{"id":6183,"date":"2020-12-22T08:00:00","date_gmt":"2020-12-22T07:00:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=6183"},"modified":"2023-10-06T14:25:12","modified_gmt":"2023-10-06T13:25:12","slug":"instagram-guides-le-nouveau-blog-des-influenceurs","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/instagram-guides-le-nouveau-blog-des-influenceurs\/","title":{"rendered":"Instagram Guides\u00a0: le nouveau blog des influenceurs\u00a0?"},"content":{"rendered":"<p style=\"text-align: justify;\">Apr\u00e8s un lancement restreint au mois de mai 2020, Instagram, au nombre d\u2019utilisateurs actifs mensuels d\u2019environ 1 milliard, d\u00e9ploie <a href=\"\/fr\/hive\/comment-attirer-les-marques-grace-un-contenu-en-guides-soigne\" rel=\"noopener\">la fonctionnalit\u00e9 \u00ab Guides \u00bb<\/a> et \u00e9tend ainsi sa gamme de formats de publication. Une v\u00e9ritable aubaine pour les influenceurs qui peuvent ainsi diversifier leurs offres de contenu, toucher un nouveau public et ainsi gagner des followers. Zoom sur Instagram Guides !<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<h2 style=\"font-size: 32px;\"><strong>L\u2019origine d\u2019Instagram Guides<\/strong><\/h2>\n<p style=\"text-align: justify;\">Une chose est s\u00fbre, en tant que \u00ab&nbsp;grosse t\u00eate&nbsp;\u00bb des m\u00e9dias sociaux, Instagram ne ch\u00f4me pas pour satisfaire ses utilisateurs. Le format Instagram Guides est ainsi apparu en <strong>b\u00eata-test en mai 2020<\/strong>, lors du premier confinement. L\u2019objectif \u00e9tait alors d\u2019aider \u00e0 la gestion du stress, de l\u2019anxi\u00e9t\u00e9 et du deuil en cette p\u00e9riode fortuite de pand\u00e9mie mondiale.<\/p>\n<p style=\"text-align: justify;\">Mais tr\u00e8s vite, Instagram s\u2019est rendu compte que cette fonctionnalit\u00e9 avait un potentiel \u00e9norme pour les influenceurs, bien au-del\u00e0 des conseils bien-\u00eatre li\u00e9s \u00e0 la COVID-19. Et pour cause, ce nouveau <strong>contenu plus long et plus textuel<\/strong> permet la compilation de diff\u00e9rents contenus (vid\u00e9os, publications, produits\u2026) traitant d\u2019une m\u00eame th\u00e9matique. La publication de Guides apporte ainsi davantage de valeur que le simple fait de publier une photo ou vid\u00e9o, comme nous en avons l\u2019habitude sur les r\u00e9seaux sociaux. De quoi <strong>satisfaire l\u2019exp\u00e9rience de chaque utilisateur<\/strong> sur ce m\u00e9dia social&nbsp;!&nbsp;<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<h2 style=\"font-size: 32px;\"><strong>Le blogging 2.0 pour diffuser tes contenus Instagram<\/strong><\/h2>\n<p style=\"text-align: justify;\">D\u00e8s septembre 2020, Instagram a d\u00e9cid\u00e9 d\u2019\u00e9tendre sa fonctionnalit\u00e9 \u00ab&nbsp;Guides&nbsp;\u00bb pour permettre aux influenceurs d\u2019<strong>affiner leur ligne \u00e9ditoriale <\/strong>et de conseiller leurs abonn\u00e9s. Comment&nbsp;? En recommandant des lieux, des produits ou encore des publications.&nbsp;<\/p>\n<p style=\"text-align: justify;\">En effet, Instagram Guides rev\u00eat trois formes :<\/p>\n<ul>\n<li><span style=\"font-size: 14px;\"><strong>Lieux<\/strong>&nbsp;: tu compiles des publications par lieux. Cela s\u2019av\u00e8re pertinent, si tu souhaites lister un ensemble de bonnes adresses, comme le font souvent les influenceurs food.<\/span><\/li>\n<li><span style=\"font-size: 14px;\"><strong>Publications<\/strong>&nbsp;: tu regroupes un ensemble de publications, les tiennes ou celles d\u2019autres cr\u00e9ateurs de contenu, portant sur le m\u00eame sujet pour en faire un article<\/span><\/li>\n<li><span style=\"font-size: 14px;\"><strong>Produits<\/strong>&nbsp;: tu listes un ensemble de produits provenant des diff\u00e9rentes boutiques Instagram. Id\u00e9al pour une liste de cadeaux ou un article \u00ab&nbsp;Top&nbsp;\u00bb.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14px;\">Tu l\u2019auras compris, Instagram Guides te permet d<\/span>e <strong>partager du contenu diff\u00e9remment<\/strong>, en compilant plusieurs publications que tu accompagnes de texte pour cr\u00e9er des sortes de mini-articles toujours autant visuels. Ce nouveau format, qui s\u2019ajoute aux photos, vid\u00e9os et Stories, vient alors apporter une nouvelle orientation \u00e0 ta strat\u00e9gie social media et t\u2019offre l\u2019occasion de <strong>cr\u00e9er un blog facilement<\/strong>.