{"id":6191,"date":"2018-03-23T07:38:00","date_gmt":"2018-03-23T06:38:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=6191"},"modified":"2023-10-06T14:32:03","modified_gmt":"2023-10-06T13:32:03","slug":"instagram-la-nouvelle-fonctionnalite-de","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/instagram-la-nouvelle-fonctionnalite-de\/","title":{"rendered":"[Instagram] La nouvelle fonctionnalit\u00e9 de mars 2018"},"content":{"rendered":"
\n \"reseau<\/a>\n<\/div>\n

<\/p>\n

\n Instagram vient tout juste de
\n d\u00e9ployer une nouvelle
fonctionnalit\u00e9 nomm\u00e9e Shopping<\/b>. Elle est pour tous les comptes business. Cet
\n
outil permet aux marques de taguer les produits via un
\n
post. Cela est tr\u00e8s intelligent, la personne n\u2019a plus qu\u2019\u00e0 cliquer pour en
\n
savoir plus sur le produit. En effet, jusqu\u2019\u00e0 pr\u00e9sent il \u00e9tait impossible de
\n

\n mettre des liens sortants sur des posts Instagram<\/b>. Voici une mise \u00e0 jour qui va
\n
faire couler beaucoup d\u2019encre ! Comment cela va-t-il se passer en pratique ?
\n
Est-ce que cette nouvelle fonctionnalit\u00e9 ne sera pas trop envahissante ?\n<\/div>\n

<\/a><\/p>\n

Shopping d\u2019Instagram, le d\u00e9roulement<\/h3>\n
\n Comme dit plus haut, cette fonctionnalit\u00e9 est hyper simple \u00e0 utiliser pour le potentiel client. Il suffit de cliquer sur le produit pour
\n
\u00eatre redirig\u00e9 sur une
\n page de description<\/b>. N\u00e9anmoins, vous ne serez sur le site
\n
que si vous avez
\n cliqu\u00e9 pour acheter le produit<\/b>. En effet, il y a deux \u00e9tapes distinctes.\n<\/div>\n
<\/div>\n
\n Cette nouvelle fonctionnalit\u00e9 permet de
\n taguer maximum
5 produits <\/b>sur un clich\u00e9. Ce nombre de liens reste correct quand on pense au
\n
fonctionnement qui permet de
\n consommer en un clic<\/b>. De plus, l\u00e0 o\u00f9 cela devient tr\u00e8s int\u00e9ressant pour les comptes business, il est
\n
possible de taguer d\u2019anciens posts. Autant vous dire, que cette fonctionnalit\u00e9 va conna\u00eetre un immense succ\u00e8s.\n<\/div>\n
<\/div>\n

Comment mettre en place la nouvelle fonctionnalit\u00e9 Shopping ?<\/h3>\n

 <\/p>\n

    \n
  •     Synchroniser un
    catalogue de produits avec la boutique Facebook,<\/li>\n<\/ul>\n

     <\/p>\n

      \n
    •     Cliquer sur \u00ab
      options \u00bb dans un profil pro. S\u00e9lectionner \u00ab produits \u00bb,<\/li>\n<\/ul>\n

       <\/p>\n

        \n
      •     Authentifier son profil Instagram via son compte Facebook,<\/li>\n<\/ul>\n

         <\/p>\n

          \n
        •     Choisir un
          catalogue de produits \u00e0 synchroniser avec Instagram pour Instagram Shopping,<\/li>\n<\/ul>\n

           <\/p>\n

            \n
          •     Lors d\u2019un post
            classique, des options sont pr\u00e9sent\u00e9es pour taguer les personnes, mais aussi
            les produits,<\/li>\n<\/ul>\n

             <\/p>\n

              \n
            •     S\u00e9lectionner \u00ab
              taguer les produits \u00bb et indiquer le nom du produit,<\/li>\n<\/ul>\n

               <\/p>\n

                \n
              •     D\u00e9placer la balise
                au bon endroit sur la photo.<\/li>\n<\/ul>\n

                 <\/p>\n

                \n Si vous souhaitez voir
                \n Shopping<\/b> en action, vous pouvez vous
                \n
                rendre sur le compte de Sephora.\n<\/div>\n
                <\/div>\n
                \n Une chose est s\u00fbre,
                \n Instagram
                concurrence de la sorte Snapchat <\/b>qui s\u2019est muni depuis peu d\u2019un outil e-commerce.
                \n
                Mais finalement, est-ce toujours un r\u00e9seau social ? Est-ce que cela ne
                \n
                devient pas le temple du commerce ?\n<\/div>\n
                <\/div>\n
                \n Que pensez-vous de cette
                \n
                nouveaut\u00e9 Instagram ?\n<\/div>\n
                \n \n<\/div>\n

                 <\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":6192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-6191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"\n[Instagram] La nouvelle fonctionnalit\u00e9 de mars 2018 - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Instagram] La nouvelle fonctionnalit\u00e9 de mars 2018 - Community\" \/>\n<meta property=\"og:url\" content=\"https:\/\/community-staging.skeepers.in\/fr\/blog\/instagram-la-nouvelle-fonctionnalite-de\/\" \/>\n<meta property=\"og:site_name\" content=\"Community\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-23T06:38:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-06T13:32:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/nouvelle-fonctionnalite-instagram-shopping-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marine Aubagna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marine Aubagna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/community-staging.skeepers.in\/fr\/blog\/instagram-la-nouvelle-fonctionnalite-de\/\",\"url\":\"https:\/\/community-staging.skeepers.in\/fr\/blog\/instagram-la-nouvelle-fonctionnalite-de\/\",\"name\":\"[Instagram] La nouvelle fonctionnalit\u00e9 de mars 2018 - 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