{"id":6187,"date":"2019-07-29T08:39:55","date_gmt":"2019-07-29T07:39:55","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=6187"},"modified":"2023-10-06T14:27:44","modified_gmt":"2023-10-06T13:27:44","slug":"instagram-la-fin-des-likes","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/instagram-la-fin-des-likes\/","title":{"rendered":"Instagram, la fin des likes\u00a0?"},"content":{"rendered":"

\"influence\"<\/p>\n

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Instagram teste actuellement une nouvelle fonctionnalit\u00e9<\/a> qui va plaire \u00e0 de nombreux utilisateurs du r\u00e9seau social : masquer les  likes. Le g\u00e9ant souhaite r\u00e9duire cette pression<\/strong> quotidienne du chiffre<\/strong>. Cela fait un moment que le bruit court mais cette fois, la d\u00e9marche semble bien r\u00e9elle.  Le test a \u00e9t\u00e9 \u00e9tendu \u00e0 7 pays<\/strong> : le Canada, le Br\u00e9sil, l\u2019Australie, l\u2019Irlande, l\u2019Italie, le Japon et la Nouvelle Z\u00e9lande.<\/p>\n

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Faut-il cacher les likes sur Instagram ?<\/em><\/h2>\n

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\"instagram\"<\/p>\n

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En quoi consiste le test d\u2019Instagram ?<\/u><\/h3>\n

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Le but pour l\u2019appli\u2019 est de supprimer les likes<\/strong> sous les photos mais aussi le nombre de vues<\/strong> des vid\u00e9os<\/a>. Cependant, il reste toujours possible d’envoyer un petit c\u0153ur sur une photo ou une vid\u00e9o. L\u2019entreprise d\u00e9sire revenir \u00e0 des contenus de qualit\u00e9<\/strong>, sinc\u00e8res<\/strong> et spontan\u00e9s<\/strong>. Ainsi, Instagram esp\u00e8re r\u00e9duire la chasse aux \u00ab j\u2019aime \u00bb et revenir aux fondamentaux du r\u00e9seau social : le partage et la communication<\/strong>. N\u00e9anmoins, chaque utilisateur pourra avoir acc\u00e8s \u00e0 ses chiffres via ses statistiques.<\/p>\n

Instagram, les pr\u00e9curseurs d\u2019un nouveau mouvement ? Twitter et Youtube s\u2019interrogent \u00e9galement sur leurs compteurs de likes. Le PDG de Twitter a m\u00eame avou\u00e9 que la cr\u00e9ation du bouton \u00ab J\u2019aime \u00bb \u00e9tait une erreur. Il faut dire qu\u2019apr\u00e8s de nombreuses \u00e9tudes, le r\u00e9sultat est sans appel. Les likes sont source de stress et de m\u00e9fiance.<\/p>\n

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Est-ce une bonne id\u00e9e de cacher les likes sur Instagram ?<\/u><\/h3>\n

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De nombreux utilisateurs trouvent cette initiative int\u00e9ressante. Ils se sentent \u00e9couter dans leur qu\u00eate de sinc\u00e9rit\u00e9 et d\u2019authenticit\u00e9. Avec cette nouveaut\u00e9, on peut dire adieu \u00e0 la course aux likes. En effet, le r\u00e9seau social ne souhaite plus \u00eatre une source permanente d\u2019anxi\u00e9t\u00e9. Cr\u00e9er un contenu avec plaisir<\/strong> et objectivit\u00e9<\/strong> est essentiel or cela n\u2019est plus forc\u00e9ment le cas. On cherche \u00e0 avoir de la visibilit\u00e9 et des interactions en permanence. Ne nous leurrons pas, l\u2019absence de like provoque un sentiment de d\u00e9sarroi et de manque. C\u2019est normal : on s\u2019investit dans l\u2019espoir d\u2019avoir un retour positif. Du coup, le r\u00e9seau social esp\u00e8re que les utilisateurs se concentreront sur la cr\u00e9ativit\u00e9<\/strong> et non sur le chiffre.<\/p>\n

N\u00e9anmoins, les influenceurs ne le voient pas du m\u00eame \u0153il. Comment cela va-t-il se passer entre marques et influenceurs ? Les marques vont-elles revoir leurs crit\u00e8res de s\u00e9lection ou opter pour un changement de strat\u00e9gie en pr\u00e9f\u00e9rant des contenus cr\u00e9atifs et quali ? Il est \u00e9vident que l\u2019on entrevoit une nouvelle mani\u00e8re de travailler<\/a> pour les pro des r\u00e9seaux sociaux.<\/p>\n

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Pourquoi ne pas supprimer le bouton j\u2019aime tout simplement ?<\/u><\/h3>\n

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Le r\u00e9seau social a besoin de ce bouton pour son algorithme<\/strong>, c\u2019est aussi simple que cela. A chaque clic sur une publication, vous la recommandez. De ce fait, liker reste essentiel pour la plateforme et ses rouages.<\/p>\n

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Mon avis de blogueuse sur la suppression des likes<\/u><\/h3>\n

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Je suis plut\u00f4t favorable \u00e0 un retour \u00e0 l\u2019originalit\u00e9<\/strong>, \u00e0 la cr\u00e9ation<\/strong> et \u00e0 l\u2019imagination<\/strong>. Un r\u00e9seau social plus spontan\u00e9<\/strong> aura plus d\u2019atouts. Les utilisateurs seront comme chez eux : je r\u00eave d\u2019un r\u00e9seau social fluide & sans prise de t\u00eate. En r\u00e9alit\u00e9, les chiffres ne font pas tout, loin de l\u00e0. Je trouve cela dommage d\u2019\u00eatre angoiss\u00e9 \u00e0 cause d\u2019un nombre qui finalement ne repr\u00e9sente pas l\u2019investissement et la cr\u00e9ativit\u00e9. Alors, pourquoi ne pas camoufler les likes ? C\u2019est \u00e0 tester en France pour savoir ce que \u00e7a donne.<\/p>\n

 <\/p>\n

 <\/p>\n

Et toi, que penses-tu de la suppression des likes ?<\/strong><\/em><\/p>\n

Trouves-tu que cela soit une bonne id\u00e9e ?<\/strong><\/em><\/p>\n

 <\/p>\n

[author] [author_image timthumb=’on’]https:\/\/s3-eu-west-1.amazonaws.com\/hivency-wordpress\/wp-content\/uploads\/2019\/03\/06165632\/les-confidences-de-lizzie-2.jpg[\/author_image] [author_info]C\u00e9cile du blog Les Confidences de Lizzie a r\u00e9pondu pr\u00e9sente pour \u00e9crire avec toute sa passion. Elle s\u2019entoure r\u00e9guli\u00e8rement de r\u00e9dactrices pour agr\u00e9menter le blog de nouveaux contenus. Vous \u00eates ici chez vous ! Lisez, apprenez, souriez, faites-vous plaisir![\/author_info] [\/author]<\/p>\n

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