{"id":6564,"date":"2020-03-23T11:13:19","date_gmt":"2020-03-23T10:13:19","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=6564"},"modified":"2023-10-06T14:25:28","modified_gmt":"2023-10-06T13:25:28","slug":"les-influenceurs-creent-leur-filtre-instagram","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/les-influenceurs-creent-leur-filtre-instagram\/","title":{"rendered":"Les influenceurs cr\u00e9ent leur filtre Instagram"},"content":{"rendered":"<p><!--more--><span style=\"font-weight: 400;\">Ce n\u2019est plus un secret, il est dor\u00e9navant possible de <\/span><strong style=\"color: var(--tertiary-color); font-size: 1.4rem; letter-spacing: -0.2px;\">cr\u00e9er son propre filtre sur Instagram<\/strong><span style=\"font-weight: 400;\"> depuis ao\u00fbt 2019. Les influenceurs sont nombreux \u00e0 avoir succomb\u00e9 \u00e0 la mode. <\/span><strong style=\"color: var(--tertiary-color); font-size: 1.4rem; letter-spacing: -0.2px;\">Natacha Birds<\/strong><span style=\"font-weight: 400;\"> propose un filtre o\u00f9 la t\u00eate est encadr\u00e9e de jolies marguerites tandis que <\/span><strong style=\"color: var(--tertiary-color); font-size: 1.4rem; letter-spacing: -0.2px;\">Chiara Ferragni<\/strong><span style=\"font-weight: 400;\"> a mis en ligne un filtre pour avoir une jolie couronne girly. Bref, les <\/span><a href=\"https:\/\/blog.hivency.com\/fr\/instagram-les-filtres-ont-le-vent-en-poupe\" rel=\"noopener\"><strong style=\"color: var(--tertiary-color); font-size: 1.4rem; letter-spacing: -0.2px;\"><span style=\"color: #8272f9;\">filtres con\u00e7us par les cr\u00e9ateurs de contenu<\/span><\/strong><\/a><span style=\"font-weight: 400;\"> sont partout.<\/span><span style=\"font-weight: 400;\">&nbsp;Mais saviez-vous comment faire pour mettre en ligne votre propre filtre ? <\/span>Quels sont les influenceurs qui ont con\u00e7u leur effet dynamique personnalis\u00e9&nbsp;?&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Les filtres en r\u00e9alit\u00e9 augment\u00e9e et les influenceurs&nbsp;<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<h2><strong>Comment cr\u00e9er son propre filtre Instagram&nbsp;?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Tout d\u2019abord, il est n\u00e9cessaire de t\u00e9l\u00e9charger le <\/span><a href=\"https:\/\/sparkar.facebook.com\/ar-studio\/\" rel=\"noopener\"><strong>logiciel Spark AR Studio<\/strong><\/a><span style=\"font-weight: 400;\"><a href=\"https:\/\/sparkar.facebook.com\/ar-studio\/\" rel=\"noopener\">,<\/a> l\u2019application gratuite mise en place par Facebook. Puis, vous avez acc\u00e8s \u00e0 la conception 3D. Autant vous dire, que si vous n\u2019avez pas de connaissance dans le domaine, il vous faudra un peu de temps et d\u2019exp\u00e9rience. Certes, cela n\u2019est pas trop compliqu\u00e9, mais il faut prendre le coup. Une fois que vous avez r\u00e9alis\u00e9 le <\/span><strong>filtre Instagram que vous d\u00e9sirez<\/strong><span style=\"font-weight: 400;\">, il faut le mettre en ligne. Of course&nbsp;! Ensuite, celui-ci est dispo sur votre compte Instagram. Pour y avoir acc\u00e8s, les utilisateurs d\u2019Instagram doivent s\u2019abonner.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 Spark AR Studio, il est possible de d\u00e9grader et de moduler les couleurs et les textures. Cela peut se faire sur les clich\u00e9s ou les vid\u00e9os. L\u2019objectif est de rendre votre <\/span><strong>contenu cr\u00e9atif et unique<\/strong><span style=\"font-weight: 400;\">. Vous pouvez innover pour le plus grand bonheur de vos abonn\u00e9s.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Filtres personnalis\u00e9s, des exemples<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Les <\/span><strong>filtres en r\u00e9alit\u00e9 augment\u00e9e<\/strong><span style=\"font-weight: 400;\"> envahissent les <\/span><a href=\"\/fr\/hive\/2020\/08\/06\/design-stories-instagram\" rel=\"noopener\" id=\"__hsNewLink\"><strong>stories Instagram<\/strong><\/a><span style=\"font-weight: 400;\"> comme celui de Blagovest Dimitrov, un instagrameur russe, qui a fait sensation. Je suis s\u00fbre que vous avez vu passer le filtre \u00ab taches de rousseur \u00bb. Les influenceuses en sont folles comme la <\/span><strong>c\u00e9l\u00e8bre Youtubeuse EnjoyPhoenix<\/strong><span style=\"font-weight: 400;\"> par exemple.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019effet personnalis\u00e9 de Filippo Soccini est devenu litt\u00e9ralement viral avec sa phrase \u00ab En 2020, je serai\u2026 \u00bb. Filippo est pass\u00e9 de 7.200 \u00e0 108k followers en une semaine.