<\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"instagram\" data-script-embed=\"true\" data-responsive=\"true\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 540px; min-width: 256px; display: block; margin: auto; max-height: 651px;\">\n<div class=\"hs-embed-content-wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/hivency\/guide\/paris-les-lieux-instagrammables\/18076793002245538\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/hivency\/guide\/paris-les-lieux-instagrammables\/18076793002245538\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">&nbsp;<\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\">&nbsp;<\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\"  xmlns_xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\">&nbsp;<\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">&nbsp;<\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">&nbsp;<\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">&nbsp;<\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">&nbsp;<\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">&nbsp;<\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">&nbsp;<\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">&nbsp;<\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/hivency\/guide\/paris-les-lieux-instagrammables\/18076793002245538\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Hivency (@hivency)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<\/div>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<h2 style=\"font-size: 32px;\"><strong>Pourquoi dois-tu absolument cr\u00e9er des Instagram Guides&nbsp;?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #2e143b;\">Gain de visibilit\u00e9<\/span><\/h3>\n<p style=\"text-align: justify;\">Comme \u00e9voqu\u00e9 pr\u00e9c\u00e9demment, Instagram Guides te permet de faire une compilation de publications pr\u00e9existantes. En cliquant sur une publication qui appara\u00eet dans un&nbsp;Guide, le visiteur est alors directement renvoy\u00e9 vers le post d\u2019origine. Autrement dit, cr\u00e9er un Instagram Guide te permet de <strong>redonner de la visibilit\u00e9 \u00e0 d\u2019anciens contenus<\/strong> et ainsi de gagner en engagement. De plus,&nbsp;certains guides sont mis en avant dans la boutique d\u2019Instagram&nbsp;pour aider les utilisateurs \u00e0 d\u00e9couvrir de nouveaux produits. Instagram vient donc d\u2019impl\u00e9menter un v\u00e9ritable nouveau <strong>levier de<\/strong> <strong>marketing digital<\/strong>.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<h3><span style=\"color: #2e143b;\">Opportunit\u00e9s de partenariats avec les marques<\/span><\/h3>\n<p style=\"text-align: justify;\">Avec cette nouvelle fonctionnalit\u00e9, Instagram souhaite faire la part belle au e-commerce. Pour parvenir \u00e0 cet objectif, le r\u00e9seau social mise sur <strong>l\u2019inspiration comme premier pas<\/strong> vers l\u2019acte d\u2019achat. Une logique utilis\u00e9e depuis plusieurs ann\u00e9es d\u00e9j\u00e0 par Pinterest. On constate d\u2019ailleurs que la fonctionnalit\u00e9 Shopping fonctionne parfaitement avec les Guides. De quoi faire plaisir aux marques qui pourront davantage miser sur des <strong>objectifs de conversion avec les influenceurs<\/strong> pour leur strat\u00e9gie d\u2019influence marketing. De ton c\u00f4t\u00e9, en tant qu\u2019influenceur, il s\u2019agit d\u2019une opportunit\u00e9 unique pour trouver davantage de partenariats, satisfaire pleinement les annonceurs et engager ta communaut\u00e9 autour de leurs produits.<\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"instagram\" data-script-embed=\"true\" data-responsive=\"true\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 540px; min-width: 256px; display: block; margin: auto; max-height: 651px;\">\n<div class=\"hs-embed-content-wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/hivency\/guide\/campagnes-100-mode\/17921128675556613\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/hivency\/guide\/campagnes-100-mode\/17921128675556613\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">&nbsp;<\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\">&nbsp;<\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\"  xmlns_xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\">&nbsp;<\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">&nbsp;<\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">&nbsp;<\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">&nbsp;<\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">&nbsp;<\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">&nbsp;<\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">&nbsp;<\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">&nbsp;<\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/hivency\/guide\/campagnes-100-mode\/17921128675556613\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Hivency (@hivency)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<\/div>\n<h2 style=\"font-size: 32px;\">&nbsp;<\/h2>\n<h2 style=\"font-size: 32px;\"><strong>Tutoriel&nbsp;: comment cr\u00e9er un Guide&nbsp;?