: 14px;align-items: center\">\n<div>\n<div style=\"background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px\">&nbsp;<\/div>\n<div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px\">&nbsp;<\/div>\n<div style=\"background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px\">\n<div style=\"background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px\">&nbsp;<\/div>\n<div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto\">\n<div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\">&nbsp;<\/div>\n<div style=\"background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px\">&nbsp;<\/div>\n<div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px\">\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px\">&nbsp;<\/div>\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px\">&nbsp;<\/div>\n<\/div>\n<p><\/a><a href=\"https:\/\/www.instagram.com\/hivency\/guide\/paris-les-lieux-instagrammables\/18076793002245538\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p style=\"color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center\"><a href=\"https:\/\/www.instagram.com\/hivency\/guide\/paris-les-lieux-instagrammables\/18076793002245538\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Hivency (@hivency)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<p style=\"text-align: justify\">&nbsp;<\/p>\n<h2 style=\"font-size: 32px\"><strong>Pourquoi dois-tu absolument cr\u00e9er des Instagram Guides&nbsp;?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #2e143b\">Gain de visibilit\u00e9<\/span><\/h3>\n<p style=\"text-align: justify\">Comme \u00e9voqu\u00e9 pr\u00e9c\u00e9demment, Instagram Guides te permet de faire une compilation de publications pr\u00e9existantes. En cliquant sur une publication qui appara\u00eet dans un&nbsp;Guide, le visiteur est alors directement renvoy\u00e9 vers le post d\u2019origine. Autrement dit, cr\u00e9er un Instagram Guide te permet de <strong>redonner de la visibilit\u00e9 \u00e0 d\u2019anciens contenus<\/strong> et ainsi de gagner en engagement. De plus,&nbsp;certains guides sont mis en avant dans la boutique d\u2019Instagram&nbsp;pour aider les utilisateurs \u00e0 d\u00e9couvrir de nouveaux produits. Instagram vient donc d\u2019impl\u00e9menter un v\u00e9ritable nouveau <strong>levier de<\/strong> <strong>marketing digital<\/strong>.<\/p>\n<p style=\"text-align: justify\">&nbsp;<\/p>\n<h3><span style=\"color: #2e143b\">Opportunit\u00e9s de partenariats avec les marques<\/span><\/h3>\n<p style=\"text-align: justify\">Avec cette nouvelle fonctionnalit\u00e9, Instagram souhaite faire la part belle au e-commerce. Pour parvenir \u00e0 cet objectif, le r\u00e9seau social mise sur <strong>l\u2019inspiration comme premier pas<\/strong> vers l\u2019acte d\u2019achat. Une logique utilis\u00e9e depuis plusieurs ann\u00e9es d\u00e9j\u00e0 par Pinterest. On constate d\u2019ailleurs que la fonctionnalit\u00e9 Shopping fonctionne parfaitement avec les Guides. De quoi faire plaisir aux marques qui pourront davantage miser sur des <strong>objectifs de conversion avec les influenceurs<\/strong> pour leur strat\u00e9gie d\u2019influence marketing. De ton c\u00f4t\u00e9, en tant qu\u2019influenceur, il s\u2019agit d\u2019une opportunit\u00e9 unique pour trouver davantage de partenariats, satisfaire pleinement les annonceurs et engager ta communaut\u00e9 autour de leurs produits.<\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"instagram\" data-script-embed=\"true\" data-responsive=\"true\" style=\"position: relative;overflow: hidden;width: 100%;height: auto;padding: 0px;max-width: 540px;min-width: 256px;margin: auto;max-height: 651px\">\n<div class=\"hs-embed-content-wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/hivency\/guide\/campagnes-100-mode\/17921128675556613\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\"background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% - 2px);width:calc(100% - 2px)\">\n<div style=\"padding:16px\"> <a href=\"https:\/\/www.instagram.com\/hivency\/guide\/campagnes-100-mode\/17921128675556613\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%\" target=\"_blank\" rel=\"noopener\"><\/p>\n<div style=\"flex-direction: row;align-items: center\">\n<div style=\"background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px\">&nbsp;<\/div>\n<div style=\"flex-direction: column;flex-grow: 1;justify-content: center\">\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px\">&nbsp;<\/div>\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0\">&nbsp;<\/div>\n<div style=\"height:50px;margin:0 auto 12px;width:50px\">&nbsp;<\/div>\n<div style=\"padding-top: 8px\">\n<div style=\"color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px\"> Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\">&nbsp;<\/div>\n<div style=\"flex-direction: row;margin-bottom: 14px;align-items: center\">\n<div>\n<div style=\"background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px\">&nbsp;<\/div>\n<div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px\">&nbsp;<\/div>\n<div style=\"background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px\">\n<div style=\"background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px\">&nbsp;<\/div>\n<div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto\">\n<div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\">&nbsp;<\/div>\n<div style=\"background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px\">&nbsp;<\/div>\n<div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px\">\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px\">&nbsp;<\/div>\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px\">&nbsp;<\/div>\n<\/div>\n<p><\/a><a href=\"https:\/\/www.instagram.com\/hivency\/guide\/campagnes-100-mode\/17921128675556613\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p style=\"color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center\"><a href=\"https:\/\/www.instagram.com\/hivency\/guide\/campagnes-100-mode\/17921128675556613\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Hivency (@hivency)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<h2 style=\"font-size: 32px\">&nbsp;<\/h2>\n<h2 style=\"font-size: 32px\"><strong>Tutoriel&nbsp;: comment cr\u00e9er un Guide&nbsp;?