{"id":6201,"date":"2018-11-06T07:23:00","date_gmt":"2018-11-06T06:23:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=6201"},"modified":"2023-10-06T14:30:44","modified_gmt":"2023-10-06T13:30:44","slug":"instagram-les-nouveautes-de-fin-2018","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/instagram-les-nouveautes-de-fin-2018\/","title":{"rendered":"INSTAGRAM, les nouveaut\u00e9s de fin 2018"},"content":{"rendered":"<div class=\"separator\" style=\"clear: both; text-align: center;\">\n <a style=\"margin-left: 1em; margin-right: 1em;\" href=\"https:\/\/f.hubspotusercontent10.net\/hubfs\/5114618\/Imported_Blog_Media\/nouveautes-instagram-fin-2018-2.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/nouveautes-instagram-fin-2018-3.jpg\" width=\"640\" height=\"360\" border=\"0\" data-original-height=\"540\" data-original-width=\"960\"><\/a>\n<\/div>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Le<br \/>\n <b>r\u00e9seau social le plus populaire du moment <\/b>a d\u00e9cid\u00e9 d\u2019<br \/>\n <b>ajouter<br \/> un nouveau type d\u2019annonce<\/b>. Il s\u2019appelle<br \/>\n <b>&lsquo;Promote for stories&rsquo;<\/b>. Instagram ne s\u2019arr\u00eate<br \/>\n <br \/> pas l\u00e0 en int\u00e9grant en<br \/>\n <b>version b\u00e9ta de nouvelles statistiques<\/b> et de<br \/>\n <b>nouvelles<br \/> fonctionnalit\u00e9s d\u00e9di\u00e9es aux stories<\/b>. O\u00f9 va s\u2019arr\u00eater Instagram&nbsp;?\n<\/div>\n<p><a name=\"more\"><\/a><\/p>\n<h2 class=\"MsoNormal\" style=\"text-align: center;\"><i>Quelles sont les nouveaut\u00e9s de cette fin d\u2019ann\u00e9e 2018 pour le<br \/> g\u00e9ant du r\u00e9seau social&nbsp;? <\/i><\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\">\u00ab Promote for<br \/> stories \u00bb, le \u00ab&nbsp;boost&nbsp;\u00bb d\u2019Instagram<\/h3>\n<\/li>\n<\/ul>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Cette nouveaut\u00e9 est accessible uniquement sur les profils<br \/>\n <br \/> pro. En effet,<br \/>\n <b>&lsquo;Promote for Stories&rsquo; a pour but de montrer les stories \u00e0 un<br \/> nombre plus cons\u00e9quent d\u2019utilisateurs<\/b>. Vous connaissez la<br \/>\n <b>fonction boost sur<br \/> Facebook<\/b>&nbsp;? L\u2019id\u00e9e est la m\u00eame. Vous pourrez<br \/>\n <b>cibler votre public<\/b> en mode<br \/>\n <br \/> automatique, local ou de fa\u00e7on manuelle. D\u00e8s lors,<br \/>\n <b>votre publication sera plus<br \/> visible<\/b>. Bien s\u00fbr, pour cela, il faut payer. Affaire \u00e0 suivre\u2026\n<\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\">Des statist\u2019 Instagram au sein de Facebook Analytics<\/h3>\n<\/li>\n<\/ul>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  On sait depuis quelques temps maintenant qu\u2019Instagram et<br \/>\n <br \/> Facebook sont li\u00e9s. Instagram lance une version b\u00eata d\u2019<br \/>\n <b>Instagram Analytics<\/b><br \/>\n <br \/> int\u00e9gr\u00e9e au sein Facebook Analytics. \u00c7a change quoi&nbsp;? Gr\u00e2ce \u00e0 cette<br \/>\n <br \/> nouvelle fonction,<br \/>\n <b>les comptes pro (oui, toujours eux&nbsp;!) peuvent suivre le<br \/> taux d\u2019utilisateurs &nbsp;qui reste actifs et<br \/> pr\u00e9sents d&rsquo;une p\u00e9riode \u00e0 une autre<\/b>. De m\u00eame, il va \u00eatre possible de<br \/>\n <b>cr\u00e9er des<br \/> segments d\u2019audience<\/b>. On nous promet des<br \/>\n <b>statistiques pertinentes <\/b>pour avoir une<br \/>\n <br \/> communaut\u00e9 active et r\u00e9active. Est-ce que cela sera utilis\u00e9 \u00e0 bon escient&nbsp;?<br \/>\n <br \/> Est-ce une bonne id\u00e9e pour les pros&nbsp;?\n<\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\">Ajouter un bref aper\u00e7u d\u2019une vid\u00e9o IGTV dans votre story<\/h3>\n<\/li>\n<\/ul>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n <a href=\"http:\/\/blog.hivency.com\/2018\/06\/igtv-des-videos-verticales-et-long.html\" target=\"_blank\" rel=\"noopener noreferrer\"><i><b>IGTV est la plateforme vid\u00e9os d\u2019Instagram<\/b><\/i><\/a>&nbsp;comme vous le<br \/>\n <br \/> savez. Le r\u00e9seau social a pour objectif de d\u00e9tr\u00f4ner Youtube sur le long terme. Afin<br \/>\n <br \/> de mettre en avant leur nouveaut\u00e9, le r\u00e9seau social a eu l\u2019id\u00e9e (ing\u00e9nieuse) d\u2019<br \/>\n <b>inclure<br \/> une image d\u2019aper\u00e7u d\u2019une vid\u00e9o IGTV au sein d\u2019une story<\/b>. Pour acc\u00e9der \u00e0 la<br \/>\n <br \/> vid\u00e9o, vos<br \/>\n <b>followers n\u2019auront qu\u2019\u00e0 cliquer<br \/> sur l\u2019image pour \u00eatre redirig\u00e9s vers votre vid\u00e9o<\/b>. Pratique et rapide, cette nouvelle fonction va s\u00e9duire un grand nombre d&rsquo;utilisateurs \u00e0 coups s\u00fbrs.\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n  Que pensez-vous de ces 3 nouveaut\u00e9s Instagram&nbsp;?\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: right;\">\n <img decoding=\"async\" style=\"width: 200px;\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/k47j-Nov-16-2020-03-56-55-71-PM.png\" border=\"0\">\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":6202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-6201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - 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