{"id":6201,"date":"2018-11-06T07:23:00","date_gmt":"2018-11-06T06:23:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=6201"},"modified":"2026-04-11T14:09:04","modified_gmt":"2026-04-11T13:09:04","slug":"instagram-les-nouveautes-de-fin-2018","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/instagram-les-nouveautes-de-fin-2018\/","title":{"rendered":"INSTAGRAM, les nouveaut\u00e9s de fin 2018"},"content":{"rendered":"\n
\"\"\/<\/figure>\n\n\n\n
<\/div>\n\n\n\n\n\n\n\n

 <\/p>\n\n\n\n

Le
r\u00e9seau social le plus populaire du moment <\/b>a d\u00e9cid\u00e9 d\u2019
ajouter
un nouveau type d\u2019annonce<\/b>. Il s\u2019appelle
‘Promote for stories’<\/b>. Instagram ne s\u2019arr\u00eate\n

pas l\u00e0 en int\u00e9grant en
version b\u00e9ta de nouvelles statistiques<\/b> et de
nouvelles
fonctionnalit\u00e9s d\u00e9di\u00e9es aux stories<\/b>. O\u00f9 va s\u2019arr\u00eater Instagram ?<\/p>\n<\/div>\n\n\n\n

<\/a><\/p>\n\n\n\n

Quelles sont les nouveaut\u00e9s de cette fin d\u2019ann\u00e9e 2018 pour le
g\u00e9ant du r\u00e9seau social ? <\/i><\/h2>\n\n\n\n

 <\/p>\n\n\n\n

\u00ab Promote for
stories \u00bb, le \u00ab\u00a0boost\u00a0\u00bb d\u2019Instagram<\/h3>
<\/p>\n\n\n\n
Cette nouveaut\u00e9 est accessible uniquement sur les profils\n

pro. En effet,
‘Promote for Stories’ a pour but de montrer les stories \u00e0 un
nombre plus cons\u00e9quent d\u2019utilisateurs<\/b>. Vous connaissez la
fonction boost sur
Facebook<\/b> ? L\u2019id\u00e9e est la m\u00eame. Vous pourrez
cibler votre public<\/b> en mode<\/p>\n

automatique, local ou de fa\u00e7on manuelle. D\u00e8s lors,
votre publication sera plus
visible<\/b>. Bien s\u00fbr, pour cela, il faut payer. Affaire \u00e0 suivre\u2026<\/p>\n<\/div>\n\n\n\n

 <\/p>\n\n\n\n

Des statist\u2019 Instagram au sein de Facebook Analytics<\/h3>
<\/p>\n\n\n\n
On sait depuis quelques temps maintenant qu\u2019Instagram et\n

Facebook sont li\u00e9s. Instagram lance une version b\u00eata d\u2019
Instagram Analytics<\/b><\/p>\n

int\u00e9gr\u00e9e au sein Facebook Analytics. \u00c7a change quoi ? Gr\u00e2ce \u00e0 cette<\/p>\n

nouvelle fonction,
les comptes pro (oui, toujours eux !) peuvent suivre le
taux d\u2019utilisateurs  qui reste actifs et
pr\u00e9sents d’une p\u00e9riode \u00e0 une autre<\/b>. De m\u00eame, il va \u00eatre possible de
cr\u00e9er des
segments d\u2019audience<\/b>. On nous promet des
statistiques pertinentes <\/b>pour avoir une<\/p>\n

communaut\u00e9 active et r\u00e9active. Est-ce que cela sera utilis\u00e9 \u00e0 bon escient ?<\/p>\n

Est-ce une bonne id\u00e9e pour les pros ?<\/p>\n<\/div>\n\n\n\n

 <\/p>\n\n\n\n

Ajouter un bref aper\u00e7u d\u2019une vid\u00e9o IGTV dans votre story<\/h3>
<\/p>\n\n\n\n
IGTV est la plateforme vid\u00e9os d\u2019Instagram<\/b><\/i><\/a> comme vous le\n

savez. Le r\u00e9seau social a pour objectif de d\u00e9tr\u00f4ner Youtube sur le long terme. Afin<\/p>\n

de mettre en avant leur nouveaut\u00e9, le r\u00e9seau social a eu l\u2019id\u00e9e (ing\u00e9nieuse) d\u2019
inclure
une image d\u2019aper\u00e7u d\u2019une vid\u00e9o IGTV au sein d\u2019une story<\/b>. Pour acc\u00e9der \u00e0 la<\/p>\n

vid\u00e9o, vos
followers n\u2019auront qu\u2019\u00e0 cliquer
sur l\u2019image pour \u00eatre redirig\u00e9s vers votre vid\u00e9o<\/b>. Pratique et rapide, cette nouvelle fonction va s\u00e9duire un grand nombre d’utilisateurs \u00e0 coups s\u00fbrs.<\/p>\n<\/div>\n\n\n\n

 <\/div>\n\n\n\n
Que pensez-vous de ces 3 nouveaut\u00e9s Instagram ?<\/div>\n\n\n\n
 <\/div>\n\n\n\n
 <\/div>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n
<\/div>\n\n\n\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":6202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-6201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing"],"acf":[],"yoast_head":"\nINSTAGRAM, les nouveaut\u00e9s de fin 2018 - Community<\/title>\n<meta name=\"description\" content=\"Explorez les derni\u00e8res nouveaut\u00e9s d'Instagram \u00e0 la fin de l'ann\u00e9e 2018. 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