<\/strong><\/h2>\n<p style=\"text-align: justify\"><span style=\"text-decoration: underline\">Pour acc\u00e9der \u00e0 la fonctionnalit\u00e9&nbsp;Guide, rien de bien compliqu\u00e9&nbsp;:<\/span><\/p>\n<ul style=\"font-size: 14px\">\n<li><span style=\"color: #999999\">Rends-toi sur ton profil, puis clique sur le \u00ab + \u00bb en haut \u00e0 droite.<\/span><\/li>\n<li><span style=\"color: #999999\">S\u00e9lectionne&nbsp;\u00ab&nbsp;Guide&nbsp;\u00bb, puis le type de&nbsp;Guide&nbsp;(lieux, produits ou publications).<\/span><\/li>\n<li><span style=\"color: #999999\">Choisis ensuite les contenus que tu souhaites compiler et partager.<\/span><\/li>\n<li>Ajoute un titre, une description, ainsi qu\u2019une photo de couverture au Guide.<\/li>\n<li><span style=\"color: #999999\">Ajoute enfin un titre ainsi qu\u2019une description \u00e0 chacun des contenus.<\/span><\/li>\n<li><span style=\"color: #999999\">Clique sur \u00ab&nbsp;Partager&nbsp;\u00bb.<\/span><\/li>\n<\/ul>\n<div class=\"hs-embed-wrapper\" data-service=\"instagram\" data-script-embed=\"true\" data-responsive=\"true\" style=\"position: relative;overflow: hidden;width: 100%;height: auto;padding: 0px;max-width: 540px;min-width: 256px;margin: auto;max-height: 651px\">\n<div class=\"hs-embed-content-wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/hivency\/guide\/nos-profils-insta-coups-de\/18180331810031091\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\"background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% - 2px);width:calc(100% - 2px)\">\n<div style=\"padding:16px\"> <a href=\"https:\/\/www.instagram.com\/hivency\/guide\/nos-profils-insta-coups-de\/18180331810031091\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%\" target=\"_blank\" rel=\"noopener\"><\/p>\n<div style=\"flex-direction: row;align-items: center\">\n<div style=\"background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px\">&nbsp;<\/div>\n<div style=\"flex-direction: column;flex-grow: 1;justify-content: center\">\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px\">&nbsp;<\/div>\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0\">&nbsp;<\/div>\n<div style=\"height:50px;margin:0 auto 12px;width:50px\">&nbsp;<\/div>\n<div style=\"padding-top: 8px\">\n<div style=\"color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px\"> Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\">&nbsp;<\/div>\n<div style=\"flex-direction: row;margin-bottom: 14px;align-items: center\">\n<div>\n<div style=\"background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px\">&nbsp;<\/div>\n<div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px\">&nbsp;<\/div>\n<div style=\"background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px\">\n<div style=\"background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px\">&nbsp;<\/div>\n<div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto\">\n<div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\">&nbsp;<\/div>\n<div style=\"background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px\">&nbsp;<\/div>\n<div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px\">\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px\">&nbsp;<\/div>\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px\">&nbsp;<\/div>\n<\/div>\n<p><\/a><a href=\"https:\/\/www.instagram.com\/hivency\/guide\/nos-profils-insta-coups-de\/18180331810031091\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p style=\"color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center\"><a href=\"https:\/\/www.instagram.com\/hivency\/guide\/nos-profils-insta-coups-de\/18180331810031091\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Hivency (@hivency)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<p style=\"text-align: justify\">&nbsp;<\/p>\n<p style=\"text-align: justify\">Tes&nbsp;Guides&nbsp;apparaissent dans l\u2019<strong>onglet \u00ab&nbsp;Guides&nbsp;\u00bb sur ton profil<\/strong>. Pense \u00e0 les partager en Story ou en message priv\u00e9 afin de maximiser leur visibilit\u00e9 aupr\u00e8s de ton audience et ainsi g\u00e9n\u00e9rer de l\u2019engagement.<\/p>\n<p style=\"text-align: justify\"><img decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/Tips-Articles-\u2013-guides-insta.png\" alt=\"Tips Articles \u2013 guides insta\" width=\"440\" loading=\"lazy\" style=\"width: 440px;margin-left: auto;margin-right: auto\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s un lancement restreint au mois de mai 2020, Instagram, au nombre d\u2019utilisateurs actifs mensuels d\u2019environ 1 milliard, d\u00e9ploie la fonctionnalit\u00e9 \u00ab Guides \u00bb et \u00e9tend ainsi sa gamme de formats de publication. Une v\u00e9ritable aubaine pour les influenceurs qui peuvent ainsi diversifier leurs offres de contenu, toucher un nouveau public et ainsi gagner des&#8230;<\/p>\n","protected":false},"author":5,"featured_media":6186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-6183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram Guides\u00a0: le nouveau blog des influenceurs\u00a0? - Community<\/title>\n<meta name=\"description\" content=\"Explorez Instagram Guides, le nouveau blog des influenceurs sur la plateforme. 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