<\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Pour acc\u00e9der \u00e0 la fonctionnalit\u00e9&nbsp;Guide, rien de bien compliqu\u00e9&nbsp;:<\/span><\/p>\n<ul style=\"font-size: 14px;\">\n<li>\n<p><span style=\"color: #999999;\">Rends-toi sur ton profil, puis clique sur le \u00ab + \u00bb en haut \u00e0 droite.<\/span><\/p>\n<\/li>\n<li>\n<p><span style=\"color: #999999;\">S\u00e9lectionne&nbsp;\u00ab&nbsp;Guide&nbsp;\u00bb, puis le type de&nbsp;Guide&nbsp;(lieux, produits ou publications).<\/span><\/p>\n<\/li>\n<li>\n<p><span style=\"color: #999999;\">Choisis ensuite les contenus que tu souhaites compiler et partager.<\/span><\/p>\n<\/li>\n<li>\n<p>Ajoute un titre, une description, ainsi qu\u2019une photo de couverture au Guide.<\/p>\n<\/li>\n<li>\n<p><span style=\"color: #999999;\">Ajoute enfin un titre ainsi qu\u2019une description \u00e0 chacun des contenus.<\/span><\/p>\n<\/li>\n<li>\n<p><span style=\"color: #999999;\">Clique sur \u00ab&nbsp;Partager&nbsp;\u00bb.<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"hs-embed-wrapper\" data-service=\"instagram\" data-script-embed=\"true\" data-responsive=\"true\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 540px; min-width: 256px; display: block; margin: auto; max-height: 651px;\">\n<div class=\"hs-embed-content-wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/hivency\/guide\/nos-profils-insta-coups-de\/18180331810031091\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/hivency\/guide\/nos-profils-insta-coups-de\/18180331810031091\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">&nbsp;<\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\">&nbsp;<\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\"  xmlns_xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\">&nbsp;<\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">&nbsp;<\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">&nbsp;<\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">&nbsp;<\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">&nbsp;<\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">&nbsp;<\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">&nbsp;<\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">&nbsp;<\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/hivency\/guide\/nos-profils-insta-coups-de\/18180331810031091\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Hivency (@hivency)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<\/div>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Tes&nbsp;Guides&nbsp;apparaissent dans l\u2019<strong>onglet \u00ab&nbsp;Guides&nbsp;\u00bb sur ton profil<\/strong>. Pense \u00e0 les partager en Story ou en message priv\u00e9 afin de maximiser leur visibilit\u00e9 aupr\u00e8s de ton audience et ainsi g\u00e9n\u00e9rer de l\u2019engagement.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/Tips-Articles-\u2013-guides-insta.png\" alt=\"Tips Articles \u2013 guides insta\" width=\"440\" loading=\"lazy\" style=\"width: 440px; margin-left: auto; margin-right: auto; display: block;\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s un lancement restreint au mois de mai 2020, Instagram, au nombre d\u2019utilisateurs actifs mensuels d\u2019environ 1 milliard, d\u00e9ploie la fonctionnalit\u00e9 \u00ab Guides \u00bb et \u00e9tend ainsi sa gamme de formats de publication. Une v\u00e9ritable aubaine pour les influenceurs qui peuvent ainsi diversifier leurs offres de contenu, toucher un nouveau public et ainsi gagner des&#8230;<\/p>\n","protected":false},"author":5,"featured_media":6186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-6183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram Guides\u00a0: le nouveau blog des influenceurs\u00a0? - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram Guides\u00a0: le nouveau blog des influenceurs\u00a0? - Community\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s un lancement restreint au mois de mai 2020, Instagram, au nombre d\u2019utilisateurs actifs mensuels d\u2019environ 1 milliard, d\u00e9ploie la fonctionnalit\u00e9 \u00ab Guides \u00bb et \u00e9tend ainsi sa gamme de formats de publication. 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