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B64I6wenqnI\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\">&nbsp;<\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\">&nbsp;<\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/B64I6wenqnI\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">WOW the last two days have been crazy. Thanks to everyone who used the filter. You can find an updated version of it on my profile ? Stay tuned for the next ones ? So what will you be in 2020? Ps. Yes, I&rsquo;ve misspelled fabulous ahaha gonna make up for that<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">Une publication partag\u00e9e par <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/filippo.soccini\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\"> Filippo Soccini<\/a> (@filippo.soccini) le <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2020-01-04T00:12:30+00:00\">3 Janv. 2020 \u00e0 4 :12 PST<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p>\n<script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Tandis que le cr\u00e9ateur du <\/span><strong>filtre \u00ab Quel personnage de Disney \u00eates-vous? \u00bb<\/strong><span style=\"font-weight: 400;\"> a connu un succ\u00e8s quasi imm\u00e9diat et incroyable ! Ing\u00e9nieux.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/B7HBFlhgaSI\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\">&nbsp;<\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\">&nbsp;<\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/tv\/B7HBFlhgaSI\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">Past few days were absolutely Crazy ! ? So many mentions, so many messages (I do my best to reply to everyone), all world biggest medium that spoke about the filter. And now &#8230; @jimmyfallon using the Disney Filter in live on his show ! ?? @ben_wat_ben_wat and me were absolutely not ready for what happened and what happen ! ?? Thank you to everyone for you support ! ?\u2764\ufe0f Big Big Big thing are coming ! I hope you will be ready ?? #jimmyfallon #filter #tvshow #ar #disney<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">Une publication partag\u00e9e par <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/arnopartissimo\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\"> ARNO PARTISSIMO<\/a> (@arnopartissimo) le <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2020-01-09T19:34:23+00:00\">9 Janv. 2020 \u00e0 11 :34 PST<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p>\n<script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Quels sont les int\u00e9r\u00eats de cr\u00e9er son propre effet dynamique&nbsp;sur Instagram&nbsp;?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Les effets personnalis\u00e9s sur Instagram<\/strong><span style=\"font-weight: 400;\"> sont une fa\u00e7on ing\u00e9nieuse et tendance de promouvoir votre compte. Votre nom reste visible. Ainsi \u00e0 chaque partage du filtre, vous \u00eates tagu\u00e9. Si l\u2019effet personnalis\u00e9 devient viral, votre compteur explose. Mais ce n\u2019est pas tout, gr\u00e2ce cette exp\u00e9rience num\u00e9rique, c\u2019est l\u2019occasion de&nbsp;:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Donner vie \u00e0 votre imagination et \u00e0 vos souhaits les plus fous ou presque,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Affirmer votre personnalit\u00e9,&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Se diff\u00e9rencier des autres cr\u00e9ateurs de contenu<\/strong><span style=\"font-weight: 400;\">,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoir un moyen d\u2019expression suppl\u00e9mentaire,<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Offrir un cadeau fun, in\u00e9dit &amp; gratuit<\/strong><span style=\"font-weight: 400;\"> pour vos abonn\u00e9s et vous-m\u00eame,&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Am\u00e9liorer le taux d\u2019engagement<\/strong><span style=\"font-weight: 400;\">,&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Acqu\u00e9rir de nouveaux abonn\u00e9s actifs,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoir plus d\u2019\u00e9changes avec vos followers,&nbsp;<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">En gros, concevoir son propre filtre permet un partage unique et authentique qui vous ressemble.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous l\u2019aurez compris, <\/span><strong>cr\u00e9er votre effet personnalis\u00e9<\/strong><span style=\"font-weight: 400;\"> est bien plus qu\u2019une tendance. Cela s\u00e9duit les utilisateurs mais pas uniquement. D\u2019ailleurs, les marques s\u2019y mettent pour d\u00e9nicher de nouveaux potentiels clients. Bref, n\u2019h\u00e9sitez pas \u00e0 essayer et \u00e0 nous dire ce que vous en pensez.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32880 size-large\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/Les-influenceurs-creent-leur-filtre-Instagram-683x1024-1.png\" alt=\"filtre_instagram_influenceur\" width=\"683\" height=\"1024\"><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":6567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-6564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les influenceurs cr\u00e9ent leur filtre Instagram - 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